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Creative Storytellers for the Conversation Age
About us
MSLGROUP is Publicis Groupe’s speciality communications and engagement group,
advisors in all aspects of communication strategy: from consumer PR to employee
communications, from public affairs to reputation management and from crisis
communications to event management.

We work with a quarter of the top-100 most valuable global brands, and more than 50
of our clients work with us in 10 or more countries. With more than 2500 people, our
network spans 85 offices and covers virtually every discipline required for our clients to
engage creatively with their audiences 24 hours a day.

We aim to be our clients’ most trusted advisor, a source of unbounded creativity,
engagement and value in the always-on conversation.

We believe in:
» Demonstrating a passion for client service
» Acting with honesty, transparency and accountability
» Having the courage to take on the biggest challenges, and
  the tenacity to see them through
» Encouraging diversity and responsible action in our workplace
IFT
                                                                                                        SH                                                                    Public                      Consumer
                                                                                                     ES                                                                       affairs                     marketing




                                                                                             LU
                                                                                           VA
                                                                                                               From endless
                                                                                                              waste to ethical        GEOGRA
                                                                                                           consumption. From                PH
                                                                                                           ‘me-first’ to ‘we as a             Y                                                                              Healthcare
                                                                                                                                                                                                                           communications

Changing times,




                                                                                                                                                        SH
                                                                                                         community of people’:




                                                                                                                                                        SH
                                                                                                          it’s a post-materialist




                                                                                                                                                           IFT
                                                                                                                                                           I T
                                                                                                                    age
                                                       LOGY SH
                                                   HNO
evolving
                                                                                                                                    From North &
                                               C              IFT
                                            TE                                                                                         West to
                                                                                                                                    South & East
                                                  Television took

communications                                   35 years to attract
                                             50 million viewers - but
                                             Facebook just 9 months                                     The erosion of
                                                                                                                                                                                                                                         Financial
                                                                                                                                                                                                                                      communications
                                            to gain twice that many. In                               trust continues, at
                                           July 2010, the social network                             all levels, and in all
Marketplaces as we knew them have been        became the 3rd largest
                                            country on Earth with 500
                                                                                                           domains                                               THE CONVERSATION ECONOMY
fundamentally transformed. Welcome




                                                                                                                                T
                                                  million ‘citizens’                                                                       Real-time,




                                                                                                                              IF
                                                                                  Thanks to                                                                                      From campaigns to narrative,
to the Conversation Economy, a real-                                                                                                       always-on,




                                                                                                                              H
                                                                             technology, people
                                                                                                                     S    TS               high speed                           from intrusion to engagement,
                                                                           are now in the driver’s                TRU                                                          from consumers to communities
time marketplace of communities where                                      seat when it comes to
                                                                            the way they use and
individuals engage with people, brands                                     consume experiences,
                                                                             entertainment and                                                                                                                                        Brand and
and organizations through connections,                                           information                                               TIME SHIFT                                                                                   talent
conversations and information sharing.
                                                                            PO
                                                                              WER SHIFT
The implications of this transformation
are far-reaching, touching every area of
                                                                                                                                                                                                                       Digital and
communications.                                                                                                                                                                                                       social media
                                                                                                                                                                                                                       marketing
                                                                                                                                                                     Corporate
                                                                                                                                                                  communications
                                                                                                                                                                   and reputation
                                                                                                                                                                                               Events and
                                                                                                                                                                   management
                                                                                                                                                                                               experiential
                                                                                                                                                                                                marketing
How we can help create value
As your trusted advisors, we:
» Craft communications strategies: we architect and execute innovative plans and
  brand narrative unbounded by media channel
» Identify emerging trends: we listen to relevant conversations, tracking emerging
  ideas and movements that shape our clients’ industries
» Create insights and foresights: we ‘follow the sun’ to stay connected to where new
  thinking and needs are emerging, to generate compelling insights and foresights that
  fuel big ideas for our clients’ brands
» Engage communities: we help create positive conversations and spark the coming
  together of loyal communities around a client’s brand
» Partner and simplify: we collaborate with our clients’ most important partners and
  stakeholders to deliver seamless communications solutions
Our global footprint
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Affiliate offices that expand our reach
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    NORTH AMERICA                LATIN AMERICA               EUROPE
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Albany, New York             Asuncion, Paraguay          Athens, Greece
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Baltimore, Maryland          Bogota, Colombia            Barcelona, Spain
                                                                                                                                                    Helsinki                                                                                                                                                                                                                                                                                                                                        Charlotte, North Cardina     Caracas, Venezuela          Belgrade, Serbia
                                                                                                                                                         Helsinki                                                                                                                                                                                                                                                                                                                                   Cleveland, Ohio              Guayaquil, Ecuador          Budapest, Hungary
                                                                                                                                                    Warsaw
                                                                                                                                                        Warsaw                                                                                                                                                                                                                                                                                                                                      Columbus, Ohio               Lima, Peru                  Istanbul, Turkey
                                                                                                                                            Stockholm (2)                                                                                                                                                                                                                                                                                                                                           Dallas, Texas                La Paz, Bolivia             Kiev, Ukraine
                                                                                                                                                    Stockholm (2)
                                                                                                                                                                                                                            SWEDEN



                                                                                                                                            Gothenburg                                                                                SWEDEN FINLAND
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Indianapolis, Indiana        Montevideo, Uruguay         Madrid, Spain
                                                                                                                                                    Gothenburg                                                                                        FINLAND

