Mobile app marketing directory 2013

MOBILE APP MARKETING DIRECTORY

Mobile App Marketing
Directory 2013
October 2013

2013 EDITION

Mobile App Marketing Directory 2013

1 Introduction .............................................................................................................. 3
2 App Promotion Networks ..................................................................................... 4
3 App Promotion Agencies ....................................................................................... 6
4 Mobile Media Buying and DSPs........................................................................... 8
5 Appstore Optimization ........................................................................................ 10
6 App Reviews & Media ........................................................................................... 11
7 Appstores.................................................................................................................. 16
8 App Discovery Apps .............................................................................................. 20
9 App Tracking & Analytics ................................................................................... 23
10

App Marketing Blogs and Information Services ...................................... 24

11

Conclusions and Next Steps ............................................................................ 25

© mobyaffiliates.com | c787a6a2-9859-417e-aed7-264245b8e5a2

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1 Introduction
Mobile App Marketing is becoming ever more sophisticated and complex. Whereas
even 18 months ago there were only a few networks offering app promotion
solutions now there are now well over 50, each with their own unique take on cross
promotion and cost per install models.
So, to help you navigate the world of app promotion we’ve created a list of mobile
app marketing services, tools and platforms across the following categories:
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App Promotion Networks
App Promotion Agencies
Mobile Media Buying and DSPs
Appstore Optimization
5 App Reviews and Media
App Tracking
Appstores
App Discovery Networks
App Marketing Blogs and Information Services

You can find more mobile app marketing services over at our online directory at
http://mobyaffiliates.com/mobile-app-marketing or email us at
hello@mobyaffiliates.com


3


2 App Promotion Networks

App Promotion Networks are app-focused advertising platforms and exchanges
that allow developers to buy installs or cross promote with other apps. The
approaches the various networks take range from enabling direct deals with
other developers to cost per install, incentivized install and other models.
Increasingly, app promotion networks are becoming major players in the mobile
ad market due to the size of their networks and the volumes of installs that they
drive.
Appflood – Offers a commission-free cross promotion exchange and advertising on
a cost-per-install basis.
Appia - one of the leading mobile app discovery and distribution networks using a
range of channels to deliver CPI based ads.
NativeX – offers a range of solutions to help app developers build their audience
and reach over 100m users.
AppLift – Mobile games marketing platform offering CPI based business models,
focusing on Customer Lifetime Value.
Leadbolt - offers a range of innovative ad formats for app installs including
offerwalls, app icons and notification ads.
Appnext - is a cross promotion network for mobile games, apps and Facebook apps
providing better monetization and more installs.
Jampp – Data Driven App promotion platform for iOS and Android, taps into 80+
ad networks and publishers and only charges on a Cost per Install basis. Serves
Europe, USA and Latin America.
Impact Mobi – provides app promotion services on a CPA basis with strong
relationships with leading DSPs/ buying platforms and publishers.
TapJoy – App promotion network that offers a range of mobile virtual currency
and cross promotion solutions.
Applifier – App promotion network that works by delivering a user to your app
everytime your app delivers a user to another developer – with no fees involved.
Based in Helsinki, Finland, with offices in San Francisco.
Flurry – Mobile analytics and app promotion network that offers targeted user
acquisition to developers via its AppCircle app recommendation.
MauDau – App promotion network that offers a similar solution to Applifier
whereby developers effectively trade app downloads for free. Based in Chicago,
USA.
NativeX – App promotion network that offers non-incentivized downloads on a
pay-per-engagement basis.
ChartBoost – Offers both internal app cross promotion, across a developer’s own
app library, and the ability for developers to directly set-up cross-promotion deals
between each other. Based in San Francisco, USA.


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Ad Dash – App promotion/advertising network that lets developers set-up their a
cross promotion ad networks within their own library of apps.
AdColony – Mobile ad network that focuses on HD video advertisements for apps,
where developers pay only if a video ad has been viewed to completion. Based in
Los Angeles, California.
LunarAds – App promotion network that allows users to cross-promote with
themselves and other developers for free. Based in Missouri, USA.
TapGen – Allows developers to promote their apps across a non-incentivized
curated app wall, as well as platform that promotes apps while also offering users
competitions and special offers.
AndroidPIT –Android Pit is a specialist android appstore that offers distribution to
Android app developers across its network
Tap for Tap – Tap for Tap gives app developers two cost-effective ways to promote
their apps and a simple way of generating ad revenue in one easy- to-use platform.
CPAdvert –CPAdvert provides advertisers with iOS app installs, customer signups,
subscriptions and engagements.
Appsfire – a premier marketing network for developers helping them to distribute
apps and games to relevant users.
Appnext – appnext is a smart promotional platform for mobile apps that uses a
range of different channels to deliver installs.
Beluga Boost – Beluga helps developers to best utilize their current user base and
brings millions of new installs to games and apps.
Gtekna –offers CPI based burst marketing mobile app promotion services.
Ad4Screen – offers a range of app promotion services including cross-promotion,
burst marketing, analytics and engagement tools.
MobPartner – promotes apps and games for leading publishers on a CPI/ CPA
model across a network of affiliates and media buyers.


