5. At InfoTrust, we
Analyze, Increase & Convert Web Traffic
Build Sites, Blogs, Portals & Applications
Help Organizations Become Social
Integrate and Customize SalesForce
5
8. GA – The Basics
52% of enterprise companies using free
WA solutions like GA fail to effectively use
more than half of the tools capabilities.
71% of enterprises surveyed said WA data
plays a significant role in driving decisions.
8
9. GA Dashboard
Integrated Digital Marketing
Digital Marketing and Social Media Education
Social Media and Viral Marketing
www.infotrustllc.com
513-373-4216
info@infotrustllc.com
10.
11. 1. Visitors
• Map Overlay (Product Reseller)
• New vs. Returning (Hosting Company)
• Languages (Global Chemical Manufacturer)
• Mobile (University Application)
• Browser Capabilities (Dealership)
36. When Swanson improved their visibility of its product pages
reviews, they became more accessible to search engines. The
result was a 163% increase in search engine traffic to product
pages.
Blogs, Twitter, online video and communities all boost search
performance, because the links and changes in these sites
help Google.
37.
38. Analytics
• Traffic Sources (Hosting Company)
• Source Determines Intent
• Advanced Segmentation
– Social networks vs.
– AdWords vs.
– SEO vs.
– Blog Marketing vs.
– Display Advertising
• Time Comparison
59. DO THINGS THE RIGHT WAY:
Website Analytics Assessment
– Internal Review –
– External Assessment –
– Prioritized List of Improvements –
– Actionable Marketing Strategy –
– 30/60 Day Plan –
513-373-4216