F**ck the change | Stefanie Palomino at Mobile Convention London 2016
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Watch Stefanie's presentation at: https://www.youtube.com/watch?v=YmW2ykIuOwc Everything will change. Everything will be digital. Everything will be mobile! A controversial presentation of Stefanie Palomino (mobile visionair) about how the mobile growth will affect our lives.
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F**ck the change | Stefanie Palomino at Mobile Convention London 2016
- 1. F**ck the change Stefanie Palomino, London 2016 Fluid is the new normal ReCreate Butterflies
- 2. Stefanie in numbers 4.000.000 Investment 38 Years Drea15 Awards >1.000.000 AD spend >2.000.000 Downloads 9 Apps Stefanie in numbers
- 4. aka-aki 2006
- 6. Gabi 2013
- 7. the red lab
- 10. 10 I really love change
- 11. Everything will change. Everything will be digital. Everything will be mobile! Costs Data Traffic Commer ce Design Health Messenger Socia l Market s Wearables Video Transpo r-tation Tool s Financ e Fotos 3D Big Data Game s
- 12. Mobile Trends and Transformation Ericsson AI 2000 100 staff 1m user $10m raised Today 10 staff 10m user $10m raised YO 1 staff 1m user $0 raised Fundamental change: cost
- 13. Big growth 55% of mobile data traffic will come from video in 2020 9,5 Billion mobile subscriptions by the end of 2020 8 X growth in smartphones traffic between 2014 and 2020 Mobile Trends and Transformation Ericsson AI
- 14. Total mobile video traffic 2015-2020 440 Exa Bytes Total mobile video traffic 2009-2014 25 ExaBytes We have seen nothing yet Mobile Trends and Transformation Ericsson AI
- 15. More and more apps
- 16. We are surrounded by noise
- 17. Source: Ericsson analysis based on Mobidia data, Decempber 2014 2/3 traffic comes from 5 apps
- 18. We all want more attention…
- 20. Be the interface to everything…
- 21. … and even more!
- 22. We are creating more noise
- 24. F** the change picture by Roberto Nickson
- 25. Change is a paradox picture by Julian Böck
- 26. We need space to think and grow picture by Jeremy Cai
- 27. Some things don't change picture by Todd Quackenbush
- 28. Stay true to yourself picture by Julie Macey
- 29. Fluid is the new normal picture by Oscar Keys
- 30. Words without meaning are noise picture by Mayur Gala
- 32. “The product is the most important part of the mobile marketing.” My Opinion
- 33. What is your purpose?picture by Jordan McQueen
- 34. Your thoughts become words. Your words become actions. Your actions become habits. Your habits become character. Your character becomes your destiny.” ~ Lao Tzu (maybe) picture by Jordan McQueen
- 35. Find your purpose and focus
- 36. Be in love with your users picture by Anneliese Philips
- 37. ReCreate butterflies picture by Sean Stratton
- 39. Wake up and think picture by Sam Somomon
- 40. Think like a scientist picture by Nasa
- 41. Get a new perspective picture by Annie Spratt
- 42. Develop your hypothesispicture by Patrick Tomasso
- 43. It is never ending! Test, test… picture by Nasa
- 44. Coordinate your actions picture by Jean-Frederic Fortier
- 45. Surround yourself with experts
- 46. Tell your story picture by Matthew Wiebe
- 47. The fluid mindset Think mobile Create meaning Define your purpose Recreate butterflies Love your users Think like a scientist Act like a scientist Tell a story
Editor's Notes
- - Cold Facts about my live…. will be the starting point of the most personal mobile speach I ever gave…Normaly I talk about - The future, Mobile Marketing, Retention, how to rapidly prototype and how to hack your way of thinking… but today I will talk about my failures, my deepest learnings… and the way of thinking that fundamentally changed my life and work..thats all in 25 min….
