The document discusses key elements for creating viral content, including having a good story, making content easily sharable, using amplifiers to spread the message, including motivators for sharing, and choosing an appropriate platform or medium. It provides examples of each element from the experience of WiseStamp, an email apps platform with over 2 million installs.

1. 101 viral tips for startups
Josh Tzvika Avnery
Josh@wisestamp.com

2. What makes something viral?

3. Is it pure luck?
or is there a viral formula?

4. WiseStamp - Email Apps Platform

5. WiseStamp - Email Apps Platform
2 Million installs - 1.5 Million installs in the past year
Partnerships with StumbleUpon, Digg, WWF etc...

6. In our talk
• The viral ingredients and principles
• Best practices & WiseStamp implementation

7. “Luck is what happens when
preparation meets opportunity.”
Lucius Annaeus Seneca

8. The fundamental elements of virality
1. A Good Story
2. “Sharability”
3. Amplifiers
4. Motivators
5. Medium / Platform

9. A good Story
Wow effect - “ I must tell my friends …”

10. A good Story
Help your users to tell your story…

11. “Sharability”
“The potential to be shared

12. “Sharability” - demo

13. “Sharability” - demo

14. “Sharability” - demo

15. “Sharability” - demo

16. “Sharability” - demo

17. “Sharability” - demo

18. “Sharability” - demo

19. “Sharability” - demo

20. “Sharability” - demo

21. Amplifiers
Services that spread your message (one to many)
Email

22. Amplifiers – “live” demo
Click the button to share this presentation

23. Amplifiers - demo

24. Motivators
Motivation
• Be first (Hipster)
• Get more (Dropbox)
• Be unique/cool (Gmail)
• Get money (Affiliates)
• It’s better with more (Facebook, skype, Viber)

25. Medium / Platform
1. Social
• Facebook apps
2. Browser Extensions
• Firefox gallery
• Google chrome gallery
3. Blogs
• Wordpress plugins
4. Mobile
• Iphone Apps
• Android market

26. Medium / Platform
VS

28. Thank you!
Follow us on :
Facebook.com/WiseStamp
Twitter/WiseStamp

29. Josh Avnery
Josh@wisestamp.com
linkedin.com/in/tzvikaavnery
Facebook/Tzvikaavnery

30. Some extra reading & fun viral videos
• Book - Buzzmarketing: Get People to Talk About Your Stuff
Videos:
• David going to the dentist -
http://www.youtube.com/watch?v=txqiwrbYGrs
• Double rainbow -
http://www.youtube.com/watch?v=OQSNhk5ICTI
• Where the hell is matt -
http://www.youtube.com/watch?v=zlfKdbWwruY
• Dramatic chipmank -
http://www.youtube.com/watch?v=a1Y73sPHKxw
• Old spice - http://www.youtube.com/watch?v=owGykVbfgUE
• Evolution of dance -
http://www.youtube.com/watch?feature=player_embedded&v=dM
H0bHeiRNg
• Bennerkeekee Teenage Dream(with me)
http://www.youtube.com/watch?v=lm_n3hg-Gbg&feature=relmfu
• Top 20 - http://mashable.com/2009/05/25/youtube-video-memes/