Social Business: What Are Companies Really Doing? - Survey Questions and Answers
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Findings from the 2012 Social Business Global Executive Study and Research Project, conducted by MIT Sloan Management Review and Deloitte. Read the full report: http://mitsmr.com/LCObcw
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Social Business: What Are Companies Really Doing? - Survey Questions and Answers
- 1. In collaboration with RESEARCH REPORT 2012 FINDINGS FROM THE 2012 SOCIAL BUSINESS GLOBAL EXECUTIVE STUDY AND RESEARCH PROJECT Survey Questions & Responses Read the full online report “Social Business: What Are Companies Really Doing?” at sloanreview.mit.edu/socialbusiness2012
- 2. MIT SLOAN MANAGEMENT REVIEW 2012 SOCIAL BUSINESS GLOBAL EXECUTIVE STUDY AND RESEARCH PROJECT QUESTION 1 To what extent do you agree that each of the following accurately describes your organization? Read the full report at sloanreview.mit.edu/socialbusiness2012 © Massachusetts Institute of Technology, 2012
- 3. MIT SLOAN MANAGEMENT REVIEW 2012 SOCIAL BUSINESS GLOBAL EXECUTIVE STUDY AND RESEARCH PROJECT QUESTION 2 What are the primary challenges facing your organization over the next 2 years? Read the full report at sloanreview.mit.edu/socialbusiness2012 © Massachusetts Institute of Technology, 2012
- 4. MIT SLOAN MANAGEMENT REVIEW 2012 SOCIAL BUSINESS GLOBAL EXECUTIVE STUDY AND RESEARCH PROJECT QUESTION 3 How important do you think social software will be to your organization’s success in meeting the following challenges over the next two years? Read the full report at sloanreview.mit.edu/socialbusiness2012 © Massachusetts Institute of Technology, 2012
- 5. MIT SLOAN MANAGEMENT REVIEW 2012 SOCIAL BUSINESS GLOBAL EXECUTIVE STUDY AND RESEARCH PROJECT QUESTION 4 Which of the following best describes your own use of social software to complete daily tasks for your job? Read the full report at sloanreview.mit.edu/socialbusiness2012 © Massachusetts Institute of Technology, 2012
- 6. MIT SLOAN MANAGEMENT REVIEW 2012 SOCIAL BUSINESS GLOBAL EXECUTIVE STUDY AND RESEARCH PROJECT QUESTION 5 Which of the following best describes your own use of social software for personal purposes? Read the full report at sloanreview.mit.edu/socialbusiness2012 © Massachusetts Institute of Technology, 2012
- 7. MIT SLOAN MANAGEMENT REVIEW 2012 SOCIAL BUSINESS GLOBAL EXECUTIVE STUDY AND RESEARCH PROJECT QUESTION 6 What devices do you use to access social software? (Please rank top 3 in order of significance.) Read the full report at sloanreview.mit.edu/socialbusiness2012 © Massachusetts Institute of Technology, 2012
- 8. MIT SLOAN MANAGEMENT REVIEW 2012 SOCIAL BUSINESS GLOBAL EXECUTIVE STUDY AND RESEARCH PROJECT QUESTION 6A How has mobile technology affected your use of social software for personal and business use? Read the full report at sloanreview.mit.edu/socialbusiness2012 © Massachusetts Institute of Technology, 2012
- 9. MIT SLOAN MANAGEMENT REVIEW 2012 SOCIAL BUSINESS GLOBAL EXECUTIVE STUDY AND RESEARCH PROJECT QUESTION 7 How important do you consider social software to be to your organization? Read the full report at sloanreview.mit.edu/socialbusiness2012 © Massachusetts Institute of Technology, 2012
- 10. MIT SLOAN MANAGEMENT REVIEW 2012 SOCIAL BUSINESS GLOBAL EXECUTIVE STUDY AND RESEARCH PROJECT QUESTION 8 How important are social software to your organization’s activities in the following externally facing areas? Read the full report at sloanreview.mit.edu/socialbusiness2012 © Massachusetts Institute of Technology, 2012