5


3 App Promotion Agencies

As mobile app marketing becomes ever more complex, the need for specialist
agencies to manage app promotion campaigns has grown. There are now are
number of agencies focusing on mobile app marketing and offers a full suite of
services ranging from Appstore Optimization to Media Buying and PR. App
Promotion Agencies are increasingly global in scope and able to offer support to
app developers on an international basis.
Dot Com Infoway - leading mobile apps marketing specialist offering services to
app developers and publishers around the world.
Dimoso – Global specialist app marketing and PR agency providing full service
mobile marketing solutions to leading app developers.
Combo App – App promotion agency offering PR, ASO and chart placements
campaigns. Headquartered in Chicago USA, with offices in Vancouver, Canada.
Clash Mobile - Mobile marketing company that offers a cost per download app
cross-promotion platform. Based in London, UK.
Fetch – Award winning mobile marketing agency with deep expertise in app
promotion and media buying based in London and San Fransisco.
OnTheMob – App development and promotion agency that focuses on media
buying, press relations and product strategy. Clients include Citroen and
MasterCard. Based in Tel Aviv, Israel.
Amadeus Consulting – App and software developer that also offers app promotion,
including social media marketing, press relations and Flurry analytics. Based in
Colorado, USA.
AppsMarketing.mobi - Full service app promotion agency based in Herzeliya,
Israel. Worked with apps such as the KungFu Panda Storybook and Retrogram.
App Promo – Full service app marketing agency offering PR, ASO, development,
mobile advertising and more. Based in Toronto, Canada.
Apppli – App developer and app promotion company offering SEO, ASO, PPC,
microsite development and other app promotion services. Based in London, UK.
App Optimisers – UK-based app promotion agency specialising in social media
marketing, video and blog promotion. Claims to have promoted 5 top 10-ranking
apps.
ProAppMarketing - ‘Boutique’ app marketing agency based in the UK. Offers Appfocused PR services, app sponsorship campaigns, blogger outreach and more.


6


MobiZest - Full service marketing agency that specialises in mobile and app
promotion. Clients include Intent Media and Just Eat. Based in London, UK.
PressPect – App marketing agency that helps promote your app in Russia. Offers
PR services, translation and Russian app store optimisation. Based in Moscow,
Russia.
Sosemo – Digital marketing agency that offers app promotion services such as PR,
app store optimization and review site submissions. Based in New York City, USA.
AppsAsia – Apps Asia is a mobile app promotion company focused on the Korean
market, but for domestic titles and for international app and game developers.
Appency – a full service mobile app marketing agency offering PR and marketing
services on a global basis.
AppSlicker – London based mobile app marketing provider offering a full range of
app marketing and PR services.
M&C Saatchi Mobile – Provide media buying, app marketing, creative services to
leading brands, publishers and businesses.
Somo – leading mobile agency operating on a global basis and working for the
biggest clients.
Pulse Mobile – a worldwide mobile media buying agency offering mobile app
marketing and ad planning solutions.
App Marketing Agentur –specialist German-based mobile app marketing agency
offering a full service of app launch and app marketing campaigns.
Surikate – French mobile app marketing agency now expanding internationally
including into London and offering a range of mobile app promotion services.
Avai - App developer that also offers app promotion and marketing services. Based
in Texas, USA.


7


4 Mobile Media Buying and DSPs

Promoting your app using paid advertising is best done in mobile by using a
dedicated buying platform or mobile DSP. This allows buying of ads across
multiple traffic sources and access to inventory bought on a programmatic or
real time basis.
Avazu Mobile – provides inventory from a range of ad networks and exchanges
from across the world on a real-time basis.
Pocketmath – self-serve DSP integrated with all the major SSPs and exchanges.
Massive Impact - mobile media buying platform that works on an ROI/ CPI basis.
Fiksu - managed DSP service with deep expertise and technology designed for
programmatic buying.
Trademob - offers a single buying point for mobile advertising campaigns,
aggregating numerous networks, exchanges and traffic providers such as
Millennial Media and Admob.
GradientX – programmatic buying platform for mobile advertising.
Leanmarket - a RTB advertising platform that prioritizes the user experience via
control, simplicity and data.
Adnboost – programmatic mobile ad buying solutions and available as a white
label.
Adsmobi - incorporates performance optimized Real Time Bidding technology to
match advertisers with target audiences and increase ROI.
MdotM - utilises a large mobile demand side platform to offer a range of
advertising solutions and monetization for iOS and Android apps.
Tapit - an RTB enabled self-service marketplace for publishers and advertisers,
features advanced reporting, analytics and advertising formats.
Strikead - offers a RTB mobile ad buying platform to agency trading desks and
other B2B customers.
Human Demand - a “human” demand side platform with a focus on optimization
and Real Time Bidding for mobile advertisers. Also offers some free tools on the
website.
Plethora Mobile - RTB based DSP platform with connections to some of the best
RTB-enabled Supply Side Platforms worldwide and their reach of over 30,000
publishers.


8


WDA - offers a feature-rich mobile DSP platform – Impulse – with a range of tools
to made the purchase of mobile media easy and effective.
Adfonic Madison - an efficient DSP designed for agencies and brands that provides
RTB inventory at scale via a single buying point.
Mad-Adz - a “one-stop-shop” solution for mobile advertising via a single
purchasing/publishing point.