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Kansas City, Missouri        Mexico City, Mexico         Sofia, Bulgaria
                                                                                                                                                    Oslo (2)
                                                                                                                                                                                                            NORWAY



                                                                                                                                                        Oslo (2)
                                                                                                                                                                                                                     NORWAY                                                                       RUSSIAN
                                                                                                                                                                                                                                                                                                FEDERATION
                                                                                                                                                                                                                                                                                                     RUSSIAN                                                                                                                                                                                        Miami, Florida               San Juan, Puerto Rico       St. Petersburg, Russia
                                                                                                                                  Copenhagen (2)                                                                                           ESTONIA                                                 FEDERATION


     Boston                    CANADA

                                                                                                                                                 Copenhagen (2)                                                                                     ESTONIA
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Minneapolis, Minnesota       Santiago, Chile             Moscow, Russia
              Boston                          CANADA                                                                                                                                                                                      LATVIA



New York (6) York (6)                                                                                                                                                                                                                                                                                                                                                                                                                                                                               New Orleans, Louisiana                                   Zagreb, Croatia
                                                                                                                                                                                                           DENMARK                               LATVIA
                                                                                                                                                                                                                                        LITHUANIA


       New
                                                                                                                                                                                                                    DENMARK                      LITHUANIA
                                                                                                                                                                                        UNITED
                                                                                                                                                                            IRELAND    KINGDOM

                                                                                                                                                      Breda                                                                                                                                                                                                                                                                                                                                         Orlando, Florida
                                                                                                                                                                                                   UNITED
                                                                                                                                                                                       IRELAND                                                  BELARUS
                                                                                                                                                                                                  KINGDOM

    Toronto Toronto                                                                                                                                       Breda                                              GERMANY
                                                                                                                                                                                                                     GERMANY
                                                                                                                                                                                                                               POLAND
                                                                                                                                                                                                                                                       BELARUS


                                                                                                                                                                                                                              CZECH
                                                                                                                                                                                                                                         POLAND
                                                                                                                                                                                                                                                     UKRAINE                                                                                                                                                                                                                                        Philadelphia, Pennsylvania
  Seattle (2)
                                                                                                                                                                                                                             REPUBLIC CZECH                   UKRAINE
                                                                                                                                                                                                                                                                                                                      KAZAKHSTAN

           Seattle (2)
                                                                                                                                                                                                                                      REPUBLIC
                                                                                                                                                                                       FRANCE
                                                                                                                                                                                                  FRANCE             AUSTRIA
                                                                                                                                                                                                                               HUNGARY
                                                                                                                                                                                                                               AUSTRIA
                                                                                                                                                                                                                                         HUNGARY
                                                                                                                                                                                                                                                 MOLDOVA
                                                                                                                                                                                                                                                        MOLDOVA
                                                                                                                                                                                                                                                                                                                            KAZAKHSTAN
                                                                                                                                                                                                                                                                                                                                                                                     MONGOLIA                                                                                                       Phoenix, Arizona
                                                                                                                                                 London (5) (5)
                                                                                                                                                                                                                                         ROMANIA                                                                                                                                     MONGOLIA


                                                                                                                                                     London
                                                                                                                                                                                                                                                   ROMANIA


                                                                                                                                                                                                                        MONTENEGRO
                                                                                                                                                                                                                                  SERBIA
                                                                                                                                                                                                                                           SERBIA                                                                                                                                                                                                                                                   Sacramento, California
                                                                                                                                                   Paris (8) (8)
                                                                                                                                                                                                                                     BULGARIA
                                                                                                                                                                                                                                MONTENEGRO                                    GEORGIA                         UZBEKISTAN

                                                                                                                                                        Paris                                                                                                                                                                                                                                                                                                                                       Salt Lake City, Utah
                                                                                                                                                                                                                                                                                                                 UZBEKISTAN

 Chicago Chicago (2)
         (2)
                                                                                                                                                                                                                                            BULGARIA                                  GEORGIA
                                                                                                                                                                                                                       ITALY ALBANIA
                                                                                                                                                                                                                              ITALY ALBANIA                                                                                        KYRGYZSTAN                                                                                     NORTH
                                                                                                                                                                                                                                                                                                                                     KYRGYZSTAN                                                                                NORTH
                                                                                                                                                                         PORTUGAL PORTUGAL                                                                                              BAKUBAKU                                                                                                                                  KOREA
                                         UNITED STATES                                                                                                                                                                                GREECEGREECE                                                                                                                                                                             KOREA
                                                          UNITED STATES                                                                                                                                                                                         TURKEY
                                          OF AMERICA                                                                                                                                 SPAIN        SPAIN                                                              TURKEY                             TURKMENISTAN
                                                                                                                                                                                                                                                                                                           TURKMENISTAN                                                                                                                                   JAPAN
                                                                                                                                                                                                                                                                                                                                                                                                                                                      JAPAN

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    St. Louis, Missouri
                                                           OF AMERICA                                                                                                                                                                                                                                                          TAJIKISTAN
                                                                                                                                                                                                                                                                                                                                 TAJIKISTAN


                                                                                                                                                                                                                                                                        SYRIA SYRIA                                                                                                                                               SOUTH
                                                                                                                                                                                                                                                                                                                                                                                                                               SOUTH
                                                                                                                                                                                                                                                                                                                                                                                 CHINA
                                                                                                                                                                                                                                                                                                                                                                                 CHINA


