An Inside Look At Starbucks

An Inside Look at Starbucks
INTRODUCTION Starbucks was established in 1971 and it is an established, successful purveyor
of Coffee. Starbucks is always known for its "rewarding coffeehouse" experience. In addition to
coffee they offer selection of Tazo teas, pastries and other snack items like Panini to please the taste
buds. For creating overall coffee house experience Starbucks stores have an appealing music and
décor. Their focus in United States is to create a gathering place where people can chat, sit work
much more just than a coffee place. Starbucks has a global presence over 17,000 stores all over the
world. Starbucks entered India in 2012 as a joint 50:50 venture with Tata Group. This paper focuses
on company's strategy on entering the emerging market and ... Show more content on
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And with the price structure they have it was very likely they would not have been able to connect
with masses in India. It would have probably catered only the upper class in India. 3. Innovative
Menu: Although Starbucks is a global chain and they have a standardized menu to enter the
emerging market they have made some innovative changes in menu. To cater the needs of merging
markets company has to modify its offering so it can successfully create the mindshare. Indian
people are conditioned to very different taste than the western culture when it comes to food.
Starbucks have introduces chicken tikka Panini, paneer roles and large variety of tea options which
will fulfill the demands of Indian customers. The food is catered by Taj catering and Taj hotel chain
( Tata chain). They have made changes in the size of the glasses as well and food portions as well.
This is due to the simple fact that Indian consumers due not consume large amount of beverages as
Americans or Europians do. Food portions are suitable to price and consumer habits. 4. Innovative
Hybrid Supply Chain: This combination becomes powerful to capture the market because they have
implemented novel supply chain strategy. Starbucks is known to create the experience but supply
chain is difficult in India. So most of the coffee comes from coffee estates in Sothern part of India
especially Karnataka and Tamilnadu region. It is known as "Indian Espresso Roast". This
... Get more on HelpWriting.net ...

Caffeine In The United States
Caffeine Research Paper
Caffeine is consumed in abundance worldwide and is extremely prevalent in today's society. The
average adult in the United States consumes around 300mg of coffee a day, making it clear that
caffeine is an important part of many people's lifestyles (Somogyi 1). Almost all of the caffeine that
is consumed is in beverages with coffee as the primary source of caffeine in the U.S. (Somogyi 4).
Approximately 75% of adults in the United States consume coffee and 58% consume coffee every
day (CDBCNet). Chocolate, tea, and some soft drinks also contain caffeine, but generally not as
much as coffee (Somogyi 4). Coffee shops are scattered throughout the world, from small local
shops to giant chains. With 20,000 coffee shops in ... Show more content on Helpwriting.net ...
Many people feel as though they need caffeine because they are caught in a cycle where their sleep
patterns have been disrupted by caffeine so they feel more tired during the day and drink more
caffeine to stay awake (Mayo Foundation). However, in order for something to be classified as
addictive, it must cause an individual to seek out the substance despite the threat it poses to social,
physical, and economic well–being, criteria for which caffeine does not satisfy (IFICF 8). Heavy
caffeine users can experience mild withdrawal symptoms like headaches, low energy, irritability,
and nervousness. These symptoms are very short term and can be easily avoided by a gradual
decrease in caffeine consumption (Mayo Foundation). Research has also indicated that people build
up a tolerance to caffeine in as little as one to four days due to the brain producing more adenosine
receptors (Caffeine Informer). Even though individuals who consume caffeine experience minor
withdrawal and build up a tolerance, caffeine does not have the addictive properties that are often
associated with these

Compare and Contrast for the History of the World in Six...
AP World History Summer Reading Essay Only one thing matters more than a liquid refreshment,
getting a fresh breath of air. But liquids, unlike air, are more than just necessities for life. A simple
drink that was used just to quench a thirst had the possibilities of being a political stimulant,
economic sparker, and a cultural infuser. Tom Standage decides to magnify the microscopic drops of
history that had seemed to slip our minds so easily as just a thirst quencher. Whenever someone
picks up a nice cold glass of one of these drinks, they should know the history of it. These drinks
seemed to have done more than refresh us, they have served as economic sparkers and signatures for
countries. What have these drinks done alike to have ... Show more content on Helpwriting.net ...
Beer, for example, was a drink that affected the lifestyle of humans; the humans who had made the
switch between being nomads to building more permanent homes. Coke, on the other hand, had
made its mark on the American culture and then had spread itself to other cultures all around the
world. Coffee had formed a new type of franchise, coffee houses, an internet hub; coffee houses had
even become a staple in some people's daily lives. It's the differences in each drink that can
determine the way they affect our culture. Beer, the first beverage appeared as a result of changed
lifestyle for the early humans. Before, humans were nomads, who would follow their food (pg. 9).
But starting about 12,000 years ago humans had picked up on a new lifestyle (pg. 9). These small
bands of about 30 people were now settling down in more permanent areas and had abandoned their
old ways of constantly traveling (pg. 9). This drastic turning point in human history seemed to
primarily come from one reason, the discovery of beer (pg.11). As beer was basically formed from
the gathering of barley and wheat, humans had to form some type of permanent residency, and
abandon their old nomadic lifestyle (pg.11). The Drink of reason, coffee, seems to not have changed
much culturally to this day, as when it is brought to the table over 250 years ago (pg. 170). Coffee
remains to be the drink over which people meet

A History Of The World In Six Glasses Analysis
Within the final six chapters of A History of the World in Six Glasses written by Tom Standage, the
role of coffee, tea, and Coca–Cola in modern history is discussed. Standage argues that each of the
beverages have their own role in the economics, politics, and social issues of the time period they
became popular. "Europe began to emerge from an alcoholic haze that had lasted for centuries"
(Standage, 136). In the 17th century alcohol became a less popular beverage, while coffee emerged
as the new popular beverage of the time. This was due to coffee's effect on the mind that inspired a
sense of clarity and conversation. This effect was completely different than the effects of alcohol on
the drinker. Standage argues that the emergence of ... Show more content on Helpwriting.net ...
The Industrial Revolution was "the rapid development of industry that occurred in Britain in the late
18th and 19th centuries, brought about by the introduction of machinery. It was characterized by the
use of steam power, the growth of factories, and the mass production of manufactured goods"
(Dictionary). His reasoning is that not only were workers given tea when working in factories and
mills, but also the demand for tea was very high. This huge industry in tea led to England
developing a huge market for porcelain. Britain's place in world power moved its way up. Proving
tea to have influenced the growth of European imperialism. Into the 20th century however, a new
beverage arose to popularity. This beverage was Coca–Cola, which was primarily popular in the
United States at first. The popularity of the beverage covered the rest of the world as America joined
World War II. Standage views Coca–Cola as a defining drink for 19th and 20th century America.
Coca–Cola first came to popularity because it was a non–alcoholic beverage during a time America
was in a Temperance movement. The beverage then began to rapidly effect the economy. For
example the entrepreneur, John Mathews, found more than 100 patents for every stage of making
and selling soda. Coca–Cola became a mass–produced commodity in America. It was not until
World War II that Coca–Cola was spread to the rest of the

Starbucks Case
Michael Smurfit Graduate School
Economics of Entrepreneurship
John Cashell
Starbucks Case Study
Name: Cian Bolger
Student Number: 14204986
Q1: In the Early 1980s, how did Howard Schultz view the possibilities for the emerging specialty
coffee market?
In the early 1980s Howard Schultz became interested in the specialized coffee market. He observed
that there were only a few small coffee shops around the united states that did not have marketing
budgets to expand or that they did not want to expand and were happy with only being a few shops.
Howard Schultz noticed that of the coffee shops that were their i.e. Peats coffee house and Starbucks
that its customers tended to be loyal and regular and also they would have ... Show more content on
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By their employees being happy the atmosphere was something the customers wanted to be a part of
and tell their friends about.
The second critical driver was their distribution channel, as they helped them to get the brand
awareness into different parts of America so people would be talking about their coffee. Creating a
new era of coffee drinkers, which drove the social coffee shop that makes Starbucks today. By
Schultz using rapid expansion to get the brand name out there and having people talking about his
coffee the business began to boom people became more aware of the brand Starbuck and from
friends and family's reviews felt confident in going to Starbucks to get there coffee and try the
experience for themselves.
Another critical driver was Schultz plan to have a particular retail experience built on premium
quality coffee, responsive service, and inviting ambience. By ensuring that every store had this
culture and values it meant that customers would feel as thought they were sitting in their local
Starbucks no matter what city they were in across the stores at it grew.
Schultz him self was a critical driver to the business he was clear about his mission to build a
company that brought the Italian coffee bar culture to the USA and

