SEO and IA: The Beginning of a Beautiful Friendship

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Search technology and IA have developed on parallel tracks over the last many years. I propose that they join forces in creating an enhanced user information finding experience and present specific opportunities for deeper IA engagement.

Technology

2007 IA Summit: Las Vegas SEO and IA: The Makings of a Beautiful Friendship

Introduction ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Search Usability ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Blame it all on Google ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Search 2.0 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Now It is All About Meaning ,[object Object],[object Object],[object Object],[object Object],[object Object]

Hilltop Algorithm ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Topic-Sensitive PageRank ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Search Further Down the Road ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

SEO and IA: Choices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Initiate: Site Navigation Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Initiate: Site Organization Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Initiate: Linking Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Cooperate: Page Code Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Initiate: Content Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Cooperate: Metadata Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

SEO and IA: Threats and Opportunities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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