                                                                                                                                                                                                                                                                                                                                                                                                                                                              Tokyo (2)
                                                                                                                                                                                                                                                                                                                                                                                                                                                            Tokyo (2)
                                                                                                                                                                                                                                                                                                                                                                                                                                  KOREA
                                                                                                                                                                                                                                                                                                                                                                                                                               KOREA


                                                                                                                                             Brussels (2) (2)
                                                                                                                                                 Brussels                     MOROCCO MOROCCO
                                                                                                                                                                                                                                                                    LEBANON IRAQ IRAQ
                                                                                                                                                                                                                                                              LEBANON
                                                                                                                                                                                                                                                                  JORDAN
                                                                                                                                                                                                                                                            ISRAELISRAEL
                                                                                                                                                                                                                                                                        JORDAN
                                                                                                                                                                                                                                                                                                   IRANIRAN
                                                                                                                                                                                                                                                                                                                     AFGHANISTAN
                                                                                                                                                                                                                                                                                                                  AFGHANISTAN




                                                                                                                                                 Amsterdam                                                                                                                                                                                                                                                                                                  Seoul (2)
                                                                                                                                                                                                                                                                                                                                                                                                                                                              Seoul (2)
                                                                                                                                             Amsterdam
                                                                                                                                                                                                                                                                                                                             PAKISTAN
                                                                                                                                                                                                                                                                                                                           PAKISTAN                     NEPAL
                                                                                                                                                                                                                                                                                                                                                       NEPAL
                                                                                                                                                                                                          ALGERIA

                                                                                                                                                                                                                                                                                                                                                                                                                                                            Taipei
                                                                                                                                                                                               ALGERIA

                                                                                                                                                                                                                                                                                                                                                                                                                                                              Taipei
                                                                                                                                                                            WESTERN                                                    LIBYA
                                                                                                                                                                                                                              LIBYA                          EGYPT

                                                                                                                                                      Geneva
                                                                                                                                                                WESTERN                                                                             EGYPT

                                                                                                                                                 Geneva
                                                                                                                                                                            SAHARA                                                                                                     SAUDI                                                                    BANGLADESH
                                                                                                                                                                SAHARA                                                                                                           SAUDI                                                                        BANGLADESH
                                                                                                                                                                                                                                                                                     ARABIA                                                    INDIA

                                                                                                                                                                                                                                                                                                                                                                                                                                                            Shanghai (3)
                                                                                                                                                                                                                                                                                ARABIA                                                        INDIA

                                                                                                                                                                                                                                                                                                                                                                                                                                                              Shanghai (3)
                                                         MEXICO                                                                                                                                                                                                                                                                                                              BURMA
                                        MEXICO                                                                                                                                                                                                                                                                                                                               BURMA
                                                                                                                 PUERTO RICO                                                   MAURITANIA                                                                                                                                                                                              LAOS
                                                                                                                                                                   MAURITANIA

                                                                                                                                                                                                                                                                                                                                                                                                                                                            Beijing (3)
                                                                                               PUERTO RICO                                                                                                                                                                                                                                                                              LAOS


          Los AngelesAngeles (2)
                  Los (2)
                                                                                                                                                                                                                                                                                                         OMAN


                                                                                                                                                                                                                                                                                                                                                                                                                                                              Beijing (3)
                                                                                                                                                                                                                                                                                                    OMAN


                                                                                                                                                        Monaco
                                                                                                                                                                                                   MALI             NIGER                CHAD                                                   YAMEN
                                                                                                                                                                           SENEGAL

                                                                                                                                                   Monaco
                                                                                                                                                                                        MALI

                                                                                                                                                                                                                                                                                                                                                                                                                                                            Hong Kong (2)(2)
                                                                                                                                                                                                           NIGER               CHAD                                                      YAMEN
                                                                                                                                                               SENEGAL                                                                                      SUDAN                                                                                                                               VIETNAM

                    San Francisco
            San Francisco
                                                                                                                                                                                                   BURKINA                                          SUDAN                                                                                                                                       VIETNAM
                                                                                                                                                                                                                                                                                                                                                                                                                     PHILIPPINES
                                                                                                                                                                                                                                                                                                                                                                                                                                                              Hong Kong
                                                                                                                                                        Cologne                                                                                                                                      Dubai
                                                                                                                                                                                                                                                                                                                                                                                     CAMBODIA
                                                                                                                                                                                GUINEA

                                                                                                                                                                                                                                                                                                                                                                                                                                                            Chengdu
                                                                                                                                                                                     BURKINA                BENIN NIGERIA                                                                                                                                                                                              PHILIPPINES

                                                                                                                                                   Cologne                                                                                                                                          Dubai
                                                                                                                                                                                                                                                                                                                                                                                      CAMBODIA
                                                                                                                                                                    GUINEA

                                                                                                                                                                                                                                                                                                                                                                                                                                                              Chengdu
                                                                                                                                                                                                  BENIN TOGO

                           Dallas
                                                                                                                                                                                                        NIGERIA                                                              ETHIOPIA                                                             SHRI LANKA
                                                                                                                 VENEZUELA                                                                     IVORY GHANA
                                                                                                                                                                                                TOGO

                     Dallas
                                                                                                                                                                                                                                      CENTRAL AFRICAN                                                                                            SHRI LANKA

                                                                                                                                                       Frankfurt
                                                                                                                                                                                                                                                                        ETHIOPIA

                                                                                                                                                                                                                                                                                                 Abu Dhabi
                                                                                               VENEZUELA                                                                             LIBERIA COAST                                       REPUBLIC
                                                                                                                                                                                 IVORY GHANA

