Mobile gaming app promotion- mark brill
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Mobile gaming app promotion- mark brill
- 1. futuremedia.me Games and App Promotion Mark Brill mark.brill@bcu.ac.uk @marktxt4ever @bcufuturemedia
- 3. futuremedia.me The problem with paid apps …
- 5. futuremedia.me Brands are even worse … 80% of brand apps are downloaded less than 1000 times *Deloitte, 2012
- 6. futuremedia.me ‘We’d like a game where beans chase each other, and toast is involved somehow’
- 7. futuremedia.me Are Audi A4s really that horrible to drive? ...drives like there is a drunk behind the wheelIf their cars handled like this the company would be in big trouble I feel ripped off – even though the game was free!Just like a real A4 – it’s boring and tedious Audi’s A4 Game
- 8. futuremedia.me How many downloads does it take? 25,000 daily for top 25 free 2,500 daily top 25 paid
- 9. futuremedia.me How long does it take to get 1 million users? 9 years 9 months 9 days
- 10. futuremedia.me If you thought Drawsomething was fast, Line Pop reached 1.75m downloads in three days (but they had an 80m user base already)
- 11. futuremedia.me App Promotion #1 Understand Your Audience
- 12. futuremedia.me There are category differences
- 13. futuremedia.me There are regional differences
- 14. futuremedia.me .. and gender differences *Inneractive
- 16. futuremedia.me App Promotion #2 Be Strategic
- 17. futuremedia.me The Paid, Owned, Earned mobile is a good one to use for app promotion
- 18. futuremedia.me Diamond Dash used Facebook mobile ads, which increased downloads by 25% and ROI by 10%
- 19. futuremedia.me Angry Birds understand the value of using apps as owned media 69% of revenues are in-app purchases *Distimo
- 20. futuremedia.me Earned can still get you to the top … 73% download apps after hearing them through other people
- 21. futuremedia.me App Promotion #3 Optimise, Test and Learn
- 22. futuremedia.me Basic App Hygiene • Name – needs to be discoverable for the brand/search terms • Keywords – both iTunes (100 characters) and Google Play • Description – first three lines are important • Category & region choice – up to 2 categories • Price (or Freemium) – competitors? Read More: http://katemats.com/20-things-every-ios-and-mobile-dev-should-consider-in-their-app-promotion-strategy/ http://developer.apple.com/library/ios/#documentation/LanguagesUtilities/Conceptual/iTunesConnect_Guide/8_Add ingNewApps/AddingNewApps.html
- 23. futuremedia.me App Store Search is Important http://www.bluefountainmedia.com/blog/ranking-factors-app-store/
- 24. futuremedia.me Free Tools Can Help searchman.com appannie.com
- 25. futuremedia.me History of an app: Hiscox
- 28. futuremedia.me App Promotion #4 In Practice
- 29. futuremedia.me ‘Children should not be treated as consumers’
- 30. futuremedia.me How do you promote an app with no in-app purchase, cross promotion and no budget?
- 31. futuremedia.me
- 32. futuremedia.me
- 33. futuremedia.me
- 34. futuremedia.me Solution? Play to Their Strengths
- 35. futuremedia.me To Conclude • App stores are busy places • Understand the landscape and your audience • Develop a promotion strategy • Use all of the channels you have (but WOM is the most important) • Optimise your app/keywords and update regularly • Be natural, on-brand and play to your strengths
Editor's Notes
- But they get it wrong. The reality is, that most apps are very poor, and most people aren’t that interested in downloading them.
- App-Promo study, 2012
- Talk about the disasters that can happen if you get it wrong or don’t put in the required effort.This app was a black car on a black background that crashed all the time. Not good for a family or fleet car!
- There’s a fine line between success and failure: The top 7 apps represent 10% of all revenues
- 1.75m in three days … Accessed an existing 80m user base + very viral
- But they get it wrong. The reality is, that most apps are very poor, and most people aren’t that interested in downloading them.
- Inneractive
- But they get it wrong. The reality is, that most apps are very poor, and most people aren’t that interested in downloading them.
- 25% increase in downloads, 10% reduction in the cost-per-install
- But they get it wrong. The reality is, that most apps are very poor, and most people aren’t that interested in downloading them.
- But they get it wrong. The reality is, that most apps are very poor, and most people aren’t that interested in downloading them.
- But they get it wrong. The reality is, that most apps are very poor, and most people aren’t that interested in downloading them.