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Mobility Trends 2014
Resolutions - Commitments - Way Forward

Kinjan Shah

Sr. Solution Architect
kinjan.shah@infostretch.com
Mobile Monday Ahmedabad - 2014
Team
Advisory
Executive
Team
Team
Ashok Karania
Rajnikant Joshi

Jayendra Mori
Harshil Sheth
Avani Makwana

Rajesh Thakkar

Vaibhavi Oza

Kinjan Shah

Chinar Shah

Mahendra Sharma

Snehil Jayswal

Milan Patel

Sagar Shah

Chinab Shah
CIIE Nominee
GTU Nominee

Bhavya Kothari
Kinnari Dave
What Is Your
Tech Resolution
For 2014?
OEM’s
Commitments
For 2014
OEM’s Commitments For 2014
Samsung





Commits More 5-6in Smartphones
20in High Resolution Tablets
Android Powered Smart Watches
Flexible Screen Devices

Google
 Google Glass For Masses – More
Apps
OEM’s Commitments For 2014
Microsoft





Make Nokia Work
“Surface Mini”!!
Get More Windows Mobile Apps
Make Office Available on iOS

 Sony To Release Devices With Firefox OS
 LG To Launch Fingerprint Scanner On Devices
 T-Mobile – Transform The Wireless Industry
Predictions For 2014
 Blackberry Wont Die – For Now!

 Android Will Go 64Bit
 More Development Around Peripherals
 HTML5 Will Gain Traction
 The Concept of “MOBILE” Will Die
Mobility Trends 2014
Resolutions - Commitments - Way Forward

FACTS AND FIGURES
Units Shipment - SmartphonesAnd Tablet

Tablet
Shipment Expected
2014 – 270.5 Million

(Source: Research Firm IDC Forecast)

Smartphone
Shipment Expected
2014 – 1.1K Million
App Store Downloads
Paid Downloads
2014 – 11K Million
Free Downloads
2014 – 127K Million
Mobility Trends 2014
Resolutions - Commitments - Way Forward

TRENDS TO OBSERVE
Trends To Observe In 2014
Trend #1
B2C – B2B Mobile
Applications

Trend #2
SoLoMo

Mobile Apps Have Become A Significant
Business Channel

Social – Locational – Mobile
1.5b People On Social
Networks, Businesses Are Connecting
With Consumers Using Them

Trend #3
Industrial Adoption

Trend #4
Connected World

Machine / Production Line Automation

Home Automation And Connected Cars
Mobility Trends 2014
Resolutions - Commitments - Way Forward

ENABLERS
Device Sensors
Gesture
Sensor
RGB Light
Sensor

Recognizes The User’s Hand
Movements Using Infrared Rays

Measures RGB And White
Intensity Of The Light Source

Recognizes Phone Is Located
Near User Using Infrared Rays

Gyro
Sensor

Hall
Sensor

Detects Phone Rotation State
Based On Three Axes

Recognizes Whether The Cover
Is Open Or Closed

Accelerometer
Detects Phone Movement State
Based On Three Axes

Barometer
Identifies Atmospheric Pressure
At The User’s Current Location

Proximity
Sensor

Temperature/
Humidity Sensor
Checks Temperature And
Humidity Levels

Geomagnetic
Sensor
Detects Magnetic Field Intensity
Based On Three Axes
Battle Of Processing Power

Octa-Core Processors
64bit Architecture
Mobile Platforms To Look For
Tizen OS – A Linux Based OS
Tizen Powered Samsung Phone To Be Released
This Year
Mobile Platforms To Look For
Firefox OS
Supports Android Compatible Smartphones
ZTE Open, Alcatel One Touch Fire, LG Fireweb
Sony To Release Firefox OS Device
Mobile Platforms To Look For
Ubuntu Touch – Mobile
Version Of Ubuntu OS
Supports Google Nexus Series – Smartphones
And Tablets
Wearable Technology
The New Dress Code…
#1 Forecast
No. Of Units
100M Units In 2014

