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Social Media Integration for Non-Profits
Nonprofit Online Engagement StrategiesASAE 2010Twitter Hashtag: #ASAE LR2,[object Object]
Who Are You?,[object Object],Mike Schaffer,[object Object],Social Media and Online Marketing Manager,[object Object],Background in Sports/Entertainment PR,[object Object],PR and Social Media Blogger,[object Object],Among PR Pros on Twitter: Top 100, Top 30, #21 Most Influential,[object Object],Twitter: @mikeschaffer,[object Object],Kelly Stewart,[object Object],Interactive Reporting Manager/ROI Specialist,[object Object],Background in Project Management, Design, Analytics and Marketing;,[object Object],Hiking and Eco-volunteer club head,[object Object],Twitter: @kellystewart,[object Object]
…And What Do You Do?,[object Object],[object Object]
 Offices in Washington, DC; Nashville, TN (HQ); Hawaii
 Agency in-house resources	- Brand campaign development,[object Object],	- Online advertising,[object Object],	- Website development,[object Object],	- Social media management,[object Object],	- Photography and video production,[object Object],	- Custom publications,[object Object],	- Contact center,[object Object],		- Chats, comments, calls and emails with client prospects,[object Object]
What is Social Media?,[object Object],Social media is a universe of online networks that allow people around the world to connect with each other every day.,[object Object],Each network has different audiences and features.,[object Object],“Social media…is a category of online media where people are talking, participating, sharing, networking, and bookmarking … [encouraging] discussion, feedback, voting, comments, and sharing of information from all interested parties.”  ,[object Object],– Ron Jones, Search Engine Watch ,[object Object]
Staggering Stats!,[object Object],[object Object]
 Facebook alone has over 200 million unique visitors every day.
 People will spend 700 BILLION minutes per month on Facebook.
 51% of active Twitter users follow companies, brands or products on social networks.
 As of February 2010, Twitter reported an average of 600 Tweets per second.
 LinkedIn: Growing at roughly one new member per second.
 24 hours of video are uploaded to YouTube every minute, and YouTube clocks 2 billion views per day.
 70,000 new blogs go onto the web every day.,[object Object]
The Profilers,[object Object],Facebook: Share status updates, photos, videos, links; play games – The Super Network,[object Object],LinkedIn: “Online Resume,” best professional networking platform,[object Object],MySpace: Similar to Facebook, but much smaller, and users skew younger,[object Object]
The Specialists,[object Object],Flickr: Online photo albums,[object Object],YouTube: Video – uploading and sharing,[object Object],Twitter: Microblogging,[object Object],FourSquare: Geo-Location,[object Object]
Other Online Avenues,[object Object],[object Object]
 Blogs (Wordpress, Blogger)
SlideShare
 Other geo-location (GoWalla, BrightKite, etc.)
EventBrite (tickets)
 Meetup.com (local group and event mgmt.)
 Last.fm/Blip.fm/Pandora
Evite
 And even e-mail!,[object Object]
Who’s Running The Show?,[object Object],[object Object]
 Social Media is a unique blend of advertising, marketing and PR that should be integrated into your overall communication strategy.
 New form of market research
 Scalable, cost-efficient
 Controlled message

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