Refugee Council - responsive digital campaigning and fundraising with Impact Stack
•Download as PPTX, PDF•
0 likes•100 views
The Refugee Council has seen significant improvements in their digital fundraising and campaigning since partnering with Impact Stack in April 2020. Some key successes include higher email subscription, donation, and online action rates. Conversion of online actions to gifts has increased from 3.8% to 10.9% without extra marketing. Opt-in rates for emails and phones when donors take actions like signing petitions have also increased substantially. Impact Stack has provided new donation opportunities like post-action overlays that have resulted in over 1,000 additional donations. Upcoming plans include Christmas fundraising and optimizing opt-in rates further.
Recommended
Recommended
More Related Content
Similar to Refugee Council - responsive digital campaigning and fundraising with Impact Stack
Similar to Refugee Council - responsive digital campaigning and fundraising with Impact Stack (20)
More from more onion
More from more onion (20)
Recently uploaded
Recently uploaded (20)
Refugee Council - responsive digital campaigning and fundraising with Impact Stack
- 1. The Refugee Council - responsive digital campaigning & fundraising Our journey with Impact Stack since April 2020 Tasha Stone, Senior Digital Marketing Officer, @Tashaargh
- 2. Context 0 10000 20000 30000 40000 50000 60000 Q1 19/20 Q2 19/20 Q3 19/20 Q4 19/20 Q1 20/21 Supporter actions online Total email subscribers Other online actions (e.g. signing a petition) Website donations
- 3. Recent campaigning and fundraising activities • Original plans • Response to Covid-19: • Refugee Solidarity Fund • Open letter to the Home Secretary and MP action • Emergency housing evictions handraiser • Seeking asylum is not a crime appeal
- 4. Examples of successes with Impact Stack • Volume and conversion rates • Mailchimp integration and reporting • COGs • Opt ins • New donation source – action thank you pages
- 5. COGs • From 3.8% to 10.9% of gifts, without significant marketing
- 6. Opt in rates – phone and email
- 9. Opt in rates – email Email opt in rate Previous systems Impact Stack Cash 47.41% 80.26% COG 76.49% 85.82% All donations 48.52% 80.86% Campaigns 19.23% 58.24%
- 10. Opt in rates – phone Phone opt in rate Previous systems Impact Stack 1 Impact Stack 2 Cash n/a 1.82% 34.32% COG 6.27% 8.77% 39.18% All donations 0.24% 2.59% 34.84% Campaigns n/a 1.70% 26.82%
- 11. New donation source • 1,037 donations via post-action overlay • 1.64% of 63,256 actions
- 12. What’s coming up • Christmas • Next advocacy – refugee rights • Optimise email opt in e.g. improve form, add confirmation stage, hide for subscribers • ???
Editor's Notes
- Will talk about previous systems and digital marketing activity, and where we were come this April. 63,256 campaign actions and 4,811 donations to date.
- Will talk about our original marketing plan and how this was abandoned following Covid-19, leading to lots of reactive activity (and how Impact Stack helped us here)
- Will introduce some more detailed examples of improvements we saw through the Impact Stack move, including some testing/optimisation we did
- Will outline our upcoming priorities in terms of projects and other testing/optimisation in Impact Stack, then invite questions and suggestions