Allyship Book - Michael Herlache MBA

Allyship Book
Advancing Humanity Through
the Morality of Altruism
By: Michael Herlache MBA

Preface:
This book seeks to open up the concept of
allyship to include all those subscribing to a
morality of altruism where people simply
work to advance humankind through
empathy for each other and through science
particularly for marginalized individuals or
groups of people. It is a work in progress
and a learning document as well subject to
updates in real time.
It seeks to unite all of those working to build
a better world for themselves, their families
and humankind in general. The way we do it
is through the morality of altruism.
Endeavoring to help advance humanity and
at the same time feeling great about it is
something that unites all of us.
This morality of altruism can be referred to
as the moral foundation of allyship and it
exists not only in the workplace but in all
aspects of society. In the book we break
down the different types of allyship and how
they are united by the altruism of morality
meaning people advancing the greater
good.

It is my hope that this book will move you
from apathy to advocacy and unite allies in
an effort to facilitate positive change not
only nationally, but globally.
This book expands the concept of allyship
from solely being in the workplace to that of
integrating the efforts of altruists across
society whom are working together to
advance human kind towards a more equal
society.
By unifying the altruists of the world (ie
moral altruists) we can facilitate social
change towards a more collegiate &
egalitarian world.
The end goal is not only unifying allyship
into one collective movement but activating
that allyship into advocacy for positive
change.
We engage in allyship when we adopt and
espouse the morality of altruism and work to
implement it into society. This has the
natural effect of taking care of marginalized
groups since the natural conclusion of the
morality of altruism is an ideal society that
has fraternity, is equal and is free.

About Michael Herlache
MBA:
Michael found his voice in 2009 after
finishing his undergraduate at UMass
Amherst distance learning and was living
his best self as a self actualized, Michael
was being his best democratic socialist self
in 2009 and 2010 before the adderall
episode in September of 2010 as
HercuStotle, his attractive personality. Self
assured and confident, non needy. AltQuest
was democratic socialist. Under the
guidance of his mentor, Michael had
become a positive democratic socialist and
didn't even know it and neither did James,
simply living his best life. James, a moral
altruist himself, invested months with
Michael simply out of the kindness of his
heart since James retired a millionaire early
after getting his MBA and doing business
development. James was coming out of a
divorce and simply decided to master his
lovelife.
Michael was doing everything right as in
what a democratic socialist is supposed to
do, enjoy going out being social, enjoying

lovelife and dating, worry less about money,
enjoy learning, working out and doing
positive affirmations, and engage in a pie in
the sky passion project which was AltQuest
Group (which turned into the real deal).
Michael was an uber type A achiever &
independent learner in the field of
investment banking before he had an
Adderall induced episode which led to a
falling out with his family and friends. Since
that time he has reconnected with friends
and family and is living his best life again.
He is happily married for 6 years now and is
a Midmarket Account Executive at Yelp
where he has been working for 4 years.
Michael is a self proclaimed metrosexual
with an attractive, social, playful & confident
personality and found that moving to the city
exposed him to diversity of all types which
he loved and currently loves. He began his
self improvement journey in 2006 which
changed the trajectory of his life. It led him
to finishing Cum Laude at UMass which
earned him a scholarship to Texas A&M
University where he got his MBA studying
finance and co-founded a boutique
investment bank, AltQuest Group which he

built after classes and on the weekends. His
experience in lower middle market M&A
after graduate school led to the founding of
Investment Banking University and the
writing of the book, Front Office Investment
Banking.
During Michael's undergraduate he became
a capitalist intellectual but unfortunately
bought into right wing messaging which
encouraged a selfish & nationalist worldview
and did not explain the altruistic efforts of
left wing intellectuals to advance human
kind. He got taken advantage of and was
merely a naive young person that had no
idea that left wing or progressive merely
meant altruist and empathetic scientist. He
also didn't understand that a free market
capitalist economic system has the
tendency to trend towards corporatism,
abuses of power and taking advantage of
workers. He now understands that we can
do better with a society that is more
egalitarian like the Nordic model in Northern
Europe.
Getting to Know Michael Better: Fun
Facts:

