"Deploying Personalisation is the single most cost-efficient thing a content provider can do to Drive Engagement, numbers show."

1. entertainmententertainment
personalizedpersonalized
borys@filmaster.comborys@filmaster.com · @michuk · +48 795 185 581 ·· @michuk · +48 795 185 581 · http://filmahttp://filmaster.tvster.tv
Future of television by Filmaster:Future of television by Filmaster: http://youtu.be/_SnSs8gWx0chttp://youtu.be/_SnSs8gWx0c
Audience Engagement Through Personalization
MIPTV 2014, Cannes

2. Personalization

3. Samsung
50%viewership growth
56%ProSiebenSat.1
Cinemas
15%notification CTR
conversion growth

4. K11: Nasebands Hochzeit!
25
20
15
10
5
Views CTR

6. HOW DOES
IT WORK?
Easy deployment
No software
installation
Viewer input External resources
Watching
habits
Ratings
Facebook
likes
Twitter
Metacritics
Web
resources
Mood
Plot
keywords
Similar
movies
Curation
Cast
Director
Genre
Factual data
Recommendations
Product Placement Personalized Advice
Filmaster’s Unique
Knowledge Base

7. PERSONALISE INSTANTLY
based on Facebook activity

8. Borys Musielak
borys@filmaster.com
+48 795 158 581
@michuk
THANK YOU