SlideShare a Scribd company logo
1 of 2
Download to read offline
Email Address Hygiene

Improve the quality of your list
and email marketing campaigns…


Maintaining good email addresses on your client base is a must for effective communication, successful
email marketing campaigns, and maintaining a good reputation with ISPs. If your list is like most, invalid or
improperly entered email addresses are present and are causing missed opportunities to connect with your
clients, inaccurate campaign results, and unnecessary costs.

Email address quality issues can be a challenge. Data Services’ Email Address Hygiene tackles a variety
of data quality issues and is offered at 3 levels. Choose the level that fits your needs best to improve the
quality of your list, identify undeliverables, and flag domain types giving you better control over your email
marketing efforts:



                                                                           Basic     Advanced      Premium
   Isolation of Domain Parts (Domain, Subdomain, Top Level Domain)
   Domain Counts
   Syntax and Format Verification
   Top Level Domain Verification
   Format Correction
   Subdomain and Top Level Domain Correction
   Client Defined Email Address or Domain Matching
   Duplicate Email Address Identification
   DMA Email MPS Matching
   International Domain Identification
   Email Country of Origin Coding and Reporting
   Cellular Domain Identification
   Temporary (Throw Away) Domain Identification
   Distribution List and Undesirable Address Identification
   Domain Counts by Category (International, Cellular, etc.)
   Domain MX Record Verification to Validate Domain Existence
   DSI Domain Database Lookup for Enhanced Domain Validation
   Real-time Username Verification to Validate User Existence




                                                                                                           1
Isolation of Domain Parts – a domain name is comprised of one or more concatenated parts that are typically
delimited by dots. Domain, Subdomain, and Top Level Domain fields are provided back to you for analysis or
list segmentation. Using xxx@gmail.com as an example, the part after the @ symbol is the Domain (gmail.com),
the part to the left of the right most dot is the Subdomain (gmail), and the right most part after the dot is the Top
Level Domain (com). For International email addresses, the country of origin is included as part of the Top Level
Domain (ex: co.uk).

Syntax/Format Verification and Top Level Domain Verification – all email addresses are dissected to confirm
that they are properly formatted and syntactically correct. Codes are assigned indicating address validity.

Identification and/or Correction of misspelled, missing, or invalid Subdomains or Top Level Domains, and
format correction:
                            johndoe@concast.net                         johndoe@comcast.net
                            janedoe@yahoo                               janedoe@yahoo.com
                            tadams@juno,net                             tadams@juno.net
                            a@b.c                                       Invalid
                            noone@aol.com                               Invalid

Duplicate Email Address Identification – Duplicate email addresses are flagged and priorities based on client
defined logic may be taken into account when assigning duplicate flags.

DMA Email MPS (eMPS) Matching – The eMPS file is updated monthly and contains both consumer and
business email addresses. All DMA members who wish to send unsolicited commercial email are required to
suppress eMPS registrants from their prospect lists.

Identification of International Domains – International SPAM laws are based on the Opt-in premise and emails
with International domains may require special treatment. An Email Country of Origin Code is output for all
International domains.

Identification of Cellular Domains – The FCC bans all commercial messages to cell phones unless the recipient
has given explicit prior consent to the sender.

Identification of Temporary (Throw Away) Domains – Temporary
or Throw Away domains are created by users who want to create a                  Supporting US, Canadian, and
temporary email address. These email addresses are typically shut                International Data Processing
down in under 24 hours.                                                                    since 1967

Domain Verification – Domain Verification is performed by                           Merge/Purge
combining real-time Domain MX record lookups with matching                          List Rental Fulfillment
against Data Services’ proprietary domain database to determine                     Address Hygiene
whether a domain is capable of receiving mail and if it is not then                 List Enhancement
additional information on the domain’s status is provided.
                                                                                    Postal Presorting
Real-time User Verification – In many instances it is possible to                   Mail Distribution
validate or invalidate email addresses at the user level to identify                Email Services
email addresses that no longer have a mailbox at their associated                   Data Entry
domain.

Email addresses falling into the above categories can be flagged,
removed, or rejected – it’s up to you. A detailed report
summarizing the results includes counts for Valid, Corrected, and
Invalid (and why it was invalid), as well as counts for International,
                                                                            31516 Winterplace Pkwy
Cellular, Disposable, and blank email addresses. Listings of
Domains, Subdomains, and TLDs broken out by Domestic,                       Salisbury, MD 21804
International, Cellular, and Invalid are also provided back to you for
analysis.                                                                   800-432-4066 Toll Free
                                                                            410-546-2206 Phone
                                                                            dsisales@dataservicesinc.com
                                                                            www.dataservicesinc.com 2
 03/2010

More Related Content

Recently uploaded

Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Reportamberjiles31
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxJemalSeid25
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...Khaled Al Awadi
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxWorkforce Group
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfJohnCarloValencia4
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyHanna Klim
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..dlewis191
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarNathanielSchmuck
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursKaiNexus
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfAnhNguyen97152
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGlokeshwarmaha
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.mcshagufta46
 
Tata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakTata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakEditores1
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBBPMedia1
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examplesamberjiles31
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfHajeJanKamps
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)tazeenaila12
 

Recently uploaded (20)

Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Report
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptx
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
 
WAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdfWAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdf
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agency
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry Webinar
 
Investment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV IndustriesInvestment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV Industries
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, Ours
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.
 
