Philip Kotler Marketing Forum 2017 - sessione della mattina, intervento del Prof. Alberto Mattiacci, Professore Ordinario di Economia, Università la Sapienza di Roma

1. Alberto Mattiacci

2. #1 The Century of Asia

3. The Century of Asia
How long will it take for Asian consumers’
tastes to become global mainstream ?

4. #2 Mass Digitization

5. Mass Digitization
Digitization has already changed
consumers’ minds and attitude.
If so, what forever?

6. #3 Future of Advertising

7. Future of Advertising
Once upon a time advertising was the
“king” of marketing budgets.
What tomorrow?

8. #4 Education

9. Education
Globalization and technology are changing
labour market. Western youngesters are
confused.
• What, where and how to study?

11. Tomorrow’s World
You published about “The End of Democracy”
Which world will our sons live in?

12. Any question?