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Experience
                                                                                                   Absorption
  The Experience
  There are two main dimensions 
  that are important in an 
  experience: 
   
  1. Horizontal axis details the level of 
                                                                                     Entertainment             Educational
     guest participation. 
       At one end passive participation with is not 
       involvement or influence from the customers.                   Passive                                                      Active 
       The other end involves active participation 
       whereby people are actively involved in the                   Participation                                           Participation 
       experience 
                                                                                       Esthetic                 Escapist
   
The Experience Economy - Experience Realms

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The Experience Economy - Experience Realms

  • 1. Experience Absorption The Experience There are two main dimensions  that are important in an  experience:    1. Horizontal axis details the level of  Entertainment Educational guest participation.  At one end passive participation with is not  involvement or influence from the customers.  Passive Active  The other end involves active participation  whereby people are actively involved in the  Participation Participation  experience  Esthetic  Escapist