Tata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakTata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerak
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examples
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
 

Featured

AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)contently
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024Albert Qian
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsKurio // The Social Media Age(ncy)
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summarySpeakerHub
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next Tessa Mero
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best PracticesVit Horky
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project managementMindGenius
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...RachelPearson36
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
 
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at WorkGetSmarter
 

Featured (20)

AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
 
Skeleton Culture Code
Skeleton Culture CodeSkeleton Culture Code
Skeleton Culture Code
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
 
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work
 
ChatGPT webinar slides
ChatGPT webinar slidesChatGPT webinar slides
ChatGPT webinar slides
 
More than Just Lines on a Map: Best Practices for U.S Bike Routes
More than Just Lines on a Map: Best Practices for U.S Bike RoutesMore than Just Lines on a Map: Best Practices for U.S Bike Routes
More than Just Lines on a Map: Best Practices for U.S Bike Routes
 

Data Services, Inc. | Email Address Hygiene

  • 1. Email Address Hygiene Improve the quality of your list and email marketing campaigns… Maintaining good email addresses on your client base is a must for effective communication, successful email marketing campaigns, and maintaining a good reputation with ISPs. If your list is like most, invalid or improperly entered email addresses are present and are causing missed opportunities to connect with your clients, inaccurate campaign results, and unnecessary costs. Email address quality issues can be a challenge. Data Services’ Email Address Hygiene tackles a variety of data quality issues and is offered at 3 levels. Choose the level that fits your needs best to improve the quality of your list, identify undeliverables, and flag domain types giving you better control over your email marketing efforts: Basic Advanced Premium Isolation of Domain Parts (Domain, Subdomain, Top Level Domain) Domain Counts Syntax and Format Verification Top Level Domain Verification Format Correction Subdomain and Top Level Domain Correction Client Defined Email Address or Domain Matching Duplicate Email Address Identification DMA Email MPS Matching International Domain Identification Email Country of Origin Coding and Reporting Cellular Domain Identification Temporary (Throw Away) Domain Identification Distribution List and Undesirable Address Identification Domain Counts by Category (International, Cellular, etc.) Domain MX Record Verification to Validate Domain Existence DSI Domain Database Lookup for Enhanced Domain Validation Real-time Username Verification to Validate User Existence 1
  • 2. Isolation of Domain Parts – a domain name is comprised of one or more concatenated parts that are typically delimited by dots. Domain, Subdomain, and Top Level Domain fields are provided back to you for analysis or list segmentation. Using xxx@gmail.com as an example, the part after the @ symbol is the Domain (gmail.com), the part to the left of the right most dot is the Subdomain (gmail), and the right most part after the dot is the Top Level Domain (com). For International email addresses, the country of origin is included as part of the Top Level Domain (ex: co.uk). Syntax/Format Verification and Top Level Domain Verification – all email addresses are dissected to confirm that they are properly formatted and syntactically correct. Codes are assigned indicating address validity. Identification and/or Correction of misspelled, missing, or invalid Subdomains or Top Level Domains, and format correction: johndoe@concast.net johndoe@comcast.net janedoe@yahoo janedoe@yahoo.com tadams@juno,net tadams@juno.net a@b.c Invalid noone@aol.com Invalid Duplicate Email Address Identification – Duplicate email addresses are flagged and priorities based on client defined logic may be taken into account when assigning duplicate flags. DMA Email MPS (eMPS) Matching – The eMPS file is updated monthly and contains both consumer and business email addresses. All DMA members who wish to send unsolicited commercial email are required to suppress eMPS registrants from their prospect lists. Identification of International Domains – International SPAM laws are based on the Opt-in premise and emails with International domains may require special treatment. An Email Country of Origin Code is output for all International domains. Identification of Cellular Domains – The FCC bans all commercial messages to cell phones unless the recipient has given explicit prior consent to the sender. Identification of Temporary (Throw Away) Domains – Temporary or Throw Away domains are created by users who want to create a Supporting US, Canadian, and temporary email address. These email addresses are typically shut International Data Processing down in under 24 hours. since 1967 Domain Verification – Domain Verification is performed by  Merge/Purge combining real-time Domain MX record lookups with matching  List Rental Fulfillment against Data Services’ proprietary domain database to determine  Address Hygiene whether a domain is capable of receiving mail and if it is not then  List Enhancement additional information on the domain’s status is provided.  Postal Presorting Real-time User Verification – In many instances it is possible to  Mail Distribution validate or invalidate email addresses at the user level to identify  Email Services email addresses that no longer have a mailbox at their associated  Data Entry domain. Email addresses falling into the above categories can be flagged, removed, or rejected – it’s up to you. A detailed report summarizing the results includes counts for Valid, Corrected, and Invalid (and why it was invalid), as well as counts for International, 31516 Winterplace Pkwy Cellular, Disposable, and blank email addresses. Listings of Domains, Subdomains, and TLDs broken out by Domestic, Salisbury, MD 21804 International, Cellular, and Invalid are also provided back to you for analysis. 800-432-4066 Toll Free 410-546-2206 Phone dsisales@dataservicesinc.com www.dataservicesinc.com 2 03/2010