                                                                                                                                                                                                                                                                                                                                                                                                                                                            Guangzhou
                                                                                                                                                                                                                             CENTRAL AFRICAN                                                                                                                                                              BRUNEI


                                                                                                                                                  Frankfurt
                                                                                                                                                                                                                                                                                                                                                                                     MALAYSIA

                                                                                                                                                                                                                                                                                                Abu Dhabi
                                                                                                                                                                         LIBERIA COAST                                          REPUBLIC                                                SOMALIA

                              Atlanta                                                                                                                                                                                                                                                                                                                                                                                                                             Guangzhou
                                                                                                    COLOMBIA                                                                                                                                                                                                                                                                                               BRUNEI
                                                                                                                                                                                                                                                                UGANDA                                                                                                               MALAYSIA


                   Atlanta
                                                                                    COLOMBIA
                                                                                          ECUADOR                                                      Hamburg                                                          GABON CONGO                     UGANDA
                                                                                                                                                                                                                                                                           KENYASOMALIA
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    AFRICA+MIDDLE EAST           ASIA
                           Detroit                                        ECUADOR                                                                 Hamburg                                                       GABON CONGO
                                                                                                                                                                                                                                                DEM. REP.
                                                                                                                                                                                                                                                 CONGO
                                                                                                                                                                                                                                                                     KENYA
                                                                                                                                                                                                                                                                                                                                                                                                                   INDONESIA



                   Detroit                                                                                                                             Milan (2)                                                                       DEM. REP.
                                                                                                                                                                                                                                        CONGO
                                                                                                                                                                                                                                                                                           Ahmedabad                                                                                                                 INDONESIA
                                                                                                                                                                                                                                                                                                                                                                                                                                                      PAPUA NEW
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Beirut, Lebanon              Bangkok, Thailand
                                                                                                                                                   Milan (2)
                                                                                                                                                                                                                                                                                                                                                                                                                                                        GUINEA
                                                                                                                                                                                                                                                                     TANZANIA

                         Arlington                                                                                                                                                                                                                                                        Ahmedabad
                                                                                                                                                                                                                                                                                                                                                                                                                                                         PAPUA NEW
                                                                                                  PERU
                                                                                                                                                         Munich                                                                                              TANZANIA
                                                                                                                                                                                                                                                                                            Mumbai (2)                                                                                                                                                      Singapore
                                                                                                                                                                                                                                                                                                                                                                                                                                                           GUINEA
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Cairo, Egypt                 Canberra, Australia
                 Arlington
                                                                                                                                        BRAZIL

                                                                               PERU
                                                                                                                                                    Munich
                                                                                                                                                                                                                                      ANGOLA

                                                                                                                                                                                                                                                                                          Mumbai (2)                                                                                                                                                          Singapore
                                                                                                                                                                                                                                                                                                                                                                                                                                                            Kuala Lumpur                            Riyadh, Saudi Arabia         Colombo, Sri Lanka
                   Washington DC                                                                                                                          Rome                                                                                                                                Pune (2)
                                                                                                                         BRAZIL                                                                                                                      ZAMBIA
                                                                                                                                                                                                                            ANGOLA


          Washington DC                                                                                             BOLIVIA
                                                                                                                                                      Rome                                                                                 ZAMBIA
                                                                                                                                                                                                                                                                                             Pune (2)
                                                                                                                                                                                                                                                                                       MADAGASCAR
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Kuala Lumpur                                                   Hanoi, Vietnam
                                                                                                                                                                                                                                                                                          New Delhi (3)
                                                                                                                                                                                                                                                                     MOZAMBIQUE


                                                                                                  BOLIVIA                                                 Berlin                                                                                              ZIMBABWE
                                                                                                                                                                                                                                                                                MADAGASCAR

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 Ho Chi Minh City, Vietnam
                                                                                                                                                                                                                                   NAMIBIA

                                                                                                                                                                                                                                                                                       New Delhi (3)
                                                                                                                                                                                                                                                              MOZAMBIQUE
                                                                                                                             PARAGUAY
                                                                                                                                                      Berlin
                                                                                                                                                  Johannesburg                                                              NAMIBIA
                                                                                                                                                                                                                                                BOTSWANA
                                                                                                                                                                                                                                                    ZIMBABWE

                                                                                                                                                                                                                                                                                                                                                                                                                                          AUSTRALIA
                                                                                                           PARAGUAY
                                                                                                                                        Johannesburg
                                                                                                                                                                                                                                       BOTSWANA
                                                                                                                                                                                                                                                                SWAZILAND
                                                                                                                                                                                                                                                                                      Bangalore (2)                                                                                                                                          AUSTRALIA
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 Jakarta, Indonesia
                                                                                                         CHILE


                                                                                                                                  URUGUAY
                                                                                                                                                                                                                                           SOUTH AFRICA
                                                                                                                                                                                                                                                        SWAZILAND
                                                                                                                                                                                                                                                                                    Bangalore (2)
                                                                                                                                                                                                                                                                                     Hyderabad (2)                                                                                                                                                                                                                               Karachi, Pakistan
                                                                                       CHILE

                                                                                                                                                                                                                                  SOUTH AFRICA
                                                                                                                                                                                                                                                                                   Hyderabad (2)
                                                                                                                                                                                                                                                                                        Chennai (2)                                                                                                                                                                    NEW
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 Kathmandu, Nepal
                                                                                                                  URUGUAY
                                                                                                                  ARGENTINA                                                                                                                                                                                                                                                                                                                                          ZEALAND

