Fast-paced presentation delivered at #Eurocomm18 which brought together comms and change experts from across Europe, the Middle East - and further afield. The three core ideas in the presentation: - An invite to step out of the comfort zone and into the learning zone - A run-through of The Global Standard of the Communication Profession (being an IABC conference and all) - Concluding thoughts on how performance comes from clarity: understanding of strategic horizons - and alignment to them. Learn more at https://alignyour.org

1. @michaelambjorn | @AlignYourOrg

2. Alignment for performance
Using communication, technology and
participation

6. Let's explore what's good,
difficult - and can be done
differently - together

7. #FAIL

9. Your examples

10. #ECCASE

11. #ETHICS
@michaelambjorn #Eurocomm18

12. #CONSISTENCY
@michaelambjorn #Eurocomm18

13. #CONTEXT
@michaelambjorn #Eurocomm18

14. #ANALYSIS
@michaelambjorn #Eurocomm18

15. #STRATEGY
@michaelambjorn #Eurocomm18

16. #ENGAGEMENT
@michaelambjorn #Eurocomm18

17. #ECCASE

20. Alignment for performance
Using communication, technology and
participation

21. @MirrorMirrorHub | @michaelambjorn