Graphic Social Workshop 1

Slideshow Transcript

1. Slide 1: Workshop: Launching & Distributing Your App Jia Shen - RockYou! Oct 7th 2007
2. Slide 2: Experience • Done an Application before? • Took “Intro to Platform” Class? • Developers / Business
3. Slide 3: Launching & Distributing Your App • Who’s RockYou? • Application Overview – Quickstart – Creating Application – Publishing It • Application Details – Tracking • Page • Invite • Uninstall – Debugging • In page debugging • Write to file • http logs – Scaling • Database • Application • Facebook Caching • Amazon • CDN’s – Promoting • Ad networks
4. Slide 4: RockYou is the leader in self- expression widgets • Double Digit penetration across leading social networks (MySpace, Facebook, Bebo..) • 35 Million Uniques • 43 Million Widget Uniques • 430 Million Pageviews • 150+Million widget views a day • 450k widgets created a day
5. Slide 5: Facebook Applications Users Engagement/D ay X Me 9MM 1MM Super Wall 10MM 1.1MM Likeness 9MM 700k Zombies 3.7MM220k Vampires 3.5MM300k And More! Emote, Music Videos, Slideshows, Horoscopes, Chuck Norris, Pets
6. Slide 6: RockYou! Widgets RockYou Games Slideshow VoiceMail FunNotes PhotoFX Corkboard GlitterText Razz Player Countdown Gizmoz Horoscopes
7. Slide 7: Self Expression (MySpace, Bebo, Friendster, et. al.) Casino Royale, Sony Pictures 75K created (30 days) Leigh Nash, Nettwerk Records 150K created (30 days) Horoscope, Frengo 300K created (30 days)
8. Slide 8: Engagement (Facebook and others coming soon) Music Videos, Yahoo! 900K created (30 days) Horoscope, Frengo 2000K created (30 days) 7x more
9. Slide 9: Distribution Methods 1,000,000 800,000 600,000 Creations 400,000 200,000 0 Self Expression Engagement (MySpace, Bebo) (Facebook) Networks with engagement (access to friends) give you 7x more distribution
10. Slide 10: “the top sites among teens have shifted to those providing assistance with social networking profiles” Nielsen/NetRatings Increasing Traffic on RockYou F8 Platform Launched
11. Slide 11: Quick Start • Developers Site – http://developers.facebook.com/ • Wiki – http://wiki.developers.facebook.com/
12. Slide 12: Quick Start - Creating Application • Add Developer Application • Create Application • Set API Keys
13. Slide 13: Quick Start - Publish It • Upload Graphics (icon, app icon, banner) • Set Description • Submit it
14. Slide 14: Tracking • Infinite Sessions • Page Views • Installs / Uninstalls • Invites Sent / Invites Opened
15. Slide 15: Tracking - Session • fb_sig_session_key – session key (hopefully infinite!) • fb_sig_user – uid • fb_sig_added – 1/0, has this application been added • fb_sig_time – current time, float seconds since epoch • fb_sig_friends – comma separated list of uids
16. Slide 16: Tracking – Page Views • Google Analytics • Quantcast • In House
17. Slide 17: Tracking - Installs • Post Add URL – Parameter pass through • Post Remove URL
18. Slide 18: Debugging • Environment - Developer / Production • In Page Debugging • Logging
19. Slide 19: Debugging – Environment • Have two applications • Use Facebook “Test Accounts” • Understand “Developer Mode” setting
20. Slide 20: Debugging – In Page • Developer View • Browser / AJAX – Firebug – Fiddler
21. Slide 21: Debugging - Logging • File Logging • Email Notifications • Benefits – Invisible Errors – Track Production Issues
22. Slide 22: Scaling • Facebook Caching • Basic Infrastructure • Hosting – CDN’s – Amazon
23. Slide 23: Scaling – Facebook Caching • Profile FBML • Image Caching • FB:Refs
24. Slide 24: Scaling – Infrastructure 2.5 Tiers • Facebook • Application / HTTP • Languages • Database
25. Slide 25: Promotion • Ad Networks • Viral Channels • Integration
26. Slide 26: Promotion - Ad Networks • 3rd party ad networks on Facebook can radically accelerate Facebook application adoption – RockYou – SocialMedia – Cubics – AppFuel • From RockYou’s experience, advertisers can generate between 100 – 10,000 installs a day • Cost ranges from $0.10 - $0.30 CPC and $0.15 - $0.60 CPI • Behavioral and interest based ad targeting
27. Slide 27: Music Videos (Yahoo!)
28. Slide 28: Music Videos (Yahoo! and RockYou) 1. Viral tuning 2. Integration with major apps 1. Promotion on RockYou Ad Network
29. Slide 29: Complete Cycle: Yahoo! Music Design: Monday 7/23 Implementation: 7/23-7/29 Deployed: Monday 7/30 Advertising: Tuesday 7/31 100K users Growth: 6 weeks 1.15M Users Over 100x more than original
30. Slide 30: Exercise 1 – Create an App • Print “Hello world” on Canvas Page • Give it a cool name • Give Side Nav link • PHP only =(
31. Slide 31: Exercise 2 – Track an App • Add Invite to application • Print infinite session • Log uninstall
32. Slide 32: Jobs! – We’re Hiring jia@rockyou.com Developers Product Managers
33. Slide 33: Contact Jia Shen, CTO / Founder jia@rockyou.com Ro Choy, VP of Business Development ro@rockyou.com