Campaign engagement officer Hannah Mae Trow talks through how, using the Impact Stack platform, the Trussell Trust has delivered increased engagement and supporter activity with smart segmentation and tailored content. Find out more about Impact Stack at https://www.impact-stack.org/

2. • National charity supporting a network of more
than 1200 food bank centres across the UK
• Last year we gave out more than 1.9 million food
parcels, 56% of which went to children
• This winter we are expecting to give out 6 food
parcels every minute
• Been lobbying parliament for the last 8 years.
Started public campaigning2 years ago
• Campaigning for systemic changes that end the
need for food banks, and end severe food
insecurity/destitution in the UK.
23 September 2020The Trussell Trust - Together, we can end the need for food banks 2

3. 23 September 2020The Trussell Trust - Together, we can end the need for food banks 3

4. 23 September 2020The Trussell Trust - Together, we can end the need for food banks 4
What did we know?
• Out of 22.5k people taking our actions and
signing up to our campaigner list, we still had
12k actively engaged with us.
• 33% of our audience had identifies as having
used a food bank before
• 38% had identified as working or volunteering
in our food banks.
• Where our supporters were in the UK
And that was about it…

5. 23 September 2020The Trussell Trust - Together, we can end the need for food banks 5

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23 September 2020The Trussell Trust - Together, we can end the need for food banks 6

7. 23 September 2020The Trussell Trust - Together, we can end the need for food banks 7
YouGov - 2019 Internal survey – 2019 and 2020
Hunger Deniers – 21% and disengaged – 8% 0% in our supporters
Sympathetic but passive – 14% Early Explorers – 12%
Engaged and alarmed – 12% Good Samaritans – 42%
Engaged but busy – 18% Busy Urbanites – 9%
Potential activists – 27% Social Justice Warriors - 14%
Super Doers - 23%

8. 23 September 2020The Trussell Trust - Together, we can end the need for food banks 8

9. 23 September 2020The Trussell Trust - Together, we can end the need for food banks 9

10. 23 September 2020The Trussell Trust - Together, we can end the need for food banks 10

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23 September 2020The Trussell Trust - Together, we can end the need for food banks 11

12. 23 September 2020The Trussell Trust - Together, we can end the need for food banks 12
Measurable Before Now Difference
Active campaigners 11,045 14,788 +3,743
Taking an MP action 677 3,385 +2,708
Taking a target action 63 2,031 +1,968
Average 1-on-1 emails after action taken 25 in 1st
48hrs
150 in 1st
48hrs
+125
Inactive campaigners 7,054 6,203 -851
Data representing now is from February to June 2020, before data is from Jan 2019 – Feb 2020.