Understanding Social Media's Visual Revolution
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Ann Handley of MarketingProfs, Nick Westergaard of Brand Driven Digital, and Mike Hayes of Ben and Jerry's share their thoughts and tips for joining social media's visual revolution.
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Understanding Social Media's Visual Revolution
- 1. Pics to Clicks Understanding Social Media’s Visual Revolution digital marketing world | marketingprofs | 2013
- 2. Hello! Nick Westergaard Ann Handley Mike Hayes Brand Driven Digital MarketingProfs Ben & Jerry’s
- 3. Social Media’s Visual Revolution ‣ Why Visual ‣ Visual Updates to Social Networks & Visual Content ‣ What This Means for B2B & B2C Brands ‣ Visual Brand Case Study: Ben & Jerry’s ‣ How Your Brand Can Prepare ‣ Questions
- 5. Visual? Photo via Flickr user Ali Smiles
- 6. Social Media Is Increasingly Visual
- 7. The Content Shared Is More Visual Photo via Flickr user birgerking
- 8. 44% of users ARE MORE LIKELY TO ENAGE WITH A BRAND THAT POSTS PHOTOS VS. OTHER FORMS OF MEDIA Source: ROI Research
- 10. 2 Visual Updates to Social & Social Content
- 11. 300 Million Photos Uploaded to Facebook Every Day Photo via Flickr user west.m
- 12. Google+
- 13. Pinterest
- 14. Instagram
- 15. Tumblr
- 16. Facebook
- 17. 46% More Engagement with Timeline
- 18. Impact by Post Type
- 19. Twitter
- 20. Foursquare
- 21. LinkedIn
- 22. SlideShare
- 23. MySpace
- 24. Images Show Brand Humanity
- 26. Visual Content Can Also ... Brand Promote Events Educate Position Launch Products Sell
- 27. 3 6 Key Things This Means for B2B & B2C
- 28. 1. You Have an Unprecedented Opportunity
- 33. 2. You Have an Unprecedented Imperative. Think: “Story” Not “Stock.”
- 37. 3. Think: Content Worth Sharing
- 42. 4. Be a Content Brand Not a “Brand with Content”
- 43. Channel consistency is key
- 46. 5. Show How Your Product Lives in the World
- 47. Connect online & in-person
- 50. 6. Yes, Even You, B2B!
- 51. Events, behind the scenes, gamification, geolocation.
- 52. 4 Visual Brand Case Study: Ben & Jerry’s
- 53. Ben & Jerry’s 53
- 54. 54
- 55. 55
- 56. 56
- 57. 57
- 58. 58
- 59. 59
- 60. 60
- 61. 61
- 62. 62
- 63. 63
- 64. #VermontByVermonters 64
- 65. #VermontByVermonters 65
- 66. #CaptureEuphoria 66
- 67. #CaptureEuphoria 67
- 68. 5 6 Ways to Prepare Your Brand
- 69. 1. The Basics Still Matter Photo via Flickr user stevendepolo
- 70. 2. Have a Plan
- 71. Find the Network That Fits
- 72. 3. Invest in Photography Photo via Flickr user BigTallGuy
- 73. Fun Fact
- 75. 5. Make Your Past Visual Photo via Flickr user DesheBoard
- 76. Milestones
- 77. Pin History Too
- 78. 6. Involve Your Fans Source: Ben & Jerry’s Fan Photo
- 79. Looking Ahead Photo via Flickr user eschipul
- 80. Questions? Nick Westergaard Brand Driven Digital nick@branddrivendigital.com @nickwestergaard Ann Handley MarketingProfs ann@marketingprofs.com @marketingprofs Mike Hayes Ben & Jerry’s mike.hayes@benjerry.com @hayesbtv