BankersLab® believes human capital is a currency that counts. Can we combine practitioner knowledge with technology to support real workplace learning? Yes We Can! BankersLab® is the first company to deliver gamified training products that integrate numerical simulations, scenario games, the gamified classroom and mobile learning to the retail banking industry. BankersLab® products are designed to enhance a professional’s ability to develop and test strategies in a range of real-world market conditions in a virtual setting. BankersLab® products are designed to effectively leverage the natural cognitive learning process – how humans remember, understand, apply, analyze, evaluate and create.

1. Learning Reinvented
February 2014

2. Our Mission
“
BankersLab® is leading the way in
delivering innovative, strategic learning
across the banking industry to improve
financial and customer outcomes.

3. Our Background
Date Founded: January 2012
Global Headquarters: Denver, CO U.S.A.
Asian Headquarters: Singapore
Founders:
Michelle Katics, CEO
Gail Galuppo, COO
Kurt Gingher, CTO
Global Team Size: 50
Off-the-Shelf Learning: CreditLab®,
CollectionLab®, ScoringLab®, Banc-it Mobile
Games

4. Our Global Network
Canada
UK
Austria
Global
Headquarters
Denver, CO
Chicago, IL
Seoul
LATAM Sales
Office
Miami, FL
Mexico City
West Africa
Sales Office
Morocco
São Paulo
India
China
Dubai
Bangkok, Thailand
Kenya
Asian HQ
Singapore
South Africa
Sydney

5. BankersLab® believes that
human capital is a currency
that counts.

6. How does the Basel
requirements affect the
bank’s profitability?
How do we leverage our
originations to mitigate
losses?
What is the correct
pricing strategy or fee
strategy for my new
customer?
Are you confident that your
members are adequately
trained and ready for the
challenges they face?

7. Driving Forces
• Human knowledge is key to
managing portfolios &
processes
• Innovation in human capital
lags behind technological
advancements
• Market changes outpace
banking management skills

8. Introduction
• Traditional training falls short in
delivering learning maximum ROI.
• Learning retention reduces sharply
after the course is completed. Ability
to put skills to practical use
diminishes.
• Directive, classroom learning does
not create engagement with
materials.
• Continuous reinforcement is needed
to maintain a level of knowledge
and expertise.
BankersLab®
aims to
reinvent the
way we train
and learn.

9. Our Belief
“
Most real workplace learning takes place
within people’s work, on the job. It
happens through informal sharing,
observation and coaching from peers. It’s
learning by actually performing.
– David Kelly, ASTD, National Advisor for Chapters

10. Can we combine
practitioner knowledge with
technology to support real
workplace learning?

11. Yes We Can!
“
Blended learning involves integration of
different modes of delivery, modes of
teaching, and styles of learning through
strategic and systematic use of
technology, combined with the best
features of face-to-face interaction.
– Griffith University

12. Our Solution
BankersLab® is the first company to deliver gamified training
products that integrate numerical simulations, scenario games,
the gamified classroom and mobile learning to the retail banking
industry.
BankersLab® products are designed to enhance a professional’s
ability to develop and test strategies in a range of real-world
market conditions in a virtual setting.
BankersLab® products are designed to effectively leverage the
natural cognitive learning process – how humans remember,
understand, apply, analyze, evaluate and create.
BankersLab® develops a comprehensive suite of SaaS-based
training products suitable for all professional levels in a retail
bank…from teller to the C–suite.

13. Why Gamification?
•
Gamification is about taking the
essential ingredients of a game and
applying them to real-world, non-game
situations
•
Gamification is not about trivializing
learning – it’s about introducing game
mechanics such as rules, challenges
and rewards for achievements
•
Not only increased fun factor – but most
importantly learners are motivated and
engaged
•
By engaging learners in a challenging
competition – learning becomes ‘sticky’

14. Ebbinghaus Curve
How Soon We Forget
Knowledge Retention
20 minutes = 58.2%
1 hour = 44.2%
1 day = 33.7%
6 days = 25.4%
31 days = 21.1%
Time
Source: Purdue University Graph

15. Learning by Doing
Knowledge Retention
Scenario simulation
games boost overall
retention by 9% and
self-efficacy by 20%
Day 1
Day 3
Source: University of Waterloo
Day 7
Day 30

16. Knowledge retention is
boosted by repetition and
the immediate practical
application of concepts.

17. Effective Learning
People remember:
•
•
50% if they watch someone do
something while explaining it
•
30% if they see visuals related to
what they hear (traditional PPT
training)
•
90%
90% if they do the job themselves,
even if only as a simulation.
10% of what they read
50%
30%
10%
Source: Federation of American Scientists

