San Diego Venture Group's 2012 Venture Summit event program.kathkatkathkat

1. Tenth Annual
VENTURE SUMMIT
June 6, 2012
Brought to you by
Sponsored by
www.sdvg.org | info@sdvg.org | 858-558-8750 | P.O. Box 9357, San Diego, CA 92169

2. SAN DIEGO VENTURE GROUP
10th Annual VENTURE SUMMIT
PROGRAM AGENDA
7:00 am Registration and “Cool Companies” showcase
8:10 am Please be seated for Breakfast
Enjoy open seating with our “Cool Companies”
8:20 am Welcome Remarks
8:40 am Introductions
8:50 am Keynote address by David Ewing Duncan
9:40 am President’s Report
9:50 am Panel Discussion: “The Future of the small VC fund”
10:30 am Break – “Cool Companies” Showcase continues
10:45 am Keynote address by Roger McNamee
11:50 am Program ends

3. Welcome!
We are excited to have you join us today at our Tenth Annual “San Diego Venture Summit”.
We are delighted to be hosting 100 venture capitalists from throughout California and
beyond, as well as several hundred local business leaders.
Our thanks go out to the corporate sponsors this year’s Summit: Comerica Bank, Cooley LLP,
Ernst & Young, DLA Piper, and Jones Lang LaSalle. Without their time, efforts and financial
support, this program would not be possible.
We hope you enjoy meeting 30 of San Diego’s “Coolest Companies.” They represent just a
small portion of the vibrant start up activity here in San Diego in the life sciences, cleantech,
technology, and consumer goods industries. We hope you will have a chance to hear their
stories and celebrate their progress.
San Diego is one of the leading entrepreneurial and innovation centers in the country.
Known nationwide for its concentration of technology, life science, telecommunications,
cleantech and defense-oriented research that helps create exciting new companies; our
region is bolstered by the resources and graduates from three nationally ranked universities.
We exist in the greater Southern California eco-system which is the third largest market for
venture capital investment in the country.
San Diego Venture Group is helping San Diego maintain its status as a significant
entrepreneurial and venture community. We work to support and promote our venture
capital eco-system y providing an informal and dynamic environment for entrepreneurs,
venture capitalists, community leaders, and business advisors to develop greater insights
into the process of forming, funding, and building new companies.
We thank you all for coming today and for making the San Diego Venture Summit a
continuing reality. We hope you will join us a member as we work to bring together
entrepreneurs, capital providers and advisors. We wish you success in all your ventures!
Sincerely,
M. David Titus Leo Spiegel
President 2012 Board Chairman

4. San Diego Venture Group
2012 BOARD OF DIRECTORS
Tom Arno, Knobbe Martens Olson & Bear David Michaels, SagePoint Advisors
Peter Arrowsmith, JMI Equity Bill Molloie,
Carin Canale-Theakston, Canale PricewaterhouseCoopers
Communications David Oates, Stalwart
Tom Clancy, Tao Ventures Communication
Tom Coll, Cooley LLP Doug Obenshain, Lockton
Raquel Cunningham, Wells Fargo Bank Greg Park, Comerica Bank
David Diamond, Mayer Hoffman McCann Andy Pelletier, Silicon Valley Bank
Peter Drees, Square 1 Bank Trindl Reeves, Barney & Barney
Bill Eigner, Procopio Cory Hargreaves & Christian Salaman, Pillsbury
Savitch Winthrop Shaw Pittman
Brian Ffrench, Tenant Consulting Peter Shaw, Shaw Management
Services Advisors
Scot Ginsburg, Jones Lang LaSalle Leo Spiegel (2012 Board
Jeremy Glaser, Mintz Levin Chairman), Mission Ventures
Bob Holmen, Miramar Venture Partners Bruce Steel, BioMed Ventures
Mike Howard, Ernst & Young LLP Steve Stuckey, US Bank
Craig Knox, Irving Hughes Court Turner, Avalon Ventures
Mike Krenn, DLA Piper Don Williams, Grant Thornton LLP
Mason Matthies, RR Donnelley Financial
2010 VENTURE SUMMIT PLANNING COMMITTEE
Scot Ginsburg, Jones Lang LaSalle
Jack Florio, Brinson Patrick Securities
Michael Howard, Ernst & Young LLP
Craig Knox, Irving Hughes
Mike Krenn, DLA Piper LLP
David Michaels, SagePoint Advisors LLC
Greg Park, Comerica Bank
David Oates, Stalwart Communication
Carin Canale-Theakston, Canale Communications
Eric Otterson, Cooley LLP