Starbuck Coffee Corporation Stands Alone
There are many companies in the coffee industry, but there is nothing like Starbucks. Starbucks
Corporation is an international company of coffee founded in Seattle, Washington in 1971 by Jerry
Baldwin, Zev Siegl, and Gordon Bowker. Starbucks has taken a coffee bean and turned it into
beverages that people around the world crave. They are the leading competitor in the coffee
industry, and our well known for their quality and customer service. Starbucks has changed the
world with their products, their pricing, their customer service, and their expansion around the
world. Starbucks started in 1971 when the first store was open in Seattle's Pike Place Market. The
three friends, Jerry Baldwin, Zev Siegl and Gordon Bowker got the idea from Alfred Peet, the man
who started Peet's Coffee. They were inspired by his success and wanted to start their own. The
store originally just sold coffee beans and coffee equipment. In 1982 a man named Howard Schultz
was hired as the director of retail operations and marketing. Schultz then traveled to Italy and saw
the popularity of espresso bars in Milan and decides that the store should be selling drinks and not
just beans and equipment. He then convinces the founder to test the coffee house concept and in
1984 the first Starbucks Latte was served. Howard then decides to start his own company called II
Giornale selling brewed coffee and espressos made from Starbucks coffee beans in 1986. Then in
1987 the owners sell Starbucks to Howard and

Starbucks Essay
1. In the beginning, how was Starbucks different from other coffee options for coffee drinkers in the
United States? What activities and assets did Starbucks leverage to differentiate itself from
competitors? 2. When Starbucks was rapidly expanding its store locations in 2006–2009 it made
specific changes in order to facilitate that growth. What did Starbucks gain–and give up–as a result
of each change? 3. When Schultz returned to Starbucks as CEO in 2008, how had the competitive
context changed since his first tenure running the firm? What had caused or facilitated the changes?
4. Why did Schultz respond the way he did to the changes he found in 2008? What was he trying to
achieve? Were his responses effective or ineffective? 5. Did ... Show more content on
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The décor of the stores included earth tones and overstuffed chairs, wood floors and cozy fireplaces
that created a home–like feel so that its patrons could linger and relax. La Marzocco machines were
put up which added to the distinct taste of the coffee and the Barista that operated the machines
stood as a unique attraction. The quasi–Italian lingo included in menu (drinks names and sizes) were
very catchy. Starbucks positioned itself as a brand/company offering a "lifestyle product". The
locations were carefully selected where areas with large numbers of wealthy and highly professional
workers ("Bobos") were targeted. 2. When Starbucks was rapidly expanding its store locations in
2006–2009 it made specific changes in order to facilitate that growth. What did Starbucks gain–and
give up–as a result of each change? Starbucks made operational changes to facilitate its rapid
expansion. First, it changed La Marzocco machines for Verismo models, which were automatic and
produced espresso quicker. This reduced the costs of training baristas and reduced the time of the
process, so customers were served more quickly. However, some customers argued that the new
machines produced lower quality coffee and the customer–barista relationship was lost. Other
operational change was coffee grinding. At the beginning, coffee was grounded throughout the day
for best tasting. In order to reduce time, Starbucks started shipping pre–ground coffee to its stores.
However coffee quality could

Starbucks Ltd.
Hasan Mohammad
Starbucks Ltd.
Principles of Marketing
Assignment 1
09 November 2004
I. Company History
Three Seattle entrepreneurs started the Starbucks Corporation in 1971the name comes from Herman
Melville 's Moby Dick. Their prime product was the selling of whole bean coffee in one Seattle
store. By 1982, this business had grown tremendously into five stores selling the coffee beans, a
roasting facility, and a wholesale business for local restaurants. Howard Schultz, a marketer, was
recruited to be the manager of retail and marketing. He brought new ideas to the owners, but was
turned down. Schultz in turn opened his own coffee bar in 1986 based on Italian coffee cafes, selling
brewed Starbucks coffee. By 1987, Schultz ... Show more content on Helpwriting.net ...
Starbucks has the distinction of being the public 's educator on Expresso. They have also recently
started to expand to packaged and prepared tea in response to the growing demand for this product.
There are no other national coffee bar competitors in the same scale as Starbucks. Starbucks is the
only competitor in the coffee bar market that has a recognized brand image. The difference between
Starbucks and other coffeehouses is that they own all their stores and do not franchise. Starbucks
stores operate in most metropolitan areas of the United States and also have a direct mail business to
serve customers in every state. They have introduced gourmet flavoured decaffeinated coffees as
well as specialty flavours and whole bean coffees for the faithful coffee drinkers. They have also
added light lunch fare to their menu. Starbucks had recently expanded its emphasis internationally.
There are opportunities waiting in possible joint ventures with other corporations to design new
product associations with Starbucks ' coffee.
Although Starbucks has enjoyed tremendous success in the past few years, there are a few obstacles
looming. Since the popularity of the coffee house idea has grown, some cities wish to issue
regulations on the coffeehouses due to complaints of late night patrons becoming uncontrollable.
The cost of coffee beans is expected to rise in the future due to lower supply, which may tighten the
margins on coffee merchants. The higher

Business Plan For Vanilla Bean Coffee Shop
Business Plan
Vanilla Bean Coffee Shop
Executive Summary
Recognition to major coffee chains, in the last two decades the coffeehouse has become a familiar
portion of American life. Every day, millions of Americans stop for a specialty coffee. These
consumers who would not have dreamed of spending more than fifty cents for a cup of coffee a few
years ago now joyfully pay three to five dollars for their specialty flavored hot and ice blended
javas.
The specialty coffee business is growing at a robust pace. During the last two decades, specialty
coffee sales have grown every year despite economic obstacles such as war and recession. No
coffeehouse chains have failed during this time, although the list of fatalities in other businesses is ...
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Surround sound will be installed so that the music and entertainment can be heard throughout. A
large selection of board games will be provided. Games will be voted on and tournaments scheduled
two Saturdays monthly
There will be nightly entertainment featuring old rock, jazz, blues and folk music. Weekly there will
be poetry reading, book club discussions and open microphone nights. The walls will be used as an
art gallery for local artists and bimonthly there will be different artist or craftsperson showcased.
The site contains a 1,980 square foot store front which was used as a vintage store and sub shop. The
building has substantial parking available. The site is located on the square a half a block from the
newly finished court house. Remodeling will consist of removing the existing booths, new carpet
and some new furniture and creating a doorway to connect the two previous businesses. The kitchen
and bathrooms will require only minimum remodeling. The property is currently zoned for
restaurants.
The area comprising a 1.5 mile radius around Vanilla Bean is heavily populated with young,
upwardly; mobile persons with expendable income, a high school, a community college, and an
intersection at the square connecting two highly populated cities. This is complemented by a large
number of middle class "Baby Boomers" for whom coffee is a destination rather than an impulse
purchase, and "Millennials" who are