Along with his wife, Svitlana, Michael’s
favorite stores include H&M, Zara, Sephora,
Victoria’s Secret & Bath & Body Works.
Michael worships the feminine.
Michael believes that being in love is the
greatest gift and especially young love like
he had with his ex as well as his wife
currently Svitlana. He is passionate about
the study of relationships, especially love
dynamics.
Michael also loves exploring different
cultures, especially Europe. Castles are
romantic to him and he endeavors to visit as
many of them as he can with his wife once
they are financially free.
Michael, a straight A student his entire life
should have likely been at Harvard or
another Ivy League school but began
drinking and partying too much Junior and
Senior year of high school.
Michael is an eternal optimist and does
positive affirmations and incantations daily.
Tony Robbins is one of his heroes.

While in graduate school Michael
experimented with open relationships and
multiple long term relationships with women
but found that monogamy was the best fit
and that true love is the purpose of life.
Along the way he mastered and wrote a
book on Love Dynamics.
Health and fitness are a part of who Michael
is as a person having worked out his entire
life.
Michael loves dancing to EDM music, dance
pop, rap, hip hop and enjoys too many
vodka tonics once and a while.
Since he started his career late due to
entrepreneurial endeavors, he considers
himself to be a young professional.
Michael is a definitely a social guy that loves
getting out and being a part of
conversations with new people he meets at
bars, clubs, cafes etc.

Table of Contents:
Chapter 1: Morality of Altruism
● What is Altruism?
● What is the Morality of Altruism?
● The Moral Paradigm to View the
World & What Unites Us
● Why Study the Morality of Altruism?
● How the Morality of Altruism Unites
Us Into A Singular Allyship?
Chapter 2: Principles of the Morality
● Principles of Applied Altruism
● Solidarity
● Equality
● Freedom
Chapter 3: Vision of Principles
Implemented
● Vision for Principles of Altruism
applied into economic altruism
● Utopian ideals aka the Nordic Model
● The Natural conclusion of the
morality of altruism
● Compulsory vs. Non-Compulsory
Economic Systems
Chapter 4: Organizing for the Vision
● Organizing & Advancing the Vision
Through Allyship amongst disparate
groups with altruistic morality

● Building the Altruistic Morality
Allyship
● How do we get to the Nordic Model
in the USA
● Implementing the utopian ideal
Chapter 5: Communicating & Activating
for Organization
● Rebranding Economic Altruism aka
socialism towards “Let’s get social”
to distinguish social democracy from
authoritarianism of the past in the
USA
● Correcting Misconceptions About the
Foundation of Socialism

Chapter 1: Why the Morality
of Altruism? The Moral
Paradigm to View the World
& What Unites Us
What Is Altruism?
According to Merriam-Webster, altruism
is defined as:
Having or showing an unselfish concern for
the welfare of others altruistic acts/motives.
What is the Morality of Altruism?
According to Wikipedia:
Altruism is the principle and moral practice
of concern for happiness of other human
beings or other animals, resulting in a
quality of life both material and spiritual. It is
a traditional virtue in many cultures and a
core aspect of various religious and secular
worldviews. However, the object(s) of

concern vary among cultures and religions.
In an extreme case, altruism may become a
synonym of selflessness, which is the
opposite of selfishness.
The morality of altruism means advancing
the greater good. Altruists use empathy and
science to help others in order to create
value for their lives. At the end of the day,
altruism simply means being a moral person
and morality feels and is good.
If we look at the fact that empathy is a
higher order intelligent skill, it flows that
altruism is human evolution, meaning an
evolved person that is fully educated.
One of the key components of altruism is
humanity towards another. Altruism focuses
on the equal humanity of all.
The altruist is concerned with human rights
for all. The altruist forms a collective, works
together to further the quality of life for each
member of society. This is in order to cover
basic needs for everyone.
Why the Morality of Altruism is
Important?