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5 Appstore Optimization

Appstore Optimization (ASO) remains in the early phases of development. When
you compare the size and scale of the SEO industry then ASO has a long way to
go. However, there are no a fair number of ASO tools, services and specialist
training providers and consultancies popping up, not to mention a growing
number of quality blogs.
Straply – provides a range of ASO tools and optimization services to boost your
appstore ranking.
Sensor Tower – unleash the power of appstore keywords with this optimization
tool.
Apptrace - offers appstore data and intelligence services including a free monthly
report.
Searchman – Appstore keyword tool and app marketing platform.
AppCod.es – Tool that helps developers better optimize their apps for different app
stores.
MobileDevHQ – App store optimization tool that lets you tracking your rankings
and optimize search keywords.
Alau.me – Link tracking tool, similar to bit.ly, that lets you track how many users
click on a link to your app store page and then go on download your app.
Apptamin –Amazing app marketing company offering app videos, appstore
optimization, guides and more.
ASO Professional – one of the world’s leading app marketers offering podcasts,
training, services and consulting.
Appnique – ASO keyword tool providing insights into keyword search volumes and
performance.
App Store Rankings – appstore ranking is a keyword optimization tool that works
on both iOS and Android.
Distimo - one of the early movers in providing appstore and appstore optimization
data.
App Annie – one of the most exciting app data companies in the market offering a
range of high quality feeds and analysis.
App Figures – cover iOS, Amazon and Google Play data from a single service.


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6 App Reviews & Media

Getting your app reviewed on the third party app blogs can be tough but there
are lots of rewards including better SEO for your own sites via additional links.
There are now a number of specialist services offering submission to multiple
app review sites from a single form similar to PR newswire or similar press
release services but for apps.
Applaunch- offers a submission service that hits all the major app review sites
from a single form.
Appromoter – app promotion platform, which lets developers submit their app
into a database that acts as a resource for journalists and bloggers looking to
review apps.
AppShout – offers a range of review submission, PR and newswire services for
mobile apps.
AppStorm – Features separate sites for iPhone/Windows/Android app reviews,
but all part of the Envato network. Invites devs to submit apps. Also welcomes free
app promotional giveaways.
Touch Arcade – Popular iOS gaming site that features news and reviews. Welcomes
review submissions, promo codes and app pre-announcements/previews.
iMore – iOS focused news and reviews site. Part of the Mobile Nations network.
Allows devs to send in review apps.
App Advice – iOS-only ‘app discovery’ site that features reviews and news. Invites
devs to send in review apps and take part in sneak peak features/previews.
The Unofficial Apple Weblog – Apple site owned by AOL featuring app reviews for
iPad and iPhone. Offers devs an app submission form to send in review code.
Gamezebo – Popular mobile gaming review site that covers pretty much all
platforms. Accepts apps for reviews, previews and also invites devs to write op-eds
and take part in interviews.
appscovery – Website that lets developers sign-up for free and write an article
promoting their app. Appears to accept any content/review as long as it’s original
material.
Pocket Gamer – Popular gaming site that covers mobile games and has a large
portion dedicated to Android and iOS. Invites devs to submit apps but says it gets a
lot of submission, so you need to stand out.
148Apps – Popular iPhone and iPad app review site. Accepts apps for review and
also provides guidelines on the level of quality needed to be considered for review.
Blog do iPhone – iPhone and iPad news and review site in Spanish. Accepts app
submissions and preview submissions.
Slide to Play – Review site dedicated to iOS gaming. Accepts submitted review
apps, with assets and links to videos. Also interested in promo codes for prize
giveaways.


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iPhone Life – The website of iPhone review magazine, iPhone Life. Invites devs to
send in apps, also offers opportunity to join a ‘vendor network’ and write guest
blogs.
Pad Gadget – Review site that focuses purely on the iPad. Has a submission form
for developers to send in their app.
iPhone Applications List – Not a review site, but rather a list of apps that links to
external reviews and videos. There’s an email address devs can use to get their app
listed.
App Safari – iPhone and iPad review site that has an app submission form for
developers. Also invites developers to run giveaway promotions on site.
App Craver – iPhone and iPad review site that invites developers to submit review
apps and requests for interviews/previews.
iFanzine – Review site that focuses on iPhone games. Invites developers to submit
requests for reviews, previews and interviews/features.
AppGamer – App review site that focuses purely on videogames. Invites developers
to submit assets and mobile games for review.
AppModo – App review site that covers iOS, Android, and Windows Phone
platforms. Contact page link was broken when we checked, but looks like it accepts
app submissions and giveaways.
Smart Keitai – App review and news site that covers all platforms but focuses on
Android. Doesn’t have a specific developer submission form, but we assume it
accepts app submissions.
FanAppic – iPhone and iPad review site – that makes a point of saying it doesn’t
accept payments for reviews. Works with app promotion company App Launch.
TouchGen – Popular mobile game review site that covers iPad and iPhone.
Welcomes developer submissions and provides a number of submission guidelines.
App Guide – German-language iPhone app review site that welcomes app
submissions from developers.
BestAppsForKids – App review site that focuses on child-friendly iOS apps.
Accepts app submissions but says it only reviews apps that it’s likely to give a 4 or 5
star review.
App Store Apps – iPhone app review site that welcomes app submissions from
developers. Editor says his review list is over 1000 apps long, so you may have to
wait a while!
The App Whisperer – App review site that focuses on photography apps. Not really
clear if they charge for reviews or not, but they appear to offer some kind of
promotional service.
Top App Reviews – Just focuses on iPad app reviews and app round ups. Has a
submission form for devs to submit their app.
Touch Reviews – iPhone and iPad app review site that accepts developer app
submission. Also accepts ad-hoc builds.
Touch My Apps – iPhone and iPad app review site. Doesn’t have a specific
developer page, but we assume you can submit apps via the contact page.
The Appera – iPhone and iPad mobile game review site. Welcomes app
submissions and advises you send pre-release code for faster turnaround.