5. ®
At Comerica Bank, we’ve been working hand-in-hand with
Venture Capitalists and entrepreneurial companies for decades.
Our extensive experience in Technology and Life Sciences gives
us unprecedented insight into your unique needs. And with our
comprehensive financial resources, dedicated support and real-time
responsiveness, we can help you bring it all together.
Greg Park, SVP, Manager, 858.509.2381
comerica.com/tls
Member FDIC. Equal Opportunity Lender.

6. Speaker Biographies
David Ewing Duncan
Award winning and bestselling author
David Ewing Duncan is an award-winning, best-selling author of seven
books published in 19 languages; he is a journalist and a television, radio
and film producer and correspondent. His most recent book is the bestseller
Experimental Man: What one man's body reveals about his future, your
health, and our toxic world. He is a Correspondent for Atlantic.com, and the
Chief Correspondent of public radio's Biotech Nation, heard on NPR Talk. David writes for
The New York Times, Fortune, Wired, National Geographic, Discover, Atlantic Monthly, and
many other publications. He is the Founding Director of the Center of Life Science Policy at
UC Berkeley. He has been a commentator on NPR's Morning Edition, and a contributing
editor for Wired, Discover and Conde Nast Portfolio. He is a former special correspondent
and producer for ABC Nightline and a correspondent for NOVA's ScienceNOW! David has
won numerous awards including the Magazine Story of the Year from the American
Association for the Advancement of Science. His articles have twice been cited in
nominations for National Magazine Awards, and his work has appeared twice in The Best
American Science and Nature Writing. He is at work on a TED book on extreme aging.
David lives in San Francisco.
Roger McNamee
Managing Director, Elevation Partners
Roger McNamee is a co-founder of Elevation Partners. He began his
career in 1982 at T. Rowe Price Associates, where he managed the top-
ranked Science & Technology Fund and co-managed the New Horizons
Fund. In 1991, he launched Integral Capital Partners, the first crossover
fund (combining later stage venture capital with public market
investments), in partnership with Kleiner Perkins Caufield & Byers. In
1999, Roger co-founded Silver Lake Partners, the first private equity fund focused on
technology businesses. In 2004, Roger and his partners launched Elevation Partners, an
investment partnership focused on the intersection of media and entertainment content
and consumer technology.
Roger performs 100 shows a year in the band Moonalice, where he plays bass and guitar.
Moonalice pioneered the use of social media in music, inventing such applications as
Twittercast concerts, Moonalice radio on Twitter, live Moonbeam (video) concerts, and the
Couch Tour. The band’s website enables fans to listen to any song or show and to watch
every concert on a smartphone without an app. Moonalice is renowned for the quality of
poster art associated with the band. Moonalice’s single, “It’s 4:20 Somewhere” has been
downloaded more than 960,000 times.
Roger is the author of The New Normal, published in 2004 by the Portfolio imprint of
Penguin Books, and The Moonalice Legend: Posters and Words, Volumes 1 & 2, published
in 2008 and 2010, respectively. Roger serves on board of directors of Wordnik and Move.
In philanthropy, he serves on the boards of National Geographic Ventures, the Rock ‘n’
Roll Hall of Fame Museum, and the Rex Foundation. Roger holds a B.A. from Yale
University and an M.B.A. from the Amos Tuck School of Business at Dartmouth College.

7. When you’re starting a new company, it’s impossible to know exactly what’s ahead. So it’s important
to work with partners who know the venture landscape. At Cooley, we’ve built our law firm around the
needs of emerging companies. We excel in helping new companies go to market and grow. Our
attorneys are tuned into your needs—in patents and trademarks, employment and benefits, mergers
and acquisitions, and partnerships.
Cooley has helped start more than 3,000 companies. We can see the obstacles as well as the
possibilities. This is what we do every day. We help entrepreneurs turn their dreams into reality.
Where ventures begin.
PALO ALTO I NEW YORK I SAN DIEGO I SAN FRANCISCO I RESTON, VA I BROOMFIELD, CO I WASHINGTON, DC I BOSTON I SEATTLE I SHANGHAI
www.cooley.com ©2012 Cooley LLP. Five Palo Alto Square, 3000 El Camino Real, Palo Alto, CA 94306-2155, 650 843 5000

