2. About us
MSLGROUP is Publicis Groupe’s speciality communications and engagement group,
advisors in all aspects of communication strategy: from consumer PR to employee
communications, from public affairs to reputation management and from crisis
communications to event management.
We work with a quarter of the top-100 most valuable global brands, and more than 50
of our clients work with us in 10 or more countries. With more than 2500 people, our
network spans 85 offices and covers virtually every discipline required for our clients to
engage creatively with their audiences 24 hours a day.
We aim to be our clients’ most trusted advisor, a source of unbounded creativity,
engagement and value in the always-on conversation.
We believe in:
» Demonstrating a passion for client service
» Acting with honesty, transparency and accountability
» Having the courage to take on the biggest challenges, and
the tenacity to see them through
» Encouraging diversity and responsible action in our workplace
3. IFT
SH Public Consumer
ES affairs marketing
LU
VA
From endless
waste to ethical GEOGRA
consumption. From PH
‘me-first’ to ‘we as a Y Healthcare
communications
Changing times,
SH
community of people’:
SH
it’s a post-materialist
IFT
I T
age
LOGY SH
HNO
evolving
From North &
C IFT
TE West to
South & East
Television took
communications 35 years to attract
50 million viewers - but
Facebook just 9 months The erosion of
Financial
communications
to gain twice that many. In trust continues, at
July 2010, the social network all levels, and in all
Marketplaces as we knew them have been became the 3rd largest
country on Earth with 500
domains THE CONVERSATION ECONOMY
fundamentally transformed. Welcome
T
million ‘citizens’ Real-time,
IF
Thanks to From campaigns to narrative,
to the Conversation Economy, a real- always-on,
H
technology, people
S TS high speed from intrusion to engagement,
are now in the driver’s TRU from consumers to communities
time marketplace of communities where seat when it comes to
the way they use and
individuals engage with people, brands consume experiences,
entertainment and Brand and
and organizations through connections, information TIME SHIFT talent
conversations and information sharing.
PO
WER SHIFT
The implications of this transformation
are far-reaching, touching every area of
Digital and
communications. social media
marketing
Corporate
communications
and reputation
Events and
management
experiential
marketing
4. How we can help create value
As your trusted advisors, we:
» Craft communications strategies: we architect and execute innovative plans and
brand narrative unbounded by media channel
» Identify emerging trends: we listen to relevant conversations, tracking emerging
ideas and movements that shape our clients’ industries
» Create insights and foresights: we ‘follow the sun’ to stay connected to where new
thinking and needs are emerging, to generate compelling insights and foresights that
fuel big ideas for our clients’ brands
» Engage communities: we help create positive conversations and spark the coming
together of loyal communities around a client’s brand
» Partner and simplify: we collaborate with our clients’ most important partners and
stakeholders to deliver seamless communications solutions
5. Our global footprint
Affiliate offices that expand our reach
NORTH AMERICA LATIN AMERICA EUROPE
Albany, New York Asuncion, Paraguay Athens, Greece
Baltimore, Maryland Bogota, Colombia Barcelona, Spain
Helsinki Charlotte, North Cardina Caracas, Venezuela Belgrade, Serbia
Helsinki Cleveland, Ohio Guayaquil, Ecuador Budapest, Hungary
Warsaw
Warsaw Columbus, Ohio Lima, Peru Istanbul, Turkey
Stockholm (2) Dallas, Texas La Paz, Bolivia Kiev, Ukraine
Stockholm (2)
SWEDEN
Gothenburg SWEDEN FINLAND
Indianapolis, Indiana Montevideo, Uruguay Madrid, Spain
Gothenburg FINLAND
Kansas City, Missouri Mexico City, Mexico Sofia, Bulgaria
Oslo (2)
NORWAY
Oslo (2)
NORWAY RUSSIAN
FEDERATION
RUSSIAN Miami, Florida San Juan, Puerto Rico St. Petersburg, Russia
Copenhagen (2) ESTONIA FEDERATION
Boston CANADA
Copenhagen (2) ESTONIA
Minneapolis, Minnesota Santiago, Chile Moscow, Russia
