The Mood Factory: Improving Moods through Sensory Engagement

The Mood Factory Overview
• 2004 opened doors dba Innovative Analysis, Inc.
• Manufactured and distributed our first product line, Mood-
lites, based on how colors affect moods. Took a break
from 2007-2010.
• Launched a new line nationwide in Lowe’s Home
Improvement. Over 4 million Mood-lites sold to date.
• Our Mission: To Improve Moods through Sensory
Engagement
©2014, The Mood Factory. www.themoodfactory.com @GetYourMoodOn #coloringlives #improvingmoods

Improving Moods: The Global Need
• Over 350 around the world have Major Depressive Disorder. (World Health
Organization, 2014).
• 1 in 4 Women in the US are on antidepressants, and 1 in 9 men. (Medco Health
Survey, 2012)
• Abuse of tobacco, alcohol, and illicit drugs is costly to our nation, exacting over
$600 billion annually in costs related to crime, lost work productivity and
healthcare not to mention cost of family disintegration, loss of employment,
failure in school, domestic violence, and child abuse. (National Institute of Drug
Abuse, 2014)
• Every year, abuse of illicit drugs and alcohol contributes to the death of more
than 100,000 Americans, while tobacco is linked to an estimated 440,000 deaths
per year. (National Institute of Drug Abuse, 2014)
• We escape the now, or being present, through alcoholism, compulsive gambling
or shopping, dependency on illicit or licit drugs, eating disorders, sexual
addictions, and/or workaholism.
• Being in the here and now has the greatest potential to impact positive change,
and one of the easiest ways to get present is by engaging the senses. (Stern,
2004).

Improving Moods: The Impact
• When we are happy and engaged, dopamine in the brain is increased and our
brains work better. We are then more likely to:
• Collaborate
• Be productive and creative
• Help others
• Solve problems
• Engage in physical activities. (Diamond, 2009)
• When we get pleasure from activities that generate positive feelings, we are
less likely to seek it from high-risk activities such as drug or alcohol use or other
additions. (Galván A et al, 2006)

Colouromatherapy: Overview
• Research suggests the more senses you engage to achieve a desired
result, the more profound the experience. (Gottfried and Dolan, 2003).
• It is not a strict science. There are many generalities, but obvious
differences occurs in colors and scents for individuals based on culture,
past experiences, and personal preferences.
• We look at research available, and create products based on that
research. It is taking what we DO know and teaching consumers how to
apply it to their life to feel positive and present, naturally.
• We plan to take you through colors, scents, and then show you
experientially how those two work together and have a greater impact
than either two would alone.

The Power of Color

The Brain on Color
•The neocortex is a part of the brain of mammals that is
involved in higher functions such as sensory perception,
generation of motor commands, spatial reasoning,
conscious thought, and in humans, language.
•In humans it accounts for about 76% of the brain's volume.
•The neocortex is activated by visual cues.
•One of our primary visual cues is color. Color is made up
of
1.Hue (red vs. blue)
2.Saturation (intense vs. dull via gray)
3.Brightness (Light vs. dark via white or black)
It takes 45 milliseconds for the brain to detect a visual
object. (Krishna, 2010)

The Impact of Color
• Research suggests colors impact our moods. Leatrice
Eiseman, Director of Pantone Institute, “Color choice is
scientific, psychological and emotional."
• Eiseman also states the human reaction to color is usually
based on what we see in nature. (Eiseman, 2000)
• Actual hues of colors matter. A dark pink has a much
different impact on our experience of that color than light
pink.
• Much of current research is based on consumer surveys
and word associations. Colorcom has a global database of
with input from over 120k individuals around the world.
• Mood Factory products were created based on 8 common
colors and their most closely associated moods.

Mood Renewal Definition: To make (something) new, fresh, or strong again; to begin
(something) again with more force or enthusiasm; to make like new; restore to freshness,
vigor, or perfection.
Green: Found in trees and grass, is associated with growth, freshness and renewal.
Intention: Refreshes and Rejuvenates.