8. Speaker Biographies
Shane Goudey
Partner, Cooley
Shane Goudey is a partner in the venture capital practice group and a member of the
Business department at Cooley. He joined the Firm in 2000 and is resident in the Palo Alto
office. Mr. Goudey specializes in all aspects of the formation and operation of domestic and
international investment funds, including, venture capital, private equity, fund-of-funds,
secondary market, debt and a variety of other types of funds. He has represented sponsor
organizations in the formation of over 75 fund programs, ranging from some of the most well known multi-billion
dollar venture capital and leveraged buy-out funds to much smaller firms forming early-stage venture capital,
angel, pledge and similar micro-funds with just several million dollars in committed capital. In addition to his fund
formation practice, Mr. Goudey represents many fund clients, other institutional investors and portfolio companies
in their private and public investment transactions and he has represented a number of emerging growth
companies as outside general counsel, advising on legal, strategic, tax and structural matters arising throughout
their life cycles. Prior to joining Cooley, Mr. Goudey was with the San Jose office of PricewaterhouseCoopers LLP,
where he practiced in the firm's International Tax Services group.
Mr. Goudey received an LL.M. in Taxation in December 1997 from New York University School of Law. He received
a J.D. from the University of Oregon School of Law in May 1997 and a B.S. in Political Science in 1992 from the
University of Wyoming, graduating summa cum laude.
Bob Holmen
Managing Director, Miramar Venture Partners
Bob Holmen is a Managing Director and co-founder of Miramar Venture Partners. Formed in
2001, Miramar invests in early- and mid-stage technology companies, with an emphasis on
Southern California opportunities. Currently Miramar focuses on core technology sectors of
Cloud Computing, Storage, Digital Media and Medical IT. Bob has spent his career building
technology companies in the healthcare and information technology markets. He has served
in diverse roles, from software engineer at Hughes Aircraft to senior executive roles at
technology and life sciences companies to venture investor. Currently, Bob serves on the Boards of the following
Miramar portfolio companies: FastSoft, Matrix Sensors and Predixion Software. He also served on the board of
SiliconSystems until it was acquired by Western Digital Corporation.
Bob received his B.S. in Electrical Engineering from Stanford University in 1985, serving as an officer of the
national engineering honor society at Stanford. He received his J.D. from UC Berkeley in 1989. Bob is an Adjunct
Professor at USC’s Marshall School of Business, teaching Investing in New Ventures, and serves on the Board of the
San Diego Venture Group.
Dr. Paul Kedrosky
Investor, speaker, writer, entrepreneur
Dr. Kedrosky is an investor, speaker, writer, media guy, and entrepreneur. In his spare time he
is a dangerous Twitterer, contributing editor for Bloomberg, and the editor of Infectious Greed,
one of the most popular financial blogs available over the Interweb. In the dusty distance of
long-ago, Dr K. founded what he is reasonably sure was the first hosted blogging site, GrokSoup.
After having grown it to be one the largest such services on the Interweb (admittedly before
there were other such services), he demonstrated his unerring ability to enter fast-growing
markets before they take off, and exit before they have grown large enough to deliver an island-
purchasing exit. The rest is history, or least an index entry in one book on blogging. Even further
back in time, Dr. Kedrosky was one of the first technology equity analysts at a major brokerage firm. Back before
there were such things as credit default swaps, collateralized debt obligations, and subprime mortgages, we
vandalism-loving greed-heads on Wall Street were forced to take down capitalism the hard way — by selling over-
valued technology companies to an unsuspecting public via initial public offerings. While it eventually worked out
(c.f., the tech crash of 2000), the next generation of Wall Street-ers learned from our inefficiency and took down
the global money grid in half the time it took us to mess up Nasdaq. Lesson learned. He is an active investor in
public and private equities, despite having watched both sorts of sausages being made. That almost certainly
represents, as Samuel Johnson once said about a man’s second marriage, the triumph of hope over experience.
Nevertheless, Dr. Kedrosky has more than fifty early-stage investments to his credit, and rather than brag in an
unseemly way about his many successes he will continue to point to that “fifty” number. Fifty, fifty, etc. Dr.
Kedrosky has a Ph.D. in the economics of technology (which he mostly uses when bluffing outside of poker), a
master’s degree in finance (which he mostly uses when bluffing in poker), and an undergraduate degree in
engineering (which a professor once said he would take away, if he had the means).