18. Boosted by Repetition
Memorization
First Reminder
Second Reminder
Third Reminder
Knowledge Retention
[ 90% ]
Projected Forgetting Curve
Day 10
Day 30
Day 60

19. Boosted by Repetition
Knowledge Retention
Digital learning is continuous
Day 1
Day 3
Source: University of Waterloo
Day 7
Day 30

20. Our Game Types
“Games help you learn ‘effortlessly’ by
engaging the whole brain”- - - Pixelearning
• Numerical Simulation
• Scenario Games
• The Gamified Classroom
• Mobile Learning

21. Gamification Characteristics
• Conflict, Goals & Rules
• Short Feedback Cycles
• Immersion & Engagement
• Challenge
• Adaptability
• Replayability
• Reward Systems
• Competition
• Collaboration
© 2013 by BankersLab, Inc. All rights reserved.

22. ® Products
BankersLab
Technician
Executive
Numerical
Simulation:
Serious Games
Hourly
Entry Level
3D
Scenario
Learning
Games
Professional
The
Gamified
Classroom
Mobile Games Learning Platform
Manager

23. Each Lab product is based on a
complex numerical simulation.
Learning modules require the
players to interact with data,
interpret
trends,
understand
changing market conditions, and
build strategies – with the aim of
operating the most profitable
virtual bank.

24. TM
The QuestTM products engage entrylevel and hourly associates in the
learning of banking functions,
customer segments and servicing
environments. Players of these multilevel scenario games battle work
delays, cross-sell goals, and deal
with demanding customers in order
to excel to the next level.

25. TM
The ChallengeTM products gamify
traditional learning content. Trainers
“game storm” a classroom on
pressing banking topics, integrating
digital case studies, research and
news videos. The three-day session
culminates
in
participants
competing for a C-level position
within a multi-level scenario game.

26. Bancit™ products are available to
buy and play directly on iOS and
Andoid devices. These m-Learning
apps provide puzzles, scenario
games, and job aids to help
learners hone their skills – delivering
on-demand course preparation
and follow-up for BankersLab
products.

27. Bloom’s Taxonomy of Learning
Numerical Simulation
Create
Gamified Classroom
TM
Create. Evaluate. Analyze.
Evaluate
Evaluate. Analyze. Apply.
Analyze
Scenario Games
Apply
Mobile Learning
TM
Apply. Understand.
Remember.
Understand
Remember
Understand. Remember.

28. Simulation Game Benefits
•
Enhances student problem solving skills
•
Creates a test and learn environment,
where learners can safely apply their
knowledge before heading back to the
workplace
•
Increases learning comprehension and
knowledge retention
•
Enhances enjoyment of the educational
experience
•
Allows learners to isolate cause and
effect of their actions

29. Scenario Game Benefits
• Enhances associates motivation for learning
• Learn by doing
• Trial and error in a “safe environment”
• Immediate feedback on performance
• Improves problem solving skills
• Allows learners to isolate cause and effect
of their actions
• Challenging experiences provide intrinsic satisfaction
• Player in control of his/her own learning experience
• Increases learning comprehension and knowledge retention
© 2013 by BankersLab, Inc. All rights reserved.

30. m-Learning Benefits
•
On-demand, providing continuous
learning touch-points and knowledge
reinforcement
•
‘Bite sized’ material suits modern
lifestyles and learning patterns
•
Consistent high quality materials that
can range in level of difficulty
•
Personalized learning that provides high
knowledge retention
•
Allows learners to refer back to materials
and theory, so they can focus on
practical skill enhancement

31. ® Products
BankersLab
Release Cycle
Numerical simulation training that
improves a bank’s ability to
manage credit risk.
General
Availability
Numerical simulation training that
improves a bank’s ability to
optimize delinquent collections.
General
Availability
Numerical simulation training that
improves a bank’s ability to use
credit scores when managing
lending portfolios.
General
Availability
Mobile or tablet game that allows
front-line Collectors to experience
real life scenarios in learning
collections
and
customer
experience strategies.
Mobile applications built with game
mechanics, learning tools, job aids
and glossary of retail banking terms.
Beta
General
Availability

32. Get serious and learn by
playing.

33. +1 858 519 7202
gail@bankerslab.com
@BankersLab
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BankersLab.com
Thank You