The document discusses using social media to energize conferences. It provides examples of how The Social Collective helps conference attendees network and how the Public Media Collaborative used tactics like social media campaigns and local meetups to increase applications to their Knight News Challenge competition by over 100%. The last section discusses how SocialFish helped coordinate a global Twestival event across 202 cities to raise money for charity: water.

1. Unleashing the Ultimate Cool Factor Case Studies of Conferences Energized Through Social Media Maddie Grant | Socialfish, LLC Chris Bucchere | The Social Collective Lindy Dreyer | SocialFish, LLC Susan Mernit | Public Media Collaborative #09NTC #cool

2. #09NTC #cool @maddiegrant @bucchere (Chris) @lindydreyer @susanmernit

3. Maddie Grant SocialFish @maddiegrant Moderator

4. Chris Bucchere The Social Collective @bucchere

7. Our goal: Facebook + Twitter for Conferences

8. Our Mission Statement The Social Collective provides an exclusive, interactive means for conference attendees to meet and network with one another in a safe and secure environment before, during and after any conference.

9. The Problem

10. The Problem Attendees want to meet and network at conferences, but they don’t know how to get started Conference organizers want to know more about their attendees to increase attendance and sales

11. Our Solution

12. Our Solution Provide a fun, easy-to-use site where conference attendees can find and create meaningful connections Provide the data back to conference organizers to help them market and sell products or services

13. Customers

15. White-labeled Sites

22. Mainstream Social Network Integration

25. Key Takeaways

26. True value in nonprofit events doesn’t come from the content; it comes from the interactions between people

27. Increase nonprofit member satisfaction by facilitating collaboration through social tools

28. Susan Mernit Public Media Collaborative @susanmernit

32. Lindy Dreyer SocialFish @lindydreyer

34. Homebase Outposts raving fans walk-ins friends of fans

39. @maddiegrant @bucchere (Chris) @lindydreyer @susanmernit #09NTC #cool Group Discussion