#2 Forecast
Expected
Revenues
Approx. 2b In 2014

#3 Enables
Industries
Enterprise – Healthcare and Fitness –Entertainment
Wearable Technology
In Enterprise
Wearable Technology
Fitness And Healthcare
Muscle Effort
Heart Rate
Pedalling, Lifting And Stretching Balance
Time Tracking
Check Out The Reports

Mobile App
– Sensors And Smartphone Connect Via Bluetooth

SENSORS
Image Source: Athos Website
Wearable Technology
Entertainment
KAPTURE
Record Conversations And
Acceess From Mobile App

Narrative Clip
Camera And GPS Enabled Device Takes
Photos and Geo Tags. Accessible From
Mobile Application

Soundbrace
Inegrated Motion And Gesture
Controller
Calibrate Soundbrace And Play

Image Source: Soundbrace Website
Wearable Technology
Google Glass Remotte
Mobility Trends 2014
Resolutions - Commitments - Way Forward

TREND #1
B2C – B2B MOBILE APPLICATIONS
MOBILE APPS HAVE BECOME A SIGNIFICANT BUSINESS CHANNEL
RETAIL
Retail Ecosystem

CHECK-IN
Retail Ecosystem

OPTIMAL ROUTE
TO BUY
PRODUCTS
Retail Ecosystem
Buy 1
Get 1 Free

15% OFF
On Bread
50% OFF
On Butter

NEARBY OFFER
DETAILS
CROSS SELL
PRODUCTS
Retail Ecosystem

PRODUCT A

SHOPPER SCAN
PRODUCTS AND
ADD TO CART
Retail Ecosystem

Contactless Payment
Using NFC

SELF-CHECKOUT
OPTION

QR Code Scanning:
• Retailer Mob App
• POS System
TRAVEL
User Stories – Share Travel Experience
Involving Users To Share Their Experience
• Get Insight From It
• Engage & Involve

Using Smartphone And App, Capture Photos/Videos

Add Effects In Photos/Videos Using Mobile App

Create Story By Pinning Photos/Videos At Location

Mobile App

Submit Story + Share It On Social Media
User’s Story On Trip Experience
Capture Photo Using Mobile App
(During Trip)

Using App In Mobile

@Flying Above City

@Staying At Cool Place

@Relaxing Vacation Spots
@Enjoying At Park
User’s Story On Trip Experience
Add Effects - Photo, Video

Using App In Mobile
User’s Story On Trip Experience
Add Objects, Add Audio, Add Text Effects

Using App In Mobile

Add Voice

Wet Roads...Feeling Nostalgic

Text
Editing

Adding
Object

Add Objects
Travel Stories
Beach Trip on 27th May, ‘13

@Relaxing Vacation Spots
54 Comments | 72 Likes

Adding Audio Note

Flight on 23rd May, ‘13

Add Music

@Flying Above City
10 Comments | 32 Likes

Flight on 26th May, ‘13

Panoramic Photo
Collage Images

Vintage Photo
Effect

Photo Effects
Advance Editing
@Enjoying At Park
25 Comments | 46 Likes
Mobility Trends 2014
Resolutions - Commitments - Way Forward

TREND #2
SOLOMO
A BRIDGE FOR BUSINESSES TO CONNECT WITH THEIR CONSUMERS
Facts
• By 2014 Mobile Is Predicted To Overtake
Desktop Internet Usage
• 86% Of Mobile Internet Users Are Using Mobile
Devices While Watching TV!

