1. Overview
Mohit Garg
mohit.garg@mindtickle.com

2. 2
About MindTickle

3. Introducing MindTickle
MindTickle is an online platform that makes learning and engagement
delightful, efficient and effective by providing a blend of gamification & social
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Our products/ offerings :
 New Hire training (pre-joining/post-joining)
 Product / Technology training
 Customer / Sales training
 Policy and Compliance training
 Culture and Values training
 Instructor Enablement / Blended training
 Team Engagement / quizzing
With more than 25,000 users
across companies such as
SAP, Yahoo! and eBay

4. Why are these frameworks effective?
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Features Benefits
For the User
Social techniques Creates a social and collaborative learning environment
Game mechanics Leaderboard, medals and badges engage the user
Structuring & content
presentation
Audio-visual engagement; Interactive quizzes/ test-to-
teach enhances absorption and engagement
Device Agnostic Web based delivery to any computer or table anytime
anywhere
For HR/L&D
Secure Hosted/SaaS Hosted on MindTickle’s secure cloud, no IT/deployment
Easy Administration MindTickle can manage end to end operations –
invitations, reminders or provide self-serve interface
For CFO
Analytics Dashboard Insights and analytics with down to drill down view of
each new hires and track completion rates

5. How is MindTickle different from E-learning?
E-Learning AllAboard from MindTickle
Interactivity Animation, quizzes &
voice
Game mechanics and social features
provide higher engagement levels
Agility Vendor needs new SoW
for any content updates,
and it may take weeks
Customizable platform that is very easy
to update as content changes
and turn around time can be < 1 day
Do-it-yourself/
self-serve
None Self-serve/ admin interface allows your
experts to update content themselves
ROI measures None Detailed analytics and reports on user
participation & content absorption
Content Delivery Typically restricted to
devices that support Flash
Designed in HTML5; portable across
devices including the iPAD
Costs One time upfront Low upfront cost with valued based pay
as you go (per user subscription model)
Ops & Support Limited Subscription includes 24x7 support
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6. How does it work?
MindTickle provides and end-to-end solution for creating an interactive learning experience
with your company’s contest delivered in an engaging manner + tools for administration
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Training Material
Provided by you
Customization by
MindTickle
Manage launch &
operations
Provide detailed
analytics /reports

7. Success Stories
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More than 30K
users
1. The pre-join and post-joining new hire engagement and new
hire orientation for all campus hires of SAP Labs customer
was done on MindTickle platform in 2011-2012
- Adoption/completion jumped up to 90%
- The % of new hires that reported being excited about joining
the company climbed up by 300%
2. World’s leading retailer for new manager policy refreshers
3. Vodafone uses MindTickle for engaging its 10K+ team
4. MakeMyTrip uses MindTickle to deliver its new hire induction
on iPads with consistent 100% engagement levels
Increase
Participation &
Completion Rates
90%
Increase
Training
Effectiveness
2-3X
Pilot can be rolled
out in less than two
weeks
1-2
weeks

8. Customer Testimonials
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Few of our customers:
“We worked with MindTickle on
gamifying SAP’s strategy and industry
knowledge. The response and
adoption of MindTickle employee
engagement platform has been
overwhelming !! It is rare to witness
90% adoption of any learning product,
but MindTickle has demonstrated that
at SAP Labs India. We are very pleased
with the results, and look forward to
more of such opportunities.”
MD, SAP Labs
MindTickle has given InMobi a large leap ahead in
terms of our Induction process.We find the
MindTickle team to be resourceful, attuned to our
needs and willing to constantly improve their
client’s experience.We are very happy to
recommend them.- Head, HR, ImMobi
The content was relevant to our team and
international in scope. I loved the way you
customized it to our specific organization.That
made the game truly amazing - CLO,Yahoo! India

9. 9
About the Platform

10. Customizable Cloud Based Learning Platform
10
Social & Game
Mechanics
Cloud Based
Delivery
Easy
Administration
Universal Access
Learning Dashboard for
each hire
Each module has its own
gamification and
discussion board
Points and rewards on
completion to drive user
motivation
Modules can be customized
by profile. Content different
for different profiles
Learners can visit and
revisit modules to refresh or
recertify
Discussion at the end of
each module encourage
P2P and learner-trainer
interactions
Displays profiles of new
hires making it a social
learning experience
Log In and Content Paged
customized for your
organization
Deploy once and access
via different devices
including mobile &tablets
Batching not required –
training can start on the day
hire

11. Supports a variety of content
Multi-format delivery of PPTs, PDFs, e-learning and videos. You can bring your
content or embed content from partners/other sources
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ILLUSTRATIVE

12. Interactive Assessments
Quiz questions are designed to cement the learning and comprehension of the
learner, while leaderboards creates healthy competition
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Lifelines Attempts
Scoring is designed such that it differentiates the participant who is
guessing vs. a knowledgeable/skilful participant
ILLUSTRATIVE