Sociologists have long been concerned with
how to build the good society" ("Altruism,
Morality, and Social Solidarity". American
Sociological Association.[42]). The structure
of our societies and how individuals come to
exhibit charitable, philanthropic, and other
pro-social, altruistic actions for the common
good is a largely researched topic within the
field.
Understanding the Truth & Countering
Right Wing Media Lies About the
Altruists:
Contrary to what right wing talk radio show
hosts and media hosts would like you to
believe, sociology & the social science
departments at universities are not evil at all
(they get depicted as radical by the right
wing), they are altruistic and sociologists
spend their time trying to figure out how to
make society greater than it is right now for
all human beings for less money than they
deserve. The perfect positive. Moral altruists
are drawn to sociology in order to help
people and figure out how to make society a
happier place.

Right wing talk radio and media hosts lie to
their constituencies and try to sound bite
academics and democratic socialists out of
context in order to maintain ignorant people
as their voting constituency. Having listened
to talk radio for years during undergraduate,
I can tell you they take advantage of the
ignorant people like I was at the time. I now
understand why the altruists on the left want
to defund the right wing talk radio and
media shows since they take advantage of
ignorant people and lie to them (there was a
guy at my gym that asked to have fox news
turned off from XSport Fitness in Chicago
for this very reason).
The morality of altruism is what ties us all
together in making a humane society where
all basic needs are met for everyone.
How the Morality of Altruism Unites Us
Into A Singular Allyship?
Consistent with the fact that empathy and
intelligence are linked, our education
system is built to make moral people that
are altruistic and advance the greater good
for humanity. Allyship unites the altruists of

the world into something that can work
together to advance humankind.
Allies work to make society more collegiate
meaning accommodating to all walks of life,
non-judgmental, social and encouraging for
everyone to find their own unique voice and
personhood.

Chapter 2: Principles of
Applied Altruism -
1. Solidarity
Solidarity is an awareness of shared
interests, objectives, standards, and
sympathies creating a psychological sense
of unity of groups or classes. It supports
class collaboration.[1][2] It refers to the ties
in a society that bind people together as
one. The term is generally employed in
sociology and the other social sciences as
well as in philosophy and bioethics.[3]
The altruist ethic of fraternity amongst
members of society rather than social
Darwinism. Concern for another and their
human rights.
A feeling of connectedness & compassion.
A determination to find or create a solution
to better another’s circumstance.

2. Equality
According to Wikipedia, equality is:
Social equality is a state of affairs in which
all individuals within a specific society have
equal rights, liberties, and status, possibly
including civil rights, freedom of expression,
autonomy, and equal access to certain
public goods and social services. Social
equality requires the absence of legally
enforced social class or caste boundaries
and the absence of discrimination motivated
by an inalienable part of an individual's
identity.[1] For example, advocates of social
equality believe in equality before the law
for all individuals regardless of sex, gender,
ethnicity, age, sexual orientation, origin,
caste or class, income or property,
language, religion, convictions, opinions,
health, disability or species.[2][3] Social
equality is related to equal opportunity.
3. Freedom
Freedom is understood as either having the
ability to act or change without constraint or

to possess the power and resources to fulfill
one's purposes. Freedom is often
associated with liberty and autonomy in the
sense of "giving oneself their own laws",
and with having rights and the civil liberties
with which to exercise them without undue
interference by the state. Frequently
discussed kinds of political freedom include
freedom of assembly, freedom of
association, freedom of choice, and
freedom of speech.

