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Winning
eamonn.carey@mhpc.com
@eamonncarey
@mhpc
The	
  digital	
  landscape
2
Digital	
  -­‐	
  the	
  overview
3
Mobile	
  -­‐	
  catching	
  up	
  fast
4
It’s	
  what	
  people	
  use	
  to	
  go	
  online
5
It’s	
  growing	
  quickly
6
India	
  -­‐	
  mobile	
  v	
  desktop
7
China	
  -­‐	
  mobile	
  v	
  desktop
8
South	
  Korea	
  -­‐	
  search	
  queries
9
US	
  -­‐	
  Groupon	
  transacOon	
  on	
  mobile
10
Smartphones	
  and	
  tablets	
  are	
  taking	
  over
11
Growth	
  potenOal	
  is	
  huge
12
Tablet	
  shipments
13
What	
  happens	
  when	
  this	
  arrives?
14
Where	
  are	
  conversaOons	
  happening?	
  
15
16
All	
  of	
  these	
  places	
  want	
  our	
  aTenOon
17
YouTube	
  would	
  be	
  
second	
  in	
  this	
  list	
  were	
  it	
  
included	
  -­‐	
  users	
  spend	
  
an	
  average	
  of	
  5.5	
  hours	
  
a	
  month	
  watching	
  
videos	
  there
Top	
  sites	
  and	
  forums
18
The	
  main	
  social	
  media	
  landscape	
  
Who’s	
  winning/losing
19
So	
  what	
  do	
  we	
  do?	
  
20
21
Listen.
Learn.	
  
Engage.	
  
Adapt.	
  
22
Listen	
  to	
  the	
  data.	
  
Learn	
  from	
  it.	
  
23
Social	
  data
24
SenOment
25
Data	
  driven	
  content
26
Data	
  driven	
  applicaOons
27
Engage.	
  In	
  real	
  Ome.	
  With	
  real	
  people.
28
29
Snapchat
30
Real	
  Ome	
  engagement
31
32
33
34
35
Data	
  and	
  real	
  Ome
36
Data	
  and	
  engagement
Why	
  is	
  this	
  important?	
  
37
Engage	
  on	
  mobile.
38
Messaging
39
WhatsApp
40
The	
  compeOOon
41
How	
  these	
  are	
  being	
  used?	
  
42
Mobile	
  ads	
  -­‐	
  the	
  future	
  is	
  less	
  annoying
43
So	
  what	
  do	
  we	
  do?	
  
44
Listen	
  -­‐	
  what	
  are	
  people	
  saying?	
  
Learn	
  -­‐	
  where	
  are	
  they	
  saying	
  it?
Engage	
  -­‐	
  what	
  can	
  you	
  say	
  and	
  when?
Adapt	
  -­‐	
  how	
  can	
  you	
  do	
  things	
  beTer?
45
QuesOons
46
eamonn.carey@mhpc.com
@eamonncarey
@mhpc

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