13. Levels and Badges for Learning Achievements
Badges, medals and leaderboard creates healthy competition by encouraging
aspiration to earn more virtual rewards and climb up the leaderboard
13
ILLUSTRATIVE

14. Learner is motivated by virtual medals
Quizzes help internalize, hints and lifelines make the experience unintimidating
14
ILLUSTRATIVE

15. Dashboards for Metrics and Administration
Real-time charts that show summary and drill down views
15
ILLUSTRATIVE

16. Security
MindTickle’s private cloud solution provides three layers or security
and conforms to the industry standards
 Completed SAS70 type II
audits
 ISO 27001, SOC 1/SSAE
16/ISAE 3402 certifications
 Successfully validated as a
Level 1 service provider
under the PCI Data
Security Standard (DSS)
 FISMA Moderate, ITAR
compliance, FIPS 140-2,
HIPAA certification
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State‐of-the-art data center
service provider
 Validated domains: user
registrations is verified at time of
form filling to ensure correct
company domain
 Validated email: users have
to verify their email by clicking on
the activation link sent in the
registration email
 Users credentials are
encrypted using one-way
encryption technic before
storing into the database
Application Access
Security
 SHA-256 encryption
 Identity access
management system
 HTTPS protocol
 Secure downloading
and streaming of video
content
Content Security

17. 17
Flagship Offerings
1. AllAboard: Pre-joining & post-joining New Hire Orientation
2. Leap@Lukla: Policy Refresher
3. HiFli: Employee Engagement / Quizzing

18. AllAboard: New Hire Onboarding
Turn new hires into productive and committed employees using MindTickle’s
flagship online new hire induction product called “AllAboard’
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19. AllAboard: Features
Online social gamification experience for orienting the new hire about company’s
history, business, leadership, vision/culture, LOBs and policies
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 Social & Game mechanics engage
the learner
 Hassle Free & secure SaaS platform
 Secure access anytime anywhere,
even on iPad and Android Tablets
 Easy to use administrative interface
Features:

20. AllAboard: Benefits
AllAboard can absorb existing training content and transform it into an
engaging interactive learning experience
 Employees that are engaged earlier
are more productive and will stay
longer
 Reduce turnover that occurs in the
first 30-90 days
 Reduce pre-joining churn
 No batching required, induction can
begin on day of joining
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1
Benefits:

21. AllAboard: Case Study
MindTickle’s social and gamified platform was leveraged to enable learning
about company, vision, policies, benefits and information about company.
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Context: Fortune 1000 client was looking to engage its new employees between the day of
offer and joining.
Results:

22. Leap@Lukla: Policy Refresher
Conduct regular policy refreshers or company wide interventions for engaging the
entire employee community and get them aligned with the company’s philosophy
22
2

23. Leap@Lukla: Features & Benefits
Absorbs your existing policy/culture/values training material and
transforms it into an engaging learning experience or refresher
 Inspired by the ascend to Mt. Everest
from Lukla airport
 Collaborative learning environment
 Badges for achievements
 Gift “boost-up” lifelines to other
participants
 Interactive quiz challenges across three
missions help refresh the understanding
of company’s policy/culture/values
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2
Features & Benefits:

24. Leap@Lukla: Case Study
MindTickle deployed “Leap@Lukla”, its social and gamified framework for the
policy training at one of world’s largest software company
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1. Challenge was to train managers of one of world’s largest technology company
on company’s policies and processes
2. It was logistically impossible to get all the participants in the same room as the
~300 learners were distributed globally
3. In past, e-learning methods had been tried but had very limited engagement
(<25% participation)
Context:
Results:
Participation Details
Total Number Of Users 278 100%
Number Of Users Registered 207 74%
Basic Policies 189 68%
Advanced Policies 173 62%

25. HiFli: Employee Engagement
A trivia based engaging online game that can be a regular employee engagement
event, a quiz competition across office locations or simply a Friday Fun event
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3

26. HiFli: Features & Benefits
Engage employees across geographies, departments, or disciplines
using MindTickle’s HiFli employee engagement platform
 Online engagement platform for ice
breaking and team building
 Gamification – increases participation
 Content can be kept generic or also
have company updates/knowledge
 Integraration with social networks
creates virality & buzz
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3
Features & Benefits:

27. HiFli: Case Study
MindTickle engaged 10K+ employees for a period of weeks in a company wide
trivia competition about the industry, company’s products and general knowledge
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3
MindTickle’s employee engagement platform was used to engage 11,000
employees across 23 office locations of one of the world’s largest mobile operators
Context:
Results:
65% participants finished in top levels of scoring (by solving puzzles)
and social interaction with other colleagues