This is how we can help you communicate your corporate brand message, attract and retain your target market.

1. D I G I TA L P R I N T I N G A N D M A R K E T I N G S O L U T I O N S

2. What makes
MediaDirect has built a reputation of a company
us different:
that can be relied upon to get things done
correctly, quickly and within budget. We view
ourselves as a creative marketing company with a
relaxed and flexible attitude. We have experience
in different business industry sectors so we offer
creative and successful solutions from other areas
that may be fresh and new to you.
We love working with our clients and getting to
know them personally. We share stories about
work, family, things we experienced the past
week, things we look forward to doing, so that all
of our clients realize there’s a real person on the
other end that wants to connect with them.

3. Our Approach
It is actually JFDI. (Just Frickin’ Do It.)
It’s a lesson that Sun Microsystems taught us
very simple in in 1996 when they purchased Cray Systems
Business Division.
design and Sun’s Enterprise Management division wanted
shirts with the Sun logo on the left chest and
what we JFDI on the cuffs in two days. MediaDirect
had the shirts there the next day. Why so fast?
practice MediaDirect learned about JFDI.
We at MediaDirect understand our clients have
everyday. busy schedules with a never-ending to-do list of
marketing projects or activities. These projects
come at such a fast pace, that they tend to stack
up unless a reliable vendor can take control and
handle the projects. All without complaining that
the turnaround is too tight or they don’t have the
experience.
MediaDirect is that perfect vendor.
We understand it is our job is to make our client’s
job easier. Never quitting or stop thinking outside
the box on how to turnaround a project is how we
retain loyalty. It’s all about JFDI.

4. Our Process
How do you Experience, keeping the process
simple and a constant eye for the
keep135 troublemakers.
projects
Troublemakers are projects that are controlled
by Murphy’s Law. They can happen anytime,
anywhere and on any project. How do you handle
in different the troublesome projects is again? JFDI.
After all, the client has a deadline which must be
stages of met and is also on budget. Period.
chaos
Our workflow process is simple.
The project is discussed with the project manager
organized? and the client, either in person, by phone, e-mail
or package. A work order is written up explaining
the details of the project, deadlines, where the
finished art needs to be sent and which graphics
team will work on it. The detailed work order is
sent to the Customer Service Representative
(CSR) for schedule documentation and then sent
to our talented graphics team.
Depending on the complexity of the graphic
development, this will determine the length of
time needed to finish and the size of the graphics
team. Proofs are sent either by email PDF or
online via our website and are numbered to
control graphics changes to artwork. Final art
and/or product is either sent to MediaDirect’s
print/mail division, digital marketing division or per
client’s shipping instruction.
See last page (back cover) for our full capabilities.

5. Logos
BLUE Ray Calhoun
ray@silverbridgeus.com
OWL
(858)735.1700 • www.silverbridgeus.com
9929 Hibert Street, Suite A
San Diego, California 92131 USA
SOLANA BEACH
Ray Calhoun
ray@silverbridgeus.com
(858)735.1700 • www.silverbridgeus.com
9929 Hibert Street, Suite A
San Diego, California 92131 USA