- Really passioned about mobile…never was so fancy about the web - and this bad designed world of buttons and dashboards… mobile was always for me the beauty of design to focus your mind of the essential…
- We invented a beautiful mobile platform called aka-aki - we had this dream of creating a digital layer over reality… where people can connect instantly with people nearby… in the end we made a gay guys meet up in the park to make sex… we basically invented a pre grinder… instead of finding people nearby who also like Goadar movies…or wants to play a round of table food ball :)
- Actually we didn´t wanted to be a dating service and so we also invented a mobile location based social game… completely made out of paper
- In 2013 I invented a application that should be your new Social media Assistant to filter Facebook and all the other social networks to present you only the most important and relevant information
- Mobile, Social, Locationbased, Gamification, Decreasing Noise, Strategist, Mentor - Inventor - Helping others to come up with new App ideas - Market them und create a lasting digital strategy
- Mobile, Social, Locationbased, Gamification, Decreasing Noise, Strategist, Inventor
- - reducing the noise - guilty work a holic… to master the daemons I was helping to invent… Meditation changed my life - live long lerner…. - Tai Chi thought me more about people and myself than all my years in my carrier in technology… push me as a person …..to reconnect to myself - helping others to connect can drive you to lose the true connection to yourself… In Tai Chi the goal is to come into the perfect flow… fluid go through the hole form - never to be quicker or slower… to be 100% connected to yourself…. also a marshal art… so you can ad to your list Stefanie is dangerous… yes it is a marshal art forget all the chinese People in the park… that is only facade
- By the wind of change - some people build walls some people build wind mills
- less people - bigger user base… Instagram
- more subscriotions… more traffic… more video
- 3 ExaBytes is equivalent to one billion downloads of the movie Toy Story.mobile video traffic is growing.. like crazy…
- Amount of Apps are increasing
- that is creating anxiety in our kids and ourself - the instant society… where the technology avangarde is already discussing since years about how to reduce the noise and to focus again of what matters most…. instead of checking Kim Kardashians bugs on instagram….
- A view Giants are dominating the market… Discovery, Retention and Relevance are the big - Gates you have to pass on the way to your mobile success.
- Assistent called M helps to buy gifts and makes restaurant appointments completes tasks and is looking for information (Siri??) August 2015
- it is a imbalance our minds stays the same… how much can we handle…?technology is evolving minds stay static…?
- All lot of new things - it is not about creating more and more new things is more about loving the customers…. -t… The generation why is born out of this… want to get closer again to our nature and love and reconnect to ourselves again..
- Face the change - maximising growth can not be on the top of our mind anymore… growth comes with relevance, truth and authenticity - Nike Story … people take digital vacations.. get in touch with themselves anymore… Mlove…
- We love the new - we hate the change - our brain is through decision making heuristics programmed to trust the known and don't take the risks of change… be lazy
- The challenge is to implement new health rituals that face the change and helps us to grow as human beings and personalites….
- our passion our purpose is driving us… when we reconnect with that our eye are sparkling and we feel refreshed and full of power to pursuit our goals… when we
- and we find the flow… we can surf through the waves of transformation and navigate our company and projects… through …. and even enjoy it….
- I think - Fluid is the new normal… we are in a constant change… that is not a change anymore it is a new phase… open the eye and think… about what we are doing and saying -
- Lean back get a grounded perspective ….. stay true to yourself ….and think about what is the meaning the values your company stands for……
- Increase more Value for the user… fix the problem, help him with his issue, decrease the noise
- Intention - What you want to do? Intention is a mental state that represents a commitment to carrying out an action or actions in the future. Intention involves mental activities such as planning and forethought.[1]A purpose is a real or an imagined belief that something has a use or a reason for being. Meaning is the value or values which are assigned to that belief.
- Intention - What you want to do? Intention is a mental state that represents a commitment to carrying out an action or actions in the future. Intention involves mental activities such as planning and forethought.[1]A purpose is a real or an imagined belief that something has a use or a reason for being. Meaning is the value or values which are assigned to that belief.
- Meet your users - Listen to your users
- think about different picture
- On which side are you
- When we think about the scientists are standing in their labours full of fear that their experiments would not work out they could not research anymore. Every information they gaver brings them to a conclusion a hint for the solution. We need that mindset into corporate mindsets.
- When we think about the scientists are standing in their labours full of fear that their experiments would not work out they could not research anymore. Every information they gaver brings them to a conclusion a hint for the solution. We need that mindset into corporate mindsets.
- When we think about the scientists are standing in their labours full of fear that their experiments would not work out they could not research anymore. Every information they gaver brings them to a conclusion a hint for the solution. We need that mindset into corporate mindsets.
- When we think about the scientists are standing in their labours full of fear that their experiments would not work out they could not research anymore. Every information they gaver brings them to a conclusion a hint for the solution. We need that mindset into corporate mindsets.
- http://bloggerspath.com/wp-content/uploads/2011/11/mobile-tools-applications.jpg