Starbucks 's Marketing Strategy For Starbucks
This particular case starts off by telling the background of Starbucks as it is today. 30 years ago,
Starbucks was a single store in Seattle 's Pike Place Market selling premium roasted coffee. They
decided to change their traditional customer experience in the 1980s. When the company 's director
of marketing, Howard Schultz, came back from Italy, he felt enchanted with the coffee house
experience of Italy. Mr. Schultz wanted to duplicate this experience in his own coffee stores. The
new strategy consisted of selling their already proven products in a tastefully designed coffee house
setting. With this strategy, Starbucks became one of the best–known brands in the country in a
decade. There stores became places for relaxation, reading the newspaper, holding business
meetings, or even browsing the web. Nevertheless, Starbucks wanted to expand their market. Their
first target market was Japan. The company established a joint venture with a local retailer, Sazaby
Inc. This joint venture was divided in half between the two companies. In order to replicate the
experience without losing their competitive advantage, the Starbucks format was then licensed to the
venture. To ensure that the Starbucks experience in Japan was duplicated properly, Starbucks
actually transferred some of their employees to their Japanese operations. Many critics did not feel
that Starbucks was capable of duplicating their experience into foreign countries. However, by the
end of 2009, Starbucks had

A History of World in Six Glasses Essay
"A History of the Word in Six Glasses" "Beer in Mesopotamia and Egypt" (Chapter 1 and 2) How
might beer have influenced the transition from hunting and gathering to agricultural–based societies.
Beer might have/had influenced the transition from hunting and gathering to agricultural–based
societies. One way beer could have done this was that after the discovery of beer, the demand for
beer began to increase. With increase demand for beer, farming would increase taking away time to
hunt and gather for food. With less hunting and gathering, farmers eventually settled down in small
areas around the Fertile Crescent to create beer. What does the story of beer tell you about social and
gender roles in ancient SW Asia and Egypt? Beer can ... Show more content on Helpwriting.net ...
The better wine you drank, meant the more money you made to purchase the wine, thus creating
your caste in society. What effects does wine have on the development of Christianity and Islam?
The banning of wine in Islamic culture would be the basic start for the banning of many other foods.
The prophet Muhammad's ban on alcohol is said to have started from a fight between two men who
were under the influence. When Muhammad sought divine help from the one and only Allah, Allah's
reply was to ban alcohol so that such a thing could not happen again. As for wine, it had a different
story for the development of Christianity. Wine drinking was a tradition of Greeks and Romans.
When "barbarians" took over Rome and Greece, wine drinking seemed to have halted. But as time
went on, barbarians began to take up wine drinking again, sort of assimilating themselves into Greek
culture. Barbarians soon became civilized, all thanks to the tradition of wine drinking. "Spirits in the
Colonial Period" (Chapters 5 and 6) How did spirits advance/accelerated colonialism? When the
Americas were just beginning to form, spirits accelerated their colonialism. At first, sugarcane
production was introduced to the Western Indies or Caribbean Islands by Christopher Columbus.
The West Indies land was not suitable to grow wine vines or grains for beer, instead Columbus
introduced sugar canes to the Indies, creating a major sugar plantation in the West

Java Man Gladwell Summary
Does the way we consume caffeine determine our social standing? "Java Man" by Malcolm
Gladwell is an essay describing caffeine's effects, social standing, and acceptance by society
throughout time. Malcolm Gladwell recounts how caffeine appeals to different classes when used in
different beverages and gives examples of how this legal stimulant affects the body. Caffeine is the
stimulant of choice for many to get them going in the morning and socialization with others.
Malcolm Gladwell gives examples of a very short and unconventional study, which showed the
harmless impacts of caffeine and how caffeine is consumed by a variety of age groups in many
ways. In "Java Man", Malcolm Gladwell says it best, "At one moment, in one form, it is the drug ...
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Pregnancy and certain contraceptives may bring on jitters, a side effect of caffeine, to the female
population. "A two– hundred–pound man who drinks a cup of coffee with a hundred milligrams of
caffeine will have a maximum caffeine concentration of one milligram per kilogram of body weight.
A hundred– pound woman having the same cup of coffee will reach a caffeine concentration of two
milligrams per kilogram of body weight, or twice as high" (Gladwell, 233). I can usually consume
two to three cups of coffee before noon, while my wife can only handle one to two before the jitters
set in. The metabolism of medications changes with aging; therefore, the older population should
monitor caffeine intake. My parents have switched from caffeinated to decaffeinated beverages due
to how caffeine affects their body, making them feel jittery after one cup of

Starbucks Corporation : The Special Eateries Industry
Section I
Introduction
Jerry Baldwin, Gordon Bowker, and Zev Siegl founded Starbucks in 1971 in Pike Place Market in
Seattle, Washington. They were inspired to pursue this company by coffee roasting entrepreneur
Alfred Peet after he taught them his style of roasting beans. Since then, Starbucks has grown into the
largest coffee chain in the world, with over 23,000 locations worldwide. This case analysis will go
over Starbucks Corporation's industry, as well as the company's financials and provide an in–depth
analysis of their operations. Recommendations will be provided at the end detailing a suggested
course of action for the company. To start the analysis, Starbuck's industry will be given an
overview.
Industry
Starbucks Corporation ... Show more content on Helpwriting.net ...
The coffee industry is an $30 billion dollar a year market and continues to grow. Starbucks leads the
way in terms of the Coffeehouse chain with over 23,000 locations and a market capitalization of
$57.8 billion. The next two coffee house companies are Dunkin Donuts and Tim Hortons with
market capitalizations of $4.53 billion and $7.42 billion respectively. Since Starbucks become the
leader in the Coffeehouse industry, other companies have entered to grab a hold of the of some of
the market share. In 2003 Mcdonalds launched their own coffeehouse in the form of McCafe in
2003. With over 35,000 locations world–wide and most, if not all, locations offering McCafe, they
have become a threat to Starbucks in the coffeehouse portion of the coffee industry. Starbucks also
offers packaged coffee that has its own set of competitors. Not as dominant in this portion of the
industry, Starbucks posts the third largest coffee brand in the United States with roughly ten percent
market share, along with another brand run by Starbucks Corporations, Seattle's Best. The
companies currently ahead of Starbucks, in terms of market share, are Folgers and Maxwell House
with market shares of roughly 22% and 15% respectively. Macro Environment The dominant
economic characteristics are the components of the

The Creation, Development, And Future Of Nestle Toll House...
Felipe Cazares Tiffany Lugo Professor Samarelli Intro to Business 7 December 2105 The Creation,
Development, and Future of Nestle Toll House Cafe Nestle Toll House Cafe is one of the most
developed and successful franchises known. Henri Nestle, a German entrepreneur, began the
fundamentals of Nestle Toll House Cafe in 1867 when he invented a nutritious product for infants
that mothers who were not able to breastfeed could utilize. This nurturing product is what gave the
Nestle brand the security, affection, nourishment, and nature that everyone looks for when trying to
buy a trustworthy product. During the years, Henri Nestle created specific brands of chocolates. His
best chocolate was milk chocolate, which over the years, he perfected and the Nestle Semi–Sweet
Chocolate bar. The Semi–Sweet Chocolate bar also led to one of the best creations that made his
company successful until this day. Henri Nestle passed away in 1890, but his products are still being
created and sold. A young woman, Ruth Wakefield, purchased a Cape Cod–style toll house that was
located near Boston. For over hundreds of years, tons of people passed through the toll house to pay
tolls, change horses, eat well cooked meals, and to even sleep in. Ruth one day was trying to make
something new for the business, a dessert that everyone would love. Ruth incorporated the Nestle
Semi–Sweet Chocolate bar into her new creation by breaking it up into pieces and added them into
dough assuming that they would