6. Booklets/Brochures
GLOW PRODUCT CATALOG
JUNE 2010
E.
GLOW
Products
4 5
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PREPARED FOR LIFE. Features:
LED technology
Highly Durable
3 x cell Batteries Included
Water Proof up to 300 Feet
Safety & Prevention
Curabitur aliquet, urna rhoncus
fermentum imperdiet, neque ipsum
luctus libero, eu ultrices turpis
metus ut enim.
Recreation
Waterproof Glow Stick
Quisque tristique, tellus ac ornare
Emergency 4 Emergency egestas, nunc tortor aliquam turpis,
Non-toxic, Reusable, 200 hour* LED Glow Stick 1. Whistle Signaling Options
(see left)
a ultricies nisl lacus sed ipsum. Pha
sellus vehicula, tellus vitae imperdiet
bibendum, sapien sem euismod.
Fun & Convenience
Lorem ipsum dolor sit amet, consectetur! Vestibulum elementum condimentum
200 hr* LED
3.
Adipiscing elit. Ut ornare consectetur lectus, id interdum massa vul semper. Integer ultricies sollicitudin
Glow Stick
putate et. Vivamus condimentum felis id enim pulvinar non elemen vulputate. Nulla facilisi. Vivamus sed
tum mi dapibus pellentesque. massa ac lectus cursus feugiat. Duis
tempus nunc sed ligula scelerisque.
Emergency
2. Flasher Mode
200
An instructor,
2010_glow_catalog.indd 1 6/7/10 11:22 AM LED
volunteer, 4. Flashlight
dreamer,
PREPARED FOR LIFE. and I use...
*As per LED manufacturer specifications based on flasher
mode. Battery run times may vary. 10,000 LED life.
8 9
2010_glow_catalog.indd 8 6/7/10 11:24 AM 2010_glow_catalog.indd 9 6/7/10 11:24 AM
Features: Safety & Prevention
LED technology Curabitur aliquet, urna rhoncus
fermentum imperdiet, neque ipsum
3 x cell Batteries Included luctus libero, eu ultrices turpis
metus ut enim.
Waterproof / Floats
Emergency Signaling
Recreation
(see page left) Quisque tristique, tellus ac ornare
Eco-Friendly
egestas, nunc tortor aliquam turpis,
a ultricies nisl lacus sed ipsum. Pha LED Glow Key Chain
sellus vehicula, tellus vitae imperdiet Non-toxic, Reusable, 200 hour* Key Chain
No harmful chemicals
bibendum, sapien sem euismod.
Replaceable batteries
no waste Fun & Convenience
Non-toxic
Vestibulum elementum condimentum Lorem ipsum dolor sit amet, consectetur adipiscing elit!
semper. Integer ultricies sollicitudin Ut ornare consectetur lectus, id interdum massa vulputate et. Vivamus condimentum felis id
vulputate. Nulla facilisi. Vivamus sed enim pulvinar non elementum mi dapibus. Pellentesque habitant morbi tristique senectus et
massa ac lectus cursus feugiat. Duis etus et malesuada fames ac turpis egestas.
tempus nunc sed ligula scelerisque.
Available Colors:
A climber,
thrill seeker,
vegetarian,
PREPARED FOR LIFE. and I use...
*As per LED manufacturer specifications based on flasher
Red Green Blue mode. Battery run times may vary. 10,000 LED life.
11 12
2010_glow_catalog.indd 11 6/7/10 11:24 AM 2010_glow_catalog.indd 12 6/7/10 11:24 AM
baCKgrounD: This is a product catalog that we produce Features:
LED technology
3 x cell Batteries Included
Safety & Prevention
Curabitur aliquet, urna rhoncus
fermentum imperdiet, neque ipsum
luctus libero, eu ultrices turpis
metus ut enim.
Waterproof super
bright LED flashlight Recreation
complete digitally. The artwork is sent to us and we provide 2.
Emergency
Flasher Mode
3 Emergency
Signaling Options
(see left)
Contemporary
Quisque tristique, tellus ac ornare
egestas, nunc tortor aliquam turpis,
a ultricies nisl lacus sed ipsum. Pha
sellus vehicula, tellus vitae imperdiet
bibendum, sapien sem euismod.
LED Glow Flashlight
400 hour* LED Glow Waterproof Flashlight plus Flasher
proprietary design
Fun & Convenience
the full printing and finishing services.
Patent pending
technologies Vestibulum elementum condimentum Lorem ipsum dolor sit amet, consectetur!
semper. Integer ultricies sollicitudin Adipiscing elit. Ut ornare consectetur lectus, id interdum massa vul
vulputate. Nulla facilisi. Vivamus sed putate et. Vivamus condimentum felis id enim pulvinar non elemen
massa ac lectus cursus feugiat. Duis tum mi dapibus pellentesque.
tempus nunc sed ligula scelerisque.
200 hr* LED
3. Glow Light
Available Colors:
A leader,
activist,
Client needed 10 catalog for a sales meeting and we turned 1.
LED
Flashlight
Red/Red White Red Green Blue Pink Purple Sky
PREPARED FOR LIFE. and I use...
enthusiast,
*As per LED manufacturer specifications based on flasher
mode. Battery run times may vary. 10,000 LED life.
it around within 24 hours. Subsequently, the order increased
17 18
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to 250 catalogs on a on-demand monthly basis.
Glow Stick Side kicks Glow Stick Small Floor Display
The benefit of on-demand printing is the flexibility to change
out products each and every run so content is always Generic Glow Stick Sidekick Generic Glow Stick 48 Piece Display
G H
current and up-to-date.
Holiday Glow Stick Sidekick Holiday Glow Stick 48 Piece Display
38 39
2010_glow_catalog.indd 38 6/7/10 11:26 AM 2010_glow_catalog.indd 39 6/7/10 11:26 AM

