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The Marketing Environment

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Mehmet Cihangir
Mehmet Cihangir

The Marketing Environment

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The Marketing Environment Chapter 3
Learning Goals ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],Case Study McDonald’s – Challenges and Reactions ,[object Object],[object Object],[object Object],[object Object]
The Marketing Environment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Goal 1: Understand environmental factors
[object Object],[object Object],Microenvironment Actors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Goal 1: Describe environmental factors
[object Object],[object Object],Microenvironment Actors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Goal 1: Describe environmental factors
[object Object],[object Object],[object Object],Microenvironment Actors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Goal 1: Describe environmental factors
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Microenvironment Actors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Goal 1: Describe environmental factors
[object Object],[object Object],Microenvironment Actors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Goal 1: Describe environmental factors
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Microenvironment Actors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Goal 1: Describe environmental factors
The Macroenvironment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Macroenvironmental Forces Goal 1: Describe environmental factors
Demographic Environment ,[object Object],[object Object],Goal 2: Learn how demographic & economic factors affect marketing
[object Object],[object Object],Demographic Environment Goal 2: Learn how demographic & economic factors affect marketing
[object Object],[object Object],[object Object],[object Object],Demographic Environment Baby Boomers Generation X Generation Y Key Generations Goal 2: Learn how demographic & economic factors affect marketing
[object Object],[object Object],[object Object],[object Object],[object Object],Demographic Environment Baby Boomers Generation X Generation Y Key Generations Goal 2: Learn how demographic & economic factors affect marketing
[object Object],[object Object],[object Object],[object Object],Demographic Environment Baby Boomers Generation X Generation Y Key Generations Goal 2: Learn how demographic & economic factors affect marketing
Natural Environment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Goal 3: Identify trends in natural and technological environments
Technological Environment ,[object Object],[object Object],Goal 3: Identify trends in natural and technological environments
Political Environment ,[object Object],[object Object],[object Object],[object Object],Goal 4: Explore political and cultural environments
Cause-Related Marketing ,[object Object],[object Object],[object Object],[object Object],Goal 4: Explore political and cultural environments
Cultural Environment ,[object Object],Goal 4: Explore political and cultural environments
Marketing Management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Cultural Environment Includes people’s views of… Goal 4: Explore political and cultural environments
Responding to the Marketing Environment ,[object Object],Goal 5: Realize how companies react to the marketing environment

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The Marketing Environment