The Marketing Plan For Starbucks Corporation
In 2014, they even hosted Partner Open Forums, in which they discussed race relations in America.
(Starbucks Corporation) The Starbucks Company started off as one single store. But as of June 28,
2015, their total number of stores across the world amount to 22,519. (Starbucks Corporation) In
date order, they have opened stores in all of these countries: 1971 – United States, 1987 – Canada,
1996 – Japan, 1997 – Philippines, 1998 – England, Malaysia, New Zealand, Taiwan, Thailand, 1999
– China, Kuwait, Lebanon, South Korea, 2000 – Australia, Bahrain, Hong Kong, Qatar, Saudi
Arabia, United Arab Emirates, 2001 – Austria, Scotland, Switzerland, Wales, 2002 – Germany,
Greece, Indonesia, Mexico, Oman, Puerto Rico, Spain, 2003 – Chile, Cyprus, Peru, Turkey, 2004 –
France, Northern Ireland, 2005 – Bahamas, Ireland, Jordan, 2006 – Brazil, Egypt, 2007 – Denmark,
Netherlands, Romania, Russia, 2008 – Argentina, Belgium, Bulgaria, Czech Republic, Portugal,
2009 – Aruba, Poland, 2010 – El Salvador, Hungary, Sweden, 2011 – Guatemala, Curacao,
Morocco, 2012 – Costa Rica, Finland, India, Norway, 2013 – Vietnam, Monaco, 2014 – Brunei,
Colombia, 2015 – Panama. (Starbucks Company Timeline) To grow into such a profitable and
popular company, their products and services have proven to be nothing short of exemplary. They
must be something special if they have Starbucks lovers who go every single morning, sometimes
even twice a day. Ranging from freshly brewed cups of coffee all the way to the

Biggby Market Segmentation
The hot drinks market consists of the retail sales of coffee, tea and other hot drinks (including
chocolate–based hot drinks, malt–based hot drinks, etc.). Growth within the Canadian hot drinks
market has broadly decelerated in recent years, experiencing moderate growth overall. This trend is
set to continue over the forecast period with further deceleration in growth to 2018. The global
coffee growing region sits within a 'bean belt' between the Tropics of Cancer and Capricorn. The
two main commercial types of coffee bean, Arabica and Robusta, account for approximately 70%
and 30% of harvests, respectively (Marketline – Canada, 2014, p1). The Canadian hot drinks market
had total revenues of $1,120.0m in 2013, representing a compound annual ... Show more content on
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As stated above, we learned that Canadians were not only big time coffee drinkers, but they also
enjoyed the specialty type of coffee that Biggby provides. According to the Five Tasks of Foreign
Market Attractiveness Assessment, we were able to clearly deduce the strengths and weaknesses
entering into the Canadian market. Using this, we first screened Canada's readiness for foreign entry
and decided Biggby had a large market potential due to the large coffee consumption and growth
rate. Additionally, we evaluated the industry with Porter's Five Forces and established our
competitive advantages between our competitors and new entrants. Based off of these facts, we
recommend that Biggby continues to use franchising because it allows the business to emerge
themselves into the culture and uses the same business strategy that Biggby currently employs in the
United States. Lastly, Biggby has a high sales potential in Canada because of their competitive
advantages and industry growth rates. Therefore, we recommend that Biggby enters the Canadian
market with a large selection of specialty coffee, green products, and through

Gaviña Essay
In Cuba, 1860, Gaviña was born, which is a family owned business. Based in Los Angeles,
California, Gaviña employs 263 people, while manufacturing approximately 20,000 pounds of
coffee per hour at capacity. Each year Gaviña produces nearly 40 million pounds of coffee. Gaviña
is proud of the quality of their products, which are branded under their name, as well as the private
label Don Francisco's. In Southern California, the leading coffee brand is Don Francisco's. Don
Francisco's is also the number ten brand in the United States, with a presence of 25% in the nation.
The leading barrier Gaviña faces, is burgeoning in a trade. Which is governed by demand
competition, since the price fluctuates. It is this fluctuation, which can cause some roasters to go out
of business. During periods ... Show more content on Helpwriting.net ...
In other words, choosing the correct distributor at the correct time is cost–effective. Also, from small
independent retailers to regional supermarket chains, Gaviña's products are visible to consumers
who visit those retailers. Gaviña's products can be purchased at Costco under the name Jose', for a
fraction of the amount it is sold for in supermarkets. Gaviña's largest client is McDonalds stores,
which conducts business in the Western part of the United States, that equals approximately 3500
locations. From bakeries, to high class coffee houses, to restaurants, to donut shops, Gaviña
maintains over 3,000 food service accounts in Los Angeles, California. Building channel
relationships with companies, such as McDonalds, allows Gaviña to continue to grow. Coffee is now
a core product for McDonalds, since partnering with Gaviña. Recognizing a need for super premium
coffee, Gaviña produced the Don Francisco's Family Reserve Blends. Gaviña will continue to
produce and introduce high quality products into the marketplace, which allows the business to
continue to

The Impact Of Coffeehouse Culture On The Development Of...
From the early sixteenth century to the Industrial Revolution, coffee–houses spread from the Middle
East throughout Europe and grew into important political, economic, and social institutions. This
paper will be about the role that coffeehouses played in developing and promoting these concepts
and compare the ways in which they gave rise to organizations such as the London Stock Exchange
and Lloyd's of London. This paper pays specific attention to the impact of coffeehouse culture on
the development of these concepts. Great Introduction.
English coffeehouses in the 17th and 18th centuries were public social places where [who?] would
meet for conversation and commerce while drinking coffee. For the price of a penny, customers
purchased a cup of coffee and admission. Travelers introduced coffee as a beverage to England
during the mid–17th century; previously it had been consumed mainly for its supposed medicinal
properties. The historian Brian Cowan describes English coffeehouses as "places where people
gathered to drink coffee, learn the news of the day, and perhaps to meet with other local residents
and discuss matters of mutual concern." (insert citation)
Coffeehouses also played an important role in the development of financial markets and
newspapers. Historians often associate English coffeehouses, during the 17th and 18th centuries,
with the intellectual and cultural history of the Age of Enlightenment: they were an "alternate
sphere", supplementary to the university.

Essay on Kraft Foods: The Coffe Pod Launch, Case Topic
KRAFT FOODS: THE COFFEE POD LAUNCH
CASE TOPIC Geoff Herzog is the product manager for coffee development at Kraft Foods Canada.
After reviewing successful results of single–serve coffee pod systems, he wondered whether it
would be successful in other areas. It was July 6, 2004, and Herzog had just learned that Kraft Foods
North America was planning an aggressive launch of coffee pods in the United States. He then had
only a month to decide whether or not the company should proceed with a simultaneous launch in
Canada, or await the U.S. results.
HISTORY OF KRAFT FOODS Kraft Foods was founded as a cheese manufacturer in 1903. They
had evolved into North America's largest food and beverage company and the number two player in
the ... Show more content on Helpwriting.net ...
Finally, the fifth objective was to build a leaner cost structure through better use of assets to generate
savings for reinvestment in brand building. It is important to note that Kraft Foods was the world
leader in coffee sales, with 15% of the global market. In Canada, Maxwell House and Nabob brands
combined to make up 32% of the market share. Nestle followed behind at 17% and Proctor &
Gamble with 9%. Private labels accounted for nearly 23% of the market. Smaller companies
accounted for the remaining 19% of the market. Maxwell House, which is a line of products by
Kraft, was Canada's top retail brand of roast and ground coffee. Nabob was second, but was the
leader in western Canada.
MARKET STRATEGY The target market for Kraft SSP in Canada was accessed by Herzog. He
found that it consisted of coffee lovers between the ages of 25 to 54. These individuals were well
educated, which in turn meant that they had a higher income. On average, the target market
consisted of adults who made $91,000 per year. Another interesting fact was that nearly 75% of this
target market was married. 88% lived in single–detached homes in urban areas. The urban areas
were population rich provinces of Ontario, Quebec, British Columbia, and Alberta. These areas were
characterized by high levels of consumption, and their interests included exercising, entertaining at
home, gourmet cooking, household decorating, gardening, and taking exotic