12


Best Kids Apps – As the name suggest, review site focused on kids apps. Covers
iPhone, iPad and Android and accepts app submission from devs (as long as
they’re kid-friendly).
The iPhone Mom – iPhone app review site aimed at parents and covering
children's apps mainly. Invites devs to send apps in for review and wants
promotions/giveaways.
AppPicker – Focuses on reviewing iPhone and iPad apps. Features an app
submission form for developers.
IKidsApps – Review site that covers children’s apps on Apple’s App Store.
Welcomes dev submissions. Also welcomes promotional giveaways and app sales.
ApplenApps – Focuses on iPhone and iPad app reviews. Welcomes enquiries from
app developers but doesn’t want unsolicited promo codes.
What’s On iPhone – iPhone and Android app review site (despite the name) that
welcomes submissions and app giveaway opportunities from devs.
AppsToUse – Android and iOS app review site. Invites devs to send in app
submissions, but requires reader giveaways if your app is not free to download.
AppSmile – iPhone and iPad news and review site that welcomes app submissions
from developers.
AppAddict – iPhone and iPad review site. Adheres to OATS standards. Welcomes
app review submissions from developers.
BestAppSite – iOS app review website that offers news, reviews and round ups.
Features an app submission form for developers.
TouchArchive – iOS, Windows 8, Android and Mac app review site. Features app
submission form. Doesn’t look like it charges, but mentions ad opportunities.
App Chatter – iPhone app review website. Welcomes app developer submissions.
Also runs an app database that you can submit to.
Giggle Apps – App site that focuses on kid-friendly fare. Works with 148apps.com.
Welcomes developer submissions.
OneDayOneApp – Website that focuses on promoting one iOS app per day on its
homepage. Features a submission page for devs.
BuyMeAnIPhone – Video reviews and news on iPhone apps. Welcomes app
submissions from developers.
Appy Smarts – iOS, Windows Phone and Android review site. Focuses on
educational apps. Welcomes submissions from devs and app giveaways etc.
AppsOnTap – iOS and Mac app review site that’s currently accepting app
submissions for review. Requires screenshots and promo codes.
TechTools4Mom – Android and iOS app review site that – as the name suggests –
focuses on apps “that can help busy” moms. Accepts submissions.
ItunesGames – Reviews iPhone and iPad games only. Interested in pre-release
games and any app submissions.
ShineApp – Android, iPhone and iPad app review site. Features a number of
different writers with different interests. Invites devs to submit apps to relevant
writers.


13


IgameRadio – Podcast and review site that covers iOS mobile games. Welcomes
dev submissions, but says it focuses on original/unique games suited to their
readers.
IpwnGames – Review site for iOS games. Doesn’t look that frequently updated, but
invites devs to send in their games for review.
IOS RPG Site – As the name suggests, this one focuses purely on iOS RPGs
reviews. Looks like it will review any and every iOS RPG, so worth getting in
contact.
FreeAppsArcade – Focuses on highlighting one free iOS game per day. Says it does
its best to respond to every dev submission.
AppsReviews4U – Review site that focuses on iOS apps. Frequently updated.
Invites devs to send in promo codes via a submission form.
IphoneGamesReview – iOS game review website. Welcomes developer promo code
submissions. Says it strives to be objective as possible.
AppZilla – UK-based mobile game review site. Not that frequently updated.
Welcomes devs to get in touch if they have an app for review.
Applorer – Regularly updated Android mobile game review site. Welcomes
developer app submissions.
APPS24H – iOS and Android mobile game review site. Welcomes dev submissions.
Based Vietnam.
Wp7AppList – Windows Phone app directory and review site. Focuses more on the
directory side of things, but invites devs to submit apps for review.
WPApp – Windows Phone-only app review site. Allows people to submit their own
app reviews, so presumably you can review your own app.
Crazy Mike’s Apps – iOS and Android review site that offers regular written
reviews and also paid-for video demo/showcases and social media promotion for
app developers.
iPhoneAppReview – iPhone and iPad-only app review website that works on a payper-review basis (although does review some apps no charge). Prices start from
$59.
The Smartphone App Review – Android, iOS and Windows Phone review site.
Focuses on paid for reviews. Prices start at $39 plus a free ad. More money will get
you a speedier turn around and extra promotion.
The iPad Fan – iPad-only review site that offers both free and paid-for reviews.
Prices for a paid review start at $75, along with Facebook and Twitter promotion.
iPhone Toolbox – Review site that focuses on iPhone apps. Only offers paid app
reviews. Prices start at $25 per review, with $50 getting you a front page
placement.
App Store Arcade – iOS app review site that charges developers per review. Says
you can not purchase a positive review. Prices start from $35. Other promotional
options available.
AppDictions – Reviews iPhone, iPad and Mac apps. Charges developers for
reviews. Prices start from $30 and climb up to $150, adding video and other
promotional bonus.