                                                                                                                                                    São Paulo                                                                                                                              Kolkata
                                                                                                                                                                                                                                                                                      Chennai (2)                                                                                                                                                                           NEW
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 Lahore, Pakistan
                                                                                                ARGENTINA                                                                                                                                                                                                                                                                                                                                                                 ZEALAND

                                                                                                                                            São Paulo Aires
                                                                                                                                                Buenos                                                                                                                                                     Kolkata                                                                                                                                                                                                               Manila, Philippines
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 Melbourne, Australia
                                                                                                                                            Buenos Aires                                                                                                                                                                                                                                                                                                                       MSLGROUP O ce                                     Naha, Japan
                                                                                                                                                                                                                                                                                                                                                                                                                                                                               A liate O ce                                      Osaka, Japan
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    MSLGROUP O ce
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    A liate O ce                                 Phnom Penh, Cambodia
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 Sydney, Australia
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 Vientiane, Laos
MSLGROUP EMEA
MSLGROUP EMEA is a network of specialist agencies unified in their commitment to
excellence. The group offers the best regional and local cohesion and integration -
on-line and off-line - across a range of communications disciplines. We specialise in social
media marketing, public affairs, brand and talent, financial communications, corporate
communications and reputation management, consumer PR, events management and
healthcare. With fully owned offices in 21 cities covering 10 markets across EMEA, we
have hub offices in London, Stockholm, Brussels, Berlin, Milan and Dubai.

Our strong affiliate network extends to Eastern Europe, the Middle East and South Africa
and gives us an additional presence in over 50 markets. MSLGROUP EMEA’s excellence
has been recognised by Communique, The European Excellence Awards, The Holmes
Report, Cannes Lions, PR Week and The SABRE Awards.




               Anders Kempe                                  Bronwen Andrews
               President                                     Director, New Business
               MSLGROUP EMEA                                 MSLGROUP EMEA
               anders.kempe@mslgroup.com                     bronwen.andrews@mslgroup.com
               +44 (0)75 1557 42 85                          +44 (0)207 878 3103
MSLGROUP FRANCE
Based in Paris, MSLGROUP France provides expertise covering public affairs, financial
communications, corporate and product PR, employer branding, change communications,
content management, corporate campaigns, social media and events. At the heart of
MSLGROUP France are Publicis Consultants and Publicis Events, who for nearly 20
years have worked with clients across all industry sectors. The group has particularly rich
experience in banking and insurance, energy, retail, automotive, the food-processing
industry and across French public institutions. The teams have won a number of major
awards in the last year (including Top Com, Grand Prix Stratégies, and UJJEF’s Grand Prix
de la Créativité RH) for clients such as GDF-SUEZ, Carrefour and Société Générale.

               Fabrice Fries                                 Stéphanie Barré-Lesauvage
               President                                     New Business Director
               MSLGROUP France                               Publicis Consultants
               fabrice.fries@mslgroup.com                    stephanie.barre-lesauvage@
               + 33 (0)1 44 82 45 82                         consultants.publicis.fr
                                                             + 33 (0)1 44 82 47 06
               Stéphane Lecca
               Managing Director
               Publicis Events
               stephane.lecca@publicisevents.com
               + 33 (0)1 58 47 77 35
MSLGROUP AMERICAS
In the Americas, MSLGROUP represents some of the world’s most powerful brands from
consumer goods to financial institutions and pharmaceutical companies. We work as a
unified team – conceiving and deploying programs for our clients’ evolving needs. Our
seasoned professionals (1,000+ employees) are strategic counselors, digital pioneers,
masters in influencer marketing and innovative experiential marketers. Headquartered
in New York, we operate in wholly owned and affiliate offices across eight regional hubs
in North and South America. Our diverse team of experts listens, analyzes and creates
provocative campaigns that build brands, engage consumers, protect reputations and
rally employees. We have been recognized with over 100 prestigious awards including
PRSA Silver and Bronze Anvils, IABC Ovation and Gold Quill awards, SABRE Awards
and a Cannes Lions PR award. We are especially proud of Kekst and Company for being
named a ‘Specialist Agency of the Decade’ by The Holmes Report.




              Jim Tsokanos                                 Karlenne Trimble
              President                                    Chief Growth Officer
              MSLGROUP Americas                            MSLGROUP Americas
              jim.tsokanos@mslgroup.com                    karlenne.trimble@mslgroup.com
              +1 212 468 2936                              +1 404 870 6813
MSLGROUP ASIA
For over 20 years, MSLGROUP Asia has worked with global, regional and local clients by
providing strategic communications campaigns that position, promote and protect their
businesses and brands.

Regionally headquartered in China, the MSLGROUP Asia network includes 27 owned
offices and 850 staff across Shanghai, Beijing, Guangzhou, Chengdu, Hong Kong, Taipei,
Tokyo, Seoul, Singapore, Kuala Lumpur, Mumbai, Delhi, Ahmedabad, Pune, Bangalore,
Chennai, Hyderabad and Kolkata. A satellite network of staff reaches an additional
125 Indian cities, 25 Chinese cities, and a strong affiliate network of independent
agencies across the region adds another 18 Asia cities to our reach. In the past two years,
MSLGROUP Asia has been recognized with more than 40 awards, including MSL Japan’s
2009 ‘PR Lion’ in the Travel and Tourism category at the Cannes PR Awards and ‘PR
Consultancy of the Year’ for Hanmer MSL India, 20:20 MSL India, Eastwei MSL China, and
ICL MSL Taiwan from both international and local industry groups.