- 11. MIT SLOAN MANAGEMENT REVIEW 2012 SOCIAL BUSINESS GLOBAL EXECUTIVE STUDY AND RESEARCH PROJECT QUESTION 9 How important are social software to your organization’s activities in the following internally oriented areas? Read the full report at sloanreview.mit.edu/socialbusiness2012 © Massachusetts Institute of Technology, 2012
- 12. MIT SLOAN MANAGEMENT REVIEW 2012 SOCIAL BUSINESS GLOBAL EXECUTIVE STUDY AND RESEARCH PROJECT QUESTION 10 How do you find expertise in your organization? (Please check all that apply.) Read the full report at sloanreview.mit.edu/socialbusiness2012 © Massachusetts Institute of Technology, 2012
- 13. MIT SLOAN MANAGEMENT REVIEW 2012 SOCIAL BUSINESS GLOBAL EXECUTIVE STUDY AND RESEARCH PROJECT QUESTION 11 How important are each of the following for you to do your job successfully? Read the full report at sloanreview.mit.edu/socialbusiness2012 © Massachusetts Institute of Technology, 2012
- 14. MIT SLOAN MANAGEMENT REVIEW 2012 SOCIAL BUSINESS GLOBAL EXECUTIVE STUDY AND RESEARCH PROJECT QUESTION 12 What factors do you see facilitating the adoption of social software in your organization? Read the full report at sloanreview.mit.edu/socialbusiness2012 © Massachusetts Institute of Technology, 2012
- 15. MIT SLOAN MANAGEMENT REVIEW 2012 SOCIAL BUSINESS GLOBAL EXECUTIVE STUDY AND RESEARCH PROJECT QUESTION 13 What internal barriers, if any, do you see impeding the adoption of social software in your organization? Read the full report at sloanreview.mit.edu/socialbusiness2012 © Massachusetts Institute of Technology, 2012
- 16. MIT SLOAN MANAGEMENT REVIEW 2012 SOCIAL BUSINESS GLOBAL EXECUTIVE STUDY AND RESEARCH PROJECT QUESTION 14 What external barriers, if any, do you see impeding the adoption of social software in your organization? Read the full report at sloanreview.mit.edu/socialbusiness2012 © Massachusetts Institute of Technology, 2012
- 17. MIT SLOAN MANAGEMENT REVIEW 2012 SOCIAL BUSINESS GLOBAL EXECUTIVE STUDY AND RESEARCH PROJECT QUESTION 14A How strongly do you agree with the following statements? Read the full report at sloanreview.mit.edu/socialbusiness2012 © Massachusetts Institute of Technology, 2012
- 18. MIT SLOAN MANAGEMENT REVIEW 2012 SOCIAL BUSINESS GLOBAL EXECUTIVE STUDY AND RESEARCH PROJECT QUESTION 15 How important is each of the following as a source of new social-related initiatives? Read the full report at sloanreview.mit.edu/socialbusiness2012 © Massachusetts Institute of Technology, 2012
- 19. MIT SLOAN MANAGEMENT REVIEW 2012 SOCIAL BUSINESS GLOBAL EXECUTIVE STUDY AND RESEARCH PROJECT QUESTION 16 How does your organization support social business initiatives? Read the full report at sloanreview.mit.edu/socialbusiness2012 © Massachusetts Institute of Technology, 2012
- 20. MIT SLOAN MANAGEMENT REVIEW 2012 SOCIAL BUSINESS GLOBAL EXECUTIVE STUDY AND RESEARCH PROJECT QUESTION 17 To what extent does your organization incorporate externally collected data from social software into its business practices and systems (e.g., enterprise systems, including CRM or ERP)? Read the full report at sloanreview.mit.edu/socialbusiness2012 © Massachusetts Institute of Technology, 2012
- 21. MIT SLOAN MANAGEMENT REVIEW 2012 SOCIAL BUSINESS GLOBAL EXECUTIVE STUDY AND RESEARCH PROJECT QUESTION 18 What is the highest level / rank of the individual whose job it is to oversee / manage your organization’s social business initiatives? Read the full report at sloanreview.mit.edu/socialbusiness2012 © Massachusetts Institute of Technology, 2012