9. Ernst & Young
Is proud to sponsor SDVG and
the 10th Annual Venture Summit.
Yes, we work We believe entrepreneurship
is at the heart of all successful
companies. Ernst & Young
dollar companies. delivers exceptional service,
whether our clients are at
The same way the top or on their way up.
we did when they That’s why they remember
us when they get there. Find
out how we can do the same
dollar companies. for you, whatever your size,
at ey.com/assurance.
See More | Entrepreneurship
© 2012 Ernst & young LLP. All Rights Reserved.

10. Our lawyers bring together venture capitalists and
emerging companies through a fully integrated service
offering, while our Venture Pipeline business unit matches
dynamic young companies with great investors.
We believe that when serving and interacting with
our clients, everything matters.
www.dlapiper.com | DLA Piper LLP (US)
Randy L. Socol, randy.socol@dlapiper.com, 4365 Executive Drive, Suite 1100, San Diego, CA 92121
DLA Piper LLP (US) is part of DLA Piper, a global law firm, operating through various separate and distinct legal entities. Further details of these entities can be found at www.dlapiper.com. Attorney Advertising

11. Venture Capital Funds in Attendance
Alsop Louie Partners alsop-louie.com
AMD Ventures amd.com
Amgen Ventues amgen.com
Ampersand Capital Partners amerpersandcapital.com
Anthem Venture Partners anthemvp.com
Applied Minds appliedminds.com
Artiman Ventures artiman.com
ATEL Ventures atel.com
Austin Ventures austinventures.com
Avalon Ventures avalon-ventures.com
BASF
Biomed Ventures biomedrealty.com
Blackbird Ventures blackbirdv.com
California Capital Partners resconnect.com
California Technology Ventures ctventures.com
Cedar Ridge Ventures
Charter Life Sciences clsvc.com
Claremont Creek Ventures claremontvc.com
CMEA Capital cmea.com
Correlation Ventures correlationvc.com
Crosslink Capital crosslinkcapital.com
DFJ Frontier dfjfrontier.com
Domain Associates domainvc.com
ECA Ventures
Elevation Partners elevation.com
EMC Ventures emc.com
Enterprise Partners Venture Capital epvc.com
Finistere Ventures finistere.com
Foundation Capital foundationcap.com

12. Grayhawk Capital gvp.us
Greenhouse Capital Partners greenhousecapital.net
GRP Partners grppartners.com
Hartford Ventures thehartford.com
Huntington Capital huntingtoncapital.com
Huntington Ventures huntingtonventures.com
Industry Ventures industryventures.com
Intel Capital intel.com
JK&B Capital jkbcapital.com
JMI Equity jmiequity.com
Lateral Venture Partners lvpcapital.com
Leader Ventures leaderventures.com
Meritage Funds
Miramar Venture Partners miramarvp.com
Mission Ventures missionventures.com
Mohr, Davidow Ventures mdv.com
Moore Venture Partners moorevp.com
Motorola Solutions Venture Capital motorolasolutions.com
Nike, Inc. nike.com
Okapi Venture Capital okapivc.com
Pappas Ventures pappasventures.com
Pelion Ventures pelionvp.com
Qualcomm Ventures qualcomm.com/ventures
Ridgewood Capital rwcap.com
RiverVest Venture Partners rivervest.com
Rustic Canyon Partners rusticcanyon.com
Shepherd Ventures shepherdventures.com
Sigma Partners sigmapartners.com
Silver Creek Ventures silvercreekfund.com
Soaring Ventures soaringvc.com
Sofinnova Ventures sofinnova.com

13. Split Rock Partners splitrock.com
SR One gsk.com
Steamboat Ventures steamboatvc.com
T2 Venture Capital t2vc.com
Tallwood Venture Capital tallwoodvc.com
Tao Venture Capital Partners taovp.com
Thomas, McNerney & Partners tm-partners.com
TPG Biotech tpg.com
Translink Capital translinkcapital.com
Trident Capital tridentcap.com
TVC Capital tvccapital.com
U.S. Venture Partners usvp.com
Verizon Ventures Verizon.com
Versant Ventures versantventures.com
Weathers Asset Management
WestRIver Capital westrivercap.com
Windward Ventures windwardventures.com
Ventana Capital ventanavc.com