Chapter 3: Vision For
Principles Of Altruism
Applied Into Economic
Altruism
Sociologists work towards conceptualizing
and implementing a greater society than the
one we have right now. By taking the
principles of altruism and applying them to
our society, we can build a better one that
ensures that all needs are met. Ultimately
the first step is to take the best of both
words, through what you will learn is the
Nordic Model.
According to Nathan Robinson, “derives a
vision; it seeks a world in which people do
not go to war, there are no class, racial or
gender hierarchies, there is no significant
imbalances of power, there is no poverty
coexisting alongside wealth and everyone
leads a pleasant and fulfilled life.”
Utopian ideals aka the Nordic Model

If you carry the morality of altruism to its
eventual conclusion economically it would
be the creation of a system where all
individuals have economic security and a
minimum level of income to the upside
without a cap on productivity. We can call
this economic altruism or democratic
socialism. Altruists know that there is no
afterlife and thus become humanists,
seeking to build a utopia here on earth with
our one life. From here we work to establish
the principles of economic altruism and its
vision to better humankind.
● Moral foundation - Morality of
altruism - moral paradigm to view
the world (the altruistic instinct)
● Principles of applied altruism -
solidarity, equality, freedom
● Vision for principles of altruism
applied into economic altruism -
utopian ideals beginning with the
Nordic Model
According to Sunkara in the Socialist
Manifesto, “the ultimate goal is not Soviet-
style planning, but to win rights to
healthcare, education, and housing, and to

create new democratic institutions in
workplaces and communities.”
Per Sunkara:
"The market under capitalism is different
because you don't just choose to participate
in it -- you have to take part in it to survive."
This means there is a built in power
imbalance from the employer to the
employee which is part of what we call
corporatism.
We can do better than a purely corporatist
system and Western & Northern Europe is
our guide. Not the authoritarian regimes of
the past.
Compulsory vs. Non-Compulsory
Economic Systems:
People in America generally don't know
what they don't know. When they have
grown up in a compulsory economic system
like capitalism, they don't know any different
and have trouble imagining an altruistic
economic system that works on their behalf.
Imagine a Western & Northern European
non-compulsory economic system where
everyone is free to study as long as they

want and can pursue their own purpose in
life.
Capitalism though growth inducing has a
tendency to go towards corporatism where
the maximization of a financial return
supersedes the humans involved in the
value creation process. In doing so it
ignores social costs in the form of human
wellbeing. We can do better by taking the
best of both worlds and combining them into
one. A Nordic Libertarian Socialist
Democratic state, mixed economy model.
For the 62% of people living paycheck to
paycheck in America, free market capitalism
is not a utopia. We can do better with a
more altruistic economic system that
provides economic security for all. This is
what sociologists work to improve.
More About Social Democracy & the
Nordic Model:
One of the most effective models for Social
Democracy (ie a greater society of more
happy people) is the Nordic Model.

The Nordic model comprises the economic
and social policies as well as typical cultural
practices common to the Nordic countries
(Denmark, Finland, Iceland, Norway, and
Sweden).[1] This includes a comprehensive
welfare state and multi-level collective
bargaining[2] based on the economic
foundations of social corporatism,[3][4] with
a high percentage of the workforce
unionized and a sizable percentage of the
population employed by the public sector
(roughly 30% of the work force in areas
such as healthcare, education, and
government).[5] Although it was developed
in the 1930s under the leadership of social
democrats,[6] the Nordic model began to
gain attention after World War II.[7]
As of 2021, the Nordic countries are
described as being highly democratic and
all have a unicameral form of governance
and use proportional representation in their
electoral systems. Although there are
significant differences among the Nordic
countries,[8] they all have some common
traits. These include support for a
universalist welfare state aimed specifically
at enhancing individual autonomy and
promoting social mobility, a corporatist

system involving a tripartite arrangement
where representatives of labour and
employers negotiate wages, labour market
policy is mediated by the government,[9]
and a commitment to private ownership
within a market-based mixed economy,[10]
with Norway being a partial exception due to
a large number of state-owned enterprises
and state ownership in publicly listed
firms.[11] As of 2020, all of the Nordic
countries rank highly on the inequality-
adjusted HDI and the Global Peace Index
as well as being ranked in the top 10 on the
World Happiness Report.[12]
The Nordic model has been characterized
as follows:[26]
● An elaborate social safety net, in
addition to public services such as
free education and universal
healthcare[26] in a largely tax-
funded system.[27]
● Strong property rights, contract
enforcement and overall ease of
doing business.[28]
● Public pension plans.[26]

