with Hospitality Students of Regency TAFE (Set, 2013)

1. A DISCUSSION ABOUT SOCIAL
MEDIA
Michael Coghlan
Regency TAFE
23rd Sept, 2013

2. PARTICIPATORY MEDIA/CULTURE
SOCIAL MEDIA
SOCIAL NETWORKING
SOCIAL SOFTWARE
YouTube
Flickr
MySpace (gone)
Facebook
Ning, etc

3. SOCIAL MEDIA
Definition:
• Social media refers to the means of interactions
among people in which they create, share, and/or
exchange information and ideas in virtual
communities and networks.[1]Andreas Kaplan and
Michael Haenlein define social media as "a group
of Internet-based applications that build on the
ideological and technological foundations of Web
2.0, and that allow the creation and exchange
of user-generated content."[2]

4. “The Read/Write Web”
(Tim Berners Lee)
Original photo by Hummanna.

5. the knowledge
is
in the network

6. DOCUMENTARY: 17 MINS OF A 17
YEAR OLDS DESKTOP
• http://www.fastcocreate.com/3017108/you-
need-to-see-this-17-minute-film-set-entirely-on-
a-teens-computer-screen

7. MICHAEL ON SOCIAL MEDIA
Personal Sites
• My Podcast Site - michaelc.podomatic.com/
• Flickr (photos) - flickr.com/photos/mikecogh/
• Del.icio.us (Bookmarks) - delicious.com/mikecogh
• YouTube - youtube.com/user/mikecogh/videos
• My Blog - http://mikecogh.blogspot.com.au/
• Twitter (microblogging) – twitter.com/mikecogh
• Slideshare (presentations) - slideshare.net/michaelc/presentations
• Google+: https://plus.google.com/u/0/105374352160427184072/posts
• LinkedIn (professional promotion) - my profile

8. YOU ON SOCIAL MEDIA?

9. MICHAEL ON SOCIAL MEDIA
Others:
• Trip Advisor
• Trip It
• 4Square
• Scoop.it! http://www.scoop.it/t/designing-
learning-in-the-digital-age
• Spotify
• Yammer

10. SOCIAL MEDIA
The Good?

11. SOCIAL MEDIA
The Bad?

12. IMPORTANT
QUESTIONS/PERSPECTIVES
• “In Net Smart, I show
how to use social media
intelligently, humanely,
and, above all,
mindfully.”
• INFOTENTION – surf
with purpose; know
why you’re there; have
a goal!

13. IMPORTANT
QUESTIONS/PERSPECTIVES
• Can you still think
deeply, and for long
periods of time without
distraction?

14. Horizontal Learning (multitasking)
Assignment
SMS/Smart Phone
iPod
Surfing
Watching
video/TV/YouTube
Facebook

15. HORIZONTAL
V
VERTICAL
LEARNING

16. Vertical Learning (single focus)
Assignment:
What were the
principal
factors that led
to the Indonesian
coup in 1965
and the eventual
downfall of
President Sukarno?
(5000 words)

17. IMPORTANT
QUESTIONS/PERSPECTIVES
• Can you still think deeply, and for long periods
of time, without distraction?

18. IMPORTANT
QUESTIONS/PERSPECTIVES
“Google is turning you
into the person it thinks
you want to be.”
.... so is Facebook,
Twitter ,
and LinkedIn .....

19. DATA
IS THE
NEW OIL

20. michaelc@chariot.net.au