Co-founder and CEO at Messente and partner at Mobi Solutions. Messente is a fast growing global enterprise messaging platform based in Estonia. Mobi Solutions was founded back in 2001 and has served as a “launch pad” for several successful startups and technology companies including Fortumo, mobilab, 1oT etc. Lauri will share his takeaways on sales in tech, not raising money and building teams that last.

1. Hi!

2. Fortumo
Mobilab
Messente
Mobi GW
Mobi anno 2018
Nevercode
1oT
Startup investments
#mobispace

3. The investment the returns the fund
Be the one who brings the cash
Until you have 1m EUR in annual revenue just sell
Network 😞

4. Enterprise messaging platform
Founded in 2013
A2P messaging industry = 65B USD + 6% annually
Chasing a billion SMS annually
15 people
Messente anno 2018

5. Window of opportunity --------vs-------- crazy long term
Foundation in solid processes or founders?
“fail fast and move on” vs find your thing and do it
A 100-year-old company?

6. Hire business partners, not skillsets
- Mobi’s core team together for 16 years
- 2 people have left Messente since 2013
- the example of Möku
Go out of your way to make your business partners feel good
- transparency and patience
- culture cannot be created or changed
- Messente’s culture: personal growth + compatibility
Contributing and moving on

7. build a company, not an exit plan
every day you are not forced to sell a part of your company is a good
day
clever people who back you with their money
start selling and finding customers whenever you have something
resembling a product/service
captured value
Raising money and having an exit plan

8. positioning and silver bullets
easiest way to get your heart rate up
winner takes all?
“lifestyle businesses” and other toxic startup myths. Calm down!
World domination and unfair advantages