The Causes And Negative Effects Of Caffeine
Negative Effects of Caffeine
Drinking over 200 cups of coffee would kill an adult. Coffee has been important piece in many
people lives. It is that important that many homes have coffee or even instant coffee on the ready.
Coffee shops like Starbucks have been a growing business and is still getting more popular. Many
don't even know what kind of effects coffee has to the human body other than give energy. With that
lack of knowledge of people not knowing what it does to the human body, of the safety and concern
of its consumers, one must look at the history of caffeine, the negative effects of caffeine, and the
alternatives. The origin of caffeine was the origin of coffee without the knowledge of caffeine being
a key piece in the coffee plant. There was no specific date, but an Ethiopian legend that goat herder
found his goats eating this red fruit that gave them a lot of energy (Avey par. 2). The fruit, Arabica
was native to Ethiopia. The coffee fruit inherently has caffeine. The first recorded date of the coffee
plant was in 15th century where it was cultivated in a large scale in Yemen (Barksdale par. 2). The
Arabic coffee plant had moved from its native land to become a widely produced crop. Yemen was
occupied by the Ottomans around 15th century; they attempted to keep the coffee plant to
themselves to be the only sellers. Though the Ottomans attempted to keep this plant in Yemen,
Muslim pilgrims kept some with them when they journeyed to southern India. That plant

A History Of The World In 6 Glasses Summary
There are many things that shape the course of history. Powerful rulers, deadly diseases, and
influential religions are a few common examples of these. But, one group of influential commodities
to shape history that not many people consider is beverages. In particular, beer, wine, spirits, tea,
coffee, and cola are six that have significantly shaped the course of history. The nonfiction book, A
History of the World in 6 Glasses, written by Tom Standage, discusses the significance of these six
popular drinks in relation to human culture shaping around their existence. The first beverage that
Standage discusses in his book is Beer. Beer was probably first discovered when someone left oats
soaking in water out for a few days, then came ... Show more content on Helpwriting.net ...
Spirits became very popular during the Age of Exploration because of their high alcohol content.
One could carry a lot more alcohol on a ship, and take up significantly less room. Spirits were also a
key player in the Slave Trade in the United States. Spirits could be traded for slaves, and therefore
was a huge contributor to the economy of the United States. The United States could never have
been the superpower it is today had it not been for the contribution of the Slave Trade and spirits to
our economy. However, when distillers in Newport began the production of rum with a higher
alcohol content, meant specifically for use as currency in the slave trade, the English, who had
previously provided spirits as made in the British sugar islands, became discontent with their new
competition. The English then imposed a high tax on molasses so that it was more expensive to
make rum in Newport. But, these new taxation laws were ignored completely. When the British did
nothing about this, it created a newfound resentment and disregard of the British. This tax law
influenced the fight for American

Kraft Foods, Inc.
Case Topic, Setting, and Perspective Kraft Foods, Inc. pursued an aggressive launch of coffee pods
in the United States, but had less than a month to decide whether Kraft should proceed with a
similar launch in Canada, or await the U.S. results. However, a Canadian launch withholds several
decisions. A suitable branding strategy is necessary, wholesale and suggested retail price for coffee
pods, choose which flavors to offer, and decide whether Kraft should use traditional distribution
channels or direct–to–store (DSD). Also, the development of an effective advertising and promotion
strategy on a relatively limited budget is necessary. From a consultant perspective, Kraft has chosen
to pursue the Canadian market. Kraft has chosen a Canadian test market because a test market
assumes less risk, less cost, and insightful information regarding the purchase of coffee pods in a
foreign country. History and background Kraft is an innovative company that started over 100 years
ago, in 1903, by a man named James Lewis Kraft. This man decided to get into the cheese business
and purchased wholesale cheese. He then began selling this cheese to small stores in Chicago,
Illinois. With the help of his brothers, the business grew exponentially and they eventually began
manufacturing their own cheese. With its continued expansion and growth, Kraft quickly became a
common household name, and by 1926 sales were $36 million. Over the years Kraft expanded its
product line to Philadelphia cream

Description Of The Firm And Its Industry ( Starbucks India )
Description of the firm and its industry (Starbucks India)
Business Perspectives
Starbucks Coffee Company, which is commonly known as Starbucks or Starbucks Corporation, is
the dominant world–leading roaster as well as retailer of specialty coffee in the 21st century. Until
now, it has over 20,000 stores in the world, which shows a huge number difference between
Starbucks and the following competitor – Dunkin' Donuts, which has just around 10,000 stores
(Statista, 2014). The annual revenue of Starbucks skyrocketed in comparison with the last past
decades in 2014, reaching around 16.45 billion profits U.S. dollars (Statista, 2014). Starbucks roasts
its specialty Arabica coffee beans and retails a selection of beverage products, consisting of fresh
brewed coffees, hot and cold espresso beverages, non–coffee blended beverages. In addition, it sells
food items such as sandwich or muffin, along with beverage–related equipment. Starbucks main
strategies for publicizing business depend on a combination with company–owned and licensed
stores as well as joint venture to expand across the globe with its local partners. For the most part,
Starbucks applies the same basic collection of products and customizes few additional products
depending on customer's preferences from different countries.
The History of Starbucks Corporation
Starbucks was established in Seattle's Pike Place Market, in 1971, founded by Gordon Bowker, Jerry
Baldwin and Zev Siegel as a retailer of specialty

Starbucks : Starbucks 's Success
Starbucks in Turkey MBA 642 Dr. Pradeep Gopalakrishna June 24, 2015 Jeffrey Allen 1. Has
Starbucks has done well in Turkey? What are some of the common growth drivers in terms of
consumer characteristics, market characteristics, and entry strategies across USA and Turkey that
might account for Starbucks' success? Starbucks has had some success in Turkey. There are several
reasons for its success in both the United States and Turkey related to common growth drivers such
as consumer characteristics, market characteristics, and entry strategies. Starbucks is successful in
part because it focuses on customers who drink coffee and and markets in which coffee is an
important part of everyday life. The United States, according to the article, is one of the biggest
coffee drinkers in the world, consuming 9.24 lbs of coffee per capita per year. Therefore, there is a
large demand for coffee in the United States. Turkey has a long history of coffee being an important
part of everyday life. In Turkey, people like to sit in a coffee shop and socialize. It was Turkey that
introduced coffee to Europe in the 16th century, and has been an extremely important part of the
culture ever since, except for a brief period when Turkey banned imports and was forced to rely on
tea. Starbucks would expect to have success in this market, because of how important coffee is to
the customers. The characteristics of the coffee market also have contributed to Starbucks' success in
both

Caribou Coffee Strategic Analysis
Strategic analysis of Caribou Coffee Company 1. INTRODUCTION OF CARIBOU COFFEE
COMPANY
The company was founded in 1992 in Minnesota, which is the second largest company owned
gourmet coffee house based on the number of coffee houses in USA. The company has focused on
high quality products and offering the customers high quality gourmet coffee, beverages, teas, baked
goods, whole bean coffee, branded merchandise and related products. It also sales its products to
grocery stores, mass merchandiser, office coffee providers, airlines, hotels, sports and entertainment
venues, college campuses and other commercial customers.
The company uses the high quality of Arabia coffee beans and tries its best to meet customer's
preference and ... Show more content on Helpwriting.net ...
It has well defined, services oriented culture to achieve its values and goals, it also engages in
community and charitable activities, such as denoting over $100,000 to coffee kids, Sumatra relief
fund. Etc.
3. STRENGTH OF THE CARIBOU COMPANY
The company has achieved the leading position in the gourmet coffee market based on the following
qualities. a. The caribou coffee experience:
The company focuses on unique customer's experience through a number of a high quality products,
distinctive coffee house in environment and customer's service company Colombia Blend ranked # 1
by a leading consumer product search publication. It also provides an attractive environment to the
customers' .The store design reflects mountain lodge, featuring fireplace, exposed wooden beam and
leather sofas and chair. The trained staff provides quality and quick service to customer having
personal interaction with them.
b. BRAND AWARNESS
Due to the marketing efforts, distinctive Cariban coffee logo and signage the company's brand is
well know and the relationship with grocery stores and mass merchandiser, airlines and other
commercial customers have promoted the brand awareness.
c. INFRASTRUCTURE
The company has made big investment on the infrastructure of roasting, packaging and fulfillment
so that it can add additional capacity with less expenditure and