- 22. MIT SLOAN MANAGEMENT REVIEW 2012 SOCIAL BUSINESS GLOBAL EXECUTIVE STUDY AND RESEARCH PROJECT QUESTION 19 To what extent do each of the following functional areas drive the use of social software within your organization? Read the full report at sloanreview.mit.edu/socialbusiness2012 © Massachusetts Institute of Technology, 2012
- 23. MIT SLOAN MANAGEMENT REVIEW 2012 SOCIAL BUSINESS GLOBAL EXECUTIVE STUDY AND RESEARCH PROJECT QUESTION 20 What are the main reasons employees participate in social business activities at your organization? Read the full report at sloanreview.mit.edu/socialbusiness2012 © Massachusetts Institute of Technology, 2012
- 24. MIT SLOAN MANAGEMENT REVIEW 2012 SOCIAL BUSINESS GLOBAL EXECUTIVE STUDY AND RESEARCH PROJECT QUESTION 21 What best describes the level of your organization’s social business initiatives with each of these audiences in the past year? Read the full report at sloanreview.mit.edu/socialbusiness2012 © Massachusetts Institute of Technology, 2012
- 25. MIT SLOAN MANAGEMENT REVIEW 2012 SOCIAL BUSINESS GLOBAL EXECUTIVE STUDY AND RESEARCH PROJECT QUESTION 22 What metrics does your organization use to determine the success of internal social business initiatives? Read the full report at sloanreview.mit.edu/socialbusiness2012 © Massachusetts Institute of Technology, 2012
- 26. MIT SLOAN MANAGEMENT REVIEW 2012 SOCIAL BUSINESS GLOBAL EXECUTIVE STUDY AND RESEARCH PROJECT QUESTION 23 What metrics does your organization use to determine the success of externally facing social business initiatives? Read the full report at sloanreview.mit.edu/socialbusiness2012 © Massachusetts Institute of Technology, 2012
- 27. MIT SLOAN MANAGEMENT REVIEW 2012 SOCIAL BUSINESS GLOBAL EXECUTIVE STUDY AND RESEARCH PROJECT DEMOGRAPHIC QUESTIONS Read the full report at sloanreview.mit.edu/socialbusiness2012 © Massachusetts Institute of Technology, 2012
- 28. MIT SLOAN MANAGEMENT REVIEW 2012 SOCIAL BUSINESS GLOBAL EXECUTIVE STUDY AND RESEARCH PROJECT DEMOGRAPHIC QUESTIONS Read the full report at sloanreview.mit.edu/socialbusiness2012 © Massachusetts Institute of Technology, 2012
- 29. MIT SLOAN MANAGEMENT REVIEW 2012 SOCIAL BUSINESS GLOBAL EXECUTIVE STUDY AND RESEARCH PROJECT DEMOGRAPHIC QUESTIONS Read the full report at sloanreview.mit.edu/socialbusiness2012 © Massachusetts Institute of Technology, 2012
- 30. MIT SLOAN MANAGEMENT REVIEW 2012 SOCIAL BUSINESS GLOBAL EXECUTIVE STUDY AND RESEARCH PROJECT DEMOGRAPHIC QUESTIONS Read the full report at sloanreview.mit.edu/socialbusiness2012 © Massachusetts Institute of Technology, 2012
- 31. MIT SLOAN MANAGEMENT REVIEW 2012 SOCIAL BUSINESS GLOBAL EXECUTIVE STUDY AND RESEARCH PROJECT DEMOGRAPHIC QUESTIONS Read the full report at sloanreview.mit.edu/socialbusiness2012 © Massachusetts Institute of Technology, 2012
- 32. MIT SLOAN MANAGEMENT REVIEW 2012 SOCIAL BUSINESS GLOBAL EXECUTIVE STUDY AND RESEARCH PROJECT DEMOGRAPHIC QUESTIONS Read the full report at sloanreview.mit.edu/socialbusiness2012 © Massachusetts Institute of Technology, 2012
- 33. MIT SLOAN MANAGEMENT REVIEW 2012 SOCIAL BUSINESS GLOBAL EXECUTIVE STUDY AND RESEARCH PROJECT DEMOGRAPHIC QUESTIONS Read the full report at sloanreview.mit.edu/socialbusiness2012 © Massachusetts Institute of Technology, 2012
- 34. MIT SLOAN MANAGEMENT REVIEW 2012 SOCIAL BUSINESS GLOBAL EXECUTIVE STUDY AND RESEARCH PROJECT DEMOGRAPHIC QUESTIONS Read the full report at sloanreview.mit.edu/socialbusiness2012 © Massachusetts Institute of Technology, 2012
- 35. sloanreview.mit.edu © Massachusetts Institute of Technology, 2012