7. Booklets/Brochures
At PETCO,
Animals Always Come First...
Rejoicing in the bond between pets and people
PETCO Animal Supplies Inc. was founded in 1965 on
And Our People Make
Corporate Address:
the principle of “connecting with the community.” This
philosophy has served us well in becoming productive It Happen! PETCO Animal Supplies, Inc.
partners with the many diverse humane groups we 9125 Rehco Road
support nationwide. San Diego, CA 92121
PETCO’s rapid growth throughout the U.S. created the
need to launch a separate organization to manage Telephone Number:
their charitable endeavors. The PETCO Foundation was (858) 453-7845
established in February 1999, to support and foster
hands-on involvement with animal welfare agencies Founded:
across the country.
1965, incorporated in the state of Delaware
Today, PETCO and the PETCO Foundation work together
to promote charitable, educational, and other unique
philanthropic activities for the betterment of companion
animals everywhere.
COMPANY OVERVIEW
The mission of the PETCO Foundation is to raise the
quality of life for pets and people who love and need At PETCO, our vision is to create a fun and exciting shopping experience, online and in stores, for
them. We accomplish this by creating responsible pet
our customers and their pets by offering a complete selection of small companion animals, pet-related
owners, reducing the number of animals euthanized,
rescuing animals in crisis and rehabilitating behavioral products and pet services, including grooming, canine education, vaccination clinics, and photography
issues in pets. at competitive prices with superior customer service at convenient locations. PETCO does not sell dogs or
The PETCO Foundation has raised over $45 million
cats, instead we choose to partner with local shelters and adoption groups to help find homes for these
through a combination of fundraising promotions deserving animals that may otherwise never find homes.
in PETCO stores, special events and from generous
donations from PETCO Animal Supplies and its vendors
We understand that our customers are pet lovers, not just pet owners. They view their pets as members of
and associates.
the family and believe they deserve the same level of care and comfort. We invite our customers to shop our
The funds donated are used to support over 5500 stores with their pets. This makes purchasing the right product easier and a lot more fun!
local animal welfare groups across the United States.
In addition to direct monetary contributions, the
PETCO Foundation also coordinates the donation of We also realize that in today’s world, our customers’ lives are filled with competing demands for their
many valuable in-kind goods and services to worthy time. To help make caring for their pets a little easier, our stores are conveniently located in the community.
organizations who share our mission. Next to the local grocery store, bookstore, video store or on the way home from work, PETCO is in your
The PETCO Foundation is a 501(c)(3) non-profit neighborhood. We also offer the convenience of online shopping. Your favorite pet products are available
corporation (#33-0845930) that supports other Internal here on our web site and are conveniently delivered to your door.
Revenue Service designated non profit pet related
groups as well as municipal/governmental agencies and
educational institutions involved in animals causes.
PET OWNERSHIP INFORMATION PIJAC Prevention Associate Training
Animal Ownership (households) Pet Industry Joint Advisory Council (PIJAC) is the • Smart Pet Choices • Specialized training
• Steady at 63% of population since 2004 unified voice of the pet industry, representing all
• Excellent Pet Care • Habitat selection
segments of the pet industry:
• 113,707 million households • Alternatives to Release • Diet selection
• Retailers
• There are more than 360 million pets in the US • Toy selection
• Wholesale/distributors PETCO ANIMAL CARE FIRSTS
• The annual market value of the pet industry is • Health care
