Concepts such as Open Source and Creative Commons are usually foreign to most corporations. Mohamed will share his experience with championing these concepts within a media company and discuss how Al Jazeera is aligning these philopsophies to their strategic goals.

1. Mohamed Nanabhay (mohamedn.com)
Head of New Media
mohamed.nanabhay@aljazeera.net

2. Text
*interbrand

3. Normally I explain new
media and online to
people in suits.
Today is different...
(cc) paul goyette, 2006

4. (cc) Lynette Webb, 2006

5. Challenges to our Industry
1 Losing audiences to new platforms
2 New content creators and sources
Content is going online whether we
3 like it or not
4 Undefined Business Models
5 Resistance to change

6. “Crisis of Relevance”

7. v.

8. “Crisis of Relevance”