14. San Diego Venture Group
2012
30 “Cool Companies”
Patrick Giblin
pgiblin@451degrees.com
http://www.451degrees.com/graffiti
We focus on the new web, Web 3.0. Using our patented technology, Graffiti uses
artificial intelligence, machine learning and latent semantic analysis, to analyze and
reposition comments around articles, images, music and video into content that
becomes relevant, meaningful, engaging and more organic for internal search engine
optimization.
David Johnson
johnson@achatespower.com
http://www.achatespower.com
Achates Power is hoping to change the world by developing a clean, more fuel-efficient
and lower-cost internal combustion engine to support economically and
environmentally sustainable commercial and passenger vehicle transportation.
Jonathan Ohana
jonathan@alcocheckpoint.com
www.alcocheckpoint.com
My company is Super Cool because we save lives and prevent drinkers from getting
DUI’s and into car wrecks! How many companies can say that? Drunk driving is an
international epidemic and Alco-Checkpoint offers a solution by distributing and placing
bill operated alcohol breathalyzer machines on site at different SD bars and
restaurants.
Peter Klemm
peter@appliedproteomics.com
www.appliedproteomics.com
API takes a snapshot of the entire proteome, accurately, reproducibly, and efficiently,
which provides a physiological picture to describe a patient’s health status. Because
API looks at the whole field of view and not just one marker, we can provide new
solutions in biomarker discovery to create next generation diagnostics.
John Mendlein
jmendlein@atyrpharma.com
www.atyrpharma.com
aTyr is orchestrating human biology in entirely novel ways to
create a new class of medicines named Physiocrines. The lead
program will treat, if not cure, a deadly autoimmune disease. Paul
Schimmel, founded aTyr based on his discovery of the “Second Genetic Code”, and
John Mendlein, a scientist-lawyer-entrepreneur-surfer, leads aTyr.

15. Mark Schmid
markschmid3@yahoo.com
We design & market niche specific
carabiner forms. Imagine every hobby, sport, or profession that requires tools to
adjust their gear? CL!CKcarabinerCO provides an instant solution in the form of a
clever & stylish carabiner keychain. Already popular in the Skateboard space, the next
CL!CKcarabiner forms to be introduced will be for snowboarding, skiing, wakeboarding,
golf, & fishing. CL!CKcarabinerCO: Connected for LIFE.
Steve Iverson
steve@injekt.com
http://www.injekt.com
Injekt enables web apps to run on OTHER web sites – including
Google, Facebook, YouTube, Amazon, etc. For example, one popular CloudCanvas app,
FriendsChecker, adds “unfriend” notifications to Facebook. We launched our first app in
August, have 250,000+ installations, are delivering 150M+ advertising impressions per
month, and are at break-even.
Bill Nydam
Nydam@CryoMedix.com
CryoMedix is the coolest start-up in town, literally.
CryoMedix freezes cells, at about -290 degrees
Fahrenheit, using a minimally invasive disposable catheter/balloon/needle to treat
hypertension, breast tumors, atrial fibrillation, and other medical conditions. CryoMedix
is seeking funding, after our successful animal study, to move to commercialize select
applications.
Michael Robertson
michael@michaelrobertson.com
http://dar.fm/
We're not "cool"cause if you say you're cool then you ain't cool, but hopefully we're
working of your event Because w're an innovative DVR for radio service. Radio fans
can record any show on AM/FM/Net radio and listen whenever they like complete with
fast forward, pause and rewind. Shows can be played back on PCs, smartphones or
other home electronics. DAR.fm is moderinizing the radio industry by making it
available on consumer's schedule.
Al Bsharah
al@embarke.com
http://embarke.com
We allow instantaneous conversations without common barriers of a single social
network. Facebook people can talk to Twitter people can talk to Email and SMS
people. Instantly. Developers get one API to manage, freeing them of the countless
moving API targets. Launch fast, connect easier, increase social engagement.

