- Care2 members are passionate about bettering the world, with most members being female, highly educated, and having previously donated to charities. - During the COVID-19 pandemic, people are spending more time on their smartphones, especially younger generations, and are consuming more video content on social media to stay entertained while quarantined. - Many young consumers would appreciate brands providing ideas to improve mental health during this difficult time.

2. Care2 members are passionate
about bettering the world.
39
is the average
member’s age
78%
of members
are female
77%
have given
to charities
56%
give to charities
seen on Care2
82%
have university
degree or higher

3. C-19 landscape
Interesting stats:
Ø More smartphone time: 70% of people surveyed globally say they are
spending more time on their smartphone, climbing above 80% for Gen Z.
(Source: Facebook internal data, Mar 17, 2020)
Ø Quarantined young consumers are relying on their devices and content to
keep them entertained, with many increasing their already significant media
consumption: 44% are watching more video content on social media.
(Source: COVID-19 Special Report: How Millennial and Gen Z Are Surviving
Quarantine)
Ø 44% of young consumers would appreciate brands providing ideas to
improve mental health during this time. (Source: COVID-19 Special Report:
How Millennial and Gen Z Are Surviving Quarantine)

4. IMG_9037.jpg
Care2’s C-19 hub

5. Care2 acquisition in a
COVID-19 world

6. Healthcare & Associations

7. February 2020Dec 2019
Animal Welfare & Conservation

9. April 2020March 2020
Human Rights

10. Acquisition on Care2

11. Care2 sign ups as
acquisition source

12. CASE STUDY WHO WE ARE HOW WE DO IT BRAND ENGAGEMENT
Examples of COVID-19 Response
From Charities & NPOs

13. February 2020Dec 2019
Animal Welfare & Conservation

14. Fauna & Flora email
onboarding supporter
journey and conversion
results

15. Ø 6 month automated onboarding process for each pledge/petition subject.
This uses entirely pre-existing email content, making it both less time
intensive and more reliable quality.
Ø The first ~4 weeks of this process do not contain a financial ask, and
are shown in the flowchart on the next slide.
Ø FFI have tested the ‘first ask’ timing fairly extensively, and found that a
~4 week wait works best with Care2 leads for increasing their long
term response rate.
Ø Following that, the process contains a financial ask every week focussed
around a new species.
Ø They introduce RG asks after 10 weeks

17. Hard cash ask Hard RG ask

18. No ask - content Soft ask

19. Results to date

21. Covid-19 resources &
creativity for future
planning

22. Don’t be afraid to
fundraise!
“now is the time to be vulnerable. People really
want to help, it makes them
feel empowered”

23. Email Appeals

24. Emergency Care2 email appeals

25. Join the COVID-19 Charity preparedness group on Facebook
https://www.facebook.com/groups/345239189766729/
Look at the free here resources to plan your messaging for
#NowGiving Tuesday
https://now.givingtuesday.org/
Learn from Care2 white papers:
http://www.care2services.com/white-papers
Chat with me about digital acquisition on Care2.com & digital fundraising:
Rhiannan Sullivan
VP, Strategy and Partnerships, Europe.
Rhiannan@Care2Team.com
www.Care2Services.com