The presentation I've made at Cristal Festival in december 2011.
The presentation is about my new book, a reflection about the changing role of advertising in a conscious consumers society.
16. "Never mind the years of activism, the protests, the
decades of cumulated grievances, the terrible
economic situation, the trampled political freedoms,
the police brutality, the torture, etc.
Nah - we just watched a Vodafone ad, and thought:
'Hey! We're powerful! Let's topple the president!'"
(Mohamed El-Dahshan)
ninjamarketing.it
17. What can we learn
from this?
ninjamarketing.it
18. People have
the creative
power!
ninjamarketing.it
52. Kelly School of Business - Indiana
Paul Ekman ninjamarketing.it
53. Kelly School of Business - Indiana
Robert Plutchik ninjamarketing.it
54. “ Viral is social sharing of
emotions”
ninjamarketing.it
55. Which emotions are more viral ?
joy
anger
sadness
fear
surprise
Kelly School of Business - Indiana
Kelly School of Business - Indiana ninjamarketing.it