Cubeyou reinvents market research by leveraging facebook and other social media to highlight your customers' most meaningful demographic, personality and psychographic characteristics. We uncover valuable interests correlations, while giving practical and actionable insight on how to leverage this knowledge on a daily base. A must-have for any marketer that wants to leverage big data to make informed marketing decisions. We provide indepth customer, competitor and segment reports to brands who care about leveraging their facebook likes.

1. “You
ARE
what
YOU
Like”
MARKET
RESEARCH
RE-­‐INVENTED

2. WE
BELIEVE
• KNOWLEDGE
IS
POWER
• IF
YOU
KNOW
YOUR
FANS
YOU
KNOW
YOUR
CUSTOMERS
(78%
OF
PEOPLE
THAT
LIKE
A
BRAND
ARE
ACTUALLY
CUSTOMERS)
• YOU
FAN
BASE
IS
YOUR
BEST
MARKET
ANALYSIS
PANEL
“You
ARE
what
YOU
Like”

3. THE
PROBLEM
5,857,872
LIKED
MY
BRAND
AND
I
WANT
TO
KNOW
MORE
ABOUT
THEM!
“You
ARE
what
YOU
Like”

4. WE
IDENTIFY
YOUR
FANS,
CREATE
INFERENTIAL
INFO
ABOUT
PERSONALITY
TYPE,
DEMOGRAPHICS,
PSYCHOGRAPHICS
AND
INTERESTS
AND
USE
THEM
AS
A
HUGE
FOCUS
GROUP
TURN
YOUR
SOCIAL
CUSTOMER
BASE
INTO
A
MARKETING
RESEARCH
PANEL
OUR
SOLUTION
“You
ARE
what
YOU
Like”

5.
We
idenOfy
your
fans
within
the
1.1
Billion
Facebook
acOve
users
(leveraging
our
250M+
Facebook
profiles
database)
LIKES
ALGORITHM
POWERED
BY
CAMBRIDGE
UNIVERSITY
COMPLETE
AND
ACTIONABLE
MARKET
RESEARCH
We
crunch
the
data
and
create
inferenOal
informaOon
(Patent
pending
algorithm
developed
over
4
years
by
Cambridge
PhDs
and
Cubeyou
data
scienOsts)
We
deliver
to
you
an
acOonable
market
research
report
(demographics,
personality,
values,
aatudes,
interests,
lifestyles
and
behavior)
HOW
DOES
IT
WORK?
FACEBOOK
FANS
SEARCH
SYSTEM
“You
ARE
what
YOU
Like”

6. WHAT
DO
YOU
GET?
“You
ARE
what
YOU
Like”
Cubeyou
customer
analysis
digs
deep
into
your
customer
base
and
highlights
all
the
most
meaningful
demographic,
personality
and
psychographic
characteris7cs.
We
uncover
valuable
interests
correla7ons,
while
giving
prac7cal
and
ac7onable
insight
on
how
to
leverage
this
knowledge
on
a
daily
base.
A
must-­‐have
for
any
marketer
that
wants
to
leverage
big
data
to
make
informed
marke7ng
decisions.

7. 1.
FIND
THE
RIGHT
SEGMENT
YOU
WANT
TO
TARGET
Big
spenders
+
Early
Adopters
+
Interested
in
B&O
PLAY
2.
UNDERSTAND
WHO
YOU
ARE
TALKING
TO
Target
audience
is
Male,
25-­‐35,
Highly
educated
3.
UNDERSTAND
HOW
TO
CONNECT
WITH
THEM
Target
audience
is
CONSERVATIVE
(Interested
more
in
hard
facts,
No
emo7onal
selling)
+
OUTGOING
(Use
informal
language,
short
and
clear
sentences)
4.
UNDERSTAND
HOW
TO
GAIN
THEIR
INTEREST
Target
audience
is
Tech
geek
(highlight
tech
details
and
manufacturing
process)
+
Environmentally
aware
(underline
recycling
material
used)
5.
UNDERSTAND
WHERE
TO
FIND
THEM
Target
audience
visits
oXen
Apple
and
Amazon
(Make
product
available
on
Apple
Store
and
Amazon.com)
+
reads
Men’s
Health
and
Wired
(Adver7sing
on
those
magazines)
RESULTS:
PRO
became
the
second
Top
selling
product
+
Adv
ROI
up
23%
PRO
Stylish
over-­‐ear
headphones
made
from
premium
materials
delivering
top
of
the
line
sound
quality
SITE
“You
ARE
what
YOU
Like”
CASE
STUDY:
CUSTOMER
ANALYSIS
BEATS
BY
DRE
NEW
PRODUCT
LAUNCH

8. WHAT
CAN
WE
PROVIDE
FOR
YOU?
“You
ARE
what
YOU
Like”
CUSTOMER
ANALYSIS
COMPETITORS’
ANALYSIS
SEGMENT
ANALYSIS
CUSTOM
ANALYSIS

9. “KNOWLEDGE
IS
POWER
AND
YOUR
CUSTOMERS
ARE
YOUR
GREATEST
SOURCE
”
“You
ARE
what
YOU
Like”

10. SOME
OF
OUR
CUSTOMERS
“You
ARE
what
YOU
Like”

11. HOW
WE
CAN
HELP
YOU
>
NEXT
STEPS
① WE
SHARE
A
SAMPLE
REPORT
–
Review
a
sample
report
and
see
what
you
can
learn
about
your
customers.
② ORDER
YOUR
CUSTOMER
REPORT
–
Order
your
customer
report
prepared
by
our
data
analyOcs
experts.
We
deliver
a
56
page
analysis
of
your
customers
with
detailed
insights
and
suggested
acOons.

12. Reach
out
today
and
see
how
we
can
help
you
Contact
Mark
Friedler
–
San
Francisco
tel.
415.683.6601
mfriedler@cubeyou.com
www.cubeyou.com