• 45 Million People Are Using Foursquare
• 5 Billion Check-in

• 60 Million Foursquare Venues
What Does These
Numbers Are All About?
It says Your Users are
Always On; Always
Connected!
Its All About
Where You Are!
There are three different types of Check-in
that you must track
1) Unique Check-in
2) Venue Check-in
3) Offer Redemption
Its All About
What People Are Doing!
• Facebook: 1.15 Billion +
• YouTube: 1 Billion+
• Twitter: 650 Million +
• Google Plus: 500 Million +
• Linked-In: 238 Million +
• Rising *Visual* Stars:
– Instagram ( 130 Million, Now Owned By Facebook)
– Pinterest (70 Million)
Its All About
What You Carry!
• 5 Billion Mobile Phones In World
• 1.08 Are Smart Phones

• 89% Of People Uses Their Smart Phone
Through Out The Day
So In A Nutshell
There Are 1.15billion+ Facebook
Users, From Which
751 Million Users Access Facebook From
Mobile With
7,000 Different Devices, And They Are
More Than Happy To Share
What They Are Doing, Where They Are
Going, With Whom They Are!
Mobility Trends 2014
Resolutions - Commitments - Way Forward

TREND #3
INDUSTRIAL ADOPTION
MACHINE / PRODUCTION LINE AUTOMATION
Industrial Automation

Controll Machines
Need Is To Control Machines Remotely
Adjust Its Configuration For Batch Processing

Data Management
Realtime Production Data From Machine To
ERP Production Modules
Industrial Automation

Controlling - Mini Lathe
Mobility Trends 2014
Resolutions - Commitments - Way Forward

TREND #4
CONNECTED WORLD
HOME AUTOMATION AND CONNECTED CARS
HOTEL / HOME
Home Automation Experience
Guest Experience
Check-in Services
Light Controls

AC Controls

Curtain Controls

Control Lights,
Room Temperature, Drapery
From Smart Device
Home Automation Experience
Lighting Controls
Manage Lights Of Entire Home
From Your Device

Curtain Controls
Control All Curtains and Blinds

Mood Lights
Arrange Lights That Gives
Different Pre-Defined Moods

Air Conditioning

Control Temprature And Adjust As
Per Mood

TV / Audio System
Control TV Programs And Audio
System
Home Automation Experience
Get Movies/Music On Demand
(From Smart Device To TV/Stereo System)
CONNECTED CAR
BMW – Connected Car
Control Car Speed
+

Synchronized
with mobile

Son driving car at 80KPH

Car Speed Sensor

Not Exceeding
Car Speed of 60KPH

Son

Son driving
car at 80 KPH

Father
Car speed is set to 60 KPH

See Live Speed Graph
Set Maximum Car Speed
Emergency Help
+

Synchronized
with mobile

Automatically Send Location Details & Vehicle
Description To Predefined Contacts

Critical
Accident

Car Sensor Will Identify
About Accident Condition
Application Will
Automatically
Send Accident
Report

Moderate or
Manageable Condition

Alert
Do you want to
Report Accident?
Automatically Report for
accident if no response
within 20 seconds

OPTION FOR VIDEO CALL
Emergency Centre Provide Temporary Guidance
Based On Live Video Recording
Socially Connected Cars

Picnic Place
A

Family 1
Family 1

Family 2
Family 2

Going For Picnic To
Place A

Going For Picnic To
Place A

+

+

Synchronized
with mobile
Improve Driving Behaviour
HINT
Max Speed
Limit for This
Area Is 50KPH

HINT
This Is Non Parking
Area. Please Do Not
Park Here

HINT
HINT
Drive Slow For
Better Fuel
Efficiency

Reminder
Your Parking Time will
be completed in
20min
Car Security
+

Synchronized
with mobile

Car Sensor
Integrated
With Mobile App

App Will Locate Vehicle
From Anywhere Using
Maps
Car Security
+

Synchronized
with mobile

Car Sensor
Integrated
With Mobile App

Alert
“Your Car Siren
Alarm Rings”

Alert
Car is Moving
Outside Location

App Will Shutdown
Engine Remotely

In Case Of Car Theft
Thank You!

