2. Cloudwords: Marketing Globalization Software
Cloudwords powers the
global go-to-market
strategies of the world’s
leading brands by
accelerating the
localization of their
content, products and
customer experiences,
and thus time-to-market
and time-to-revenue.
We help companies…
Dramatically
improve the
performance
of their
marketing to
multilingual
audience
Extend the
reach and
value of
their
marketing
technology
investments
Substantially
lower global
marketing
operating
costs
Increase the
productivity
of their global
marketers
3. You’re missing a critical piece of your
technology stack
YOU HAVE TECHNOLOGY…
to manage your website experience
for your sales process
for marketing automation
??
To optimize your global go-to-market execution
for HR and back office
for case and knowledge management
Delivering marketing,
product, and support
content in local
language has a
significant, positive
impact on demand
generation, product
release cycles,
purchase and customer
satisfaction and
support.
4. Customers
Companies Trailblazing a Better Approach to
Global Marketing
“With Cloudwords,
customers will have
access to a leading
cloud-based translation
management application
that will help them easily
manage multilingual
marketing campaigns.”
Robin Bordoli, VP Partner Ecosystems
5. “Managing” Multilingual Campaigns Today
Translation
Vendor Portal
Website
Not enough
campaigns
to support
all markets
Corporate
Marketers
Poor use of
marketers’
time
Slow global
roll-outs
Email
EMEA
Translator
FTP
Untapped
demand
Collateral
Tedious
cutting and
pasting
Demand Gen
Marketers
.XLS
Regional
/Field
Marketers
High costs
Marketing
Automation
Platform
APAC
Translator
Reviewer
in APAC
Americas
Translator
Vendor
Portal
Inconsistent
message across
markets
Reviewer
in EMEA
6. Campaign Globalization with Cloudwords
Your campaigns:
any language in a few clicks
Cloudwords pulls content out of your Marketo
platform, serves it up in the Cloudwords workflow
for your translation vendor, and returns the content
to your chosen email and landing page templates
once the translation is completed. The process
literally takes seconds, not hours.
Multilingual Marketing Automation
• Quickly share and execute successful demand
gen programs across all languages and markets
• Eliminate the time-consuming process of
manually localizing emails, micro-sites, landing
pages, forms
• Generate more leads and revenue with more
effective campaigns in more markets
• Decrease global go-to-market timelines to reach
multilingual audiences faster
7. The Cloudwords-for-Marketo Solution Delivers…
A complete platform to help you scale your global demand gen engine.
Create multilingual Marketo campaigns in minutes!
Faster Global
Campaign
Set-up/Roll-out
Reduced
Costs
Valuable
Insights
Message
Consistency
and Impact
Optimize Your
Investment &
Database
Translated content is
automatically populated
into your own templates
– no copy & paste!
Translation agency
benchmarking and
competitive bidding
Reporting and analytics
around localization
spend, time-to-market
efficiencies, and
translation memory
utilization
Centralized multilingual
Glossary, Style Guides,
and Translation
Memory for any
translation agency to
access
Drive more revenue
through your
investment in Marketo
Program management,
automated workflow,
and collaboration
Translation Memory
reduces costs an
average of 20%
Better engage and
grow your current
database
Quick deployment, too.
Less than 3 minutes to connect to your Marketo instance and begin translating your campaigns!
8. What You Can Expect
Cloudwords enables your
team to increase the number
of global campaigns, the
frequency of campaigns and
ultimately the effectiveness
of these campaigns.
• Reach your lead goals faster
• Increase total number and frequency of global
campaigns, including more A/B tests
• Grow international sales pipeline
• Improve engagement with multilingual audiences
• Dramatically decrease campaign time-to-market
9. Let’s Get the Globe Rolling!
NEXT STEPS
1)
We’ll get you connected!
2)
Start running multilingual
projects today!
3)
Show your team and get this
initiative funded!
4)
Be the Global Champion to all of
your colleagues around the
world!