Boston CANADA LATVIA
New York (6) York (6) New Orleans, Louisiana Zagreb, Croatia
DENMARK LATVIA
LITHUANIA
New
DENMARK LITHUANIA
UNITED
IRELAND KINGDOM
Breda Orlando, Florida
UNITED
IRELAND BELARUS
KINGDOM
Toronto Toronto Breda GERMANY
GERMANY
POLAND
BELARUS
CZECH
POLAND
UKRAINE Philadelphia, Pennsylvania
Seattle (2)
REPUBLIC CZECH UKRAINE
KAZAKHSTAN
Seattle (2)
REPUBLIC
FRANCE
FRANCE AUSTRIA
HUNGARY
AUSTRIA
HUNGARY
MOLDOVA
MOLDOVA
KAZAKHSTAN
MONGOLIA Phoenix, Arizona
London (5) (5)
ROMANIA MONGOLIA
London
ROMANIA
MONTENEGRO
SERBIA
SERBIA Sacramento, California
Paris (8) (8)
BULGARIA
MONTENEGRO GEORGIA UZBEKISTAN
Paris Salt Lake City, Utah
UZBEKISTAN
Chicago Chicago (2)
(2)
BULGARIA GEORGIA
ITALY ALBANIA
ITALY ALBANIA KYRGYZSTAN NORTH
KYRGYZSTAN NORTH
PORTUGAL PORTUGAL BAKUBAKU KOREA
UNITED STATES GREECEGREECE KOREA
UNITED STATES TURKEY
OF AMERICA SPAIN SPAIN TURKEY TURKMENISTAN
TURKMENISTAN JAPAN
JAPAN
St. Louis, Missouri
OF AMERICA TAJIKISTAN
TAJIKISTAN
SYRIA SYRIA SOUTH
SOUTH
CHINA
CHINA
Tokyo (2)
Tokyo (2)
KOREA
KOREA
Brussels (2) (2)
Brussels MOROCCO MOROCCO
LEBANON IRAQ IRAQ
LEBANON
JORDAN
ISRAELISRAEL
JORDAN
IRANIRAN
AFGHANISTAN
AFGHANISTAN
Amsterdam Seoul (2)
Seoul (2)
Amsterdam
PAKISTAN
PAKISTAN NEPAL
NEPAL
ALGERIA
Taipei
ALGERIA
Taipei
WESTERN LIBYA
LIBYA EGYPT
Geneva
WESTERN EGYPT
Geneva
SAHARA SAUDI BANGLADESH
SAHARA SAUDI BANGLADESH
ARABIA INDIA
Shanghai (3)
ARABIA INDIA
Shanghai (3)
MEXICO BURMA
MEXICO BURMA
PUERTO RICO MAURITANIA LAOS
MAURITANIA
Beijing (3)
PUERTO RICO LAOS
Los AngelesAngeles (2)
Los (2)
OMAN
Beijing (3)
OMAN
Monaco
MALI NIGER CHAD YAMEN
SENEGAL
Monaco
MALI
Hong Kong (2)(2)
NIGER CHAD YAMEN
SENEGAL SUDAN VIETNAM
San Francisco
San Francisco
BURKINA SUDAN VIETNAM
PHILIPPINES
Hong Kong
Cologne Dubai
CAMBODIA
GUINEA
Chengdu
BURKINA BENIN NIGERIA PHILIPPINES
Cologne Dubai
CAMBODIA
GUINEA
Chengdu
BENIN TOGO
Dallas
NIGERIA ETHIOPIA SHRI LANKA
VENEZUELA IVORY GHANA
TOGO
Dallas
CENTRAL AFRICAN SHRI LANKA
Frankfurt
ETHIOPIA
Abu Dhabi
VENEZUELA LIBERIA COAST REPUBLIC
IVORY GHANA
Guangzhou
CENTRAL AFRICAN BRUNEI
Frankfurt
MALAYSIA
Abu Dhabi
LIBERIA COAST REPUBLIC SOMALIA
Atlanta Guangzhou
COLOMBIA BRUNEI
UGANDA MALAYSIA
Atlanta
COLOMBIA
ECUADOR Hamburg GABON CONGO UGANDA
KENYASOMALIA
AFRICA+MIDDLE EAST ASIA
Detroit ECUADOR Hamburg GABON CONGO
DEM. REP.
CONGO
KENYA
INDONESIA
Detroit Milan (2) DEM. REP.
CONGO
Ahmedabad INDONESIA
PAPUA NEW
Beirut, Lebanon Bangkok, Thailand
Milan (2)
GUINEA
TANZANIA
Arlington Ahmedabad
PAPUA NEW
PERU
Munich TANZANIA
Mumbai (2) Singapore
GUINEA
Cairo, Egypt Canberra, Australia
Arlington
BRAZIL
PERU
Munich
ANGOLA
Mumbai (2) Singapore
Kuala Lumpur Riyadh, Saudi Arabia Colombo, Sri Lanka
Washington DC Rome Pune (2)
BRAZIL ZAMBIA
ANGOLA
Washington DC BOLIVIA
Rome ZAMBIA
Pune (2)
MADAGASCAR
Kuala Lumpur Hanoi, Vietnam
New Delhi (3)
MOZAMBIQUE
BOLIVIA Berlin ZIMBABWE
MADAGASCAR
Ho Chi Minh City, Vietnam
NAMIBIA
New Delhi (3)
MOZAMBIQUE
PARAGUAY
Berlin
Johannesburg NAMIBIA
BOTSWANA
ZIMBABWE
AUSTRALIA
PARAGUAY
Johannesburg
BOTSWANA
SWAZILAND
Bangalore (2) AUSTRALIA
Jakarta, Indonesia
CHILE
URUGUAY
SOUTH AFRICA
SWAZILAND
Bangalore (2)
Hyderabad (2) Karachi, Pakistan
CHILE
SOUTH AFRICA
Hyderabad (2)
Chennai (2) NEW
Kathmandu, Nepal
URUGUAY
ARGENTINA ZEALAND
São Paulo Kolkata
Chennai (2) NEW
Lahore, Pakistan
ARGENTINA ZEALAND
São Paulo Aires
Buenos Kolkata Manila, Philippines
Melbourne, Australia
Buenos Aires MSLGROUP O ce Naha, Japan
A liate O ce Osaka, Japan
MSLGROUP O ce
A liate O ce Phnom Penh, Cambodia
Sydney, Australia
Vientiane, Laos
6. MSLGROUP EMEA
MSLGROUP EMEA is a network of specialist agencies unified in their commitment to
excellence. The group offers the best regional and local cohesion and integration -
on-line and off-line - across a range of communications disciplines. We specialise in social
media marketing, public affairs, brand and talent, financial communications, corporate
communications and reputation management, consumer PR, events management and
healthcare. With fully owned offices in 21 cities covering 10 markets across EMEA, we
have hub offices in London, Stockholm, Brussels, Berlin, Milan and Dubai.