               Glenn Osaki                                  Josh Shapiro
               President                                    Vice President,
               MSLGROUP Asia                                Operations & Client Solutions
               glenn.osaki@mslgroup.com                     MSLGROUP Asia
               +86 138 1780 0119                            josh.shapiro@mslgroup.com
                                                            +86 139 1005 9661
CONTACT US
                   Olivier Fleurot
                   CEO, MSLGROUP
                   T: +33 (0)1 44 82 47 10 | M: +33 (0)6 28 49 09 05
                   olivier.fleurot@mslgroup.com


                   Pascal Beucler
                   Chief Strategy Officer, MSLGROUP
                   T: +33 (0)1 44 82 47 08 | M: +33 (0)6 09 75 80 17
                   pascal.beucler@mslgroup.com


                   Trudi Harris
                   Chief Communications Officer, MSLGROUP
                   T: +33 (0)1 44 82 47 12 | M: +33 (0)6 12 73 83 02
                   trudi.harris@mslgroup.com


                   mslgroup.com | twitter.com/msl_group | blog.mslgroup.com | slideshare.net/mslgroup




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Introduction to MSLGROUP (E-Brochure)

  • 1. Creative Storytellers for the Conversation Age
  • 2. About us MSLGROUP is Publicis Groupe’s speciality communications and engagement group, advisors in all aspects of communication strategy: from consumer PR to employee communications, from public affairs to reputation management and from crisis communications to event management. We work with a quarter of the top-100 most valuable global brands, and more than 50 of our clients work with us in 10 or more countries. With more than 2500 people, our network spans 85 offices and covers virtually every discipline required for our clients to engage creatively with their audiences 24 hours a day. We aim to be our clients’ most trusted advisor, a source of unbounded creativity, engagement and value in the always-on conversation. We believe in: » Demonstrating a passion for client service » Acting with honesty, transparency and accountability » Having the courage to take on the biggest challenges, and the tenacity to see them through » Encouraging diversity and responsible action in our workplace
  • 3. IFT SH Public Consumer ES affairs marketing LU VA From endless waste to ethical GEOGRA consumption. From PH ‘me-first’ to ‘we as a Y Healthcare communications Changing times, SH community of people’: SH it’s a post-materialist IFT I T age LOGY SH HNO evolving From North & C IFT TE West to South & East Television took communications 35 years to attract 50 million viewers - but Facebook just 9 months The erosion of Financial communications to gain twice that many. In trust continues, at July 2010, the social network all levels, and in all Marketplaces as we knew them have been became the 3rd largest country on Earth with 500 domains THE CONVERSATION ECONOMY fundamentally transformed. Welcome T million ‘citizens’ Real-time, IF Thanks to From campaigns to narrative, to the Conversation Economy, a real- always-on, H technology, people S TS high speed from intrusion to engagement, are now in the driver’s TRU from consumers to communities time marketplace of communities where seat when it comes to the way they use and individuals engage with people, brands consume experiences, entertainment and Brand and and organizations through connections, information TIME SHIFT talent conversations and information sharing. PO WER SHIFT The implications of this transformation are far-reaching, touching every area of Digital and communications. social media marketing Corporate communications and reputation Events and management experiential marketing
  • 4. How we can help create value As your trusted advisors, we: » Craft communications strategies: we architect and execute innovative plans and brand narrative unbounded by media channel » Identify emerging trends: we listen to relevant conversations, tracking emerging ideas and movements that shape our clients’ industries » Create insights and foresights: we ‘follow the sun’ to stay connected to where new thinking and needs are emerging, to generate compelling insights and foresights that fuel big ideas for our clients’ brands » Engage communities: we help create positive conversations and spark the coming together of loyal communities around a client’s brand » Partner and simplify: we collaborate with our clients’ most important partners and stakeholders to deliver seamless communications solutions