approximately $42 billion in the US alone • Companion animal suppliers • All animals must see/consult with veterinarian
within 24 of illness or injury – Recommendations
• Manufacturers
Health benefits commonly attributed to • Vet care based on need - not cost of care or cost • Will turn down sale if customer is not able to
• Manufacturers’ representatives properly care for the pet
pet ownership: of animal
• Lowers stress levels • Hobbyist groups and other trade organizations • Hourly animal walks Vendor Certification
• Reduces the risk of heart disease PIJAC promotes responsible pet ownership and • Periodic store inspections (unannounced) Comprehensive program designed to ensure the
animal welfare, fosters environmental stewardship, animals that PETCO sells are bred, maintained and
• Increases survival from heart and ensures the availability of pets. It is a nonprofit, • Care Sheets – customer education transported in a healthy environment
attack service-oriented organization comprised of Members – Species Specific • Unannounced vendor certification audits
who care about pets and the pet industry.
• Lowers allergic reaction – General care • Exceeds USDA requirements
PIJAC works closely with other industry associations – Habitat
• Improves physical & psychological • Exceeds IATA transportation requirements
such as: – Husbandry
well-being
• APPA (American Pet Product Association) Independent Animal Care Advisory Council
Fun Facts Think Adoption First
• FTFFA (Florida Tropical Fish Farmers Association) • Composed of 5 independent members who are
• 99% of pet owners consider their pets family • Initiative in all PETCO stores specialists in their fields
members • PIDA (Pet Industry Distributors Association)
• We recommend adopting animals before • Meet twice yearly
• 83% refer to themselves as their pet’s mom or • WWPIA (World Wide Pet Industry Association) purchasing
• Comprised of experts in aquatics, animal ethics,
dad • PFI (Pet Food Institute) • Computer kiosks linked to Petfinder.com in all animal behavior, veterinary medicine and animal
• 63% of pet owners say “I love you” to their pet at stores welfare
least daily National Reptile Improvement Plan (NRIP)
• Inspired by heartwater concerns
Healthy Bird Program State of the art animal habitats
• 59% celebrate their pet’s birthday
Testing for diseases • Electronically controlled temperature and lighting
• 57% would prefer their pet as their only • Multi-stakeholder initiative
in reptile habitats
companion if stranded on a desert island • Sets husbandry standards – Psittacosis
• Individual • Continual fresh air make-up and negative air
• Pets bring considerable joy and security into • Voluntary compliance/regulation pressure bird habitats – disease control
people’s lives • Group
• Completed in 2003 – Beak & Feather Disease • Continual fresh air make-up in small animal
• The bond can be as vital as any human habitats
• Approximately 90% of reptile and amphibian • Individual
relationship
imports by NRIP accredited companies • Group
PETCO AFFILIATIONS • Lovebird
• 100% of PETCO reptile vendors are NRIP certified
Center for Disease Control and Prevention Banding
• Expanding to incl. “Mom & Pop” stores
• The CDC is a valued – All PETCO birds have leg bands
PETCO partner Habitattitide™ is a joint effort by
• PETCO has a signed PIJAC-USFWS-NOAA Polyoma Virus
Memorandum of – Vaccine for specific species
Understanding (MOU)
Habits, Habitats and Attitudes.
– Screening for other species
with the CDC outlining Partnership-based campaign to
our working relationship. discourage (prevent) the release of
unwanted pets in order to reduce
risk of biological invasion, including
transmission of pathogens and parasites.
baCKgrounD: PETCO needed a brochure to present at a US Congressional hearing on the pet ownership and treatment.
PETCO wanted to position themselves as a leader in this industry by supplying pet necessities and owner information
pertinent to pet owners in general.