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Apps400 – Covers iPhone, Android and web apps. Offers both free reviews and
featured reviews, which are paid. Featured reviews are presumably promoted on
the front page.
iPhoneFootPrint – iPhone and iPad app review site that offers expediated reviews
for payments. An expatiated and guaranteed review cost $29.
IPhoneAppsReviewOnline – iPhone app review site. Offers regular reviews as well
as a “featured review service” for a “small fee”.
App Shrink – Covers all mobile platforms and some desktop platforms. Offers paid
reviews and various promotional packages, starting from $20.
iPhoneGames.com – Directory/review site that focuses entirely on iPhone games.
Only runs paid listings, which start from $49.
iPhone Glance – iPhone and iPad mobile game review site. Focuses on promotion
and paid reviews. Prices start from $15 and go up to $80 for video reviews and
other packages.
MyiPadApps – iPad only app review site. Offers free reviews and paid for reviews.
The paid for reviews are 24hr guaranteed and benefit from extra promotion. Prices
start at $39.
AppDigity – Windows Phone, iOS, Android and web app review site. Offers paid
reviews from $10. Also offers a free review service, where the developer can write
the review themselves.


15


7 Appstores

As the main appstores (Google Play and the iOS appstore) become increasingly
cluttered developers and publishers are looking to alternatives such as Amazon,
Blackberry or the Nokia/ Windows Phone stores. In addition, there are many
Android appstores out there with significant traffic for the right apps and
especially some huge Android appstores in China. Increasingly app promotion
networks are creating their own appstores as a source of traffic and the sector is
arguably merging with App Discovery Apps to some extent.
CodenGo - allows submission to over 20 appstores from a single form.
Appia – runs an appstore service The Appia Network alongside it’s cross
promotion platform.
AppBrain - Website that helps users discover Android apps across the official
Google Play store and other indie stores.
SlideMe - Provides ‘on device’ application store for device manufactures, as well as
a web-based platform. Also offers app store solutions to niche markets.
Google Play - Google’s official Android app store, which features over 500,000
apps, as well as music and video streaming services.
AppsLib - Claims to be the second largest Android app store after Google Play.
Specialises in lesser-known Android devices, such as tablets and eReaders, that are
unable to get Google certification. Claims to have install base of over 2 million
tablets worldwide.
Soci.i0 - Android-focused content store that provides apps, e-books (along with its
own ebook reader), videos and music. Bills itself as an Android ‘mobile mall’.
1Mobile - Android app store that focuses mainly on games and claims over 60
thousand total apps.
Camangi - Android app store that focuses on apps built for larger 6-inch to 10-inch
tablet devices. Claims to currently host over 100 apps.
Nook App Store - Official app store for Barnes & Noble’s Nook e-reader, which
runs on Android.
Appoke - Android app store with social features, allowing users to recommend
apps to friends and earn credits to download paid apps.
Tegra Store - App store run by graphics chip company Nvidia. Highlights
videogames that are designed for use with Nvidia’s Tegra smartphone chip.
Amazon Appstore - Amazon’s app store has been remarkable popular since the
company launched its Kindle Fire tablet device. Currently boasts over 30,000 apps,
and claims a higher paid app download rate than Google Play.
MiKandi - Android-only app store that focuses on adult-themed applications.
AndroidPit - App store run by the Berlin-based Android website AndroidPit.
Includes apps selected by editorial team.


