You have a great content strategy, editorial calendar, keyword plan and social channels ready to go but, no one to help execute it. Enter... the Inbound Intern. Teach the upcoming generation how to be an effective Inbound Marketer while quickly scaling your Inbound strategy. You’ll learn how to recruit, interview, onboard and manage a team of all star interns. Internship programs provide a mutually beneficial relationship with your company and eager up and coming marketers, learn how to quickly get them off the ground writing, designing and engaging with your customers.

1. #INBOUND13
THE INBOUND INTERN
Teach the upcoming generation how to be
an effective Inbound Marketer while quickly
scaling your Inbound strategy.
Erin Wasson

2. disrupting industries,
one start-up at a time.
inbound marketing
addict and HubSpot
superfan.
@ewasson
ERIN
WASSON

3. #inbound2013

4. #inbound2013
25 Ebooks
240 Blog Posts
150+ Leads
40 Customers

5. 1 Recruit and Interview
2 Onboard and Train
3 Manage
4 Wrapping Up
AGENDA

6. Recruit and
Interview

7. Job Descriptions
• Emphasize “Hands On”
• Thoroughly explain
responsibilities, be
specific
• Sell the opportunity

8. The Great Debate.
Paid vs Unpaid

9. " Indeed.com
" Surrounding Schools
" Social (#internship)
" Your Team
Recruiting for Interns

10. #inbound2013
INBOUND INTERN
PERSONAS

11. COPYWRITER CARA
• Creative Writing,
Journalism, PR,
*Marketing
• Personalized Cover Letter
• Strong Online Presence
• Similar Tone to Your
Company’s

12. WHAT IS A
KEYWORD?
DESIGNER DANI
• Visual Communications,
Graphic Design
• Layout Driven Portfolio
• Simple/Clean Design
• Wants to Understand
Business Side of the
Creative World

13. WHAT IS A
KEYWORD?
MARKETER MIKE
• Marketing,
Entrepreneurship
• Has a Wide Variety of Skills
• More Analytical
• Interest in the Business/
Sales Side
• Project Management

14. #inbound2013
INTERVIEW PROCESS
RESUME AND COVER LETTER REVIEW
well designed and written, applicable classes, personalized, good gpa

15. #INBOUND13
INTERVIEW PROCESS
PORTFOLIO REVIEW
social media presence, review previous work, personal website

16. #inbound2013
INTERVIEW PROCESS
PHONE INTERVIEW
gauge high level interest, logistics, position overview

17. #inbound2013
INTERVIEW PROCESS
IN OFFICE INTERVIEW
class overview, career goals, culture fit, situational questions

18. Train and
Onboard

19. HubSpot Academy (academy.hubspot.com)

21. a couple of a
concepts at a time.

22. COPYWRITER CARA
Blogging, Social Media, Marketing Offers, Lead Nurturing
DESIGNER DANI
Brand Training, Marketing Offers, Landing Pages
MARKETER MIKE
Website Optimization (SEO), Lead Nurturing and Email
Marketing, Landing Pages, Analyze and Test

23. Explain how everything works together
and what the end goal is.

24. Management

25. COPYWRITER CARA
• Research: Set up RSS
feed of industry blogs
• Write 2-3 blogs per week
• Marketing Offer Projects
• Social Media Publishing
and Monitoring
• New Social Exploring

26. DESIGNER DANI
• Marketing Offer Design
• Landing Page Design
• CTA’s
• Social Media Brand
• Ad Design
• Video

27. WHAT IS A
KEYWORD?
MARKETER MIKE
• Keyword Research
• On-Page SEO
• Marketing Offer Concepts
• Market Research
• Social Media and Blogging
• Data Monitoring and
Reports

28. #inbound2013
LET’S MAKE AN
EBOOK

29. ebookexample deadlines whole team
research and concept whole team
writing cara
design dani
mike and dani
mike and cara
mike and cara
mike
landing page creation
lead nurturing
promotion
analyze and report

30. Use a tool to manage projects

31. DATA DRIVEN
MANAGEMENT
Just like any other team member,
assign KPI’s to each intern.

32. Wrapping Up

33. After 3 months, do a checkpoint.
Usually a good time to end or continue.

34. " Collect all files, especially the art files from Graphic Designers
" Write a recommendation letter or recommend them on Linkedin
" Offer to review resume or portfolio (approve pieces from your company)
" Ask for referrals of friends or past teachers (if candidate was good fit)
" Do an exit interview
Wind Down Checklist

35. 1 What were your favorite parts of the internship? Least
favorite?
2 What projects do you wish you could have worked on?
3 NPS: On a scale of 1-10, how likely is it you would
recommend this internship to a friend?
EXIT INTERVIEW QUESTIONS

36. #inbound2013
TIME TO BUILD
YOUR OWN INTERN
ARMY!

37. #inbound2013
THANK YOU.
Erin Wasson
ewasson@urbanbound.com
@ewasson

38. QUESTIONS?