● High levels of democracy as seen in
the Freedom in the World survey
and Democracy Index.[29][30]
● Free trade combined with collective
risk sharing (welfare social
programmes and labour market
institutions) which has provided a
form of protection against the risks
associated with economic
openness.[26]
● Little product market regulation.
Nordic countries rank very high in
product market freedom according to
OECD rankings.[26]
● Low levels of corruption.[29][26] In
Transparency International's 2019
Corruption Perceptions Index,
Denmark, Finland, Norway and
Sweden were ranked among the top
10 least corrupt of the 179 countries
evaluated.[31]
● A partnership between employers,
trade unions and the government,
whereby these social partners
negotiate the terms to regulating the
workplace among themselves, rather
than the terms being imposed by
law.[32][33] Sweden has
decentralised wage co-ordination

while Finland is ranked the least
flexible.[26] The changing economic
conditions have given rise to fear
among workers as well as resistance
by trade unions in regards to
reforms.[26]
● High trade union density and
collective bargaining coverage.[34]
In 2019, trade union density was
90.7% in Iceland, 67.5% in
Denmark, 65.2% in Sweden, 58.8%
in Finland, and 50.4% in Norway; in
comparison, trade union density was
16.3% in Germany and 9.9% in the
United States.[35] In 2018, collective
bargaining coverage was 90% in
Iceland, 88.8% in Finland (2017),
88% in Sweden, 82% in Denmark,
and 69% in Norway; in comparison
collective bargaining coverage was
54% in Germany and 11.6% in the
United States.[36] The lower union
density in Norway is mainly
explained by the absence of a Ghent
system since 1938. In contrast,
Denmark, Finland and Sweden all
have union-run unemployment
funds.[37]

● The Nordic countries received the
highest ranking for protecting
workers rights on the International
Trade Union Confederation 2014
Global Rights Index, with Denmark
being the only nation to receive a
perfect score.[38]
● Sweden at 56.6% of GDP, Denmark
at 51.7%, and Finland at 48.6%
reflect very high public spending.[39]
Public expenditure for health and
education is significantly higher in
Denmark, Norway, and Sweden in
comparison to the OECD
average.[40]
● Overall tax burdens as a percentage
of GDP are high, with Denmark at
45.9% and both Finland and
Sweden at 44.1%.[41] The Nordic
countries have relatively flat tax
rates, meaning that even those with
medium and low incomes are taxed
at relatively high levels.[42][43]
● The United Nations World
Happiness Reports show that the
happiest nations are concentrated in
Northern Europe. The Nordics
ranked highest on the metrics of real
GDP per capita, healthy life

expectancy, having someone to
count on, perceived freedom to
make life choices, generosity and
freedom from corruption.[44] The
Nordic countries place in the top 10
of the World Happiness Report
2018, with Finland and Norway
taking the top spots.[45]
Scandinavian social democracy, which is a
mixed economy or regulated capitalism.
This is a good place to start for the DSA or
other Democratic Socialists. This will be
palatable for the populace as a whole.
Nathan Robinson states, "While in the long
term I'd like to love in a stateless society in
which the means of production are
democratically controlled, in the immediate
future I think Socialists have to devise and
pursue attainable and useful goals like
guaranteeing Healthcare, demilitarizing the
police, and creating a humane immigration
policy."
Turning the USA into 2019 Scandinavia is a
good place to start. The happiness index
backs this up.