8. Signs / Posters / Displays
Our large format printing allows you to display your message in a BIG WAY. Below are examples of what we can create for
you in terms of branding messaging, stage prop signs, banners, trade show and golf tournament signs and displays.

9. Tradeshow Booths
baCKgrounD: Applied Computer Solutions (ACS) needed a high impact, attention-getting booth display to attract the
attention of the Oracle Open World attendees. Strategic placement of booth elements was important as they were located
next to the largest exhibitor, Intel. Crowd flow and in-booth assets created the visual appeal and excitement necessary to
draw the crowd in to participate. A prize wheel and race car were key factors in generating the “buzz” for the booth.

10. e-Mail Marketing

11. Websites
www.cerrograndeestates.com
www.andresrestaurantsd.com
www.accuratesecuritypros.com
www.oceanvillainn.com
www.acsexpress.com
www.unitedsorbents.com
www.a1factorydirect.net
www.unitechofalaska.com
www.silverbridgeus.com
www.dfeventservices.com
www.seniorhomesafetysolutions.com

12. Advertisements
DOUBLE YOUR www.ocean villa inn.com
1-800-759-0012
Hotel Features
• Friendly staff familiar
with local scene
• Dog friendly rooms with
tile floors
• Ocean and dune
view rooms
• Private balconies/patios
• Free continental
breakfast daily
• 24 hr. lobby coffee/tea
service
COMMISSION • Microwave/mini fridge in
each unit
• Individually controlled
heat and A/C
Let Cal-Prop Management handle your rental property listing.
• Free parking –
Once we get the account rented, we will give YOU the
One car per room
first TWO month's management fee as our "thanks."
That’s DOUBLE the commission amount that goes into • Walk to nearby
your pocket. restaurants and shops
Most important, you will receive our promise in writing • Just off I-5 and I-8
to refer your client back to you when it comes time to sell. freeways
Our management fee for a single unit is 6–8% of the • Five minutes from
monthly rent. Sea World
Call Gabe Candea • Outdoor pool open
483-3534 x19
Office: (858) all year
Email: gabe@cal-prop.com • Guest laundry open
M A N A G E M E N T www.cal-prop.com • License #01892704 9 AM–9 PM
• Ice and vending center
• Dog wash and
SterlingComp_OraMag_Full_FINAL.pdf 3/17/10 6:47:02 PM dog treats
• Less than five miles from
San Diego Airport
We like saying www.andersonmurison.com
C
Sterling is the strategic partner of choice to help you design and build a flexible, secure IT architecture to
fully utilize the power of new Oracle + Sun technology solutions.
“Yes!” Commercial Lines
• General Liability, Products Liability
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Sterling experts are available to help you understand and meet evolving requirements and share
best practices for moving towards a secure cloud architecture. Turn to Sterling for comprehensive,
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13. 3D Animation / Illustration
Daniel Wheatfall
3D Illustrator and Modeler
Clients: Life+Gear and OneBeam
Chris Jouan
Cartoonist and Illustrator
Client: Lieberman Software

14. Promotional Products
Promotional products are practical, entertaining or decorative merchandise that is imprinted with your name, logo or message
and given away. They are usually kept by the recipients, so they give your promotional message repeat exposure and you a
good return on investment. What ever you can think up to slap a your logo on, we can help you make that happen.
Check out http://mediadirect.com/promo for our comprehensive on-line catalog of promotional products or call us to help
personalize your campaign and walk you through the process.

15. Contact
Contact: Jed Pettey
Title: CEO / Partner
Phone: 858-689-6200
Information:
Fax: 858-689-6202
Email: jed@mediadirect.com
Contact: Michael Elgo
Title: Creative Principal /
Partner
Phone: 858-689-6200
Fax: 858-689-6202
Email: mikey@mediadirect.com
Billing Contact: Mary Pat Saffel
Title: Office Manager
Phone: 858-689-6200
Fax: 858-689-6202
Email: marypat@mediadirect.com
Address: 9929 Hibert Street,
Suite A
San Diego, CA 92131

16. Complete Capabilities listing
Creative
Graphic Design
Branding
Packaging Design
online
Web Design
Web Optimization
Web Analytics
Online Registration Sites
HTML E-mail Design
Online Surveys
printing
Digital Print
Commercial Print
Large Format (Banners & Posters)
Trade Show Graphics
Variable Data Printing
mailing
E-mail Deployments
Database Management
Bonded Mail House
List Procurement
event support & promotion
B2B Lead Generation
Third Party Banking
Event Support & Management
Marketing Consulting
Gift Fulfillment
Advertising Specialties
9929 hibert street | suite a san diego, california 92131-1079