  • 5. Our global footprint Affiliate offices that expand our reach NORTH AMERICA LATIN AMERICA EUROPE Albany, New York Asuncion, Paraguay Athens, Greece Baltimore, Maryland Bogota, Colombia Barcelona, Spain Helsinki Charlotte, North Cardina Caracas, Venezuela Belgrade, Serbia Helsinki Cleveland, Ohio Guayaquil, Ecuador Budapest, Hungary Warsaw Warsaw Columbus, Ohio Lima, Peru Istanbul, Turkey Stockholm (2) Dallas, Texas La Paz, Bolivia Kiev, Ukraine Stockholm (2) SWEDEN Gothenburg SWEDEN FINLAND Indianapolis, Indiana Montevideo, Uruguay Madrid, Spain Gothenburg FINLAND Kansas City, Missouri Mexico City, Mexico Sofia, Bulgaria Oslo (2) NORWAY Oslo (2) NORWAY RUSSIAN FEDERATION RUSSIAN Miami, Florida San Juan, Puerto Rico St. Petersburg, Russia Copenhagen (2) ESTONIA FEDERATION Boston CANADA Copenhagen (2) ESTONIA Minneapolis, Minnesota Santiago, Chile Moscow, Russia Boston CANADA LATVIA New York (6) York (6) New Orleans, Louisiana Zagreb, Croatia DENMARK LATVIA LITHUANIA New DENMARK LITHUANIA UNITED IRELAND KINGDOM Breda Orlando, Florida UNITED IRELAND BELARUS KINGDOM Toronto Toronto Breda GERMANY GERMANY POLAND BELARUS CZECH POLAND UKRAINE Philadelphia, Pennsylvania Seattle (2) REPUBLIC CZECH UKRAINE KAZAKHSTAN Seattle (2) REPUBLIC FRANCE FRANCE AUSTRIA HUNGARY AUSTRIA HUNGARY MOLDOVA MOLDOVA KAZAKHSTAN MONGOLIA Phoenix, Arizona London (5) (5) ROMANIA MONGOLIA London ROMANIA MONTENEGRO SERBIA SERBIA Sacramento, California Paris (8) (8) BULGARIA MONTENEGRO GEORGIA UZBEKISTAN Paris Salt Lake City, Utah UZBEKISTAN Chicago Chicago (2) (2) BULGARIA GEORGIA ITALY ALBANIA ITALY ALBANIA KYRGYZSTAN NORTH KYRGYZSTAN NORTH PORTUGAL PORTUGAL BAKUBAKU KOREA UNITED STATES GREECEGREECE KOREA UNITED STATES TURKEY OF AMERICA SPAIN SPAIN TURKEY TURKMENISTAN TURKMENISTAN JAPAN JAPAN St. Louis, Missouri OF AMERICA TAJIKISTAN TAJIKISTAN SYRIA SYRIA SOUTH SOUTH CHINA CHINA Tokyo (2) Tokyo (2) KOREA KOREA Brussels (2) (2) Brussels MOROCCO MOROCCO LEBANON IRAQ IRAQ LEBANON JORDAN ISRAELISRAEL JORDAN IRANIRAN AFGHANISTAN AFGHANISTAN Amsterdam Seoul (2) Seoul (2) Amsterdam PAKISTAN PAKISTAN NEPAL NEPAL ALGERIA Taipei ALGERIA Taipei WESTERN LIBYA LIBYA EGYPT Geneva WESTERN EGYPT Geneva SAHARA SAUDI BANGLADESH SAHARA SAUDI BANGLADESH ARABIA INDIA Shanghai (3) ARABIA INDIA Shanghai (3) MEXICO BURMA MEXICO BURMA PUERTO RICO MAURITANIA LAOS MAURITANIA Beijing (3) PUERTO RICO LAOS Los AngelesAngeles (2) Los (2) OMAN Beijing (3) OMAN Monaco MALI NIGER CHAD YAMEN SENEGAL Monaco MALI Hong Kong (2)(2) NIGER CHAD YAMEN SENEGAL SUDAN VIETNAM San Francisco San Francisco BURKINA SUDAN VIETNAM PHILIPPINES Hong Kong Cologne Dubai CAMBODIA GUINEA Chengdu BURKINA BENIN NIGERIA PHILIPPINES Cologne Dubai CAMBODIA GUINEA Chengdu BENIN TOGO Dallas NIGERIA ETHIOPIA SHRI LANKA VENEZUELA IVORY GHANA TOGO Dallas CENTRAL AFRICAN SHRI LANKA Frankfurt ETHIOPIA Abu Dhabi VENEZUELA LIBERIA COAST REPUBLIC IVORY GHANA Guangzhou CENTRAL AFRICAN BRUNEI Frankfurt MALAYSIA Abu Dhabi LIBERIA COAST REPUBLIC SOMALIA Atlanta Guangzhou COLOMBIA BRUNEI UGANDA MALAYSIA Atlanta COLOMBIA ECUADOR Hamburg GABON CONGO UGANDA KENYASOMALIA AFRICA+MIDDLE EAST ASIA Detroit ECUADOR Hamburg GABON CONGO DEM. REP. CONGO KENYA INDONESIA Detroit Milan (2) DEM. REP. CONGO Ahmedabad INDONESIA PAPUA NEW Beirut, Lebanon Bangkok, Thailand Milan (2) GUINEA TANZANIA Arlington Ahmedabad PAPUA NEW PERU Munich TANZANIA Mumbai (2) Singapore GUINEA Cairo, Egypt Canberra, Australia Arlington BRAZIL PERU Munich ANGOLA Mumbai (2) Singapore Kuala Lumpur Riyadh, Saudi Arabia Colombo, Sri Lanka Washington DC Rome Pune (2) BRAZIL ZAMBIA ANGOLA Washington DC BOLIVIA Rome ZAMBIA Pune (2) MADAGASCAR Kuala Lumpur Hanoi, Vietnam New Delhi (3) MOZAMBIQUE BOLIVIA Berlin ZIMBABWE MADAGASCAR Ho Chi Minh City, Vietnam NAMIBIA New Delhi (3) MOZAMBIQUE PARAGUAY Berlin Johannesburg NAMIBIA BOTSWANA ZIMBABWE AUSTRALIA PARAGUAY Johannesburg BOTSWANA SWAZILAND Bangalore (2) AUSTRALIA Jakarta, Indonesia CHILE URUGUAY SOUTH AFRICA SWAZILAND Bangalore (2) Hyderabad (2) Karachi, Pakistan CHILE SOUTH AFRICA Hyderabad (2) Chennai (2) NEW Kathmandu, Nepal URUGUAY ARGENTINA ZEALAND São Paulo Kolkata Chennai (2) NEW Lahore, Pakistan ARGENTINA ZEALAND São Paulo Aires Buenos Kolkata Manila, Philippines Melbourne, Australia Buenos Aires MSLGROUP O ce Naha, Japan A liate O ce Osaka, Japan MSLGROUP O ce A liate O ce Phnom Penh, Cambodia Sydney, Australia Vientiane, Laos