● Start with a social democracy (mixed
economy)
● Then democratic socialism
● Then socialism
This happens over a period of hundreds of
years though and everyone is happy in the
interim. Really no big deal.
The Nordic Model Leads to the Happiest
Countries in the World:
According to Forbes:
One simple factor could be that the region’s
high societal trust, strong welfare systems,
relatively low crime and low unemployment
means there are far fewer people who
consider themselves unhappy.
Oslo-based Audrey Camp said that when
people feel secure in their jobs, health and
education, they have the freedom to
emotionally invest in things that matter more
for happiness, such as family, friends and
fun.
This ties into the theme, “Let’s get social”
and the rebrand for socialism.

To people that didn’t get a formal
progressive education, they think that
socialism has to do with authoritarianism in
the 21st century when it does not. We need
to get out and educate particularly those
independents and individuals on the right
that social democracy has nothing to do
with authoritarianism.
Before transitioning to full economic
altruism, allies seek to make capitalism
more compassionate via social programs
that benefit social welfare.
Why We Need Economic Altruism:
The reason why we need economic altruism
can be related to one statistic:
Roughly 62% of the populace lives
paycheck to paycheck according to CNBC.
This is in the wealthiest country in the world.
Imagine what it is like in the developing
world where there are no jobs, let alone
paychecks. Paycheck to paycheck means
financial insecurity which is not a good
place to be; economic altruism can provide
this security and address one of Maslow’s
hierarchy of needs which is certainty.

Progressives aka altruists are concerned
with providing others psychological certainty
to improve their quality of life.
The Nordic model is an incremental win as it
relates to social democracy on the pathway
to a more altruistic economic system.
Understanding that Neoliberalism Leads
to Corporatism When Unchecked
Right wing talk radio and media hosts
convince you that free market capitalism is
altruistic when in fact there is rampant
corporatism that occurs when unchecked.
What right wing talk radio and media hosts
don’t tell you is that the moral altruists are
simply trying to build a utopia in their society
that advances the greater good, a perfect
positive, not a negative. The economic
altruist utopia they are building is egalitarian
meaning equal as well as democratic and
free having nothing to do with soviet style
planning. Simply look to Western &
Northern Europe for their model and you will
see people spending their lives building a
utopia for you to enjoy a better life.

The Intrinsic Value & Dignity of a Human
Being Irrespective of Their Market Value
In his book, Why You Should Be a Socialist,
the author says:
“It should be very clear why we can’t mix up
what your “worth” in a market sense with
what you’re “worth” from the standpoint of
your usefulness to your fellow creatures.”
The morality of altruism understands that
humans have intrinsic value and dignity
outside of their market value. They have
feelings and should be treated equally.
Moral altruists actually oppose all forms of
authoritarianism including corporatism and
authoritarian nation states like Russia.

Chapter 4: Advancing the
Vision Through Allyship:
Building the Altruistic
Morality Allyship - How do
we get to the Nordic Model
in the USA
What is an Ally?
According to the Forbes article, Allyship
- The Key To Unlocking The Power Of
Diversity:
An ally is any person that actively promotes
and aspires to advance the culture of
inclusion through intentional, positive and
conscious efforts that benefit people as a
whole.
What is Allyship?
Allyship is:

● a lifelong process of building
relationships based on trust,
consistency, and accountability with
marginalized individuals and/or
groups of people.
● not self-defined—work and efforts
must be recognized by those you
are seeking to ally with.
● an opportunity to grow and learn
about ourselves, whilst building
confidence in others.
Becoming Actionable Allies
To be allies, words and action must be in
sync. Words without actions are detrimental
and work against changing the culture in
technology.
To Be A True Ally, You Should:
● Lift others up by advocating,
● Share growth opportunities with
others,
● Not view venting as a personal
attack,

