Findability

Slide 1: morville@semanticstudios.com Findability A Cyberspace Safari with Peter Morville & Joe Janes ASIS&T UW, Seattle, WA 1

Slide 2: morville@semanticstudios.com 1. The combination of organization, labeling, and navigation schemes within an information system. 3. The structural design of an information space to facilitate task completion and intuitive access to content. 5. The art and science of structuring and classifying web sites and intranets to help people find and manage information. 7. An emerging discipline and community of practice focused on bringing principles of design and architecture to the digital landscape. 2

Slide 3: morville@semanticstudios.com 3

Slide 6: morville@semanticstudios.com Hits Trust Location Location Location 6

Slide 8: morville@semanticstudios.com Findability Facts • For every search on cancer.gov, there are over 100 cancer-related searches on public search engines. • Of these searches, 70% are on specific types of cancer. 8

Slide 11: morville@semanticstudios.com find·a·bil·i·ty n The quality of being locatable or navigable. The degree to which an object is easy to discover or locate. The degree to which a system or environment supports wayfinding, navigation, and retrieval. am·bi·ent adj Surrounding; encircling; enveloping (e.g., ambient air) the ability to find anyone or anything from anywhere at anytime 11

Slide 12: morville@semanticstudios.com Chained Libraries In the Middle Ages there were few books, and those that did exist were usually kept locked in chests or cupboards, or chained to desks in a church. “This book belongs to the monastery of St. Mary of Robert's Bridge, whosoever shall steal it, sell it or in any way alienate it from this house, or mutilate it, let him be forever cursed.” 12

Slide 14: morville@semanticstudios.com A wealth of information creates a poverty of attention. Herbert Simon, Nobel Laureate Economist 14

Slide 15: morville@semanticstudios.com David Rose ambientdevices.com 15

Slide 18: morville@semanticstudios.com Cisco Wireless Location Appliance “A quick glance at the screen shows exactly where the tagged wheelchairs are located...Patients wait no more than a few minutes for a wheelchair, and we save $28,000 a month by eliminating searches.”

Slide 19: morville@semanticstudios.com Automatic Locates Schedule an "automatic locate" to see where your child is at a given time. Breadcrumbing Feature This feature is great for identifying a specific route or series of destinations. 19

Slide 20: morville@semanticstudios.com Reciprocal Transparency “In the information age to come, cameras and databases will sprout like poppies – or weeds – whether we like it or not. Over the long haul, we as a people must decide the following questions: Can we stand living exposed to scrutiny, our secrets laid open, if in return we get flashlights of our own that we can shine on anyone who might do us harm – even the arrogant and strong? Or is an illusion of privacy worth any price, even the cost of surrendering our own right to pierce the schemes of the powerful?” 20

Slide 21: ABOUTNESS morville@semanticstudios.com FINDABILITY 21

Slide 24: morville@semanticstudios.com Metadata Revenge of the Librarians 24

Slide 26: morville@semanticstudios.com The old way creates a tree. The new rakes leaves together. David Weinberger 26

Slide 30: morville@semanticstudios.com Learns, Proposes, Innovates, Gets All The Attention PACE LAYERING 30 Remembers, Disposes, Integrates, Has All The Power

Slide 32: morville@semanticstudios.com Paid search is the fastest growing business in the history of media; estimated to hit $23 billion by 2010. Go “Search has become the new interface of commerce.” John Battelle 32

Slide 33: morville@semanticstudios.com Faceted Classification Scoped Search Sort by Rating, Price, Sales Search Inside the Book See More by Manufacturer Discover Similar Items Customers Also Bought View Accessories Editorial & Customer Reviews Rate the Reviews Top Reviewers User-Created Guides Favorite People List Purchase Circles Recently Viewed The Page You Made Previously Placed Orders 33

Slide 34: morville@semanticstudios.com Personal, Social, Profiles, Relationships, Tags, Bookmarks, Behavior, Social Search 34

Slide 39: morville@semanticstudios.com

Slide 40: morville@semanticstudios.com

Slide 41: morville@semanticstudios.com The Story of the 3 Stone Cutters 3. I am making a living. 2. I am doing the best job of stone cutting in the county. 3. I am building a cathedral. 41

Slide 42: morville@semanticstudios.com The Future of Libraries and Collections, Reg Carr http://www.bodley.ox.ac.uk/librarian/fiesole/fiesole.htm 42

Slide 43: morville@semanticstudios.com IA Therefore I Am Peter Morville morville@semanticstudios.com Semantic Studios http://semanticstudios.com/ Ambient Findability http://findability.org/ IA Institute http://iainstitute.org/ This Presentation http://semanticstudios.com/uw.ppt 43

Slideshare.net (beta)