  • 6. MSLGROUP EMEA MSLGROUP EMEA is a network of specialist agencies unified in their commitment to excellence. The group offers the best regional and local cohesion and integration - on-line and off-line - across a range of communications disciplines. We specialise in social media marketing, public affairs, brand and talent, financial communications, corporate communications and reputation management, consumer PR, events management and healthcare. With fully owned offices in 21 cities covering 10 markets across EMEA, we have hub offices in London, Stockholm, Brussels, Berlin, Milan and Dubai. Our strong affiliate network extends to Eastern Europe, the Middle East and South Africa and gives us an additional presence in over 50 markets. MSLGROUP EMEA’s excellence has been recognised by Communique, The European Excellence Awards, The Holmes Report, Cannes Lions, PR Week and The SABRE Awards. Anders Kempe Bronwen Andrews President Director, New Business MSLGROUP EMEA MSLGROUP EMEA anders.kempe@mslgroup.com bronwen.andrews@mslgroup.com +44 (0)75 1557 42 85 +44 (0)207 878 3103
  • 7. MSLGROUP FRANCE Based in Paris, MSLGROUP France provides expertise covering public affairs, financial communications, corporate and product PR, employer branding, change communications, content management, corporate campaigns, social media and events. At the heart of MSLGROUP France are Publicis Consultants and Publicis Events, who for nearly 20 years have worked with clients across all industry sectors. The group has particularly rich experience in banking and insurance, energy, retail, automotive, the food-processing industry and across French public institutions. The teams have won a number of major awards in the last year (including Top Com, Grand Prix Stratégies, and UJJEF’s Grand Prix de la Créativité RH) for clients such as GDF-SUEZ, Carrefour and Société Générale. Fabrice Fries Stéphanie Barré-Lesauvage President New Business Director MSLGROUP France Publicis Consultants fabrice.fries@mslgroup.com stephanie.barre-lesauvage@ + 33 (0)1 44 82 45 82 consultants.publicis.fr + 33 (0)1 44 82 47 06 Stéphane Lecca Managing Director Publicis Events stephane.lecca@publicisevents.com + 33 (0)1 58 47 77 35
  • 8. MSLGROUP AMERICAS In the Americas, MSLGROUP represents some of the world’s most powerful brands from consumer goods to financial institutions and pharmaceutical companies. We work as a unified team – conceiving and deploying programs for our clients’ evolving needs. Our seasoned professionals (1,000+ employees) are strategic counselors, digital pioneers, masters in influencer marketing and innovative experiential marketers. Headquartered in New York, we operate in wholly owned and affiliate offices across eight regional hubs in North and South America. Our diverse team of experts listens, analyzes and creates provocative campaigns that build brands, engage consumers, protect reputations and rally employees. We have been recognized with over 100 prestigious awards including PRSA Silver and Bronze Anvils, IABC Ovation and Gold Quill awards, SABRE Awards and a Cannes Lions PR award. We are especially proud of Kekst and Company for being named a ‘Specialist Agency of the Decade’ by The Holmes Report. Jim Tsokanos Karlenne Trimble President Chief Growth Officer MSLGROUP Americas MSLGROUP Americas jim.tsokanos@mslgroup.com karlenne.trimble@mslgroup.com +1 212 468 2936 +1 404 870 6813
  • 9. MSLGROUP ASIA For over 20 years, MSLGROUP Asia has worked with global, regional and local clients by providing strategic communications campaigns that position, promote and protect their businesses and brands. Regionally headquartered in China, the MSLGROUP Asia network includes 27 owned offices and 850 staff across Shanghai, Beijing, Guangzhou, Chengdu, Hong Kong, Taipei, Tokyo, Seoul, Singapore, Kuala Lumpur, Mumbai, Delhi, Ahmedabad, Pune, Bangalore, Chennai, Hyderabad and Kolkata. A satellite network of staff reaches an additional 125 Indian cities, 25 Chinese cities, and a strong affiliate network of independent agencies across the region adds another 18 Asia cities to our reach. In the past two years, MSLGROUP Asia has been recognized with more than 40 awards, including MSL Japan’s 2009 ‘PR Lion’ in the Travel and Tourism category at the Cannes PR Awards and ‘PR Consultancy of the Year’ for Hanmer MSL India, 20:20 MSL India, Eastwei MSL China, and ICL MSL Taiwan from both international and local industry groups. Glenn Osaki Josh Shapiro President Vice President, MSLGROUP Asia Operations & Client Solutions glenn.osaki@mslgroup.com MSLGROUP Asia +86 138 1780 0119 josh.shapiro@mslgroup.com +86 139 1005 9661
  • 10. CONTACT US Olivier Fleurot CEO, MSLGROUP T: +33 (0)1 44 82 47 10 | M: +33 (0)6 28 49 09 05 olivier.fleurot@mslgroup.com Pascal Beucler Chief Strategy Officer, MSLGROUP T: +33 (0)1 44 82 47 08 | M: +33 (0)6 09 75 80 17 pascal.beucler@mslgroup.com Trudi Harris Chief Communications Officer, MSLGROUP T: +33 (0)1 44 82 47 12 | M: +33 (0)6 12 73 83 02 trudi.harris@mslgroup.com mslgroup.com | twitter.com/msl_group | blog.mslgroup.com | slideshare.net/mslgroup Designed and Printed by MSLGROUP CREATIVE+