● Recognize systematic inequalities
and realize impact of micro-
aggressions,
● Believe underrepresented people’s
experiences, and
● Most importantly – listen, support,
self-reflect & change.
According to TheStorytellers.com, in
order to create a cultural movement, you
need the following:
1. At the heart of each movement there is
an emotionally compelling narrative that
challenges previous assumptions and
creates a rallying cry for change. As with all
good stories, these narratives come with an
inciting event that engages us and
motivates us to rethink. For the
environmental effects of plastic we have to
thank the wonderful BBC series Blue
Planet. Week after week it led us into the
incredible world of our oceans, and enabled
us to befriend its creatures. Then at the end
it dropped its bombshell, as the
consequences of our disposable plastic
lives was laid out for all to see (and sea).
‘Me Too’ didn’t start with Harvey Weinstein,
but the revelations of what he got up to

propelled this movement into the wider
consciousness. And the same could be said
for the news coverage generated by the
displacement and migration of refugees
from Syria, North Africa in recent years.
2. A charismatic leader steps up to say
‘follow me’, and provide a figurehead for the
revolution. Who didn’t feel motivated when a
92-year old David Attenborough called us
from the side of a precarious bobbing boat?
You may not have felt the same about Nigel
Farage, but many did. And if you’ve not
heard Oprah Winfrey’s speech at the
Golden Globes, then do… and makes
notes. It is highly compelling.
3. Each movement also takes on an identity;
like ‘Me Too’. These identities not only help
to build awareness of the movement, but
they also give us something to be part of; a
community or tribe we can belong to. They
play an influential role in how we behave.
The violence at football grounds in the 70’s
and 80’s demonstrated that we are
motivated to act in ways that protect our
identities. And studies in political voting
have shown that we often ask ourselves,

when making decisions, what would people
like us do.
4. Meanwhile, these narratives are
reinforced by a drip feed of illustrative
stories, cleverly curated by supportive news
editors. At the hight of the migration crisis,
hardly a week went by without the Daily Mail
sharing another horror story about what UK
immigrants were getting up to. These
stories have a clever effect in allowing us to
discover for ourselves how the narrative is
developing. Our own ideas and views are,
of course, the ones we cherish most and
tend to act on
5. Which leads us to the critical factor that
all cultural movements, in business or
society need – an invitation to people that
they can make a difference. Climate change
has had its narratives, its stories and its
leaders over the years. But, certainly in the
past, most people, however motivated, have
felt powerless to do anything about it – at
least without radically undermining their
lifestyles. When Attenborough called to us
from that bobbing boat, there was already in
place a way of taking action – reusable
shopping bags. Now we can all be ‘cultural

activists’. Farage gave his movement a
party to vote for, and through it a route to a
referendum. The ‘Me Too’ movement offers
a range of activities, from marches and
social media to rethinking office etiquette.
6. But shifting established behaviours is not
easy. We are, after all, creatures of habit.
So sometimes movements need a little help.
Nudging behaviours has become a hot topic
in Government and a great example is the
5p tax on plastic bags. The tax is a
consistent reminder that every time you use
a disposable bag, you and the environment
are paying for it.
7. Now the activists need to the support of
other leaders: people in positions of power
and influence that can make change
happen. In these examples they respond in
a number of different ways. The UK
Government forces companies to publish
measures on sexual equality. Supermarket
chiefs publish goals for reducing single-use
plastics. And the Conservative party
instigates a referendum on Europe and
implements controversial policies on
immigration. Hollywood studio bosses drop
‘A listers’ with allegations hanging over

