CC @ American Society of Media Photographers Northern California

Slide 1: American Society of Media Photographers Northern California / 2008-04-17 Copyright in a Hyper Digital Age: Copyrights? Copyleft? What rights are left? Mike Linksvayer / VP, Creative Commons 1 Photo by Wendy Seltzer · Licensed under CC Attribution 2.0 · http://www.flickr.com/photos/wseltzer/248490439/

Slide 2: Creative Commons .ORG ● Nonprofit organization, launched to public December 2002 ● HQ in San Francisco (around the corner) ● Science Commons division in Boston ● ~60 international jurisdiction projects, coordinated from Berlin ● Foundation, corporate, and individual funding 2

Slide 3: Enabling Reasonable Copyright ● Space between ignoring copyright and ignoring fair use & public good ● Legal and technical tools enabling a “Some Rights Reserved” model ● Like “free software” or “open source” for content/media – But with more restrictive options – Media is more diverse and at least a decade(?) behind software 3

Slide 4: Six Mainstream Licenses 4

Slide 5: Lawyer Readable 5

Slide 6: Human Readable 6

Slide 7: Machine Readable <rdf:RDF xmlns="http://creativecommons.org/ns#" xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#"> <License rdf:about="http://creativecommons.org/licenses/by-nc-sa/3.0/nl/"> <permits rdf:resource="http://creativecommons.org/ns#Reproduction"/> <permits rdf:resource="http://creativecommons.org/ns#Distribution"/> <requires rdf:resource="http://creativecommons.org/ns#Notice"/> <requires rdf:resource="http://creativecommons.org/ns#Attribution"/> <prohibits rdf:resource="http://creativecommons.org/ns#CommercialUse"/> <permits rdf:resource="http://creativecommons.org/ns#DerivativeWorks"/> <requires rdf:resource="http://creativecommons.org/ns#ShareAlike"/> </License> </rdf:RDF> 7

Slide 8: Machine Readable (Work) <span xmlns:cc="http://creativecommons.org/ns#" xmlns:dc="http://purl.org/dc/elements/1.1/"> <span rel="dc:type" href="http://purl.org/dc/dcmitype/Image" property="dc:title">My Photoshop</span> by <a rel="cc:attributionURL" property="cc:attributionName" href="http://example.org/me">My Name</a> is licensed under a <a rel="license" href="http://creativecommons.org/licenses/by/3.0/">Cre ative Commons Attribution 3.0 License</a>. <span rel="dc:source" href="http://example.net/her_photo"/> Permissions beyond the scope of this license may be available at <a rel="cc:morePermissions" href="http://example.com/revenue_sharing_agreement">ex ample.com</a>. </span> 8

Slide 9: Rights Description vs. Rights Management ● Copy/use promotion vs. copy/use protection ● Encourage fans vs. discourage casual pirates ● Resource management vs. customer management th ● Web content model vs. 20 century content model ● Not necessarily mutually exclusive 9

Slide 10: DRMfree “DRM Voodo” by psd licensed under CC BY 2.0 10 http://flickr.com/photos/psd/1806247462/

Slide 11: Digital Asset Management ● License-aware desktop search ● Content creation and media player integration ● Everyone needs DAM, not only media houses ● XMP; possible work with PLUS ● CC created liblicense enabling integration on Linux; Mac and Windows forthcoming; CC metadata panel for Adobe CS 11

Slide 12: Sites: Flickr ● 60+ million CC licensed photos ● Reuse galore; exposure via other apps 12

Slide 13: Sites: Wikimedia Commons Definition of Free Cultural Works ● Media repository for Wikipedia(s) ● Only accepts images licensed according to http://freedomdefined.org (including CC BY and CC BY-SA) 13

Slide 14: Sites: Others ● Piqs.de ● Ipernity ● Zoomr ● OpenPhoto ● Many others, including self-hosting photographers, educational institutions, open access publications... 14

Slide 15: Sharing Variations. ● Share low resolution images ● Share selected images ● Licensing commercially AND sharing ● "My Problem Isn’t Piracy, It’s Obscurity" – Cory Doctorow 15

Slide 16: Demand ● Huge demand for photography equipment and services, which get better and cheaper all the time ● Huge demand for photography ● Great time for photography; pro photographers need to get creative ● Expansion of copyright not creative, harmful secondary impacts 16

Slide 17: Thanks! ● License – http://creativecommons.org/licenses/3.0/ ● Attribution – Author: Mike Linksvayer – Link: http://creativecommons.org ● Questions? – ml@creativecommons.org Original photo by Brooke Novak 17 Licensed under CC Attribution 2.0 http://www.flickr.com/photos/brookenovak/544607362/