Imagine Laying On The Warm Beaches In Puerto Rico. With
Imagine laying on the warm beaches in Puerto Rico. With every step the sand gushes through each
toe while the wind blows softly. Try to visualize the sunrise rising above the trees every morning
while drinking their finest native coffee. Puerto Rico is the perfect place for tourists to go for a
relaxing vacation. This Caribbean island is full of activities to keep everyone busy, with its lovely
scenery and culture. This island never disappoints because of their exotic black sand beaches and
their home–made cuisine. Some of the main reasons that Puerto Rico has so many tourists is
because of their glamorous culture, tasteful food and beautiful scenery.
Although Puerto Rico is part of the United States, its culture varies. Many of the ... Show more
content on Helpwriting.net ...
However, picky eaters have the option to enjoy fast food restaurants along the island supplied by the
American food chains. After enjoying a satisfying meal next comes the dessert. The most common
dessert served on the island is flan, a sweet, custard mold flavored with caramel. Other than their
fulfilling meals Puerto Rico has some of the most delicious drinks. ("Food and Drinks." Puerto
Rico) tells that their national drink, Piña Colada, which was invented on the island. Also, their rich
coffee has been produced on the island for over 300 years. This Puerto Rican coffee was served in
official state dinners at the White House. Under President Theodore Roosevelt (1901–1909), Puerto
Rican coffee formed into being part of the breakfast served at the White House every day. Puerto
Rico's location closely between other countries has influenced their style of cooking. African slaves
influenced the Puerto Rican kitchen tremendously by introducing the use of plantains, coconuts, and
by frying the food. The mixing of flavors and ingredients in Puerto Rico has been passed down
through the generations. Throughout the years the style of Puerto Rican cooking has changed, but it
will never lose the authentic feel whenever cuisine is involved.
As a tropical Caribbean tourist destination, Puerto Rico has everything. Throughout the island, it has
gorgeous beaches, some with warm

Starbucks vs Dunkin Donuts-Case Study
Company profile
Starbucks
Starbucks Corporation is an American global coffee company and coffeehouse chain based in
Seattle, Washington. Starbucks is the largest coffeehouse company in the world, with 20,366 stores
in 61 countries, including 13,123 in the United States, 1,299 in Canada, 977 in Japan, 793 in the
United Kingdom, 732 in China, 473 in South Korea, 363 in Mexico, 282 in Taiwan, 204 in the
Philippines, and 164 in Thailand.
Starbucks sells hot and cold drinks, coffee beans, salads, hot and cold sandwiches, sweet pastries,
snacks, and items such as mugs and tumblers. Through the Starbucks Entertainment division and
Hear Music brand, the company also markets books, music, and film. Many of the company's
products are seasonal ... Show more content on Helpwriting.net ...
StarBucks
It claimsâ€We want consumers to view Starbucks as more than just a comfortable coffee house. It
does not limit itself to simply coffee, but expands to all coffee related products. Consumers should
associate Starbucks with top quality service and top quality products that are accompanied with a
calming and relaxing atmosphere. Starbucks should be a place people go to take a break from life
and just unwind, if even for a moment. They can clear their heads to allow fresh ideas to flow
through or just not think of anything at all. Starbucks is something everyone needs in their life.â€
Starbucks tried to position themselves as a premium product in the coffee industry by creating a
high standard, introducing innovative products and providing excellent service. Schultz knew how
perishable coffee was and they were so fanatical about quality control, and hence they carefully
monitored each and every step of coffee production. They bought dark–roast, whole bean coffee
from places like Sumatra, Kenya, Ethiopia and Costa Rica; roasted them in their own plants; and
sold only through company–owned stores (refer casestudy). They used total quality management
(TQM) in which all companyâ€™s people are constantly involved in improving the quality of
products (Kanji, 1996). Usage of nonfat milk and introduction of Frappuccino made a significant
presence in the balance sheet of Starbucks. Moreover, they provided seasonal

Coffee: Just An Energy Boost Or A Social Atmosphere
The Columbian Exchange, also known as the Grand Exchange, was introduced by Alfred W. Crosby
in 1972. It was an exchange of an entire variety of both plants and animals between the New and the
Old Worlds. One Old World plant which made its ways to the Americas in the beginning of
colonization and made the front line of an immense exchange program was the coffee tree, which
has huge effects on the economy, is included at numerous social capabilities, and has critical
ecological consequences relying upon how it is developed in North America today.
Today, coffee has become the most popular beverage consumed in North America. Many coffee
shops have been built, such as Starbucks, Panthers coffee, which are inflating the economy. Coffee
is so much ... Show more content on Helpwriting.net ...
"Coffee: Just an Energy Boost or a Social Atmosphere?" Masters of Media. N.p., 19 Oct.2012).This
statement basically gives the whole reason why Americans enjoy so much coffee. The United States
is the place where there are the most hard working individuals in the world. Everyone works almost
at the same pace and non stop. They are unfamiliar with vacations. Of course, in order to be
productive in this intense working atmosphere, the need for coffee is inevitable, because it keeps the
person boosted and motivated. People use coffee to wake themselves up, to give themselves a jolt of
energy, or in light of the fact that they like the flavor. Individuals appreciate some coffee on the
beginning of a hard working day or when they have to concentrate in their studies. Drinking coffee
is an unwinding and addictive day by day custom for some people, but as most individuals know, it
is due to the caffeine found inside of the coffee. Coffee is a vital piece for the social part of it.
Individuals relate coffee with social collaboration. Coffee Houses before were meeting places for
learned people, specialists, and authors, who would share their ideas and thoughts. Today, the same
process still exists. This coffee place can be called a social affair place, or the get together place. It
can work as a spot where the individuals could get together with companions or appreciate a coffee
inside of a serene environment. With this harmonious atmosphere, a Coffee House is the perfect spot
to bring partners, friends, customers, and dates for an easygoing setting that facilitates great
discussions. Now, it is not only the coffee and its great effect, but also the environment and place
where the coffee is being drunk. Drinking coffee allows the person to become more acquainted with
another person, get up to speed with one another's lives, or discuss diverse sort of things. Coffee is
one of

Coffee Drinkers Unknown Role In Society
Coffee Drinkers' Unknown Role in Society
Being one of the most consumed beverages in the world, coffee has played a vital role in today's
culture. At present, it is hard to imagine a world without coffee, however, before the thirteenth
century, making the beverage from coffee beans was undiscovered. Coffee got its start in Ethiopia,
and by the fifteenth century, coffee spread to the Arabian Peninsula and became an integral part of
their religious ceremonies. Coffee houses began to open up and they became a trendy place to
engage in conversation, listen to music, watch entertainers, play chess, and hear the recent news.
These places of assembly became so important for the exchange of information that they were often
referred to the "Schools ... Show more content on Helpwriting.net ...
Such a loss is primarily due to the progression of technology and a change in American's priorities.
Social capital is defined as "the networks of relationships among people who live and work in a
particular society, enabling that society to function effectively (Putnam 5)." It is an essential element
in a functioning society because communicating with people is how ideas are shared, trust is built,
and people get involved in their community. Social capital is also important to the general public
because higher levels of interaction within a community have shown to cause higher individual
happiness levels, better overall well being, higher academic performances, lower crime rates, and
much more (Putnam 61). Coffee drinkers, because of their constant interactions with each other and
the worldwide trade that takes place to fuel their habit, increase the social capital on both a local and
global scale. By congregating at coffee houses and raising the global trade of the product, coffee
drinkers have a positive effect in the US by increasing the social capital in America.
Growing up in a home in which coffee was prepared every morning; it was only natural for me to
start drinking coffee at some point. I first started drinking coffee when I was in middle school. For
me, like many others, drinking coffee was a social thing. Going to my town's coffee house with
friends was a fun way to relax or do homework together after school. I also started to spend time
with my