16. Chris Dale
cdale@eset.com
www.eset.com
“Pardon the cool view” is the line we like to use when a guest or new employee enters
our office space where you will always find fresh bowls of fruit on each sparkling floor
throughout the building. Our outrageous view in trendy and hip Little Italy is from a
building overlooking the San Diego Bay on the corner of Kettner and Ash. At night, the
ESET sign illuminates the San Diego flight path, as well as the Gas lamp skyline We
offer free education for San Diego residents to protect themselves against malware.
Our catchy ads and androids are all over the airport greeting guests from all over the
world. From monthly lunches with the CEO, an equipped gym, to weekly massages,
ESET believes that the creativity & innovation each employee brings to work is what
makes the company
Lori Steele
lori.steele@everyonecounts.com
www.everyonecounts.com
Vote for President of U.S. or Best Picture for an Oscar on
your iPad . Everyone Counts’ state-of-the-art Software-
as-a-Service platform is transforming the $31 billion antiquated-hardware- and error-
prone paper-based government/private elections industries, making election
administration easy, voting accurate and cutting customers’- including swing states
like Florida and Michigan’s – costs in half.
Asa Nordgren
asa@greatconnection.se
www.greatconnection.se
A Swedish start-up moving to San Diego to get close to the
wireless health community. Winning two GSMA 2012 Global Awards of which one was
Best Mobile Health Innovation and also listed on FierceWireless’ 2011 Fierce 15. We’re
changing the future of communicating medical images. That’s cool!
Michael Brower
brower2@roadrunner.com
http://www.gunnars.com/
Gunnar Optiks is a market leader in the $24 billion Digital
Performance Eyewear Category. Over 120 million Americans are affected by computer
vision syndrome. Gunnar’s patent pending i-AMP lens technology provides
performance attributes including: provides contrast for greater accuracy and
efficiency, enhances detail for sharper, clearer vision, increases visual endurance,
decreases eye fatigue, and cuts down glare and visual noise. We target consumers
with heavy computer use, gaming, 3 D media, and outdoor digital uses.
Jonathan Simkin
jsimkin@hubedu.com
http://www.hubedu.com/
Because we are changing the textbook industry similar to the way that KAYAK changed
the travel market. We help students and their families save up to 75% on college
textbooks while simultaneously raising money for educational institutions.

17. Dr. Lawrence A. Rheins
lrheins@makucellinc.com
www.makucell.com
Makucell develops, manufactures and sells products formulated with its patented,
proprietary technology, AsymmtateTM , a molecule which optimizes Wnt signaling
targeted toward energizing skin stem cells to asymmetrically differentiate. Stimulating
youthful cell behavior results in strengthened, supported, rejuvenated skin which looks
younger — way cool technology transferred to commercial products!
David Saltman
david@malamacomposites.com
http://www.malamacomposites.com
We manufacture rigid polyurethane foam made
from bio-based renewable resources that result in strong, light weight, cost
competitive products without the toxic chemicals used in traditional petroleum-based
PUR foams. Our products are used in everything from surfboards to Hollywood movie
sets, wind turbines to the walls of green homes and buildings.
Dr. Samir Damani
Damani@mdrevolution.com
http://mdrevolution.com
MD Revolution is pioneering Precision Healthcare. We have created a cutting-edge
medical center where doctors apply the latest technology from genomics, wireless
health, and nutrition to create treatment programs so intimately tailored to patients
that dramatic, measureable increases in longevity and decreases in chronic disease are
being seen.
Jon Carder
jon@mogl.com
www.MOGL.com
Led by local entrepreneur Jon Carder, who has founded several successful Internet
startups, MOGL is a game that hooks you up with cash when you dine out, while doing
good for the community. It is the FIRST web-based platform of it’s kind to leverage
psychology, mobile technology and clever game mechanics to offer a fun and engaging
way to reward diners for their loyalty. MOGL’s cool new office space includes a bar, nap
room, game room and every employee even gets their own pet fish! MOGL was named
one of the Best Mobile Startups of 2012 by LAPTOP Magazine and is the proud recipient
of CONNECT’s 2011 Most Innovative Product Award.
Jonathan Lim
jl@nexdx.com
www.nexdx.com
Ride the next wave of diagnostics and drug discovery and save serious healthcare
green. NexDx, utilizing San Diego-based technologies, is revolutionizing the early
diagnoses and treatments of autoimmune diseases that affect over five million people.
Keeping you at the beach and off the bench.