16


MatchFuel- Not quite an app store, but provides daily app videogame
recommendations to Android users via a storefront. Formally known as Andspot.
OpenAppMkt – Android and iPhone-compatible market that distributes web-apps
built in HTML5. Unlike the traditional 70/30 split, developers keep 80% of app
sale revenue.
GetJar – One of the biggest 3rd party app stores currently in operations. Claims to
distribute more than 350 thousand mobile apps, with 395 registered developers.
Also offers a pay per download system to help developers get visibility.
Handmark – App developer behind popular Tweetcast app, which also runs an app
store for Android, BlackBerry, Windows and Palm devices.
Handster - Claims to features over 30,000 apps from 4000 vendors across
Android, Symbian, Java and BlackBerry platforms. Also offers white label platform
to manufacturers, distributors and carriers. Owned by Opera.
WAC – The app store for the Wireless Application Community (a consortium
backed by a number of telcos). Focuses on distributing cross-platform web-apps
using mainly HTML5.
PhoLoad – Community-driven website that allows developers to upload and
distribute their free apps. Compatible with Android and Symbian platforms.
Mobango – Mobile content-sharing store, which allows users to upload and share
videos, ringtone and photos, as well as applications.
Zeewee – Cross-platform app store that distributes HTML5 web-apps. Offers inapp purchasing, direct to bill and push notifications. Claims to have distributed
over 1 million apps since its launch.
Appolicious – Editorially-curated app directory that helps developers get their
apps rated and discovered. In association with Yahoo.
Handango – Independent app store run by PocketGear, offers apps on BlackBerry,
Windows Mobile, Android and Symbian platforms. Works with app marketplace
Appia.
Appia – Marketplace that creates app stores for clients and distributes apps to a
variety of different app stores. Claims to have a combined audience of 250 million,
via more than 20 different app stores.
Biskero – Mobile content store that focuses on distributing Flash games and apps
to mobile devices. Works primarily across Android and Nokia handsets.
Opera Mobile App Store – The mobile app store run by browser developer Opera
and powered by subsidiary Handster. Offers Android, Windows Mobile, BlackBerry
and Symbian apps.
Appitalism – Indie app store that claims to feature over 1 million apps. Focuses on
social features to aid app discoverability. Owned by Liberty Media.
NexVa - Multi-platform app store that also offers a white label product and works
with affiliates to drive traffic.
Kongregate – Mobile and desktop Flash-powered app store that focuses on
videogames. Claims to reach over 6 million mobile and desktop gamers, with 56
thousand Flash games.
mJelly – App store and mobile website directory that publishers can submit their
content to. Developers can submit links to existing apps in other app stores.


17


AppVisor – App recommendation service that uses a social network to recommend
a set number of apps per day to its users.
AppCentral – Platform that helps companies launch and maintain their own app
store. Focuses on productivity apps. Formally known as Ondeego.
Maopao – One of China’s biggest app stores, distributing apps across iPhone,
Android and Symbian platforms. Unfortunately it doesn’t look like the website has
an English translation.
WhiteApp – Directory of white label iPhone and Android apps that can be easily
rebranded and sold to clients.
Djuzz – Mobile game store run by Asian ad-network Buzz City. Claims to have 320
thousand users per day.
AppShup – App store based in India that specializes in SMS-delivered Java apps.
BananasFactory – Developer community that markets your app to different app
stores, mainly those offered by operators in Asia and developing countries.
AppCity - French app store that claims over 340 thousand users. Distributes apps
across iPhone, Android and BlackBerry platforms.
Alternative.To- Less of an app store, more of a directory of applications with user
reviews and editorial ratings. Features apps from Windows MarketPlace, App Store
and Google Play.
App Store – Apple’s official iOS application store and is still thought to be the
biggest app store available across all smartphone platforms, though Android is
catching-up fast.
Cydia – Unofficial iOS app store that is only available to users with ‘jailbroken’ iOS
devices. Most apps are offered for free, but there are also paid apps. Claims over
4.5 million weekly users.
Lima - Browser-based application installer for jailbroken iPhones. Works similar to
Cydia, allowing you to download apps not available in the official App Store, but
within the Safari browser.
PremierAppShop – Legal iPhone application store that delivers downloadable
apps, which can be used offline via a browser-based shopfront.
SexAppShop- Uses the same platform as PremierAppShop but – as the name
suggests – focuses on adult apps for iPhone and iPad.
BlackBerry App World – RIM’s official BlackBerry app store, which features more
than 40,000 apps.
CrackBerry Store – Independent BlackBerry-specific app store run by the online
blog CrackBerry. Takes advantage of the large CrackBerry community to promote
apps. Powered by MobiHand.
BBNation- BlackBerry-focused content portal with apps, themes, ringtone and
games. Owned by Motek Americas.
Samsung Apps – The official Samsung App store for its Bada operating system,
made popular on devices such as the Samsung Wave. Bada is expected to be
phased out soon, so Samsung Apps’ future is unclear.
LG Smart World – The official app store run by manufacturer LG. Offers Android
apps to US users and Windows Phone apps to users in Asia.


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Motorola Shop4Apps – Motorola’s own-branded Android app store aimed
exclusively at the Chinese market.
Dell Mobile App Store – The official app store of Dell. Run by PocketGear and
contains over 40,000 apps, across Android, BlackBerry and Symbian.
CISCO App HQ - The official CISCO app store is aimed mainly at enterprise users
looking for productivity apps and developers looking for technology partners.
Docomo Market – The official Android app market for Japanese manufacturer
Docomo. The Docomo Market is installed on every Docomo handset in Japan and
developers get Japanese optimisation services for your app.
Lenovo App Store - Chinese manufacturer Lenovo’s official app store for
smartphones and tablets, running Android. Though be warned – website doesn’t
appear to have and English translation!
Verizon App Store – App store run by US carrier Verizon. Works across Android,
BlackBerry and Brew platforms. Partners with UK operator Vodafone’s app store.
Vodafone AppSelect – Official app store for UK operator Vodafone. Focuses on
Android for European users. BlackBerry/Symbian are supported for African users.
Offers developers free testing.
China Mobile – The app store of China’s biggest mobile operator. Offers apps
across Android and Symbian platforms. Claims a userbase of over 500 million.
T-Mobile Mall – Official app portal of UK carrier T-Mobile. T-Mobile Mall doesn’t
host applications, but rather acts a portal that highlight different apps on
BlackBerry AppWorld, Google Play and Windows Marketplace.
Sprint – US operator Sprint no longer has its own app store, but does offer a
developer program, where you can get apps pre-installed on devices.
Aircel PocketApps - Official app store of Indian operator Aircel, focuses exclusively
on Indian market.
Airtel App Central – Official app store of Indian operator Airtel, focuses exclusively
on Indian market.
Maxis 1Store – Malaysian app store from carrier Maxis. Supports J2ME and
Symbian platforms, with BlackBerry and Android support coming “in the future”.
TIM Store – Official app store for Italian operator Telecom Italia. Distributes
Android, Symbian and BlackBerry apps.
AT&T App Centre – Official app store for US carrier AT&T. Developers signing-up
to AT&T’s program get developer support and marketing tools. Supports Symbian
and BlackBerry platforms.
M1 App Store – Official store for Singaporean carrier M1. Supports Android,
BlackBerry, Symbian and iPhone platforms.
T-Store – Content store from South Korean carrier SK Telecom. Distributes apps to
Android devices in the South Korean market.
Appzone – Official app store from Indonesian operator Telkomsel.
Turkcell T-Market – Official app store from Turkish operator Turkcell. Offers
Android apps and Symbian apps.
Omnitel App Store – Lithuanian carrier Omintel’s official app store. Distributes
iPhone and Android apps.


