Billions of conversations happen online and on social media every day – on platforms and sites you’ve heard of and on places you don’t even know exist. In this session, we will look at the tools that are out there, what they do, what they can measure and how those results can be used to generate insights on communications and policy development.

1. Digital
Monitoring
eamonn.carey@mhpc.com
@eamonncarey
@mhpc

2. Data
2

3. Data
-­‐
there’s
a
lot
of
it.
3

4. 4

5. It’s
increasing
every
day
5
143,199

6. We’re
ge@ng
voracious
6

7. That’s
only
going
to
conDnue
7

8. More
smartphones
8

9. And
more
tablets
9

10. Data
-­‐
it
doesn’t
go
away
you
know...
10

11. 11

12. 12

13. 13

14. 14

15. 15
Data
is
really
affecDng
people

16. All
this
informaDon
is
out
there.
How
do
we
use
it?
16

17. Monitoring
tools
-­‐
Twitonomy
17

18. Twitonomy
-­‐
contd
18

19. Twitonomy
-­‐
engagement
19

20. Monitoring
yourself
20

21. TwiQer
and
search
-­‐
Topsy
21

22. Topsy
-­‐
search
tweets,
pics
and
more
22

23. SenDment
23

24. SenDment
140
24

25. SocialMenDon
25

26. Finding
influencers
26

27. Twtrland
27

28. Free
vs
paid
28

29. Paid
tools
29

30. 30
How
they
work
-­‐
search
queries

31. 31
How
it
looks

32. Share
of
voice
by
topics
32

33. Topic
specific
33

34. A
deeper
dive
34

35. SenDment
35

36. SenDment
by
topic
36

37. Where
is
conversaDon
happening?
37

38. What
are
the
keywords?
38

39. CommuniDes
39

40. So
what
can
you
do
with
this?
40

41. Engage
in
real
Dme
41

42. 42
Data
and
engagement

43. Why
is
this
important?
43

44. What
to
ask...
•What
are
people
saying?
•When
are
they
saying
it?
•What
pla[orms
or
sites
are
they
using?
•Are
they
feeling
posiDve
or
negaDve?
•What
should
you
say
to
people?
•When
should
you
say
it?
•Where
should
you
say
it?
•How
do
you
communicate?
44

45. QuesDons
45

46. eamonn.carey@mhpc.com
@eamonncarey
@mhpc