Our strong affiliate network extends to Eastern Europe, the Middle East and South Africa
and gives us an additional presence in over 50 markets. MSLGROUP EMEA’s excellence
has been recognised by Communique, The European Excellence Awards, The Holmes
Report, Cannes Lions, PR Week and The SABRE Awards.
Anders Kempe Bronwen Andrews
President Director, New Business
MSLGROUP EMEA MSLGROUP EMEA
anders.kempe@mslgroup.com bronwen.andrews@mslgroup.com
+44 (0)75 1557 42 85 +44 (0)207 878 3103
7. MSLGROUP FRANCE
Based in Paris, MSLGROUP France provides expertise covering public affairs, financial
communications, corporate and product PR, employer branding, change communications,
content management, corporate campaigns, social media and events. At the heart of
MSLGROUP France are Publicis Consultants and Publicis Events, who for nearly 20
years have worked with clients across all industry sectors. The group has particularly rich
experience in banking and insurance, energy, retail, automotive, the food-processing
industry and across French public institutions. The teams have won a number of major
awards in the last year (including Top Com, Grand Prix Stratégies, and UJJEF’s Grand Prix
de la Créativité RH) for clients such as GDF-SUEZ, Carrefour and Société Générale.
Fabrice Fries Stéphanie Barré-Lesauvage
President New Business Director
MSLGROUP France Publicis Consultants
fabrice.fries@mslgroup.com stephanie.barre-lesauvage@
+ 33 (0)1 44 82 45 82 consultants.publicis.fr
+ 33 (0)1 44 82 47 06
Stéphane Lecca
Managing Director
Publicis Events
stephane.lecca@publicisevents.com
+ 33 (0)1 58 47 77 35
8. MSLGROUP AMERICAS
In the Americas, MSLGROUP represents some of the world’s most powerful brands from
consumer goods to financial institutions and pharmaceutical companies. We work as a
unified team – conceiving and deploying programs for our clients’ evolving needs. Our
seasoned professionals (1,000+ employees) are strategic counselors, digital pioneers,
masters in influencer marketing and innovative experiential marketers. Headquartered
in New York, we operate in wholly owned and affiliate offices across eight regional hubs
in North and South America. Our diverse team of experts listens, analyzes and creates
provocative campaigns that build brands, engage consumers, protect reputations and
rally employees. We have been recognized with over 100 prestigious awards including
PRSA Silver and Bronze Anvils, IABC Ovation and Gold Quill awards, SABRE Awards
and a Cannes Lions PR award. We are especially proud of Kekst and Company for being
named a ‘Specialist Agency of the Decade’ by The Holmes Report.
Jim Tsokanos Karlenne Trimble
President Chief Growth Officer
MSLGROUP Americas MSLGROUP Americas
jim.tsokanos@mslgroup.com karlenne.trimble@mslgroup.com
+1 212 468 2936 +1 404 870 6813
9. MSLGROUP ASIA
For over 20 years, MSLGROUP Asia has worked with global, regional and local clients by
providing strategic communications campaigns that position, promote and protect their
businesses and brands.
Regionally headquartered in China, the MSLGROUP Asia network includes 27 owned
offices and 850 staff across Shanghai, Beijing, Guangzhou, Chengdu, Hong Kong, Taipei,
Tokyo, Seoul, Singapore, Kuala Lumpur, Mumbai, Delhi, Ahmedabad, Pune, Bangalore,
Chennai, Hyderabad and Kolkata. A satellite network of staff reaches an additional
125 Indian cities, 25 Chinese cities, and a strong affiliate network of independent
agencies across the region adds another 18 Asia cities to our reach. In the past two years,
MSLGROUP Asia has been recognized with more than 40 awards, including MSL Japan’s
2009 ‘PR Lion’ in the Travel and Tourism category at the Cannes PR Awards and ‘PR
Consultancy of the Year’ for Hanmer MSL India, 20:20 MSL India, Eastwei MSL China, and
ICL MSL Taiwan from both international and local industry groups.
Glenn Osaki Josh Shapiro
President Vice President,
MSLGROUP Asia Operations & Client Solutions
glenn.osaki@mslgroup.com MSLGROUP Asia
+86 138 1780 0119 josh.shapiro@mslgroup.com
+86 139 1005 9661