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8 App Discovery Apps

App Discovery Apps are, put simply, apps which help other apps get discovered.
The dominant model to date has been the ‘free for a day’ apps such as App Gratis
but the sector is now evolving to offer ever more sophisticated models. For
example, the UK company Magic Solver offers app discovery apps for specific
themes and genres including Valentines and Halloween for example. As the
number of apps increases the need for third party discovery and distribution
platforms is only going to grow.
Appsfire – Platform for iOS and Android that lets developers promote their apps,
boost engagement and increase their user base. Used by brands such as EA and
Spotify.
MagicSolver – Creator of Free App Magic. Also has a few seasonal themed-app
discovery apps based around Valentines Day, Halloween, Christmas and other
events.
Game Finder – Mobile game discovery platform created by German company
HitFox. Acts as a “quality filter” allowing users to search for only the best mobile
games.
AppGratis – Focuses on giving users one free app per day. One of the more popular
platforms out there, which recently received significant VC funding.
AppDaria – The Leading App recommendation app in Latin America with localised
apps for individual markets.
FreeMyApps – App discovery platform from Fiksu. Allows users to earn iTunes gift
cards as rewards for downloading free apps.
App Turbo – Another app discovery platform coming out of France with over 12m
downloads of its app.
AppFlow – App discovery app that first launched on Windows Phone and is now
available on iPhone. Uses a unique visual UI to let users visually inspect.
Hubbl – App discovery platform that uses a space-themed interface to help users
find apps. Takes its name from the Hubble Telescope.
Kinetik – Social platform that helps app consumers share apps and get
recommendations via social networks. Also allows devs to connect with users and
promote apps.
Discovr Apps – Discovr has a range of apps that help users disocver music, people,
movies and other apps. Only available on iPhone at the moment.
Zwapp – iOS Platform that helps you find and share apps with your friends. Very
social-orientated, lets you recommend apps to friends.
App Hero – Offers users personalised app recommendations based on interests
and preferences. Also features a social aspect letting you see apps your friends have
downloaded.
AppAware – Recommends a daily spread of Android apps for users. Also uses a
friend system to recommend apps. Currently only on Google Play.


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Playboard – Provides recommended apps and a personalized app store for users,
letting you customize channels and see editorially handpicked apps daily. Android
only.
Best Apps Market – Android-only apps market that focuses on the top free apps
and games. Feature apps picked by reviewers and experts.
1Mobile Market – Android-based platform that focuses on free apps. Lets users
find apps that interest them via a variety of categories. Doesn’t look like it offers
much over Google Play.
AppDesTages – German app discovery platform that offers a new free app every
day. Only on Google Play and only in German (but links to English apps).
App Freeway – iOS-only app discovery platform that showcases five leading apps
weekly and delivers them to users for free. Developed by Kankado.
Free App Magic – Discovery app from UK developer Magic Solver. Available on
App Store and Google Play.
App Free – Offers free paid apps and offers apps at discount prices. Also allows
users to track apps to find out when they reduce in price or become free.
Apps Hits for iPad – Helps users find apps quickly by providing a more list-like
user interface compared to the App Store. Lets you search by ranking and price.
Appbzr – Disovery platform that emphasises finding cheap apps and apps on sale.
Searches for price drops every hour and provides personalised recommendations.
Appcast – Lets you search app store rankings across 62 countries and across
iPhone/iPad/Top grossing/Top free categories.
App Deals – App discovery platform for Windows Phone users. Offers one free or
reduced price (for a limited time) app per day.
Appiday – iOS discovery platform that aims to find discounted and free apps on a
daily basis for users. Provides push notifications.
Appminer – App discovery platform from Bitrino. Constantly “mines” the App
Store for price changes and deliver the cheapest deals to users. Also lets you set
price targets.
App-o-day – iOS discovery platform that picks one app per day and negotiates a
free deal for its users. Also offers early reviews on apps.
AppsGoneFree – iOS discovery platform that filters the top rated apps and notifies
users when they go on sale or become free. Also has an editorial team that reviews
each app.
Appzapp – Another iOS app that aims to instantly inform users when another app
goes on sale. Can notify via push or email.
Crosswa.lk – Discovery platform for iOS that lets users see what apps their friends
are using, quickly rate apps and receive recommendations.
FreeAppFinder – App discovery platform from the German company RapdiRabbit
Apps. Highlights whenever paid apps drop to free.
FreeAppTracker – Another platform that monitors when apps drop their price or
go free. Lets you share deals via Facebook and Twitter.
FreeGamesDailyBestApp – Focuses on delivering a curated selection of free games
on a daily basis and lets you track price drops. IOS only.