them, and reshoot films to edit them out of
existence.
8. So a new set of illustrative stories start to
emerge; stories that illustrate symbols of
change; stories that show the effect that
activists are having; stories that reinforce
the belief that they are not alone, that others
are thinking and acting like them: stories
that create cultural ‘heroes’. Women wear
black at award ceremonies. Political parties
change their policies. Major food brands
pledged to eradicate unnecessary single-
use plastic, radically change their packaging
as a result. Britain votes to leave the EU.
According to RacialEquityTools.org:
Community Organizing
In The Purpose of Power, Black Lives
Matter co-founder Alicia Garza writes, “The
mission and purpose of organizing is to
build power. Without power, we are unable
to change conditions in our communities
that hurt us. A movement is successful if it
transforms the dynamics and relationships
of power.” The Black Lives Matter
organizing and protests, that peaked in the
weeks after the murder of George Floyd,

owe their progress to their vast geographic
reach, specific demands, and sustained
energy.
Community organizing is one of the core
tools to rally mass momentum for social
transformation. Community organizing can
include tactics such as changing policy,
challenging how public resources are
allocated, and transforming realities on the
ground. This strategy is most effective when
led by frontline communities of color who
generally have the most at stake and can
also best identify the path to change.
The resources below point to a range of
coalitions and movements that have led
successful campaigns across race, faith,
and geography in addition to practices,
tools, and key sites to explore.
According to Alliances for Change by the
Building Movement Project:
Consciousness is the Cornerstone
of Movement Building
A crucial component cited for building power
from non-campaign activities is maintaining

shared values and critical analysis among
staff not dedicated to full-time organizing.
Ongoing consciousness raising and
reflection are also imperative to helping
bridge the gap between a new generation of
organizers with perspective in emergent
movement-building, and older leaders with
experience in protracted struggle.
Cultivating and maintaining shared values is
what the moral framework of the altruism of
morality is all about. When we know that we
are together in advancing the morality of
altruism, this works to sustain shared values
and shared understanding amongst
disparate groups.

Chapter 5: Rebranding
Economic Altruism in the
USA
Theme of Socialism:
In order to help people understand we are
talking about Western European style
socialism rather than authoritarianism, we
need to change the theme to be:
“Let’s get social”, a play on words
referring to the fact that Western European
societies are simply structured around a
social life aided by the altruistic state that
meets all of their needs allowing them to go
our an enjoy cafe culture, bars, clubs etc.
This will effectively be a rebrand.
This is how economic altruism can win and
how we can enjoy social culture as well.
The left altruistically cares about people's
feelings and wants to prevent people from
feeling negative emotions.

The whole point of the economically
altruistic or social state is to encourage
people to get out and enjoy being social
rather than having to always worry about
money. Social being one of the core
purposes of life (I discovered this in
December of 2008 onward from my
mentor).
Process For Helping People Go Through
A Paradigm Shift Towards Moral
Altruism. This Is Merely A Process Of
Education:
1. Realizing that social democracy has
nothing to do with authoritarianism
a. Rebrand socialism in the
USA to “Let’s get social”
2. Realizing that the happiest countries
in the world are social democratic:
a. https://www.cnn.com/travel/a
rticle/worlds-happiest-
countries-2022-
wellness/index.html#:~:text=
World's%20happiest%20nati
on%20is%20Nordic,from%20
the%20Gallup%20World%20
Poll.

3. Learning more about the nordic
model and the morality of altruism in
order to become more happy and
help others to become more happy
as well
4. Becoming an ally and supporter of
economic altruism
Correcting Misconceptions About the
Foundation of Socialism
"Marx saw the way capitalism destroyed
workers' humanity, turned them into fungible
mechanical parts who existed to generate
profits for their bosses". Marx had empathy
for his common man and identified the
abuses of corporatism. Marx was an
altruistic morality person.
Marx realized that humans are not
commodities and have and deserve dignity.
The intent of Marx was and is entirely
positive and altruistic.
How could you demonize Karl Marx for
simply having this recognition? Clearly we
all oppose the authoritarian regimes of the

20th century but Marx’s intent was good and
altruistic.
Academics like Marx, especially sociologists
spend their time theorizing on how to build a
greater society for all. An altruistic
endeavor.

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