This document discusses how digital technologies are changing the way people think and interact. It argues that we have transitioned from an old, predictable world to a new, turbulent one dominated by digital media. This digital shift has led to cultural and societal changes, including new forms of communication, relationships, and design. It also discusses how businesses need to adapt their focus, brands, and approaches to design in this new digital economy and ecosystem. Finally, it provides examples of companies that have successfully designed new experiences and cultures for this emerging context.

3. Peak into the Future: The Design Subculture is going Mainstream

4. “ If you want to teach people a new way of thinking, don’t bother to teach them. Instead give them a tool, the use of which will lead to new ways of thinking.” -Buckminster Fuller

6. Different Seas — Different Ships Predictable Old World Turbulent New World

9. Then What? - Cultural Revolution New psychology New relationships NEW DESIGN New institutions

10. Comparing the Mediums Dynamic Open-Ended Ephemeral Intimate Now Messenger Linear Sequential Permanent Abstract Historical Content Fluid Fragmented Transitory Vicarious Future Impression Interactive Linked Iterative Virtual Time-Morph Experience

11. Madonna and Child Through the Ages Symbolic Perspective Conceptual Interactive

12. Architecture

15. Business Agriculture – Craft Manufacturing Information Design Economy

20. Blue Man Group – Design an Experience

21. Cirque du Soleil – Re-Imagine

22. Starbucks Barnes & Noble Third Places

23. Whole Foods – Design a Culture

24. Krispy Kreme – Make the Process the Attraction

25. Harley Davidson “Rebel Lifestyle”

26. Say Hello to the Future

27. A Great Awakening of Design