9. Social enables: Customer acquisition Customer loyalty Better product development Hyper-personalized marketing Improved customer service Higher sales Recommendations from family and friends trump all other consumer touchpointswhen it comes to influencing purchases. Inner circle trumps at decision time 58% of Americans say that people that they know well and trust are the most important single factor in the final decision on major purchases.
10. What percent of social conversations lead to purchase intent? Credibility Purchase Pass-Along Base: Brand conversations across all categories (n=105,450) Source: TalkTrack®, January – December 2010
14. Community Rank Authors with strong “Influence Rank” have more and deeper connections to others
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16. Discussion Authority helps identify which parts of automobile conversations the author participates in. This provides a more granular look into what made the author relevant.
17. Centrality – assessment of community strength which considers links, # of authors, and quality of sites being linked to/from.
21. Influence Rank shows where the author ranks from the list of top automobile authors.
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23. Consumer Influence 2.0: The Age of confluence Intersection of online and offline consumer data and intelligence Game changing technology integration: Semantic & Social Behavior mapping across communities and channels
24. The future is Predicative Analysis Social Influence Brands are flocking to … find, reward and recruit their most-influential consumers, … (and) the push to measure influence shows no signs of stopping. —Greg Shove, Halogen Network & Kohlberg Ventures
