This document discusses building and managing online communities. It notes that communities are made up of people with different roles and norms. Successful community design considers people as most important, with design and scale also mattering. Iteration and finding a purpose are important. Questions to consider include what type of community is being built, who belongs, and whether it will be open or closed. Defining metrics for success like engagement, ideas, or evangelism can indicate if a community is thriving. Power must be handled carefully, and all initial assumptions may be wrong.
63. Vast spectrum of possibilities
• Public v. Private • Entirely self-
contained or enabling
• Commercial v. Non- behaviors outside
commercial your environment?
• Siloed v. part of a • Democratic v.
larger ecosystem Dictatorial
• Technical v. Non-
technical
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67. What do you want?
• Data quality • New product ideas
• Data quantity • Regular community
engagement
• Tons of quot;eyeballsquot;
• New business growth
• Obsessive community
engagement
• Higher product sales
• Identifying community
evangelists
• Selling more products to
the same people
• Better word of mouth
73. Lane Becker
Email me at lane@getsatisfaction.com
IM me at monstro9 on AIM
Follow me on Twitter at /monstro
Give me a call at 1-415-867-1708
Or just say hi in the hall
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