Questions?
Kinjan Shah
Sr. Solution Architect
kinjan.shah@infostretch.com

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2014 mobile trends_27th Jan

  • 1. Mobility Trends 2014 Resolutions - Commitments - Way Forward Kinjan Shah Sr. Solution Architect kinjan.shah@infostretch.com
  • 2. Mobile Monday Ahmedabad - 2014 Team Advisory Executive Team Team Ashok Karania Rajnikant Joshi Jayendra Mori Harshil Sheth Avani Makwana Rajesh Thakkar Vaibhavi Oza Kinjan Shah Chinar Shah Mahendra Sharma Snehil Jayswal Milan Patel Sagar Shah Chinab Shah CIIE Nominee GTU Nominee Bhavya Kothari Kinnari Dave
  • 3. What Is Your Tech Resolution For 2014?
  • 5. OEM’s Commitments For 2014 Samsung     Commits More 5-6in Smartphones 20in High Resolution Tablets Android Powered Smart Watches Flexible Screen Devices Google  Google Glass For Masses – More Apps
  • 6. OEM’s Commitments For 2014 Microsoft     Make Nokia Work “Surface Mini”!! Get More Windows Mobile Apps Make Office Available on iOS  Sony To Release Devices With Firefox OS  LG To Launch Fingerprint Scanner On Devices  T-Mobile – Transform The Wireless Industry
  • 7. Predictions For 2014  Blackberry Wont Die – For Now!  Android Will Go 64Bit  More Development Around Peripherals  HTML5 Will Gain Traction  The Concept of “MOBILE” Will Die
  • 8. Mobility Trends 2014 Resolutions - Commitments - Way Forward FACTS AND FIGURES
  • 9. Units Shipment - SmartphonesAnd Tablet Tablet Shipment Expected 2014 – 270.5 Million (Source: Research Firm IDC Forecast) Smartphone Shipment Expected 2014 – 1.1K Million
  • 10. App Store Downloads Paid Downloads 2014 – 11K Million Free Downloads 2014 – 127K Million
  • 11. Mobility Trends 2014 Resolutions - Commitments - Way Forward TRENDS TO OBSERVE
  • 12. Trends To Observe In 2014 Trend #1 B2C – B2B Mobile Applications Trend #2 SoLoMo Mobile Apps Have Become A Significant Business Channel Social – Locational – Mobile 1.5b People On Social Networks, Businesses Are Connecting With Consumers Using Them Trend #3 Industrial Adoption Trend #4 Connected World Machine / Production Line Automation Home Automation And Connected Cars
  • 13. Mobility Trends 2014 Resolutions - Commitments - Way Forward ENABLERS
  • 14. Device Sensors Gesture Sensor RGB Light Sensor Recognizes The User’s Hand Movements Using Infrared Rays Measures RGB And White Intensity Of The Light Source Recognizes Phone Is Located Near User Using Infrared Rays Gyro Sensor Hall Sensor Detects Phone Rotation State Based On Three Axes Recognizes Whether The Cover Is Open Or Closed Accelerometer Detects Phone Movement State Based On Three Axes Barometer Identifies Atmospheric Pressure At The User’s Current Location Proximity Sensor Temperature/ Humidity Sensor Checks Temperature And Humidity Levels Geomagnetic Sensor Detects Magnetic Field Intensity Based On Three Axes
  • 15. Battle Of Processing Power Octa-Core Processors 64bit Architecture
  • 16. Mobile Platforms To Look For Tizen OS – A Linux Based OS Tizen Powered Samsung Phone To Be Released This Year
  • 17. Mobile Platforms To Look For Firefox OS Supports Android Compatible Smartphones ZTE Open, Alcatel One Touch Fire, LG Fireweb Sony To Release Firefox OS Device
  • 18. Mobile Platforms To Look For Ubuntu Touch – Mobile Version Of Ubuntu OS Supports Google Nexus Series – Smartphones And Tablets
  • 19. Wearable Technology The New Dress Code… #1 Forecast No. Of Units 100M Units In 2014 #2 Forecast Expected Revenues Approx. 2b In 2014 #3 Enables Industries Enterprise – Healthcare and Fitness –Entertainment
  • 21. Wearable Technology Fitness And Healthcare Muscle Effort Heart Rate Pedalling, Lifting And Stretching Balance Time Tracking Check Out The Reports Mobile App – Sensors And Smartphone Connect Via Bluetooth SENSORS Image Source: Athos Website
  • 22. Wearable Technology Entertainment KAPTURE Record Conversations And Acceess From Mobile App Narrative Clip Camera And GPS Enabled Device Takes Photos and Geo Tags. Accessible From Mobile Application Soundbrace Inegrated Motion And Gesture Controller Calibrate Soundbrace And Play Image Source: Soundbrace Website
  • 24. Mobility Trends 2014 Resolutions - Commitments - Way Forward TREND #1 B2C – B2B MOBILE APPLICATIONS MOBILE APPS HAVE BECOME A SIGNIFICANT BUSINESS CHANNEL
  • 28. Retail Ecosystem Buy 1 Get 1 Free 15% OFF On Bread 50% OFF On Butter NEARBY OFFER DETAILS CROSS SELL PRODUCTS
  • 29. Retail Ecosystem PRODUCT A SHOPPER SCAN PRODUCTS AND ADD TO CART
  • 30. Retail Ecosystem Contactless Payment Using NFC SELF-CHECKOUT OPTION QR Code Scanning: • Retailer Mob App • POS System
  • 32. User Stories – Share Travel Experience Involving Users To Share Their Experience • Get Insight From It • Engage & Involve Using Smartphone And App, Capture Photos/Videos Add Effects In Photos/Videos Using Mobile App Create Story By Pinning Photos/Videos At Location Mobile App Submit Story + Share It On Social Media