Business Strategy Of Starbucks
Introduction
Starbucks Corporation, also commonly known as Starbucks Coffee was founded in year 1971 as it
started its first coffee store in Seattle, Washington.
Starbucks Coffee House chains have spread across the United States, China, Canada, Japan and in
the United Kingdom. Following on the early nineties, Starbucks soon began its popularity when it
expanded its first store in California attracting consumers with their specialty heritage blend of
coffee.
Rivalling up against other coffee companies, Starbucks has 15,000 stores spreading across 50
countries and has built its reputation of being the world's premier roasted and retailer of their very
own specialty heritage coffee. (Starbucks Heritage, 2015)
And throughout the years since its origin, Starbucks has differentiated itself from other brands where
its company mission statement strives to build a place for conversation and a sense of community
amongst people for networking. ... Show more content on Helpwriting.net ...
Its signature coffee, ranging from whole–bean coffee and micro ground instant coffee, aims to exude
the rich and aromatic texture in every blend. As for the tea connoisseurs, Starbucks also offer a wide
range of full–leaf teas catered for different flavours for the consumers.
In addition, besides a wide range of beverages, Starbucks also has a wide offering of dine–in or
take–away pastries, snacks, salad bowl, pre–packaged food items and sandwiches to be
accompanied with their drinks.
Lastly, in lined with the expansion of the business, Starbucks enthusiast can start to own some
Starbucks collectibles. The coffee brand has started to offer consumers an interesting range of their
in–house signature design of cups and tumblers. Promotional activities also included the four
season's designs ranging from Spring, Summer, Winter and Autumn collection in various

Caffeine Can Kill You Research Paper
Caffeine Can Kill You Caffeine is the most common drug consumed by people every day in the
United States. When you drink coffee or pop you are drinking caffeine and other different kinds of
ingredients. Chemicals in foods and in drinks can be caffeine, Artificial Ingredients, Hormones,
Pesticide, and other chemicals relating to cancer. A thing that many people do in America is drink
caffeine,it is also know as a chemical in food and drinks, it can be in pop,coffee, or energy drinks
that we drink, people can get many different kinds of side effects like headaches and having a hard
time trying to sleep. Chemicals in food and drinks all around the United State including caffeine,
ninety percent of people consume caffeine in a day. Drinking too much caffeine can kill a human.
"The lethal dose of caffeine in a human body is about 150–200 mg per kilogram of body weight."
(Caffeine Facts: 15 things that you may not know about caffeine). It tells you that drinking and
consuming things that have caffeine in them can kill you. Caffeine goes in and takes effect ... Show
more content on Helpwriting.net ...
"The concentration of the drug in the body peaks within one hour of consuming caffeine, although
its effects can last from 4 to 6 hours." (Health Education :Health Service :IUPUI. N.V. Indiana
University–Purdue University Indianapolis). It says that the effects of consuming caffeine can last
until four to six hours long. Caffeine is the most common drug that people consume every day in the
United States. "Caffeine is believed to be the most popular drug in the world, so about consumed by
up to ninety percent of people." (Health Education :Health Service :IUPUI. N.V. Indiana
University–Purdue University Indianapolis). It tells us that the drug caffeine is the most common
drug in America that people consume every day.Chemicals in food and drinks, caffeine, ninety
percent of people consume caffeine each

World 's Greatest Cafe Organization
Problem statement and background
World 's greatest café organization with more than 21,000 stores around the world. The Starbucks is
the second Most Profitable Brand in Fast Food Industry Brand Estimation of $ 25.8 Billion.
Starbucks entered Australia in 2000 yet has attempted to contend with set up chains, for example,
McCafé, Gloria jeans, and autonomous cafés reported the Sydney Morning Messenger. While
McDonald 's has been attempting to extend its espresso business in the U.S., it has as of now turned
into Australia's greatest chain. Among Starbucks ' extra issues in Australia: opening in zones with
minimal passer–by activity, high menu costs, and too small advertising. The exploration issue is the
disappointment of Starbucks in ... Show more content on Helpwriting.net ...
What turned out badly to comprehend the Australian Espresso Market? Is Starbucks conveying what
shoppers need? What do shoppers like and abhorrence about Starbucks? How ready are customers to
purchase from Starbucks? Our motivation for leading this study was to discover the battles that
Starbucks appearances to eventually bolster our bits of knowledge with delegate proof. In the wake
of going by numerous Starbucks areas in the city of Sydney to assemble our anticipated example
size of 100 surveyors, we have go to some fascinating discoveries and feel much more grounded
talking about the issues that Starbucks countenances and the thinking for such a variety of
terminations in the Australia.
Research design, questionnaire and sample design:
As an exploration group we have directed an overview survey where we had the capacity gather
some profitable subjective and quantitative data about Starbucks Cafés. Starbucks has shut down
their more than 600 stores in past few time. Our association has led a study of both subjective and
quantitative inquiries. We particularly put in a couple of subjective inquiries to let the clients discuss
top to bottom any issues that they may have with Starbucks that perhaps our examination group did
not cover in the poll. Along these lines we can get however much data as could be expected. As
indicated by the blended answers from the surveyors we have arrive at the conclusion that
individuals living in the city are less fulfilled by

Role Of Bargaining Power Of Starbucks
Starbucks first opened in 1971 at a store in Seattle's historic Pike Place Market. From one small
store to over 19,000 coffee house, Starbucks offers the world's best fresh–roasted whole bean coffee
back then.
Starbucks was bought over in 1987 by now existing Chairman and Chief Executive, Howard
Schultz, who had a dream to bring the Italian coffee house style back to United States when he
visited Italy in 1983. It was there that he was captivated by the Italian style of coffee stores and the
aroma smell of the coffee experience and so, he set a mission, to inspire and nurture the human spirit
– one person, one cup, and one neighborhood at a time.
Not only does Starbucks offer quality, aromatic coffee, but it also strives to become a full ... Show
more content on Helpwriting.net ...
(M–L)
The consumer base that Starbucks has does enable price concession as there Starbucks offers
different products for different consumer base, which generate low volume purchases, indirectly
reducing the buyer's power.
Consumers know what they are expecting for the price that they are paying. They are willingly to
pay for a higher price for more quality products but are watchful over–priced in relation to product
quality.
Bargaining Power of Starbucks Coffee's Suppliers (L–M)
The bargaining power of Starbucks Coffee's Suppliers is not a very high factors as compare to the
others as there are thousands of coffee plantations across several continents producing the same
quality of coffee bean.
This has given coffee houses owners more choice to replace their existing suppliers should they
demand high prices for the raw materials. As Starbucks has a policy that spread its network of
suppliers widely and thus reduces the influence of suppliers on Starbucks even though each supplier
has a moderate size compared to Starbuck supply chain.
Threat of Substitution or Substitutes to Starbucks Products (H)

Coffee maker, which cost a fractions of what they are paying for from the coffee retailers like
Starbucks are able to produce their own home produced

Coffee Drinking Is A Universal Drink For All Ages
Coffee drinking has been apart of our society for thousands of years, and with that came a flock of
caffeine crazed people who created an empire of coffee consumption. The constant crave for it has
made many successful corporations all over the world for consumers to get their daily fix, such as
Starbucks. With hundreds of ways to take your coffee, it has became a universal drink for all ages.
For some, it is almost impossible to get through a day without it. The history, businesses, and
consumers involved with coffee are the reason caffeinated beverages are such a commonality among
the world today.
The Arabian Peninsula is where the cultivation of coffee began in the 15th century. Later on in the
16th century, it spread to Persia, Syria, ... Show more content on Helpwriting.net ...
Also, it relieves post muscle workout pain by 48% and increases stamina throughout the workout. In
addition to helping workout capability, it has other health benefits too.
Caffeine also helps clear out toxins in the liver, preventing cancer and other diseases. It even can
help ward off Alzheimer's, which is a progressive disease that destroys memory and other functions
mentally. This may explain why many people who are elderly drink coffee, so they can try to avoid
issues later in life. With all of the positive and beneficial effects of caffeine, it is bound to have its
downsides.
Caffeine has been found to increase blood pressure when consumed. Although the pressure
increases, it is very minimal and does not last very long. It has even been discovered that it may
increase the risk of heart disease, and bone mineral density loss for women when consumed in the
form of pop. The age of consumption also tends to be getting younger, which can have many
negative affects later on.
Coffee is a beverage that contains caffeine, which is a crystalline compound that stimulates the
central nervous system. It is considered a psychoactive drug, meaning it is a chemical substance that
changes brain function, resulting in alterations in perception, mood, or consciousness. Caffeine, if
consumed multiple times per day, can become addictive, which is