Mood Passion Definition: a strong feeling of enthusiasm or excitement for something or
about doing something; a strong liking or desire for or devotion to some activity, object, or
concept; an object of desire or deep interest; intense, driving, or overmastering feeling or
conviction.
Red: Found in hearts and roses, is associated with warmth, love and passion.
Intention: Shows zeal and enthusiasm.

Mood Tranquility Definition: Quiet, restful and peaceful; free from agitation of mind or spirit;
free from disturbance or turmoil; unvarying in aspect.
Sapphire Blue: Dark Blue, found in skies and lakes, is associated with sleep and tranquility.
Intention: Invites quiet and stillness.

Mood Serenity Definition: Calm and peaceful; clear and free of storms or unpleasant
change ; steady.
Aqua Blue: Aqua Blue, found in seas and tropics, is associated with peace, calming, and
serenity.
Intention: Initiates calm and peace.

Mood Happiness Definition: The state of being happy; a state of well-being and
contentment; a pleasurable or satisfying experience.
Yellow: Found in flowers and the sun, is associated with hope, vitality and happiness.
Intention: Provides Joy and Cheer.
© 2014, The Mood Factory
www.themoodfactory.com

Mood Energy Definition: The ability to be active; the physical or mental strength that allows
you to do things; natural enthusiasm and effort; usable power; dynamic quality; the capacity of
acting or being active; a usually positive spiritual force; vigorous exertion of power.
Orange: Found in sunrises and fires, is associated with awakening, vibrance, and energy.
Intention: Bring Zest and Zeal.

Mood Creativity Definition: Having or showing an ability to make new things or think of new
ideas; done in an unusual way; marked by the ability or power to create; having the quality of
something created rather than imitated.
Purple: Rarely occurs in nature, is associated with spirituality, royalty and creativity.
Intention: Encourages imagination and ideas.

Mood Sassy Definition: Distinctively smart and stylish; confident and energetic; vigorous,
lively.
Hot Pink: Found in fruits, is associated with playfulness, excitement, and sass.
Intention: Inspires Confidence and Play.

The Power of Scent

The Sense of Smell
• The connections between odors and emotions have an obvious survival
value for our species. The smell of good food is appealing, while the
smell of rotten food is not. We recognize either the “yech” or the
attraction of smells, without cognitive awareness of the actual source of
the aroma.
• Studies sponsored by the Institute at colleges and universities around
the world are designed to investigate a variety of specific feelings (such
as relaxation, exhilaration, sensuality, happiness and self-confidence)
which are elicited through odors via stimulation of the olfactory the
limbic system or "pleasure center" of the brain.
• Scent is the only sense that is routed directly to the limbic system on
the right side of the brain. “This system contains the keys to our
emotions…When we smell we feel.” (Whiff, 2008)
• It takes us 450 milliseconds for the brain to recognize a scent (10x as
long as visual cue). (Krishna, 2010)
• A number of researchers are even using scents to alleviate pain,
insomnia and the side effects of chemotherapy. No one in medicine
claims that scent alone will cure the sick, conquer depression or get
your kids to go to bed on time. What they are saying is that a fragrance
can play a powerful role in your sense of well-being.
• Aromachologists use these emotional ties, as well as scientific studies
to substantiate hypothetical effects of scents, when formulating aromas
to foster moods.

Scents and Moods
Vanilla, bergamot and lavender have been found to
produce a calming effect.
Citrus family and geranium are considered purifying
and energizing.
Vanilla, jasmine, rose and ylang-ylang are warming
notes.
Sage clary, cinnamon, and spearmint are known to
stimulate alertness.
Rose, jasmine, and ylang-ylang are said to have
aphrodisiac properties.
Spearmint and petitgrain are felt to provide mental
stimulation.