  • 33. User’s Story On Trip Experience Capture Photo Using Mobile App (During Trip) Using App In Mobile @Flying Above City @Staying At Cool Place @Relaxing Vacation Spots @Enjoying At Park
  • 34. User’s Story On Trip Experience Add Effects - Photo, Video Using App In Mobile
  • 35. User’s Story On Trip Experience Add Objects, Add Audio, Add Text Effects Using App In Mobile Add Voice Wet Roads...Feeling Nostalgic Text Editing Adding Object Add Objects
  • 36. Travel Stories Beach Trip on 27th May, ‘13 @Relaxing Vacation Spots 54 Comments | 72 Likes Adding Audio Note Flight on 23rd May, ‘13 Add Music @Flying Above City 10 Comments | 32 Likes Flight on 26th May, ‘13 Panoramic Photo Collage Images Vintage Photo Effect Photo Effects Advance Editing @Enjoying At Park 25 Comments | 46 Likes
  • 37. Mobility Trends 2014 Resolutions - Commitments - Way Forward TREND #2 SOLOMO A BRIDGE FOR BUSINESSES TO CONNECT WITH THEIR CONSUMERS
  • 38. Facts • By 2014 Mobile Is Predicted To Overtake Desktop Internet Usage • 86% Of Mobile Internet Users Are Using Mobile Devices While Watching TV! • 45 Million People Are Using Foursquare • 5 Billion Check-in • 60 Million Foursquare Venues
  • 39. What Does These Numbers Are All About? It says Your Users are Always On; Always Connected!
  • 40. Its All About Where You Are! There are three different types of Check-in that you must track 1) Unique Check-in 2) Venue Check-in 3) Offer Redemption
  • 41. Its All About What People Are Doing! • Facebook: 1.15 Billion + • YouTube: 1 Billion+ • Twitter: 650 Million + • Google Plus: 500 Million + • Linked-In: 238 Million + • Rising *Visual* Stars: – Instagram ( 130 Million, Now Owned By Facebook) – Pinterest (70 Million)
  • 42. Its All About What You Carry! • 5 Billion Mobile Phones In World • 1.08 Are Smart Phones • 89% Of People Uses Their Smart Phone Through Out The Day
  • 43. So In A Nutshell There Are 1.15billion+ Facebook Users, From Which 751 Million Users Access Facebook From Mobile With 7,000 Different Devices, And They Are More Than Happy To Share What They Are Doing, Where They Are Going, With Whom They Are!
  • 44. Mobility Trends 2014 Resolutions - Commitments - Way Forward TREND #3 INDUSTRIAL ADOPTION MACHINE / PRODUCTION LINE AUTOMATION
  • 45. Industrial Automation Controll Machines Need Is To Control Machines Remotely Adjust Its Configuration For Batch Processing Data Management Realtime Production Data From Machine To ERP Production Modules
  • 47. Mobility Trends 2014 Resolutions - Commitments - Way Forward TREND #4 CONNECTED WORLD HOME AUTOMATION AND CONNECTED CARS
  • 49. Home Automation Experience Guest Experience Check-in Services Light Controls AC Controls Curtain Controls Control Lights, Room Temperature, Drapery From Smart Device
  • 50. Home Automation Experience Lighting Controls Manage Lights Of Entire Home From Your Device Curtain Controls Control All Curtains and Blinds Mood Lights Arrange Lights That Gives Different Pre-Defined Moods Air Conditioning Control Temprature And Adjust As Per Mood TV / Audio System Control TV Programs And Audio System
  • 51. Home Automation Experience Get Movies/Music On Demand (From Smart Device To TV/Stereo System)
  • 54. Control Car Speed + Synchronized with mobile Son driving car at 80KPH Car Speed Sensor Not Exceeding Car Speed of 60KPH Son Son driving car at 80 KPH Father Car speed is set to 60 KPH See Live Speed Graph Set Maximum Car Speed
  • 55. Emergency Help + Synchronized with mobile Automatically Send Location Details & Vehicle Description To Predefined Contacts Critical Accident Car Sensor Will Identify About Accident Condition Application Will Automatically Send Accident Report Moderate or Manageable Condition Alert Do you want to Report Accident? Automatically Report for accident if no response within 20 seconds OPTION FOR VIDEO CALL Emergency Centre Provide Temporary Guidance Based On Live Video Recording
  • 56. Socially Connected Cars Picnic Place A Family 1 Family 1 Family 2 Family 2 Going For Picnic To Place A Going For Picnic To Place A + + Synchronized with mobile
  • 57. Improve Driving Behaviour HINT Max Speed Limit for This Area Is 50KPH HINT This Is Non Parking Area. Please Do Not Park Here HINT HINT Drive Slow For Better Fuel Efficiency Reminder Your Parking Time will be completed in 20min
  • 58. Car Security + Synchronized with mobile Car Sensor Integrated With Mobile App App Will Locate Vehicle From Anywhere Using Maps
  • 59. Car Security + Synchronized with mobile Car Sensor Integrated With Mobile App Alert “Your Car Siren Alarm Rings” Alert Car is Moving Outside Location App Will Shutdown Engine Remotely In Case Of Car Theft
  • 60. Thank You! Questions? Kinjan Shah Sr. Solution Architect kinjan.shah@infostretch.com