Starbucks vs Dunkin Donuts-Case Study
Company profile
Starbucks
Starbucks Corporation is an American global coffee company and coffeehouse chain based in
Seattle, Washington. Starbucks is the largest coffeehouse company in the world, with 20,366 stores
in 61 countries, including 13,123 in the United States, 1,299 in Canada, 977 in Japan, 793 in the
United Kingdom, 732 in China, 473 in South Korea, 363 in Mexico, 282 in Taiwan, 204 in the
Philippines, and 164 in Thailand.
Starbucks sells hot and cold drinks, coffee beans, salads, hot and cold sandwiches, sweet pastries,
snacks, and items such as mugs and tumblers. Through the Starbucks Entertainment division and
Hear Music brand, the company also markets books, music, and film. Many of the company's
products are seasonal ... Show more content on Helpwriting.net ...
You can find outlets of these restaurants in any country you might be residing. They make sure that
one can have the largest assortment of baked goods laid before him/her in the breakfast. You can
also get their items from retail stores for eating them in your home. If you love coffee, then
Starbucks and Dunkin Donuts are the way to go. Both of them have attained a certain quality level
in their coffees and snacks.
This report deals with a comparison of Starbucks and Dunkin Donuts based on brand
positioning,attributes,brand identity and surveys conducted online for preference over the other
brand.
Menu and Bakery
Starbucks sells coffee, alcoholic beverages, tea, bottled tea, bottled beverages and snacks. Dunkin
donuts offers plenty of options in terms of sweet delicacies like brownies, muffins, pastries and
donuts apart from espresso and cold coffee. Incidentally, both the restaurants have breakfast on their
menus.
Dunkin also has salads and soups for its clients unlike Starbucks. The baked goods of Starbucks are
cooked somewhere else and not in the shop whereas the entire bakery operations of Dunkin Donuts
are handled in house only. Apparently, Starbucks products have a regional flavor to them whilst the
same does not hold true with Dunkin Donuts. You would find Starbucks offering you entertainment
accessories like CDs and books

Notes On Commodities And Consumption
Commodities and Consumption
There are many commodities in our life that plays an important part in our daily consumption. Such
commodities link us to the people around the world who produce these for us. The purpose of this
assignment is to choose a produced outside of the US, and write an essay by conducting research
using sources such as use information directly from the store or company, academic articles/books,
the Internet and personal interviews. The essay will answer questions about the location of
commodity, the corporate entity that controls the production and distribution of that commodity,
labour and the conditions of labour engaged in producing commodity, environmental consequences
of the commodity and the importance of commodity in our lives at US.
Where is the commodity produced? What corporate entity controls the production and distribution
of that commodity?
The commodity chosen is coffee bean that is a seed of the coffee plant, and is the source for coffee,
a very popular brewed drink with a distinct aroma and flavour. Coffee beans are found inside berries
of the Coffee plant. The plants of coffee are cultivated in over 70 countries, mainly in the regions of
India, Americas, Africa and Southeast Asia. The two most popular coffee types grown include
Arabica and Robusta. The beverage, coffee, is slightly acidic and has caffeine that might cause a
stimulating effect on humans. Majority of the researchers suggest that consuming coffee in
moderation can be

Success Of Friend Z 's A Regional Based Coffee House
The success of Friend–Z 's, a regional based coffee house in the United States, is in its tenth year of
business. The small business venture, which began as a cooperative college project, has grown into
one of the best coffee houses on the college scene. Friend–Z 's success has sparked the interest of its
partners to take their small business to the next level by expanding into the global market.
Competing globally would allow Friend–Z 's Coffee House to take advantage of a larger customer
base, opportunity to be a stronger competitor, and thrive in diverse environments. Friend–Z 's
international business will increase their client base with every new opening. They are not restricted
by location or tied a region with failing economics. Therefore, opening Friend–Z 's to the option of
an online market. Friend–Z 's will be able to rise as a stronger competitor in the coffee market,
especially in countries with fewer competitors. The presentation of the coffee house will be crucial
for becoming comparable or communicating its uniqueness. Friend–Z 's existence in the global
market opens up their business worldwide. This business move releases dependency on the local or
regional market in the United States, reduces growth restraints, and allows movement from potential
economic unrest. The advantages of Friend–Z 's beginning a global business are promising, but it
would be wise to consider the possible negative factors before going global. Friend–Z 's plan to
move forward in

Case Study On Coffee Day
CONTINUING CASE: CCD (PART 1)
A) Introduction and Early Years
Café Coffee Day, popularly known as CCD, is an India based chain of coffee houses established by
Amalgamated Bean Coffee Trading Company (ABCTC). Cafe Coffee Day set up its 1st store in
Bengaluru, India in 1996. ABCTC, which is based at Chikmagalur in Karnataka state, grows coffee
about 10,000 acres of plantations. It is also the largest producer and exporter of Arabica beans in
Asia. V. G. Siddhartha, an Indian businessman from Karnataka is the founder of CCD. Today, CCD
is among India's favourite coffee shops. The company's mission is to be the best Cafe chain by
offering a world class coffee experience at affordable prices.
Chikmagalur is known for its rich quality coffee beans. ... Show more content on Helpwriting.net ...
Coffee houses were popular in Italy and other European countries and later in the United States.
In India, which is a predominantly tea consuming country, the habit of drinking coffee earlier was
confined to the wealthy visitors of five star coffee houses, the intellectuals and by the traditional
South Indian families. In the neighbouring South East Asian countries, coffee houses had begun to
become popular. These cafés had also begun to promote the web culture and offered Internet access.
The trends in the cafe space inspired Siddhartha and he realized that they could potentially build a
popular experiential coffee brand for the Indian market. Cafe Coffee Day came into existence
combining the coffee experience with Internet

Coffee rust disease is the greatest threat to the coffee...
Coffee rust disease is the greatest threat to the coffee industry worldwide and has the potential to
improve or hurt Brazil's economy while having a significant impact on the United States. Coffee is
second only to petroleum for exports in developing countries. Over 500 billion cups of coffee are
consumed globally each year. The worldwide coffee supply comes primarily from Central and South
America accounting for 67 percent of production (Goldschein, 2011). Coffee rust disease is a wind–
borne fungus that spreads quickly. Once infected, crop yields are significantly reduced (Arneson,
2000). In their annual reports from recent years, Starbucks and Dunkin' Donuts both list increases in
coffee commodity prices and shortages due to increased ... Show more content on Helpwriting.net ...
As the coffee industry in Brazil grew so did the infrastructure of the country. By the 1900's coffee
made up 70 percent of exports from Brazil. The increased productivity led to an excess in the market
that coupled with diminished demand caused a Brazilian depression and created discontent with the
current political system that led to dictatorship control (E, 2008) (The Library of Congress, 2010).
With the emergence of a more democratic political system and deregulation other crops developed
as important exports. This was further encouraged by the government due to a need to have a more
diversified economy (The Library of Congress, 2010). Even with shifting production to other crops
Brazil remains an important part of the world's coffee supply as shown in figure 1.
Figure 1 Worldwide Coffee Exports November 2013 (Statista, 2014)
The coffee grown in Vietnam is Robusta leaving Brazil and Columbia as the two largest sources of
Arabica. Brazil has the largest market share of all coffee production and the largest share of Arabica
production. Arabica coffee plants are more susceptible to coffee rust disease (International Coffee
Organization). In 1869 an outbreak occurred in Ceylon, present day Sri Lanka. This outbreak
affected 90 percent of their crops and shifted their production to tea. Britain, a major coffee importer
and grower in Ceylon at the time, shifted their

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