18. Chris Isaacson
Chris@nuleds.com
www.nuLEDs.com
NuLEDs has developed the first open-protocol PoE (Power-over-Ethernet) LED lighting
system. Each LED fixture has an IP address, and gets both power and control over an
Ethernet cable. They even dim and change color! Cisco will be introducing our lighting
systems at Cisco Live! in San Diego June 10-14, 2012.
Keith Murphy
kmurphy@organovo.com
www.organovo.com
Organovo has quickly advanced 3D bioprinting from innovation to application and has
multiple partnerships with pharmaceutical companies and research institutions.
Organovo’s bioprinting platform works across cell types to create 3D tissues that can
recapitulate in vivo biology for human disease research, drug discovery and
development, toxicology testing and, eventually, therapies.
Jim Plante
jim.plante@pathway.com
www.pathway.com
Nothing is cooler than applying cutting edge scientific research to one's personal
genetic makeup to understand how to personalize one's diet, exercise and overall
health and wellness based on their own genome. Genetic research has exploded since
the completion of the Human Genome Project, and Pathway is leading the way in
turning that research into actionable personal advice.
William Logue
bill@prbar.com
Prbar.com
The Olympic Games are the greatest sporting event known. As
the Official Performance Nutrition Bar of the U.S. Olympic Team, PR*Bar's
unprecendented six year deal allows us to develop cutting edge, great-tasting
nutritional products. PR*Bar fuels the dreams of Olympians, everyday athletes, moms-
on-the-go and their kids. How cool is that?
Brian Brokowski
bbrokowski@sgbiofuels.com
www.sgbiofuels.com
Using breeding and advanced genomics, SGB is bringing a new energy crop to the
market and providing a new, lost cost and sustainable alternative for diesel and bio jet
fuel. By advancing Jatropha projects around the world, SGB is creating economic
development, energy security and revolutionizing how energy is produced and
consumed.

19. Chris Clark
cc@shaperstudios.com
www.shaperstudios.com
We're the first place in the US to provite private shaping lession,
teaching people how to shape their own surfboard. We collaborate
with artists and musicians from around the world. We often host
charitable events, art shows and concerts. You never know who you
might find hanging out here!
Fernanda Gandara
FGandara@SyntheticGenomics.com
http://www.syntheticgenomics.com/
Founded by genomic pioneer J. Craig Venter, SGI is a world
leading company driving the genomics revolution. SGI is
designing and programing biological operating systems to address some of the most
critical challenges facing humanity including: the sustainable supply of energy, food,
water and medicine to a growing population.
Steve Cox
steven@takelessons.com
Takelessons.com
2010 SDVG PitchFest Winner! Our People: Creative,
motivated, passionate Rock Stars who are growing TakeLessons at 400%/yr. Our
Values: Respect. Perseverance, Ownership, mentality, constant & never-ending
improvement, and building stuff we're proud of. Our Culture: A Mecca of fun, including
nerf guns, jam sessions, and the occasional dance party.
Ali Behnam
ali@tealium.com
http://www.tealium.com
Founded by former WebSideStory employees, Tealium is cool because it has pioneered
a fast-growing digital marketing technology that solves a real problem for marketers –
deploying and managing all the page tags (pixels) that most digital marketing vendors
require. Tag management is one of the hottest new innovations in the digital
marketing industry.
Doug Schneider
dschneider@transactionwireless.com
www.transactionwireless.com
We provide major retailers with a patented cloud-based platform that gives them new
ways and new channels (mobile, social, and online) to directly engage, influence, and
transact with gift card consumers. We are a leader in our market with clients like AMC,
Buffalo Wild Wings, Domino's, Red Robin, and Groupon.

21. SDVG SPONSORS
PLATINUM
GOLD
SILVER
BRONZE

22. Mark Your Calendars!
How We Sold Our Company
Thursday, July 12, 7-9 am
Join SDVG and host Jamie Montgomery for breakfast and a discussion with
two local businesses that have sold their companies. Find out how they sold,
who they sold to, and what they would do different!
Members can register for FREE
Non-Member registration rate: $50
Summer Social Beer Bash 2
Wednesday, August 29, 4-7 pm
See the back cover for all the details!
PitchFest 2012
Are you an entrepreneur seeking capital?
Have you raised less than $2.0M?
Would you like your plan to be reviewed by leading
VCs? 13TH ANNUAL
Then get ready for PitchFest 2012, launching in
August!
WWW.SDVG.ORG/EVENTS

23. NOTES