This document discusses different types of testing and how to choose what and how to test. It covers qualitative and quantitative testing, A/B testing, statistical significance, and how to choose what aspects to test such as immediate versus long-term impacts. Examples of case studies on landing page and email testing are provided. The document also discusses tools for testing, nurturing a testing culture, and tips for getting the most out of testing.

1. TESTING

2. WHY TEST?

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WHY TEST?

4. WHY NOT JUST ASK?

5. WAYS TO TEST

6. QUALITATIVE
TESTING

7. WHY?
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8. WAYS TO TEST

9. QUANTITATIVE

10. WHY?
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11. A/B TEST

12. A/B TEST

13. STATISTICAL SIGNIFICANCE

14. STATISTICAL SIGNIFICANCE

15. HOW AND
WHAT

16. CHOOSING HOW TO TEST

17. CHOOSING WHAT TO TEST
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18. CHOOSING WHAT TO TEST

19. CHOOSING WHAT TO TEST

20. IMMEDIATE VS
LONG-TERM
TESTING

21. LANDING PAGE CASE STUDY

22. LANDING PAGE CASE STUDY

23. EMAIL TESTING CASE STUDY

24. EMAIL TESTING CASE STUDY

25. TOOLS AND
TECH

26. QUALITATIVE TESTING

27. QUANTITATIVE TESTING

28. NURTURING A
TESTING
CULTURE

29. WAYS TO MAKE IT EASY
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30. GET THE MOST OUT OF TESTING
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31. GET THE MOST OUT OF TESTING

32. TESTING TEMPLATE

33. QUESTIONS?