Qualities of Virtual Goods and System Tricks
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This document discusses the qualities of virtual goods in online games. It identifies 6 key qualities - advantage, comfort, aesthetics, content, duration, and availability. Each quality is described and examples are provided to illustrate how it can increase the perceived value of virtual goods to players. Additional system tricks are also mentioned such as using a rating system and conducting a "whitespot analysis" to identify unfulfilled player needs.
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Qualities of Virtual Goods and System Tricks
- 1. Qualities of Virtual Goods Martin Nerurkar & Volker Boenigk BGF 2010
- 2. Martin Nerurkar Volker Boenigk Twitter Web Blog @MNerurkar www.martin.nerurkar.de www.gamearch.com @PoweredByPixels www.poweredbypixels.de blog.poweredbypixels.de E-Mail Martin.Nerurkar@Gameforge.com Volker.Boenigk@Gameforge.com System TricksQualities
- 4. Overview System Tricks System Qualities Tricks Qualities
- 5. Overview 1. The basics of our system System Tricks System TricksQualities Qualities
- 6. Overview 1. The basics of our system 2. Describing the 6 qualities (+ Examples) System Tricks System TricksQualities Qualities
- 7. Overview 1. The basics of our system 2. Describing the 6 qualities (+ Examples) 3. Additional tricks System Tricks System TricksQualities Qualities
- 10. The System Duration Artificial ScarcityUse-Value Advantage Comfort Aesthetics Content System Tricks Availability Qualities
- 11. The System Advantage Comfort Aesthetics Content Perceived Value Artificial ScarcityUse-Value Duration Availability System TricksQualities
- 12. The System =+ + + + + System TricksQualities
- 14. The 6 Qualities • Quality represents value to the player – High Quality = desirable • Quality strength is dependent on the game System Tricks Duration Advantage Comfort Aesthetics Content Availability Qualities
- 16. Advantage • Increased performance – Better equipment – XP boosts • The payer has a gameplay advantage over non-payers (Careful!) • Exclusive bonuses can feel more unfair than earnable bonuses System TricksQualities
- 17. Advantage Example Battleknight Guards Use Values • +25% Defense Scarcity • Limited duration System TricksQualities
- 18. Advantage • How big is the performance increase? • Is it a direct or indirect gain? • How competitive is the game? • Will it break the game? System TricksQualities
- 20. Aesthetics • Audiovisual value – Hairstyles – Unique clothes – “Vanity items” • Very dependent on the type of game System TricksQualities
- 21. Aesthetics Example Europe 1400 Avatars Use Values • Unique looks Scarcity • Permanent System TricksQualities
- 22. Aesthetics • How visual is the game? • How desirable is the effect? • Is the effect customizable? • Does it represent an affiliation? System TricksQualities
- 24. Comfort • Making life easier for the player • Cuts the parts that are not enjoyable – Automatization – Improved interface features System TricksQualities
- 25. Comfort Example Ikariam City Overview Use Values • Easier to keep an overview over your cities Scarcity • Limited time System TricksQualities
- 26. Comfort • How annoying is the normal task? • Does the feature require less effort? • Does it save the player time? System TricksQualities
- 28. Content • Adds new playing options – New areas – New quests – New classes • Allows to extend the experience System TricksQualities
- 29. Content Example Hypothetical New Class Use Values • Perfectly balanced • Unique premium class Scarcity • Permanent System TricksQualities
- 30. Content Example Metin 2 Dungeons Use Values • Exclusive content • Faster levelling • Better drop chances Scarcity • Limited use System TricksQualities
- 31. Content • How much time can be spent with the new content? • How well created is it? • How dependant is the game on content? System TricksQualities
- 33. Duration • How long does the good last or how often can it be used? • The higher the duration, the higher the perceived value • Permanent goods can be problematic System TricksQualities
- 34. Duration • How long does the item last? • Is duration in harmony with effect and presentation? System TricksQualities
- 36. Availability • The rarer a good is, the more valuable it becomes • Different ways to modify availability • Stronger if players can display rare goods System TricksQualities
- 37. Availability • How hard is the good to get? • Can the good be collected and/or displayed? • Is availability in harmony with the presentation? System TricksQualities
- 38. The Qualities =+ + + + + System TricksQualities
- 42. Player Needs Matrix Laziness Keep up Be better See everything Have everything Be unique To belong System TricksQualities
- 44. Whitespot Analysis System Tricks What? Who? Qualities Image: http://www.sxc.hu/profile/yarranz
- 47. Contact Us Martin Nerurkar Volker Boenigk Twitter Web Blog @MNerurkar www.martin.nerurkar.de www.gamearch.com @PoweredByPixels www.poweredbypixels.de blog.poweredbypixels.de E-Mail Martin.Nerurkar@Gameforge.com Volker.Boenigk@Gameforge.com System TricksQualities