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FreeAppADay – As the name suggest, platform that delivers one free app per day.
Also features game reviews and trailers.
GameChannel – App discovery run by gaming platform OpenFeint. Highlights a
variety of discounted and free games across the OpenFeint network.
BigFishGames – Discovery platform that highlights a variety of mobile game
discounts. Available on both Android and iPhone.
HotAppFinder – Another discovery platform from RapidRabbit. This one gives
users a detailed look at what apps are trending and generating the most
downloads.
HotAppDeals – Monitors what apps have been recently made free and dropped in
price. Also allows sharing deals via social platforms.
I Like Free Apps – Lets you check for the latest free apps on the App Store.
Features daily updates to track price changes.
Kinetik – Focuses on delivering personalised recommendations based on your
social network activity. Currently only on iOS.
MonsterFreeApps – Delivers daily free app deals to users. Says it saves its users
over $60 per month in app fees.
Pandora Box – Lets you create favourite lists to track app prices and provides
notifications whenever apps become free.
Tapjoy – Incentivised app download network that also has an app discovery webapp. Users get rewards for downloading apps and get daily deals and other offers.
OpenAppMkt – Android and iPhone-compatible market that distributes web-apps
built in HTML5. Unlike the traditional 70/30 split, developers keep 80% of app
sale revenue.
Biskero – Mobile content store that focuses on distributing Flash games and apps
to mobile devices. Works primarily across Android and Nokia handsets.
Appolicious – Editorially-curated app directory that helps developers get their
apps rated and discovered. In association with Yahoo.
AppCity - French app store that claims over 340 thousand users. Distributes apps
across iPhone, Android and BlackBerry platforms.
Soc.i0 – Android-focused content store that provides apps, e-books (along with its
own ebook reader), videos and music. Bills itself as an Android ‘mobile mall’.
1Mobile – Android app store that focuses mainly on games and claims over 60
thousand total apps.
AppBrain – App and website that helps users discover Android apps across the
official Google Play store and other indie stores.
Tegra Store – App store run by graphics chip company Nvidia. Highlights
videogames that are designed for use with Nvidia’s Tegra smartphone chip.
Amazon Appstore – Amazon’s app store has been remarkable popular since the
company launched its Kindle Fire tablet device. Currently boasts over 30,000 apps,
and claims a higher paid app download rate than Google Play.
MiKandi – Android-only app store that focuses on adult-themed applications.
AndroidPit – App store and website run by the Berlin-based Android website
AndroidPit. Includes apps selected by editorial team.


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9 App Tracking & Analytics

Ad-X – AD-X is used by a lot of the major ad agencies and other advertisers to
track mobile app marketing campaigns.
Mobile App Tracking – this is the mobile solution from the team at Has Offers and
is incredibly well respected and widely used.
Adjust.io – app tracking from a stable code base designed not to crash and very
developer friendly.
Apsalar – a one stop shop for mobile app analytics and advertising tracking –
acquire users, track their behavior and then get them to engage with retargeting.
Swrve – specialist app analytics for in-app revenues offering specialist tracking and
management of key metrics.
Countly – track and monitor in-app analytics and behaviors in real time through
an easy to use dashboard.
AppsFlyer – offers mobile app installation and tracking services for developer and
publishers.
Flurry – well respected and well established mobile analytics solution offering a
full suite of mobile analysis solutions.
Kotagent – leading mobile analysis and analytics service.


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10 App Marketing Blogs and Information
Services

Apptamin – amazing selection of mobile app marketing resources, guides and
tools.
Appstore Optimization – great Tumblr blog from Stefan Bilieu.
ASO Professional – great blog and podcast from one of the world’s ASO pioneers.
AppClover– app marketing portal offering guides as well as individual services
including ASO, app videos, app icons and other packages and bundles.
ufert.se | Eric Seufert - amazing blog on user acquisition from the head of analytics
at Wooga – great quality of content.
Mobile Marketing Magazine – sometimes covers mobile app marketing related
subjects.
App Marketer Magazine – iPad and online magazine covering app marketing.
App Marketer – online blog covering the mobile app marketing world with
occasional (but good) posts.
App Developer Magazine – covers a range of topics including App Marketing.


24


11 Conclusions and Next Steps
We sincerely hope that this list will assist you finding the right partners for your
mobile business. To find more mobile app marketing services head on over to our
comprehensive online directory at http://mobyaffiliates.com/mobile-appmarketing or email us at hello@mobyaffiliates.com


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Mobile app marketing directory 2013

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