This document discusses how in-app messages can be used to drive mobile user engagement. Some key points made include:
- In-app messages are effective at driving user behavior while they are using an app, unlike push notifications which are shown outside the app.
- In-app messages can be personalized to individual users based on their behaviors to act as a "personal coach".
- They require little engineering effort to design and implement.
- Studies showed in-app messages increased retention rates by 3.5x and user engagement when triggered by behaviors compared to generic messages.
- Five valuable uses of in-app messages are highlighted: managing purchases, increasing opt-ins, onboarding users, sharing information, and
20. 3.5X higher retention rate
equates to 50 percent third-month
retention of new users
#mowebinar | @moengage
21. #mowebinar | @moengage
engagement with generic
in-app messaging is 28%
engagement with messages
that are triggered by user
actions achieve 56%
22. Why in-apps are a mobile marketer’s best friend
#mowebinar | @moengage
-they are like coaching each individual user
-they require little engineering involvement
-they can be triggered off individual behavior
-they are very effective at getting users to
take action
30. Drive purchase behavior
#mowebinar | @moengage
PurchaseBrowse Add to Cart
100 30 10
Free shipping
off your
entire
purchase
today with
code FREE
31. Drive purchase behavior
#mowebinar | @moengage
PurchaseBrowse Add to Cart
Free shipping
off your
entire
purchase
today with
code FREE
Along with
those pants,
check out our
new arrivals
in shoes
100 30 10
32. Drive purchase behavior
#mowebinar | @moengage
PurchaseBrowse Add to Cart
Free shipping
off your
entire
purchase
today with
code FREE
Along with
those pants,
check out our
new arrivals
in shoes
100 30 20
Share your
new outfit
with a friend
48. Five valuable ways to use in-app messages
#mowebinar | @moengage
-managing purchase behavior
-increase opt-in rates for email and push
-onboard new users
-share valuable information
-get feedback directly from user input
49. Go forth and conquer with in-app
messages
#mowebinar | @moengage
50. Driving mobile user engagement using in-app messages
Ehren Maedge
ehren@moengage.com
650-302-3752
#mowebinar | @moengage
Any Questions?