As part of IABC’s work to develop strategic communicators, we’re looking at the role that mentoring can play. Mentoring (and reverse mentoring) can make a difference at all career stages. And it can make a difference at all ages. In 2018, the International Executive Board (IEB) established a Task Force to explore current programs and better understand mentoring opportunities for IABC chapters. This Task Force sought to map and share existing good practice from chapters and regions, explore what a Theory of Change for mentoring at IABC should look like and create a framework that includes defining what is a mentor or mentee + types of mentorship. Drawing on the findings from this hardworking global team - Michael Ambjorn and Michael Nord will show you how to make mentoring work for you. Sign up for the webinar - and find more resources by searching #IABCmentoring. Michael Ambjorn is the Chair of IABC’s Mentoring Task Force, and an SCMP. He provides 1:1 advice to Chairs, Chief Executives, and senior leaders on strategy, change and turnarounds. He is particularly interested in how strategic alignment can focus people– enabling renewal and growth. With his colleagues at AlignYour.Org, he facilitates strategy for organizations that want to enable all their people to put a shoulder to the wheel. Michael Nord is Client Partnership Director at The Fifth Business and a long-term IABCer who has served both on the EMENA and IEB boards. A SCMP-qualified professional who has worked in marcomms for over 25 years, Michael has advised C-suite business leaders in energy, B2B and B2C, as well as enabled technical and HR leaders to engage staff in small and large organisations.

1. Mentoring: Why We All Benefit
+ Countdown to World Conference
@MNordNL | @michaelambjorn | @alex_malouf

2. #IABCmentoring

3. Communication World
#IABCmentoring

4. Hanisha #IABCmentoring Story
#IABCmentoring
Hanisha Lalwani
Marketing Manager
PageGroup
President-Elect IABC Gulf Chapter
“I’ve considered several experts, within and outside the
companies I have worked in, as my indirect ‘mentors’. “
“These are individuals who are well-respected for their body of
work that I have learnt tremendously from.”
“Being part of IABC, I’ve enjoyed the opportunity of networking
and speaking with senior industry professionals in the MENA
region on a one-on-one basis.
“Given my current marketing role in the recruitment industry, I
enjoy sharing my career learnings, CV writing and job searching
tips especially with young female graduates, empowering them to
confidently break into the job market.”

5. Karen’s #IABCmentoring Story
#IABCmentoring
Karen Drury
Director fe3 Ltd - Executive
Coaching and Change Comms
IABC UK Mentoring Lead
“I took my first steps in communications more than 25
years ago with nothing except enthusiasm to support
me.”
“I am eternally grateful to my mentor in my first role, who
took me from almost complete ignorance to competence
and skill with grace and deftness.”
“I’ve never forgotten that feeling of being supported and
guided, and when we developed the IABC UK Mentoring
programme, it has been our intention to replicate both
the feeling and the outcome – to encourage skill
development and provide a neutral sounding board in a
supportive professional relationship.”

6. Claudia’s #IABCmentoring Story
#IABCmentoring
Claudia Vaccarone
Senior Strategy Advisor
European Broadcasting Union
Former #IABCieb board member
“I have benefitted tremendously from mentoring in my
career, especially as a woman in the technology sector:
a good mentor provides you with an indispensable
professional mirror that ignites self-awareness.”
“It is a journey toward uncovering a more grounded and
confident version of yourself.”
“I also enjoy mentoring, particularly younger women on
the importance of owning their career vs being defined
by their job title.”

7. #IABCmentoring

8. STRATEGIC CONTEXT
Mentoring and IABC’s strategy
• IABC’s vision is that
there are
communication
professionals at the
heart of every
organization.
• The organization’s
purpose is in turn to
advance the
profession, create
connection and
develop strategic
communicators.
#IABCmentoring

9. STRATEGIC HORIZONS
Look back at your own leadership path.
Took years right? That’s why focusing on
creating deep, nurturing – and aligned –
connections today has an impact across
decades.
>>> Think Forward.
#IABCmentoring

10. SCMP / MC /
Fellowship
and more…
Mentoring is an integral expectation
for operating at the senior level.
And if we want more people to
advance through the levels – we need
to support them… this is an easy, low-
cost, high impact proposal.
#IABCmentoring

13. #IABCmentoring

14. Make space for mentoring
conversations
When organizing events –
encourage time for 1:1
conversations - Make it warm,
fun, inviting, unusual, welcoming
– and memorable…
#IABCmentoring

15. Speed
mentoring:
scaling with
care…
Leaders first Then new arrivals Then everybody
#IABCmentoring

16. Speed mentoring
• People at an IABC event are each given a bookmark (see
example to the right) - and then asked to pick a question from
the bookmark and chat with the person next to them (ideally a
new person) and then after 5 minutes or so, you swap people
around. Rinse and repeat for as long as people are having fun.
• And then at the end you ask who might be up for:
• Getting trained as a mentor; or
• Signing up as a mentee.
• And some may already have struck up a connection – who will
carry on regardless, which is fabulous. For more resources
search #IABCmentoring
#IABCmentoring

17. Document
the
immediate
impact – and
help build up
the IABC
image library
IABC always needs more images to
help explain to the world the
impact we have on people
– and the profession.
Brief the photographer to capture
accordingly.
#IABCmentoring
#IABCmentoring

18. Come explore in Vancouver…
– and around the world…
Search #IABCmentoring