Mood Scent: Bergamot, Basil, Scotch Pine, Rosemary, Lemongrass, Grand Fir, and
Eucalyptus.
The great renewal of the world will perhaps consist in this, that man and maid, freed of all
false feelings and reluctances, will seek each other not as opposites, but as brother and
sister, as neighbors, and will come together as human beings. - Rainer Maria Rilke

Mood Scent: Rose, Ylang Ylang, Frankincense, Vanilla, Jasmine, and Geranium.
Every great dream begins with a dreamer. Always remember, you have within you the
strength, the patience, and the passion to reach for the stars to change the world.
-Harriet Tubman

Mood Scent: Vanilla, Peru Balsam, Lavender, Jasmine, and Chamomile.
The real spiritual progress of the aspirant is measured by the extent to which he achieves
inner tranquility.
-Swami Sivananda

Mood Scent: Ylang Ylang, Ravensara, Vanilla, Juniper, and Geranium.
The final wisdom of life requires not the annulment of incongruity but the achievement of
serenity within and above it.
-Reinhold Niebuhr

Mood Scent: Lemon, Mandarin, Grapefruit, Bergamot, and Lime.
The purpose of our lives is to be happy.
-Dalai Lama

Mood Scent: Peppermint, Orange, Mandarin, Rosemary, and Ginger.
There is a vitality, a life force, an energy, a quickening, that is translated through you into
action, and because there is only one of you in all time, this expression is unique.
-Martha Graham

Mood Scent: Cinnamon, Spearmint, Clary Sage, Geranium, and Rosemary.
Creativity is allowing yourself to make mistakes. Art is knowing which ones to keep.
-Scott Adams

Mood Scent: Grapefruit, Black Pepper, Cajeput, and Fennel.
My personality is up and down, sassy and cheeky.
-Katy Perry

When used in the same environment, colors and scents work together to stimulate our
senses and restore balance to our body, mind and spirit.

The Power of Combining Colors & Scents
Research supports the concept that colors and
scents, combined, produce a more intense
experience than either presented alone.

Associations - Colors and Scents
Researchers have found that strawberry
flavored drinks smell more pleasant and
have a more intense odor when colored
red than green (Zellner et al., 1991).

Associations - Colors and Scents

Colors and Scents and Moods
By pairing color with associated odor, the combined stimulus
would provide a more intense emotional response than either
one individually.

Smell the ‘Happiness’
Scent

Smell the ‘Serenity’
Scent

• Do Yoga with Renewal™
• Use Sassy™ in a Teen Room
• Uplift your workout with Energy™
• Be inspired with Creativity™
• Host a Happiness™ party
• Create Passion™ in the bedroom
• De-stress after work with Serenity™
• Bask in Tranquility™ before bed
• Paint with Creativity™
• Inject Energy™ at the office
• Be inspired with Creativity™ in your brainstorm
sessions
Applying ColouromaTherapy to Your Life

Mood Factory New Product Applications

"In"In the right light, at the right time, everything is extraordinary. "the right light, at the right time, everything is extraordinary. "
–– Aaron RoseAaron Rose
Nearly two-thirds (62 percent) feel that it is no longer enough for corporations to
simply give money away to good causes, they need to integrate them into their
day-to-day business. (Edelman Good purpose Study, 2010)
Initially, sale of Mood-lites supported iFred (International Foundation for Research
and Education on Depression helping to launch the first ever Schools for Hope
program. This program is targeted in teaching 5th
graders skills for hope. iFred is
working to rebrand the disease using the color yellow, the symbol the sunflower,
educating on brain biology, and engaging with celebrities.
The Mood Factory is expanding partnerships for all moods, so that each color
will associate with a specific mood.
Coloring Lives

Key Takeaways
• Everything you do with consumers matters. Engage them in the right way, with the right
senses, to improve their moods.
• Engaging multiple senses is not just good for the consumer, it is good for your business.
Research suggests the more senses you engage, the more likely they are to remember
your product or service in the future.
• It is important to pair the right stimulus with the desired impact. Random colors, smells,
sounds and tastes are less effective and can even have a negative impact on overall
experience for the consumer.
• It is more important than ever in business to integrate what you do with doing good, so
make working with a ‘cause’ or ‘charity’ a part of everyday business practice.
The Mood Factory
820 West Jackson, Suite #805
Chicago, IL 60607
Toll-free: 1-866-353-MOOD
kathryn@themoodfactory.com
#coloringlives
#improvingmoods
@GetYourMoodOn

The Mood Factory: Improving Moods through Sensory Engagement

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