14. Explain what the end goal is, users
that understand what the end goal is
are far more likely to overcome things
they don't understand.
Level 50 - Take Over Cuba
15. Message Value Not Features
Values – achieved after using the product
ésumé-building service:
• a feature might be “professionally designed
templates”
• the benefit would be an “eye-catching résumé
that stands out”
• but the finished story benefit would be
“landing your dream job”.
Ash Maurya
Running lean
16. Stats – don’t overload
• Measuring everything is the right way to stats
hell (clicks / UI events)
• Measure key indicators first – give it time –
then add more
• Use time to give granularity
8.1% of users did today, 4.2% did yesterday
• Funnel / Segment users
put users in boxes and measure if they are
stuck there?
19. BOOKS
UX
The inmates are running the
asylum Alan Cooper
Build Your Startup
Running Lean Ash Maurya
Pricing
Predictably Irrational Dan Ariely
Lookup - Dave McClure - AARRR!
21. Reinforcement
• Engineers working on a big problem is ok,
adding a “business guy” is not something you
have to have.
• Israel investors look for IP => traction
Valley Investors look for Network & Data
