As long it is positive, there is no such thing as too much attention for a brand. Here are some of the best and most creative steps to get consumers to notice your brand.

1. Branding Lessons
Learned
From the Beatles
8

2. The more emotion you create,
the more attention to the brand.
Feelings have a critical role
in the way consumers are
influenced

4. The promise represents what the
brand stands for
The heart of all killer brands
is the promise they make

5. What do the Beatles and
branding have in common?

6. Let’s examine
the lessons the
Beatles taught
marketers about
branding:

7. 1 = Live their story

8. Reputation
builders

9. End result brand experiences
2 = Build a brand personality

10. Brand
experience:
music
album covers
movies
concerts

11. 3 = Define your brand by
what you make happen

12. Simple …
Attainable…
Targeted…

13. Feel their emotions and passion
4 = Show emotions

14. Create
emotion

15. Made their own trends
5 = Relentless innovation

16. Created
their own
trends

17. Eschewed music industry promotion
6 = Marketing strategy

18. The
experience
was the
marketing

19. Fan loyalty long lasting
7 = Cultivate raving fans

20. The
Beatles
Cult

21. Brands are verbs … what they do
matters more than what they say
8 = Be an experience

22. Remember
Being remarkable is
not always the same

23. Thank You !
Thank you for joining us!
Digital Spark Marketing

24. Thank You !
Contact us:
Mike@digitalsparkmarketing.com
www.digitalsparkmarketing.com
Twitter: @mikeschoultz
607-725-8240
Digital Spark Marketing