Editor's Notes

  1. Smaller screen sizes may go away20In Tablets – to replace desktops R&D commitmentsFlexible Screen Device will be
  2. Strong Nokia PlansExpected Launch of Surface with small screen to target consumber tablet marketsStrengthen Mobile App Development Community
  3. Primarily will be used for Access Control and Notifications
  4. Unique Check-Ins.  How many unique people are checking into your venues?  This will help you understand if you are attracting primarily repeat customers, or if you are able to attract new customers to your venues.  Due to the social nature of check-ins, many businesses strive to attract new customers when its customers share check-ins.Venue Check-Ins.  If your business has more than one locations, it’s important to understand the differences in check-in stats amongst your venues.  Do different locations receive more or less check-ins than others? Do they receive different amounts of check-ins during different days or times?Offer Redemptions. How many of your check-in offers are being redeemed? Are your check-ins being redeemed more often at different venues? Are your offers being redeemed by new customers or repeat customers? Are certain offers redeemed more than others? Understanding how often your check-in offers and specials are being redeemed, along with who is redeeming them, will help you better understand how these offers affect your business.
  5. social is a key part of sharing and distributing content, but moving forward, location and mobility are going to be key to the formula. Ok! Now before We move forward Just a Quick question, How many people NEVER Forget to carry their phones with them?Ok! And how many of us have access to More that one smart Device?