future of design presented by Rex Miller of mindshift and Joe Tankersley of Disney Imagineering

1. Digital Native
Nation

2. Digital Immigrants Leading
Digital Natives

5. Medium as
Message
When the primary
means of storing
and distributing
information
changes…

6. Medium as
Worldview
…our worldviews
change!

7. Comparing the Mediums
Dynamic Linear Fluid Interactive
Open-Ended Sequential Fragmented Linked
Ephemeral Permanent Transitory Iterative
Intimate Abstract Vicarious Virtual
Now Historical Future Time-Morph
Messenger Content Impression Experience

12. Symbolic
Realistic
Conceptual
Convergent
Hacked/
Moded

13. Brain Wiring
Oral
Non-linear, Holistic,
Intimate, Relational
Print
Linear, Sequential,
Rational, Concept
Broadcast
Fluid, Fragmented,
Emotional, Image
Digital/Interactive
Non-linear, Holistic,
Systems Thinkers

14. New media NEW DESIGN
New perceptions New culture
New worldview New structures
New understandings New relationships
New psychology New language
Then What? Revolution!

15. Low cost High cost
On demand On command
Tailored Mass Appeal
Interactive One directional
Mass amateurization Exclusive
Collective enterprises Star products
Aha! Ta Da!
Active Passive
Focus on the whole Focus on a concept/
image

16. Design
Capabilities
are a
Commodity
Design
Thinking is a
Premium

17. Modeling
vs. Drawing
Simulation
vs. Analysis
Data Rich
vs.
Concept
Only

18. The Design Subculture
is going Mainstream

19. Rapid
Prototyping

20. Design
Economy

22. 2008

24. 2018

25. The Difference is Nature not Nurture
Workview and Worldview

26. Peering into the Digital Future

27. Maps of
unexplored
worlds are
more about
Art than
Geography

28. Where we are NOW

29. Early Cinema Remediated Theater

30. Before the dawn of
the digital age we
presented our
brilliantly crafted
predictions using a
Early digital technology that was
born at the turn of
the LAST century.
remediates
multiple
communication
technologies

31. The PowerPoint presentation
Became the communication medium of choice.
With this powerful new tool of the digital age we
were able to fill up page after page with
•Bullet points
•Cutesy clip art
•Impossible to read font styles
•In too many colors
•Indecipherable charts and graphs
•And long quotations that we were apt to read
verbatim to our audiences.

32. Midway Mania
The Laugh Floor
Digitizing the
theme park

33. Our digital
playground
Innoventions

34. The limits of remediation

35. We suffer
TECHNOLUST

36. We are constantly disappointed

37. The next step
Set the new
medium
free

38. Digital as medium AND message
From: Envisioning Emotional Epistemological Information by David Byrne

39. Looking for digital landmarks

40. Rearrange & Recombine

41. Connect

42. Constant Change

43. Who are the digital explorers?

44. Digital Generation 1.1
James Moore: Concept Designer
Walt Disney Imagineering
Graduate: Ringling &
Florida Interactive Entertainment Academy

45. Seeing design through a digital lens

46. Digital Generation 2.0
Allie Tankersley, age 12
Aspiring Actress
Social Networking Queen

47. Real Digital Babies

48. How will
Digitality
change
designers?

49. Digital design is mass mind

50. To be digital is to be holistic

51. Digital
lives in the
future

52. What will a digitally designed
world look like?

53. Designers will be King

54. Learning in
a design
world

55. Fear of the amateurs

56. Designers
for life

57. End of zero sum

58. Welcome to the brave new world!

59. Joe Tankersley
joe.tankersley@disney.com
Rex Miller
rex@rexmiller.net